Automotive Marketing Professional Community Blogs

• Five Best Online Places for Car Dealing
  is it accurate to say that you are prepared to begin offering and elevating your items to a large number of clients? We realize that yes and unquestionably you are pondering which the best places to acknowledge free promotions are. For used car sales, there are a number of websites that are the guarantee of success due to the large number of interested users […]
  Awais Ahmed
• Gearbox Goals: How to Accrue Parts for a Complete Overhaul
  If you love cars, the thought of rebuilding one from scratch may entice you. However, you will need to find the right parts to ensure that the job is done correctly. The good news is that there are many different ways to find what you need regardless of your timeline and budget. Collect Parts from a Scrap Yard One of the easiest ways to get affordable qualit […]
  Rachelle Wilber
• Suing the Government for Personal Injury
  Have you been involved in a car accident? Was the person who caused the accident a government employee in a government vehicle? If so, there are a number of situations where a government employee or government agency or entity may cause your injuries. Despite the fact that the government may be responsible for your personal injury, damage or loss and that yo […]
  Rahul Khatri
• A Comprehensive Guide to Purchasing and Selling Personalized Number Plates
  Are you looking to purchase or sell your very own personalized number plate? No matter what it is, this article can come in handy for any of those two purposes of yours. So let’s begin without further ado. Buying from an authorized dealer You can choose your personalized number plates online from a vast array of choices but make sure you log on to a register […]
  Kent Charlie
• How to Shoot Professional Quality Videos with a Smartphone
  When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer is no. Just about everyone these days has a smartphone that can shoot HD video. When used properly, the quality of video produced can be exceptional. All it takes is practice.    Most deal […]
  Timmy D. James
• Accelerate approval times, increase productivity and CSI with mobile texting
  Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason. In 2017, texting celebrates its 25th birthday and is a proud leader of the best communication options in the US. Besides being read and answered within moments, it is used across generation […]
  Thomas F. Jung
• State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
  State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization Salesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least i […]
  Ralph Paglia
• Do You Know How Many Dealers Women Buyers Are Visiting?
  Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle. From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3 […]
  Anne Fleming
• 3 Things That Make a Good Logo
  This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name? Watch this week's episode to find out! We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/Potr […]
  Paul Potratz
• Sub-Compact Car Values under Pressure
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows that small cars continue to feel heavy depreciation, but small crossovers are also feeling la […]
  Black Book
• Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month
  Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May. The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also shows that loyalty to midsize sedans is strong (49% of midsize sedan shoppers are exclu […]
  John Sternal
• Worst Social Media Advice Ever Given
  Worst Social Media Advice and Tips Ever Given A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all worked. She got a personal Twitter account to give their newly cr […]
  Ralph Paglia
• Reviver Expands Leadership Team: Names Fabrice Barbier COO
  GoPro veteran brings decades of senior level expertise in consumer products strategy, design, R&D and engineering to his role at Reviver, creators of the digital license plate San Francisco, CA - June 20, 2017 – Reviver, creator of the rPlate™, the world’s first digital license plate, today announced that Fabrice Barbier, who served as Senior Vice Presid […]
  Crystal Hartwell
• The End May Matter More Than The Beginning
  The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released that help streamline the buying process and further enhance the customer experience.    However, a customer can have an incredible experience in the beginning – perhaps  […]
  Mike Gorun
• CONSUMER INTEREST IN LUXURY SUVS DRIVES INCREASE IN CREDIT DECLINES IN THE SWAPALEASE.COM MARKETPLACE
  Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked by the company dating back to 2014 when the monthly approval ratings began.   Company officials pointed to a higher-than-normal influx of applicants looking to take over higher-end […]
  John Sternal
• The Hidden & Deadly Side of Airbag Recalls
  By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so. These anxious consumers simply want to know that the vehicle is safe to drive.     Many of these consumers visit informational websites such as MotorSafety.org and […]
  Chris Miller
• 5 Reasons Men Should Enhance Their Trucks
  There are two major methods of upgrading your truck. One method is to improve its appearance for a cleaner look and more unique design. The other method is to improve the vehicle’s power for a more reliable performance. Overall, you get the most out of everything that makes your truck special. Look over five reasons why it's important to enhance this ve […]
  Lizzie Weakley
• Tracking Insight
  Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that" As always, I have some questions for everyone. Feel free to tell me what you think. Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what ev […]
  Kim Clouse
• The Costco Effect and Customer Loyalty
  Costco has certainly built a loyal following over the years, even though it literally charges consumers for the privilege of buying goods from them – and many consumers happily do so. In fact, 85 million consumers who, in 2016 alone, spent a collective $16 billion.   Why do 85 million people pony up $55 and more per year (depending on the type of membership) […]
  Ujj Nath
• Rental Cars Are Out Of Business As Business Travellers Increasingly Prefer Uber
  Taxis are no longer an option for many business travelers around the globe. A recent report now indicates that car rental companies are also headed toward the same fate. According to Certify, a leading North American travel and expense management software provider, business travelers are increasingly dodging rental cars in favour of ride-sharing services lik […]
  Cameron Francis