Increase Your Conversion With a Person’s Face – Paul Portratz
Many thanks to Paul Portratz for a powerful Think Tank Tuesday video message about putting people into advertising for car dealers… Paul’s message is corroborated by research I was involved with at a major car company focused upon online digital advertising… Ads that feature a real person’s face in the creative outperformed ads that only featured vehicle imagery by more than a 40% lift in Click Through Rates. The bottom line is that people are visually attracted to images and video of people by a far greater degree than other imagery, including vehicles.
