Automotive Marketing Professional Community Blogs

• SOME DAY THE IDEAL ALTERNATIVE FUEL IS GOING TO BE FOUND
  We have a really big force for people to use some type of alternative fuel instead of gasoline, right now in the United States. Numerous factors have prompted this to happen now. With the concerns concerning the issue of global warming, people are looking for ways to slow this down and believe that using alternative fuels will help. Using a car is becoming m […]
  Sophieholy
• 5 Types of Vehicles That are Perfect for Starting a Business
  Starting a small business is a dream that many people have. When you were looking to start a small business, you may need to invest in some capital assets. One very important asset to consider buying for your business is a new vehicle. There are five types of vehicles that are perfect for a variety of different types of businesses. Van One type of vehicle th […]
  Meghan Belnap
• Why QR Codes Failed: A Conversation of Relevance
  A recent blog article by myKaarma CEO & Founder Ujj Nath, posing a great question, “Are QR codes  a technology asset or failure?” motivated me to respond with my own viewpoint on this matter, as it is a divisive topic for sure!   I have been in this space for a while and seen QR codes used by dealers in several different ways – most of which were unfortu […]
  John Wingle
• Auto Subscriptions: Winning the Present While Preparing for the Future
  There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.   I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership mode […]
  Scot Eisenfelder
• Deepfakes and Video Fraud: Should You Be Worried?
  New technology can provide ample opportunities to improve our marketing and branding. Just as often though, it seems to spawn new threats. Deepfakes – faked videos made by machine learning algorithms – can now convincingly imitate real people, from CEOs to politicians to celebrities. The software takes real videos and uses them to create convincing fakes, al […]
  jon nigbor
• SWAPALEASE.COM RELEASES LEASE TRENDS REPORT FOR SECOND QUARTER
  Search Traffic on Secondary Market Jumps; Shoppers Seeking Alternate Options From Fewer OEM Incentive Offers   CINCINNATI, OHIO (August 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the second quarter of 2018. According to the report, brands such as Buick (6%), Volk […]
  John Sternal
• Scrap Metal: How to Turn Your Used Auto Parts into Cash
  Don’t ever assume that your used automotive parts are worthless trash people don’t want. People often say that one man’s trash is another man’s treasure, after all. They’re not wrong. If you want to do something good with your used auto components, then you should think about selling them. Auction off Your Used Auto Parts There are various auction websites o […]
  Rachelle Wilber
• Are You Lonely in Your Communication with Customers?
  Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate via sub-sonic vocal sounds. Most whales communicate in the 15-25 hertz (Hz) range. Whales, for the most part, can communicate inter-species… except for one. This whale communicates in the vocal range of 52 hertz, making it impossib […]
  Todd Smith
• Auctioned to Help the Victims of the Italian Earthquake
  Ferrari is set to make one last LaFerrari. The last LaFerrari, bringing the total to 500, is to be auctioned off by the company in order to raise money for the victims of the recent Italian earthquakes. The LaFerrari ceased production in 2015, but one more will be built specially for the auction. The £1.15 million tag of the LaFerrari can probably be simply […]
  Kate Westall
• I Do My Best Poof Reading After I Hit Send
  We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct.   Well, does it really matter? In a word, yes.   When dealing with your friends, you can get away wi […]
  sara callahan
• Small Pickups Continuing To See Gains
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows how small pickups and full-size cars both showed gains this past week, even though we’re getting deep in […]
  Black Book
• Is Lack of Transparency Killing Your Lead Volume?
  Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.   Does your website have 100 annoying pop-ups and 20 different ways to communicate with your dealershi […]
  Steve White
• Swapalease.com Announces The Top Vehicles for Football Tailgate Season
  Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variet […]
  John Sternal
• Equifax Names Jennifer Reid Its U.S. Automotive Marketing & Strategy Lead
  Equifax has named Jennifer (Jenn) Reid its Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). In this role, Reid will be responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive indus […]
  John Sternal
• ABCM Car Removal: The car removal agency that pays you cash back!
  The increasingly globalized nature of national economies has meant that people around the world have more discretionary income to buy durable goods with.  One of the durable goods that they feel they can’t live without is the car.  However, cars lose their value and usefulness as they age and need to be disposed of, and then recycled.  While many car removal […]
  Rahul Paul
• Router username and password
  You can find a list of username & password for routers on 192.168.0.1. Check it out! 192.168.0.1 192.168.0.1 (192.168.o.1), 192.168.1.1, 192.168.2.1, 192.168.0.1 or 10.0.0.x IP addresses are the default gateway of most routers in the world. Through this IP address, you can get into the management panel to setup or change your network settings, and someho […]
  Tanya V
• What Does Chat Have to Do with 867-5309?
  Jenny.   Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.   For dealerships, customer information is only the beginning of the tools t […]
  Todd Smith
• The Ideal Way to Find Best Cars in Auction Sites
  “She doesn't believe in shooting stars. But she believes in shoes and cars.” - Kanye West Car auction websites are considered one of the best ways to buy a new vehicle. These sites showcase several hundred thousands vehicles of different makes and models at any time. What’s enticing is that the prices of these vehicles are generally below those availabl […]
  Denis Lilleus
• How To Go About Selling Your Used Luxury Car For The Right Price Deal
  When you plan to sell your Audi a4 Avant, you need to ensure that all your paperwork is in place. This means that you need to ensure your insurance is not expired, your car papers are up to date as well as your last servicing receipts are kept in proper files. This is because all of the servicing, the purchase as well as the insurance are proof of the car’s […]
  Audi North Park
• How Artificial intelligence can handle security of cars and motorbikes?
  Artificial intelligence, as we love to see in science fiction movies, is a very restricted way of looking at it. We use artificial intelligence in our daily lives without even paying much attention to it. For example, you must have noticed that the advertisements we see, while browsing the internet, are often of things we have searched online. This is a very […]
  Faraz Abbas