Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company finds that for Twitter, posting in the afternoon earlier in the week (1-3 PM Monday through Thursday)gives the best chance at achieving a high click count for car dealerships and automotive marketers. Similarly, on Facebook, links posted from 1-4 PM result in the highest average click throughs, with Wednesday at 3 PM proving to be the peak time of the week. By contrast, Friday evening, which is the slowest time on the other platforms, is the optimal time to for automotive marketing professionals to post on Tumblr, with posts after 7 PM on average receiving more clicks over 24 hours than content posted mid-day during the week.
Facebook Traffic Peaks Mid-Week
Looking at the traffic patterns by automotive consumers among the 3 biggest social networks, Bit.ly reveals that Facebook traffic peaks mid-week, from 1-3 PM. Traffic begins to increase around 9 AM, and fades after 4 PM. The peaks of Twitter activity by automotive consumers occur from 9 AM through 3 PM, Monday through Thursday. The post suggests that while posting on Twitter when there are many people (overall) clicking helps raise the average number of clicks, it does not guarantee the optimal amount of attention by automotive consumers, given the increased competition.
In contrast again to activity on Facebook and Twitter, Bit.ly traffic from Tumblr for automotive marketers and car dealerships peaks between 7 PM and 10 PM on Monday and Tuesday, with similar traffic on Sunday.
Majority of Google+ Activity Occurs During Work Hours
Meanwhile, according to a May 2012 study from Simply Measured, the vast majority of Google+ activity takes place during the work day, with car company brand posts and total automotive consumer engagement peaking at 9 AM. It is noteworthy that 10 AM is also a significant hour for car company brand posts, while the evening hours and early morning hours see the least engagement from automotive consumers.
Looking at days of the week, the report finds that car company and OEM posts and total automotive consumer engagement peak on Wednesday, with Monday and Thursday following… Saturday and Sunday see the least amount of activity.