Automotive Marketing Professional Community Blogs

• Display Advertising for Car Dealers
  Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles? Set the expectations correctly, though. Done right, display ads reconnect and engage with web visitors that have specifi […]
  Jim Flint
• Here’s What To Do To Avoid Truck Accidents
  Accidents happen but the impact can be serious when an incident involves a large truck. In 2017, almost 5,000 Americans were killed in major truck accidents and tens of thousands more were wounded. Heavy trucks handle differently than regular vehicles due to their massive scale and tremendous weight. Big rigs and other big trucks typically need more time to […]
  Jessie Carolyn
• Bondurant High Performance Driving School Launches Extensive Track and Facility Expansion and Enhancement as Part of Its Summer Course Kick Off
  Bondurant High-Performance Driving School Launches Extensive Track and Facility Expansion and Enhancement as Part of Its Summer Course Kick-Off CHANDLER, Ariz., – June 03, 2020 – Bondurant High-Performance Driving School reopens Sunday, June 14, to start its summer course schedule and showcase phase one of an extensive track and facility expansion and enhanc […]
  Ralph Paglia
• It Doesn’t Get Much Worse than This!
  All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, […]
  Dan Beres
• PureCars Auto Sales Data May 22 - 28; Used Vehicles Dominate Top Sales
  New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28.    Breakdown of Brand % of Sales May 22 - May 28 Brand  % of Sales 1: Ford  14% 2: Toyota 11% 3: Chevrolet 11% 4: Honda 8% 5: Jeep 6% 6: Nissan 4% 7: Subaru 4% 8: Hyundai 4% 9: GMC 5% 10: Kia  3%   Break […]
  John Sternal
• Business Impacts of the Coronavirus Pandemic
  Coronavirus is shaking up business and consumer behavior on a massive scale. Both the public and private sectors are scrambling to slow the spread of the illness and contain COVID-19 infections. While the full economic consequences of this black swan event are still unclear, we know that the effects that the virus—and the drastic measures being taken to cont […]
  Ralph Paglia
• Click-and-Collect Sales will Jump 60% As Demand for Frictionless Commerce Accelerates
  Want more research? Sign up for the eMarketer Daily Newsletter. US click-and-collect sales are seeing a sharp rise amid the pandemic, and we expect them to total $58.52 billion this year. That's a roughly 60% increase, considerably higher than our previous estimate of 38.6%.   Read More: Life After Lockdown: UK High Street Habits May Default to Digital […]
  Ralph Paglia
• Where Are All The Connected Cars In 2020?
  Intelligent Mobility Paves New Roads for Marketers  Today’s new cars are much more than just simple modes of transportation. They are now full-fledged entertainment, communications and productivity hubs. With hundreds of sensors and systems that connect them to the internet, the cloud and their surroundings, connected cars also present new opportunities for […]
  Ralph Paglia
• Don’t Buy CRM Software Without Asking These Questions
  You’ve decided to get a CRM or replace an existing one. Now what? A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.   We get it - there are a lot of options on the market. And in a time when the bottom line m […]
  Bill Wittenmyer
• Shopping for Used Cars? Here's What You Need to Know
  If you're interested in saving money on the purchase of a vehicle, used cars are the way to go. Part of this has to do with their lower cost when compared to new cars, but the other reason behind buying used is that a new vehicle's value depreciates considerably in the first year of ownership. While you likely aren't buying a car as an investm […]
  Derek Crowden
• 4 Useful Tips on How to Get Rid of the Unpleasant Smell in the Car
  Many car owners have faced a problem of an unpleasant odor in the car. A universal solution to this problem still doesn’t exist. It is necessary to determine the source of the odor and only after appropriate disinfection or treatment, it will be possible to completely solve the difficulties. In this article, we gathered four useful tips on how to get rid of […]
  Amelia Grant
• Supercharging Vehicle Sales During the Recovery Phase
  As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affi […]
  Doug Van Sach
• Walmart Emerges as an Ecommerce Winner During Pandemic
  Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%. With this increase, Walmart will solidify its No. 2 spot on our top 10 ecommerce companies list, still far behind Amazon but pulling further ahead of eBay, which […]
  Ralph Paglia
• 3 Things About COVID Consumers in 60 Days
  Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived.     Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving forward, come mainly from watching things from a New […]
  Jim Flint
• 5 Tips on How to Make Your Car Look More Expensive
  When you make a decision to sell your old car, you will have to take a critical look at it. You should understand that it can have defects that you don’t pay attention to during daily use. However, they can spoil the buyer’s impression and lover the car’s price. The importance of pre-sale preparation is quite clear even if you want to sell your junk car for […]
  Amelia Grant
• Flick Fusion Adds 18 New VARs and 1,000+ Dealership Customers During COVID-19
  Auto dealers turn to video to stay in touch with customers & stay competitive in downturn   Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion […]
  Timmy D. James
• Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing Solution
  Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes... Irvine, Calif., May 27, 2020 – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financin […]
  Crystal Hartwell
• 8 Awesome Tips to Create an Effective Marketing Campaign With a Minimal Budget
  It is the goal of any marketer to create a successful marketing campaign. However, sometimes budget restrictions increase the complexity of your efforts. Having budget restrictions the marketer can make some mistakes that will spoil a marketing campaign.  But it is possible to do more with less and develop a powerful marketing campaign. You can make a great […]
  Amelia Grant
• SURESALE WINS GOLD STEVIE® AWARD IN 2020 AMERICAN BUSINESS AWARDS®
  SureSale’s automotive certification-as-a-service platform was named “Innovation of the Year”   Los Angeles, CA – May 26, 2020 – SureSale, the gold standard for quality used vehicles and purchase protection, won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18th Annual American Business Awards®.  The category recogn […]
  Crystal Hartwell
• Auto/Mate Introduces Remote Payments for Repair Orders and Parts Invoices
  New feature allows dealership customers to pay ROs & parts invoices remotely Albany, N.Y. – May 26, 2020 – Auto/Mate, a business unit of DealerSocket, has introduced Remote Payments, a new feature that allows customers to pay service repair orders (ROs) and parts invoices without having to step inside the dealership. Dealership personnel can now send ema […]
  Mike Esposito