From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12 

Tom Gorham writes: “For those of us that have been on the Internet side of this business for what seems like a lifetime, Ralph’s presentation was validation and a wonderful reminder of how we got here and the vastness of the current digital landscape that is still growing at exponential rates.  But the class was listed as “Fundamental” for a reason.  For dealers and sales managers who always thought the Internet was simple, “Just getting leads, sending emails, and selling cars,” it was a brilliant demonstration of the length and breadth and depth of knowledge behind the current position of Internet Management and Digital Marketing.  I’m a hands-on Internet Sales & Marketing Manager who likes to do a lot of the nitty-gritty detail work myself.  And if I out-source something, I like to constantly collaborate with the company I hire.  I truly appreciate a vendor who understands and respects my need to be involved and not just hand over responsibility for the job at hand.”  Use the link provided to read the entire article…

via Automotive Digital Marketing Professional Community.