Archive for May, 2012

Google Places Out, Google Local Takes Over – Automotive Marketing

Google Places Out, Google Local Takes Over

Matt O’Such writes: “What’s a Car Dealer to do now that Google+ Local is taking over Google Places?  Go with the flow. Google is just asking you to do what it feels is best business practices. Claim your account, add a description, photos of the staff & showroom, pick the right default categories, fix your marker, ask for reviews in the service lane and at sales.  Start to focus on social indicators like Google and Bing are now doing. They want a personalized feeling for your customers, and increased engagement with social factors like +1, Shares, Tweets, Links and Likes.  Expect that the next change is just around the corner, and when Google flips the switch you’ll need to be on the cutting edge to keep up with automotive internet marketing.” Use the link provided to read Matt’s entire article, view his illustrations and leave him a comment…

 

Google Places Local


via Automotive Digital Marketing Professional Community.

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Take AutoUSA Survey – Win $400 American Express Gift Card – Automotive Marketing

Take AutoUSA Survey and you may win a $400 AMERICAN EXPRESS GIFT CARD!

Dealers and Managers: Share your metrics and you will be able to see how you compare with industry averages, and what processes need to be in place to make your Internet sales department a success. All information will remain anonymous. Contact information will only be used to notify you in the event that you win the gift card.

via Automotive Digital Marketing Professional Community.

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AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand – Aria Wins Bid – Automotive Marketing

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand – Aria Wins Bid

The rooms at Aria where AutoCon 2012 attendees will be staying are AT LEAST twice as nice as those at the much older Mirage property… And thanks to Carrie’s negotiation skills, AutoCon attendees will be staying at the Aria for less than half the cost this property normally receives! A nicer hotel at a room rate less than most other conferences is yet another reason to attend AutoCon 2012 and gain the most significant strategic insights and competitive advantages in the auto industry.

via Automotive Digital Marketing Professional Community.

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AutoConnections 2012 – Automotive Professionals

AutoConnections 2012 

The AutoConnections 2012 Conference and Expo series (AutoCon 2012) will bring together the best in automotive retail thought leadership along with the best speakers and solution providers in the industry.

AutoConnections 2012 will connect dealers with the strategies, tools, people and inspiration for the greatest competitive advantage in the automotive retail marketplace.

Dates: September 11 (PM), 12, 13 and 14 (AM), 2012

Location: The Mirage Hotel and Conference Center

Enroll Online: http://AutoCon2012

Network: http://AutoConnections2012.com

Registration

Please select and complete the registration form below to secure your admission to AutoCon2012. Since Dealer Principals receive complimentary admission, please register the Dealer Principal separately, if additional members of the dealership/group are attending.

Registration for AutoCon 2012 is $995 per person for dealership employees and $1,495 per person for Allied Industry.

Early bird registration for dealership employees is $795 per person if purchased by June 30, 2012.  There is no early bird discount for Allied Industry.

All Inclusive Registration

Your registration includes:

  • Access to all conference workshops, general sessions, and exhibit hall.
  • Breakfast and Lunch each day these meals are offered
  • Access to evening cocktail receptions
  • Conference book, shirt, and conference supplies
  • Internet Access in all rooms, exhibit hall, and workshops.
  • Access to Conference Presentations in Digital Format
  • Membership to the AutoCon2012 event website
  • Discounts to products and services valued over $3,000

Registration Links


AutoConnections is brought to you by Automotive Digital Marketing,DealerELITE and First Class Educators

via Automotive Digital Marketing Professional Community.

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Ralph Paglia Announces 2012 AutoConnections Conference and Exposition – Automotive Marketing

Ralph Paglia Announces 2012 AutoConnections Conference and Exposition

AutoConnections 2012 is the first in a series of annual events which will surely become the premier auto industry gathering of thought leaders and business practitioners for the benefit of the car dealers who attend. This event will connect participants with the knowledge, insights, experts and inspiration to drive competitive advantage in each dealer’s local marketplace… Use the link provided to watch a 6 minute video clip of Ralph Paglia making the first official announcement about the AutoConnections Conference and Exposition during the Automotive Boot Camp is Las Vegas on May 17, 2012.  The AutoCon 2012 Conference will be held at the Mirage Hotel and Conference Center in Las Vegas from September 11 to 14, 2012.  Registration and more information is available online at http://AutoCon2012.com 

via Automotive Digital Marketing Professional Community.

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Social Media Content; Best Days and Times for Car Dealers to Post – Automotive Social Media Marketing

Social Media Content; Best Days and Times for Car Dealers to Post

Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company finds that for Twitter, posting in the afternoon earlier in the week (1-3 PM Monday through Thursday)gives the best chance at achieving a high click count for car dealerships and automotive marketers. Similarly, on Facebook, links posted from 1-4 PM result in the highest average click throughs, with Wednesday at 3 PM proving to be the peak time of the week. By contrast, Friday evening, which is the slowest time on the other platforms, is the optimal time to for automotive marketing professionals to post on Tumblr, with posts after 7 PM on average receiving more clicks over 24 hours than content posted mid-day during the week.

Facebook Traffic Peaks Mid-Week

Looking at the traffic patterns by automotive consumers among the 3 biggest social networks, Bit.ly reveals that Facebook traffic peaks mid-week, from 1-3 PM. Traffic begins to increase around 9 AM, and fades after 4 PM. The peaks of Twitter activity by automotive consumers occur from 9 AM through 3 PM, Monday through Thursday. The post suggests that while posting on Twitter when there are many people (overall) clicking helps raise the average number of clicks, it does not guarantee the optimal amount of attention by automotive consumers, given the increased competition.


In contrast again to activity on Facebook and Twitter, Bit.ly traffic from Tumblr for automotive marketers and car dealerships peaks between 7 PM and 10 PM on Monday and Tuesday, with similar traffic on Sunday.

Majority of Google+ Activity Occurs During Work Hours

Meanwhile, according to a May 2012 study from Simply Measured, the vast majority of Google+ activity takes place during the work day, with car company brand posts and total automotive consumer engagement peaking at 9 AM.  It is noteworthy that 10 AM is also a significant hour for car company brand posts, while the evening hours and early morning hours see the least engagement from automotive consumers.


Looking at days of the week, the report finds that car company and OEM posts and total automotive consumer engagement peak on Wednesday, with Monday and Thursday following… Saturday and Sunday see the least amount of activity.

via Automotive Digital Marketing Professional Community.

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Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager! – Automotive Digital Marketing Professional Community

Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager!

Brickell Honda and Brickell Buick GMC have a BDC that currently has a manager and 10 BDC agents. They handle approximately 800 internet leads plus 1300 phone calls. The Brickell Team has been doing a decent job but believes there is potential for much more. So, they are looking for someone that has experience in sales management and in running a large BDC.  Use the link provided to learn more about this opportunity and how to respond…

via Automotive Digital Marketing Professional Community.

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