Groupon Social Marketing Best Practice: 73% Off at Courtesy Chevrolet

Groupon Web and Email Campaign: 73% Off at Courtesy Chevrolet

This is the type of promo that the ADP Social Media Reputation Management team sets up with our dealers. This is a really smokin’ deal! — Jessica Fielding 

Your Daily
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The Daily Deal for


Saturday, June 12 2010       

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$65 for a Full Auto Detail at Courtesy Chevrolet ($243.95 Value)








Company Information:
Courtesy Chevrolet
1233 E Camelback Rd.

Phoenix, Arizona 85014

Cars often get dirty, and when they do, the most common solution is to reprimand them with bats and buy a new one. Avoid crushing your car’s body and feelings with today’s Groupon: for $65, you get a full auto detail (a $243.95 value) at Courtesy Chevrolet on Camelback Road. This Groupon is good for all makes and models (extra fee for large vehicles), and also includes 15% off any other service (excluding maintenance).

Since 1955, Courtesy Chevrolet has been building its reputation as a quality, family-owned auto dealership that exceeds customer expectations. With today’s deal, trust your car to Courtesy’s friendly professionals for a full exterior and interior detail regardless of the car’s make, model, or political affiliation. Each horseless carriage will receive the following:

  • Goodwrench vehicle-safety inspection
  • Interior shampoo
  • Interior vinyl cleaning and dressing
  • Interior and trunk vacuuming
  • Leather cleaning and conditioning
  • Moderate bug and tar removal
  • Door-jamb cleaning
  • Engine-compartment cleaning and dressing
  • Exterior polish
  • Hand-applied wax
  • Tire and trim dressing
  • Tire, rim, and wheel-well cleaning
  • Window, mirror, and ashtray cleaning

For an extra $25, customers may add fabric protector and paint sealant, which protects the finish against sun and weather, bird droppings, tree sap, and stray splashes from whale blowholes. Before your grandfather’s Model A Ford collapses under a pile of pixie dust in the barn, tow it in for a much-needed detail from the courteous, curtseying pros at Courtesy Chevrolet.

The detail and safety inspection can take four to six hours, so call ahead to make an appointment.

Read More…

When did the Devil get so needy?

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This email is an excellent example of a car dealership leveraging a Social Media channel for Marketing purposes.  Over 100,000 consumers in Phoenix received thia promotional offer from Courtesy Chevrolet because they signed up for the Daily Groupon alerts.

Delivered by
600 W. Chicago Avenue, Suite 620 Chicago, IL, 60654, USA

To purchase the Groupon voucher described in today’s deal, you must press the Buy! Button and follow the instructions. Once you make the purchase, you will receive the voucher via e-mail. This e-mail is not a valid Groupon voucher, even if you buy today’s deal – the only valid voucher is the voucher you receive via e-mail from Groupon after your purchase.

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