Automotive Marketing Professional Community Blogs

• Where Oh Where Do We Find More Techs?
  With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.   Regardless of how much money your dealership may spend to expand your facilities to accommodate mor […]
  Dan Beres
• "Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos
   Getting back to my roots & creating my Walk-around Videos. Ultimately to enhance the potential Customer`s experience when they send in an inquiry on a certain vehicle. #highlyeffectivemarketing
  Ken Beam
• Are You Over Communicating To Your Customers?
  When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.   However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing. Based on a 20 […]
  Doug Van Sach
• Slight Downturn In Lease Credit Approvals In October
  Lease Approval Ratings Drop Slightly to 68.8% in October Following Increase in September Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate in October, a modest dip from the September rate of 72.9%. When compared to October of 2018, the number of lease approvals has decreased sligh […]
  John Sternal
• Auto Loan & Lease Origination Data Reported as of August 2019
  Auto Loan Originations Observations Originations through June 2019 reported as of August 2019 12.3 million auto loans, totaling $286.2 billion, have been originated year-to-date. This is a 0.6% decrease in accounts and a 2.6% increase in balances over this time last year. Auto loans represent 86.6% of all auto account originations and 90.0% of all auto origi […]
  John Sternal
• Determining Which Social Media Strategies Are Generating Leads
  With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will point you to the most effective ways to generate leads. Read on for tips to determine the best lead generation t […]
  Dixie Somers
• The Best eCommerce Platform for Auto Parts
  If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of nearly three dozen auto parts eCommerce website builders. Obviously, vehicle fitment is a major consideration when selling auto parts online and any website platform or website builder needs to […]
  Jon Hedges
• 3 Strategies to Cultivate Enthusiastic and Loyal Fans
  It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.   That’s because loyal customers and enthusiastic fans will keep coming back - and they’l […]
  Bill Wittenmyer
• Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds
  Predictive personalization key to matching precedent set by non-auto retailers Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website […]
  Scot Eisenfelder
• Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year
  Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with more than 150 employees. This  marks the 10th straight year that Auto/Mate has won the award. […]
  Mike Esposito
• 5 Essential ORP Communications
  Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication? One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to increase customer loy […]
  Courtney Evans
• Average Page Position on Google Ads Now Gone
  If you hadn’t heard, Google removed the Average Page Position from reporting.   As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.   What do I mean?   The supply of searches is ample. As Google continues to […]
  Jim Flint
• 6 Tips for Keeping Your Vehicle Spick-and-Span Inside and Outside
  By now, you must know the rationale behind maintaining a home or an office space: it keeps the said space clean and functional, makes it pleasurable for its occupants, and inspires productive activity. And that rationale should extend not only to a house or a work environment—it should also apply to another space you frequent, that of your trusted everyday d […]
  Jaylin
• Who’s the Baby? Recalls and Infants
  When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to th […]
  Dan Beres
• Why Link Building is Important for Search Engine Optimization
  Today the concept of SEO is changing day by day and there is a need to get the link building done. If you want to make yourbusiness grow and develop online then link building is very important. If you understand and implements this concept well then for sure you and grow your business online very well now.   The best process that helps You need to first unde […]
  JDM Web Technologies
• Auto/Mate Wraps Up User Summit in Nashville, TN
  Albany, N.Y. – November 4, 2019 –Auto/Mate’s 2019 User Summit was the largest one yet, with nearly 300 total attendees. The three-day event in Nashville, TN offered Auto/Mate’s customers a variety of educational workshops, presentations and training sessions. Attendees walked away knowing how to better utilize Auto/Mate’s dealership management system (DMS) t […]
  Mike Esposito
• The Safety Guide All Parents Must Follow this Halloween:
  Halloween is the day full of excitement and fun, for all of us. The day when our kids dress as their favorite character. They lurk here and there to trick and treat some fun. That is why it’s important to know all the safety tips related to your child’s security to gain extreme fun on the day of Halloween. Without any doubt, Halloween is an excited and fun d […]
  melissa limaa
• Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers
  If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into play. The “Book” is starting to turn into wheth […]
  Jim Flint
• Buy Schneider Electric Switches Online in India
  Ever since its establishment and presence in India, Schneider Electric has gradually cemented its presence in the electrical equipment industry - not only in India but on a global scale as well. Schneider fundamentally includes three different types of business offerings -  Energy Management - The energy management business provides multiple installation com […]
  Erric Ravi
• AWS Certification course
  https://onlineidealab.com/aws-certification/
  sai paul