The Automotive Digital Me

Automotive Marketing Professional Community Blogs

• SEO: Building The Right Links, The Right Way Still Works!
  90 Link Building Strategies to Use in 2018 [Infographic] Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and get ranked higher on your most critical keyword Search Engine Results Pages (SERP)... Higher search engine rankings are based on the authority of webp […]
  Ralph Paglia
• Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?
  The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're still pessimistic. The discus […]
  Ralph Paglia
• Looking for a Used Car? 4 Tips to Steering Clear of the Lemons
  There are many benefits that can be reaped from buying a used car. Not only are used cars cheaper, but they also depreciate at a slower rate. However, you will have to take special care in order to avoid getting a lemon. Comparison Shopping It is not a good idea to buy the first vehicle that catches your eye. Your ultimate goal should be to purchase a vehicl […]
  Kara Masterson
• 5 Auto Warranty and Insurance Tips
  With new cars now costing an average of $25,499, it’s important for drivers to protect their investment with a warranty and insurance. But if you’re planning to a buy a car in the near future, you should follow some tips to save money on these protection services. Although warranties and insurance are usually a smart investment, they can often jack up the to […]
  Dixie Somers
• Get best Car loan services at a low-interest rate
  In these days, many people are faces the financial crises in their business. In this situation, they need the cash in an emergency to protect their condition. Then, they want to take a quick loan from the lenders and fulfill the financial crises. Most of the time, people take a loan for home, car, education loan and other personal purposes. In the market, th […]
  Rahul Paul
• BLACK BOOK AND AUCTIONACCESS ANNOUNCE AUCTIONACCESS MOBILE PROMOTION
  Dealers using the new AuctionACCESS Mobile App will be eligible for discounted Black Book Digital Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with AuctionACCESS, a leading dealer credentialing system in the North American wholesale auto auction […]
  Black Book
• Negative Reviews Can be Sales Gold!
  Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive way to acquire new customer […]
  sara callahan
• Some Smart Techniques to Use a Blog for Enhancing SEO Results
  Is your blog proving to be quite beneficial to your business and performing to its fullest potential? If you are a newcomer to the art of blogging, here are some effective strategies suggested by experts for using your blog and obtaining effective SEO gains. Every business or company believes in blogging for connecting and engaging with their target audience […]
  Sujain Thomas
• What you need to know about motor oil quality
  Your engine’s oil is critical to ensuring your vehicle runs smoothly and that parts don’t wear because of extra friction. Understanding that, it follows that it is important to understand the differences in oil, and how these might impact your vehicle, the signs that you have a problem, and how serious that problem might be. Pay attention to when an oil chan […]
  Thomas Lee
• Reviving the Classic: 5 Ways to Make Your Car Feel Good as New
  If you drive an older vehicle, you can spruce up your ride so that it looks and feels brand-new again. Even a few simple improvements can make a difference and help you become more confident while on the road. Following these five easy tips will make your old car seem as good as new.   Apply New Paint A paint job can give your vehicle a makeover and hide cer […]
  Lizzie Weakley
• Is Facebook Marketing Still a Valuable Strategy? Absolutely.
  Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?   Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:   Facebook’s own data, which […]
  Scot Eisenfelder
• BLACK BOOK MARCH DEPRECIATION REPORT SHOWS A CONTINUATION OF STRONG RETENTION FOR SEVERAL SMALLER CAR SEGMENTS
  According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expected spring selling season. Cars increased in value by +0.6%, while trucks decreased -1.1%. All vehicles are averaging a 12-month change of -15.0%. For t […]
  Black Book
• 6 Contact Strategies that Pay Dividends with Women
  Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers. 1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with women. Commu […]
  Anne Fleming
• What You Should Know About Hiring a Traffic Lawyer for Your Ticket
  If you have recently been pulled over and received a traffic citation, it is important that you at least consider hiring a lawyer to help you fight it. There are all kinds of circumstances in which hiring a traffic lawyer can be a good idea, and you will need to know what they are. These professionals could help your situation in a number of ways. Reducing t […]
  Derek Crowden
• Hearst Autos Joins CDK Global Partner Program
  Dealerships can expect higher performing placements and faster turnaround times Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK Global Partner Program, the largest, third-party partner program in the automotive industry. The partnership enables Hearst Autos’ Car and Driver shoppi […]
  John Sternal
• Lease Credit Approval Rates Rise to 67.3% In March
  Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1   Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%.   March experienced a higher number of applicants with qualifications that le […]
  John Sternal
• Another Big Disruptor is Joining the Automotive World
  As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.   And now, another huge retail company has decided to jump in… but in a way that dealers may be overlooking.   Walmart recently launched a used-car buying service in partnership with […]
  Ujj Nath
• Car Trouble? 3 Signs it's Your Transmission
  There are some obvious signs that your car is having trouble with its transmission. In some instances, the signs may be a little less obvious or may stem from another issue. You won’t be able to drive your car for very long if your transmission goes out. This may leave you stranded and relying on others to get around. Here are some of the more obvious signs […]
  Lizzie Weakley
• What Every Business Should Consider Before Settling on a Location
  At some time, most businesses that survive long enough will need to move locations. Over time, moving is almost as inevitable to business as it is to your personal life.   There are, of course, a number of things that businesses automatically consider, such as price and square footage suitable to their needs, but there are a number of other considerations th […]
  Brooke Chaplan
• Lehel Reeves Joins Flick Fusion as Director of Partnerships and Business Development
  Urbandale, IA—April 16, 2018—Flick Fusion announced today that Lehel Reeves has joined the company as Director of Partnerships and Business Development. In his new position, Reeves will oversee the creation and management of synergistic partnerships that will raise awareness for Flick Fusion’s leading video marketing technology, and increase sales and create […]
  Timmy D. James