Automotive Marketing Professional Community Blogs

• Are you Ignoring Your Most Valuable Point of Customer Contact?
  These days, customer experience is a vital part of the car buying process. And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they look terrible. I’m sure you have seen them and know what I mean – dirty, poorly-presented inventor […]
  John Wingle
• How Psychometric tests are helpful in determining a candidate’s role and performance
  What are psychometric tests? Every company goes through a lengthy process to hire their employees. Recruitment process consists of various rounds of interviews, group discussions, tests, and other methods of assessing employee’s overall skills and abilities. One of the methods of testing is psychometric test which is a test measuring your mental ability. It […]
  Jitender Sharma
• The Future of Marketing could be Voice
  In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to consumers. But now i […]
  Steve White
• The Link Between Electronic MPIs and Unsold Service
  On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.   In addition to acquiring new service customers, it’s important to focus on maximizing service po […]
  Scot Eisenfelder
• Equifax Reveals Additional Auto Consumer Credit Insights
  Customized searches, understanding buying power & pre-approvals can move the sales needle Pre-approvals and credit checks remain a critical component of the automotive shopping process. Equifax Inc. (NYSE:  EFX), a global information solutions company, unveiled additional analysis in its ongoing study of consumer credit and shopping trends. The goal is t […]
  John Sternal
• Tests: A Backbone of Recruitment Procedure
  In this present time, many companies have started introducing the concepts that they have never adopted in their entire business history. More and more firms are getting much influenced by the pre-employment tests. They are making sure that they get the best filtered talent in their business, which is not a wrong thought. When you know that your employees ar […]
  Jitender Sharma
• WAYS TO BEAT STRESS
  Most college students know how interesting and at the same time demanding it is to be a student. From making new friends, keeping up with social life to learning new topics on different subjects, completing a lot of assignment within a short time frame, working and schooling, etc.  Due to so many educational, social, and mental activities, it is common for s […]
  Anna Roberts
• Top Performing Segments During May Based on Shopper Interest
   Luxury Performance SUV/CUV: +34% **Led the way in growth in May 2018 and interest was 10% higher than May 2017 Compact Performance: +18% Luxury Coupe: +15% Luxury Performance: +15% Luxury Performance Sedan: +14%   Share of Interest percentage increases compared with previous month   Reasons Why Interest in Luxury Sports Cars is Falling Compared with Luxury […]
  John Sternal
• Be ‘in the Know’ About Your Women Buyers & Marketshare
  Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars? Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps […]
  Anne Fleming
• How to Maximize Your CPO Investment
  Are the headaches associated with bringing vehicles up to certified pre-owned (CPO) program standards worth it? For dealers, there’s certainly more work, money and time involved with finding, reconditioning and certifying vehicles for CPO programs.   On the surface, it may seem like the higher margins don’t really justify the higher cost of reconditioning an […]
  Bill Wittenmyer
• Bad credit loans: a brief introduction
  This mode of loan is one of the fastest and easiest way available for taking a loan. Bad credit loans are intended for people who have bad credit and who need a short loan before the payday. The bad credit loans are also called unsecured personal loans, cash advance loans, etc. These loans are meant for borrowing small amounts, and these loans are not availa […]
  Haris Saeed
• Highest Declines in 16 Weeks
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows where car values in particular showed some of their highest value declines in the last four m […]
  Black Book
• Equifax and Oplogic Stop Synthetic Identity Fraud at Michigan Dealership
  CRM driver’s license scan and advanced analytics reduce unwanted threats, even before the test drive Criminals are becoming more creative in their approach to commit synthetic ID fraud. According to the Federal Trade Commission, 1.7 percent of identity fraud complaints indicated that auto loans or leases had been generated fraudulently1, up from 0.8 percent […]
  John Sternal
• Main Features of Fuel Testing and Analysis
  Fuel laboratories are highly-specialised facilities that test a diverse range of fuels for quality and consistency, including the RDE fuels used in vehicle testing. Testing and analyzing fuels is important for adhering to regulatory standards and to check for any signs of contamination when necessary.    Detailed analysis can be useful when troubleshooting a […]
  tony croose
• Dealership Marketing Audit: Homepage to SRP Click-through Rate
  Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process. Is there a way I can tell if my homepage is driving people to my inventory? Yes, and you already have the data. Just roll up the sleeves to conduct an audit of your homepage-to-SRP click-through rate in Google Analytics. We did this very t […]
  Dane Saville
• Auto/Mate Announces DMS Integration with Vitu, Helping Dealers Streamline Tax, Title and Registration Processes
  Albany, NY – June 18, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Vitu, Motor Vehicle Software Corporation’s (MVSC) market-leading national electronic tax, title and registration platform for automotive dealerships (known as “DMVdesk” in California). Through its integration program, Open/Mate, Auto/Mate cus […]
  Mike Esposito
• When Batman Decides a Recall Isn’t Enough
  In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided enough was enough. According to an article on thedrive.com, h […]
  Chris Miller
• Drive Sold-to-Service Converts
  Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential! What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop surveyed our subscribed dealers and their customers, and we discovered vi […]
  Doug Van Sach
• Car Insurance - How to Find the Best Plan
  Finding inexpensive automobile insurance on the internet might seem incredibly simple. Nearly every website claims it has the best rates available. Clearly this can’t be true. It can be practically impossible for the average car owner to compare plan against plan to know if they’re getting the best possible value for the money spent.    Do you invest the hou […]
  Rahul Paul
• BLACK BOOK MAY DEPRECIATION REPORT SHOWS MANY CARS AND TRUCKS SETTLING INTO SUMMER DEPRECIATION PATTERNS
  According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of -14.1%. This is trending better than May of last year, when 2- to 6-year old vehicles declined in value by -1.2%.    Despite the s […]
  Black Book