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New Car Buyers Hanging Onto Vehicles for Six Years!

U.S. new vehicles being kept longer than ever, Polk says

February 21, 2012 12:01 AM

By Danielle Emerson

American drivers are holding on to their new vehicles longer than ever — to nearly six years — a new study says. Research firm Polk, citing data compiled in September 2011, said U.S. consumers kept their new vehicles an average of 71.4 months — up 4.7 months from March.

[Sent from Ralph Paglia’s iPhone]

Ralph Paglia
Vice President – Digital
Tier10 Marketing
505-301-6369
Ralph
http://RalphPaglia.com http://Twitter.com/RalphPaglia
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http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

This entry was posted on February 25, 2012, 11:13 am and is filed under Automotive Digital Marketing. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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