Automotive Digital Me

Automotive Marketing Professional Community Blogs

• Chasing Your Tail or Serve, Serve, Serve the Customer
  As we chase customers, we are starting to chase our tails. Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal brethren we think we know what we would do if we catch one. However, it’s precisely the behavior that occurs when we land a lead that […]
  Jim Flint
• Why Your Clients And Culture Matter
  How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup #connecting #clientsandculture #automotiveretailing #dealerships
  Jim Flint
• 3 fabulous guidelines to help you obtain a great auto loan NYC
  Success is defined differently by different people. To some, success is having a flourishing career, money in your pocket, a place to call home and to the car of your dreams. In order to obtain the car of your dreams, you need to be able to afford it. This may not always be possible using your own savings. For this reason, you may need to get an auto loan NY […]
  Rosie Joy
• Things To Know About for Auto Transportation
  Thanks to the exposure of the internet the auto transport industry has grown a lot over the years. These days you can buy a car from about anywhere in the world, and it’ll be shipped right to you. Car dealerships big and small, sell cars online, as it has proven to raise their profits quite a bit.   So, What is Car Transport? Car Transport is a process of sh […]
  Michael Dearing
• The Automotive Advertising Podcast: Episode 14 - Social Media
  What does your social media profile say about your dealership to customers? We answer this question and more on the Automotive Advertising Podcast. Join us --> http://bit.ly/automotiveadvertisingpodcast #socialmedia #facebook #instagram #marketing #dealers #dealership
  Jim Flint
• Auto Loan Originations Observations From Equifax
  Key Insights and Data: Auto Loan Originations Observations Originations through September 2019 reported as of November 2019 18.8 million auto loans, totaling $442.5 billion, have been originated year-to-date. This is a 0.5% increase in accounts and a 4.1% increase in balances over this time last year. Auto loans represent 86.4% of all auto account originatio […]
  John Sternal
• The Biggest Problem With Car Retailers Websites.
  What is your website saying to consumers? #localsearchgroup #website #digitalmarketing #automotiveretailing #garyveechallenge #dealerships
  Jim Flint
• How a Reverse Camera Installation Can Benefit Your Boat
  While sailing through pristine water or while tugging your boat on land, you can encounter any number of mishaps anytime. An unexpected wave or a bump to another vehicle can damage your boat and result in costly repairs. A reverse camera or backup camera is a simple, practical solution for preventing such incidents. You can choose to install a backup camera […]
  Pankaj Sharma
• Welcome Center vs Detention Center : Dealer Websites
  Here’s the challenge. Is your website a Welcome Center or a Detention Center? My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s a detention center. A Detention Center is defined as — a jail or prison, a facility in which inmates are forcibly confined and denied a variety of freedoms. So shut down your laptop, turn off your 50” […]
  Jim Flint
• Is Your Website A Welcome Center Or A Detention Center?
  Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website. #localsearchgroup #welcomeconsumers #automotiveretailing #garyveechallenge #dealerships #website
  Jim Flint
• The Automotive Advertising Podcast: Episode 13 - Houston Auto Show
  Step aside Detroit, Houston is on the move. With the Detroit Auto Show moving to the summer months, the Houston show now is looking to step in and up to this amazing opportunity. Tune in this week's episode as we're joined by RoShelle Salinas, the Executive VP of the Houston Automobile Dealers Association.
  Jim Flint
• Cancer Death Rate Drops by Largest Amount on Record
  Cancer Death Rate Drops by Largest Amount on Record American Cancer Society says advances in treating lung and skin cancers contributed to the 2.2% drop in cancer mortality A doctor reviews an X-ray of someone's chest. The cancer mortality rate in the U.S. has largely been fueled by deaths from lung cancer. Photo: iStockBy The cancer death rate in the U […]
  Ralph Paglia
• How To Further Engage Consumers With Advertising On YouTube
  Are your YouTube leads turning into sales? I break down how to further engage with consumers through YouTube.#localsearchgroup #youtubeleads #youtube #garyveechallenge #automotiveretailing #dealerships 
  Jim Flint
• DealerBuilt Appoints Jonathan Burr as Chief Information Officer
  Grapevine, Texas, January 7, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of Jonathan Burr as Chief Information Officer (CIO). DealerBuilt is a high-growth technology company providing dealers a relevant solution that is different from traditional market offerings, and Bu […]
  Michael Trasatti
• How You Make Them Feel *IS* the Product
  Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be Deliberat […]
  Ed Barton
• Change The Stories That You Tell In 2020
  Will you keep your promises in 2020? Listen to the video as I discuss how to change the stories you tell for the coming year.
  Jim Flint
• Exceed Your 2020 Sales Goals with These 4 Inventory Strategies
  The vehicle sales forecast for 2020 looks strong, with S&P Global Ratings expect sales to hit a relatively healthy 16.8 million units. But earning your share of this market depends a lot on how well you manage your inventory: what you stock, when you stock it and how quickly you can get vehicles off your lot. The following inventory strategies will set y […]
  Bill Wittenmyer
• Beyond the ORP: Creating a Single, Cohesive Marketing Strategy
  Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.   This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently works is dealers […]
  Courtney Evans
• 2020 Steps to the Sale
  As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month: The Age of Operational Advertising is here. What’s your modern brand promise? What are you willing to commit to doing for the customer so much so that you are eager to advertise i […]
  Jim Flint
• How to Win Cash Buyers’ Elusive Loyalty
  Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to […]
  Doug Van Sach