Do Car Dealers Really Need To Be “Women Certified” ? – Automotive Digital Marketing Professional Community

Do Car Dealers Really Need To Be “Women Certified”?

Man Certified

Todd Vowell writes about an issue I have been thinking about ever since signing up for Ask Patty in 2005 and going through the training.  Almost all the training I received as part of the “Women Friendly” selling process was based on sales tactics that i am certain BOTH men and women would appreciate.  There is no doubt that a certain level of entrepreneurship is involved with the various Women Certified sales training programs, but the training I have seen to date is genuinely useful, especially what i saw from Ask patty, and applies to selling more cars to all customers, not exclusively women.  So, i suppose there-in lies the rub, if you learn how to be more effective at selling cars to women customers, I’m willing to bet money that you will sell more cars to men as well… There is no gender differentiation when it comes to simply doing a better job at selling!

via Automotive Digital Marketing Professional Community.

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