Automotive Marketing Professional Community Blogs

• Turning Recalls from Trash to Treasure
  In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment […]
  Chris Miller
• How digital signage can help your business
  In times where technology is all among us, where the internet has taken a whole lot of advertising space and become the No. 1 medium for advertising, there are still some older, let’s say traditional ways to advertise. When I say „older, traditional ways“, I think of TV, Radio, Newspapers. Offcourse, advertising via digital signage is surely one of them. Alm […]
  Thomas F. Jung
• How to build your educational process in a college or university
    Being in college is one of the most exciting moments in the life of a student. This is high time for thinking seriously about your future career opportunities and what you actually want to do for a living. This experience will determine you as a person as well as give you a lot of useful contacts. Technology in the contemporary education system facilitates […]
  HumbertoMauro
• Auto Finance Traffic
  We are generating quality Auto Finance Traffic. Both New car and Used Car. We stand by our leads and conversion. Looking to work with a Premium buyer on the same. We can generate & provide Exclusive/Real time leads and a decent volume too. Lets connect further and see if there is a possible business opportunities.
  Utsav Patel
• A Lesson in Successful Marketing from Rytec High Performance Doors
  When your key product has such a wide range of benefits, marketing can become a challenge. Not that a great product is more difficult to sell, but because a diverse customer base means a diverse range of needs, these segments must often be addressed in different ways. Even if your product would help the customer in question, how are they supposed to figure t […]
  jon nigbor
• Value and Values
  We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.   Value and Values. Two different things.   Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and these are values that any […]
  Jim Flint
• Convert More Prospects With Smarter Trade-In Tools
  When your customers decide to trade in their current vehicle, you know exactly what to do first: make sure they get an appraisal as quickly as possible, since that’s the number one priority for most buyers. Right?   Not so fast.   AutoLoop recently surveyed 1,000 recent car buyers and analyzed over 100,000 leads from various trade-in valuation companies—and […]
  Doug Van Sach
• How Failing to Train Service Advisors Affects Profitability
  All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.   For the most part, dealership s […]
  Andy Church
• How to Afford a New Car on a Small Budget
  You have been driving an old beater around for a while now, and you thought it would be nice to sport a new car for a change. Unfortunately, when it comes to purchasing such a high dollar item, you do not know how to make that work. Not only do you have bad credit, but you do not have a lot of income to go around either. Still, if you employ a little creativ […]
  Anica Oaks
• eLEND Solutions Unveils Showroom Credit Express, a Suite of In-Store Digital Credit App Solutions
  Enhancement to eLEND’s popular CreditPlus online credit application is designed to accelerate the sales process and create a more positive credit experience that benefits both dealers and consumers   Foothill Ranch, CA – January 17, 2019 – eLEND Solutions™, specialists in online and in-store credit and finance solutions for auto dealers, today unveiled Showr […]
  Crystal Hartwell
• Top convertible cars that won’t burn a hole in your pocket
  The Indian car market has matured a whole lot in the past few years of time. Along with the increasing development of the Indian auto industry, the luxury car segment of the country has boomed as well. The luxury car segment of India has been growing astonishingly in the last few years. And as the demands for the luxurious and albeit expensive cars increase, […]
  Sandeep
• BLACK BOOK AND THE APPRAISAL LANE TEAM UP TO GIVE CONSUMERS THE TRADE-IN EXPERIENCE THEY REALLY WANT
  New mobile platform combines market-reflective valuations with cash offers from live experts to improve the trade-in process for consumers and dealers. According to a recent survey conducted by Black Book, consumers believe a vehicle trade-in quote that’s far from expectations remains the second-most likely reason to kill a deal.  The trade-in process remain […]
  Black Book
• All You Need To Know About Essay
  It is impossible to imagine any educational process without an essay. It is such a common form of writing that we’ve all used to it. But are we doing it right? There are several types of scientific essays. There are also rules to follow to master your paper. After all, science is all about being as precise as possible. And it concerns writing too. Let’s talk […]
  HumbertoMauro
• Digital License Plates Fully Authorized in Michigan
  New Michigan law allows for digital license plates; new technology has potential to generate efficiencies and benefits for consumers, businesses and the state - from Smart City synergies to expedited vehicle registration; Reviver Auto working with Secretary of State Jocelyn Benson to bring Rplates to Michigan market Detroit, MI - January 17, 2019 – The Michi […]
  Crystal Hartwell
• Best Marketing Strategies for Car Dealerships
  Marketing a product or service right might be more difficult than it initially looks. But digital marketing has taken the entire concept to a whole new level. Apparently, this new method of advertising products and services is due to reach a larger number of people than traditional marketing strategies and methods. However, it has been proven that combining […]
  Cynthia Madison
• 5 Tips to Prevent Phishing Attacks
  Phishing is the practice of sending targeted emails designed to lure employees into a number of actions, such as entering login credentials, credit card information or downloading documents infected with malware.   Phishing emails appear to come from familiar entities such as a bank, healthcare provider or delivery company. Sometimes they contain threatening […]
  Erik Nachbahr
• NEW BLACK BOOK WHITE PAPER HELPS LENDERS UNDERSTAND NEW CECL REQUIREMENTS
  Paper Offers Actionable Steps To Leverage CECL as a Competitive Advantage Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today a new educational white paper: “Analytic-Driven Data Helps Auto Finance Lenders Mitigate Risk & Become CECL Compliant”. Click here to downlo […]
  Black Book
• What Data Really Matters to Dealers?
  Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”   Well, let’s keep it simple! Over the years I have found it boils down to two key things. […]
  Brett Sutherlin
• The Best Car Service Providers: Experience on your Own!
  Get your car treated with the best services here! The services offered at Foxman Automotive provides a complete service and repair for all BMW models. The services include tyres, brakes, suspension, wheel alignment, exhaust & mufflers, auto electrical, engine diagnosis and all schedule servicing. It guarantees to protect your manufacturer’s warranty and […]
  Rahul Paul
• Small Registration Number Plate for Motorbike: Legal or illegal?
  Small number plates: legal or illegal? Is this question revolving around your mind day and night? Is your small sized number plate making your rear tire of motorbike look bigger? Now, let’s deal with the law: As per the Government’s website “gov.uk”, the single row plates are illegal. The characters presented on the number plate should be set out over two li […]
  Kent Charlie