Archive for March, 2012

Do Car Dealers Really Need To Be “Women Certified” ? – Automotive Digital Marketing Professional Community

Do Car Dealers Really Need To Be “Women Certified”?

Man Certified

Todd Vowell writes about an issue I have been thinking about ever since signing up for Ask Patty in 2005 and going through the training.  Almost all the training I received as part of the “Women Friendly” selling process was based on sales tactics that i am certain BOTH men and women would appreciate.  There is no doubt that a certain level of entrepreneurship is involved with the various Women Certified sales training programs, but the training I have seen to date is genuinely useful, especially what i saw from Ask patty, and applies to selling more cars to all customers, not exclusively women.  So, i suppose there-in lies the rub, if you learn how to be more effective at selling cars to women customers, I’m willing to bet money that you will sell more cars to men as well… There is no gender differentiation when it comes to simply doing a better job at selling!

via Automotive Digital Marketing Professional Community.

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AutoNation and Ebay Resurrect the Good Old Slasher Sale… ONLINE – Automotive Digital Marketing Professional Community

AutoNation and Ebay Resurrect the Good Old Slasher Sale… ONLINE!

AutoNation

AutoNation Direct and eBay Motors began working together more than a year on offers such as a guaranteed price for owners looking to sell their current cars. Though both companies have offered discounts previously, prices haven’t been as aggressive, nor has the inventory been as broad, said Chang.  Both companies relied heavily on social media to get the word out about the promotion. “Contests or discount deals are very popular content,” said Sean Wolfington, CEO of Tier10 Marketing. “They have a more desirable sharing rate than other forms of content. People are going to like or comment or share a contest that gives you a car.”  Customers who purchase cars online are still a minority. However, the Internet is cutting down on the amount of time the average person spends at the dealership. “They let their fingers do the walking through the web and mobile,” said Wolfington.

via Automotive Digital Marketing Professional Community.

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Dealers United Announces First Deal for Members: SEO Services from KPA

Dealers United Announces First Deal for Members: SEO Services from KPA

The result is an unprecedented discount for the SEO services, only revealed to Dealers United members, along with industry leading terms and conditions.  “This launch represents the fulfillment of a promise we made to our dealer-members at the inception of Dealers United: we pledged the best deals; the best prices; and the best negotiated terms on industry-leading products and services provided by top vendors. I think our members will find all of that and more with our first deal with KPA,” said Matt Buchanan, co-Founder of Dealers United and Dealer Principal of Sarasota Ford.

via Automotive Digital Marketing Professional Community.

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Video | Auto Alliance

The video about automotive industry job creation featured on this site really moved me and made me feel proud to be part of the Auto Industry!

http://jobsfromautos.com/

Ralph Paglia
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

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Video | Auto Alliance

The video about automotive industry job creation featured on this site really moved me and made me feel proud to be part of the Auto Industry!

http://jobsfromautos.com/

Ralph Paglia
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Leave a comment

Please… Not That! – Automotive Marketing

Please… Not That! – Automotive Marketing Professional

John Fuhrman writes: “”We tried that once.  It didn’t work.” Ooooooh! There it is. Now it’s out there.  What do you do except feel hopelessly trapped in a past life that was none to kind.  It reminds me of a customer responding to that stupid question, “Can I help you?”  They get glazed eyes and respond, “Just looking.”…”

via Automotive Digital Marketing Professional Community.

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