Archive for April 30th, 2012

Is Your Ego Limiting The Success Of Your Dealership? Automotive Marketing Community

Is Your Ego Limiting The Success Of Your Dealership?

I had a distinct feeling of “Deja Vu” as I read Brian Pasch’s listing of dealer group responses to why they do not educate more people in their dealerships… Let me add one more relevant example – During the ADM Boot Camp Scholarship Video Contest i received a call from a dealer who planned on submitting an entry video, and he wanted to know how much he would need to “donate” in order to win.  I explained the rules of the contest and encouraged him to get as many of his 400 employees as possible to visit ADM, register and click “Promote” so their co-worker could win.  The dealer’s response was something along the lines of “I don’t mind my managers knowing about the ADM site, but I am afraid that if my sales people or other staff joined ADM they might learn enough to get higher paying jobs at other dealerships…”

via Automotive Digital Marketing Professional Community.

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