Automotive Marketing Professional Community Blogs

• Inovatec Systems Corp. Partners with ZestFinance to Enhance Lending Procedures
  Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and ZestFinance, a leader in artificial intelligence (AI) software, today announced their strategic partnership to enhance lending procedures in the financial services industry. Inovatec will integrate Zest Automated Machine Learning softwar […]
  John Sternal
• A Change That Extends Your Dealership’s Reach on Facebook
  Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.   According to Social Media Today, Facebook has changed how it displays comments in posts. This new “weighting” system prioritizes certain comments over others. I am sure y […]
  Paul Moran
• Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension
  The future is now.  At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.”  So, let’s take a look behind the curtain of where Google’s going Right Now. With the mobile phone at the center of the marketing universe, a key goal of progressive automotive entities would be to integrate Five of Google’s “planets” that o […]
  Jim Flint
• 4 Things to Consider Before Sitting Behind the Wheel
  Driving is a safe activity, as long as it is taken seriously. Cautious drivers are far less likely to get into trouble. However, cautious drivers aren’t the only ones, and accidents can happen to them even if they are very experienced. This is why being cautious and fully focused is the key to avoiding trouble. There are some things you should think about be […]
  John Tailor
• SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville
  SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile warranty, and a 5-day exchange guarantee Los Angeles, CA – July 15, 2019 – SureSale Certified, the gold standard for qu […]
  Crystal Hartwell
• This Tool Converts Leads into Clients: Now Faster and More Affordably
  Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced al […]
  jon nigbor
• DealerBuilt Hires Mike theCarGuy Correra as a Client Experience Specialist
  Mason City Iowa, July 15, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that it has hired well-known automotive industry veteran Mike “theCarGuy” Correra as a Client Experience Specialist. Correra serves as a DealerBuilt subject matter expert for best practices and key metrics that […]
  Michael Trasatti
• Prodigy Expands into New San Francisco Offices
  The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition of several large dealer groups and a relationship with a leading OEM   SAN FRANCISCO, CA –July 15, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced that to help keep up with its sustained […]
  Michia Rohrssen
• A complete review of Mahindra XUV300 2019
  Quite some time has passed since the launch of Mahindra XUV300 on the Indian roads. So it is time for the Mahindra XUV300 Review 2019. The automaker is on a roll with at least threeproducts launched in 6 months. All of these cars can be said to be passing the test of the Indian market with flying colours, the third being the XUV300. This addition is a sub-4- […]
  Kavya Sharma
• Digital Ad Budget Allocation
  In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.
  Jim Flint
• Shifting to a Razor and Razor Blade Business Model
  In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.   F&I profits have made up for some of these lost profits, but this trend is not sustainable fo […]
  Scot Eisenfelder
• CULA Makes Vehicle Leasing Seamless For Credit Unions
  New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease management process for credit unions and enhances the member experience SAN DIEGO, July 9, 2019  -- Credit Union Leasing of America (CULA), the leader in enabling credit unions to leverage the $64.6 billion U.S.(1) vehicle leasing market, announces the launch […]
  Crystal Hartwell
• Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
  Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less likely to follow manufacturer recommendations than their older counterparts. While 61% o […]
  Jeff Giere
• A Simple Way to Capture Additional Service Revenue
  In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to be the red-headed stepchild; often neglected and forgotten. Yet it accounts for 50% or more o […]
  Ed Barton
• 4 Ways to Keep Your Transport Trucks in Tip-Top Shape
  Maintaining your fleet is a critical part of any business operation. The potential losses from a breakdown are huge. There could be late shipments, spoiled product, or even an accident, any of which will result in big costs to the business. On top of that, there will be repair bills that will ring up much higher than the appropriate preventive steps would ha […]
  Lizzie Weakley
• Warning: BlueKeep Malware Could be as Bad as WannaCry
  Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems? Do you have a Windows Server 2008? Be aware that your machines are vulnerable to a new type of malware called BlueKeep that’s seeking to infect thousands of computers and could be more destructive than the WannaCry ransomware outbreak of 2017.   M […]
  Erik Nachbahr, CISSP
• What Problems are Solved by Manufacturers of Light Commercial Vehicles?
  Global LD Trucks and Pick Up Sales to hit 6.7 million and 5.6 million respectively in 2019. North America, India, Latin America, China, Japan and Korea will lead the growth of the global LCV market, while the US leads the pick up sales, China is the clear leader in the LD Trucks segment. The demand for electric light duty trucks will surge globally with the […]
  Jitender Sharma
• Mobile Phone Holders
  Mobile phone holders are now more reliable than ever with iFreqs- an advanced holder for travelers who take special care of their mobile devices while on journey. Mobile devices such as smartphones and other GPS devices are an integral part of modern lives. They are also essential travel tools, helping people navigate their journeys easily and accurately. It […]
  Michael Dearing
• Local Search Group Digital Marketing Turns Nine
  There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish.    I believe we all have something in common: We enjoy learning, understanding and developing a competitive edge in the hyper-competitive automotive digital marketing space.   Nine years ago, Local Search Group was form […]
  Jim Flint
• Garage Clean Up—What to Keep and What to Toss
  Perhaps you’ve noticed that your garage is getting a little too cluttered. If you want to free up some space to store extra tools, machinery, and equipment, you’ll need to clear out some of the miscellaneous items that you’ve been hanging onto for too long. Whether you choose to sell them, donate them, recycle them, or throw them away, you’ll have to make so […]
  Anica Oaks