Automotive Marketing Professional Community Blogs

• Cars and Light Truck Depreciation Increases
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report takes a look at the latest Black Book Retention Index chart, which shows how mid-size sedans have fallen out o […]
  Black Book
• Car Distribution First Timer? Know About Invoice Of Lading
  Many individuals the US use automatic shipping solutions to transport their vehicles, whether locally or internationally. There many documents that have to be exchanged between you and your automobile shipping support agency when you wish to deliver a automobile. One such papers is the Invoice Of Lading, which provides as a lawful contract between you and yo […]
  jeni
• Exciting Career Path in Field Engineer jobs
  FieldEngineer.com marketplace now has a market presence in 175 countries worldwide with over 40,000 active Engineers. Below is our heat map which shows how we have covered most part of the world with this great idea called as FieldEngineer.com. We have made it free and easy for businesses to get their work done seamlessly in 175 countries. In just a few step […]
  devinaresh
• Wear and Tear: How to Protect Your Car from the Weather
  Your car is your lifeline. Protecting your car is vital to maintaining your lifestyle and your ability to support your family. While you do what you can to protect your car from theft and accidents, damages from the weather can be more difficult to combat. Luckily, there are simple ways you can protect your car from wear and tear due to harsh weather. Pay At […]
  Brooke Chaplan
• Black Book Depreciation Report: Segments Settling Into Normal Depreciation For Remainder of 2018
  LAWRENCEVILLE, GA (November 19, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 changed -1.9% during October, a noticeable drop compared to the previous month when values were unchanged. The -1.9% change was also the largest monthly price decline dating back to January. Cars changed -2.4% and trucks change […]
  Black Book
• Four Things You Need to Be Successful at SEO
  Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings.   Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands 93.76 percent o […]
  Brett Sutherlin
• Are You Discriminating Against Digital Customers?
  I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they weren’t a “today” buyer; or didn’t like how they looked; or, after a few probing […]
  Steve White
• Auto/Mate’s User Summit Draws Record Number of Customer Attendees and Sponsors
  Albany, N.Y. – November 19, 2018 – Auto/Mate’s annual User Summit in San Antonio was its most successful to date. The three-day event offered 145 Auto/Mate customers a variety of workshops, presentations, and training sessions designed to help them better utilize their dealership management system (DMS) and increase productivity. Representatives from sevente […]
  Mike Esposito
• Nissan Introduces the 2013 Nissan Leaf
  The Nissan Leaf electric car has been among the much more popular in the last few years despite the problem with battery capability which got the headlines in the direction of the end of 2012.Nonetheless,Nissan has this week introduced plans for a updated version of the Nissan Fallen leave which will be offered in 2013.So what can get out of the Nissan Leaf […]
  rosemarry
• 2 Reasons Why Auto Wrecking is a Common Solution for Those Looking for Car Parts
  Instead, they are recycling the auto parts already existing to ensure that people can meet their need for new automotive parts and yet our planet does not have to bear the burden of the same. Since more and more Australians are aware of this phenomenon, they also contribute towards fostering a better, cleaner, and healthier environment around us by opting fo […]
  Erric Ravi
• What to Look for in a Vehicle Repair Service before Pricing
  The cost of vehicle repairs can be overwhelming in some cases, so it makes sense for drivers to compare prices when selecting an auto repair center. While service costs are critical to your overall repair experience, there are several other factors that should receive your attention as well before deciding which auto service center to use. As you search for […]
  Brooke Chaplan
• Secrets to a Successful Conquest Campaign
  As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.   Partnering with the right marketing vendor is the first step. First, your v […]
  Kevin Winter
• With what do we inflate our tires?
  We say it many times because it is vital to have it always present for our safety when driving: tires are the only element of our car in contact with the ground, and that is why it is so important that the tires are suitable for our car, for the use that we are going to give it and for the weather conditions, that they are in good condition and without damag […]
  Rahul Paul
• Lease Credit Approval Rates Improve Slightly to 70.9% in October
  Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September   Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%.   The number of lease approvals is significantly higher than the same time last year, as j […]
  John Sternal
• Automotive Technicians: 5 Tools to Help You be Successful in Your Job
  Being an automotive technician can be a rewarding career. However, there are also a lot of pitfalls that you want to avoid that come along with the territory. It is vital that you have the right tools as an automotive tech. Otherwise you could risk time, injury, and poor job performance. So here are five tools that will help you be more successful in your jo […]
  Anica Oaks
• Car Wreck? How to Heal and Recover from a Traumatic Experience
  Being involved in a car accident can leave you physical injured as well as rattled about getting back in a car. You have to take steps that will allow you to heal and recover from the experience. Here are some of the techniques that you can use that will allow you to recover from your ordeal. Get Evaluated The first place to start is to be evaluated by a med […]
  Emma Sturgis
• AutoLoop Wins 2018 Tampa Bay Tech Award for Best Workplace Culture
  Besides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play   CLEARWATER, FL – November 14, 2018 – AutoLoop LLC, the leading provider of auto industry marketing, sales, and service solutions, announced today that the company has received the 2018 “Workplace Culture […]
  Graham Annett
• Do you have “Only Person in the World” Disease?
  Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When another traveler told them to get in line, the pair acted shocked, as if they had never seen all of us standi […]
  Bill Wittenmyer
• Affinitiv Participating in the General Motors Dealer Digital Solution Digital Advertising Program
  Chicago, IL- November 14, 2018- Affinitiv announced today it has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution.    This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services.  Please refer to the iMR […]
  Scot Eisenfelder
• Maintaining Your Motorcycle
  Riding a motorcycle is a lot of fun, but owning a motorcycle comes with its share of responsibilities. If you're going to have the safest, most high-performing bike possible then you should familiarize yourself with your motorcycle maintenance responsibilities. You'll need to know how to get a reliable mechanic, and you'll need to know when to […]
  Rahul Paul