TrueCar Insider Information – Automotive Digital Marketing Professional Community

TrueCar Insider Information

It seems to me that the real problem that dealers should have with TrueCar/ZAG is not as much the disclosure of transaction prices in the now infamous bell shaped curve at, but instead, the insidiousness of trying to predict who will buy a car from a dealer ANYWAYS and then charge that dealership $300 for a vehicle sale that TrueCar did not actually facilitate.  I said to Scott Painter during our phone call that if he is successful in enrolling 10,000 dealers he will have in fact implemented a tax on every new vehicle sold for $300 that TrueCar collects. Three dealers in each geographic area that TrueCar defines, and the leads go to the dealer that would have been most likely to sell that car even if TrueCar was not involved… Paying for sales a dealership would have made anyways!!!

via Automotive Digital Marketing Professional Community.

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