From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12
Tom Gorham writes: “For those of us that have been on the Internet side of this business for what seems like a lifetime, Ralph’s presentation was validation and a wonderful reminder of how we got here and the vastness of the current digital landscape that is still growing at exponential rates. But the class was listed as “Fundamental” for a reason. For dealers and sales managers who always thought the Internet was simple, “Just getting leads, sending emails, and selling cars,” it was a brilliant demonstration of the length and breadth and depth of knowledge behind the current position of Internet Management and Digital Marketing. I’m a hands-on Internet Sales & Marketing Manager who likes to do a lot of the nitty-gritty detail work myself. And if I out-source something, I like to constantly collaborate with the company I hire. I truly appreciate a vendor who understands and respects my need to be involved and not just hand over responsibility for the job at hand.” Use the link provided to read the entire article…
