Automotive Marketing Professional Community Blogs

• What’s Your Service Marketing PRO?
  If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understand that marketing efficiency and effectiveness is the lifeblood of their new and used vehicle departments.   However, i […]
  Scot Eisenfelder
• The Truth About Reviews
  These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a little cloudy in the water, and consumers have gotten somewhat cynical.   Take Amazon. Hundreds of millions of co […]
  Paul Moran
• Google Ads Conversion Tools
  In this video blog, Jim shows that there's more than one way to get on board the conversion train in Google Ads.
  Jim Flint
• Top Trends to Seek the Best Content Marketing Services 2019
  Content marketing services has grown and developed over the years and seeks to promote a business as a core discipline. To cater to this a mass sector of business ventures hugely depends upon content writing agencies to carry their business forward and promote it. This is mainly done by the various content marketing services which cater to the development of […]
  Subhodip Das
• Rides on Demand: How Vehicle Subscription Services Could Grow Your Profitability
  Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with the rising popularity of vehicle subscriptions. These programs charge customers a monthly f […]
  Jeff Giere
• Swapalease Data: Are Crossovers Not in Demand for Leasing?
  Crossovers Not Seeing Growth in Leasing? A year ago, roughly 7.4% of drivers polled said they would shop for a crossover if they needed to go out and lease a vehicle that day. A year later, that number dipped slightly to 7.1%. With all the explosive growth in Crossover production, is it not a vehicle that appeals to the lease crowd? Does Payment Threshold Re […]
  John Sternal
• 3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars
  Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars: 1 - Market Research Ask a millennial which mattered more -- first car or first phone? My nephew, Philip, who will be attending his first class at Ole M […]
  Jim Flint
• How to Market Automotive Companies – The Expert Approach
  Marketing is essential for all kinds of products and services including the automotive companies. These companies need to keep up with the marketing trends to ensure that they reach the audience where they are. Listed here are some of the best marketing tips for automotive companies adopted by the result-oriented, expert marketing agencies. 1.  Blur the line […]
  Mary Lvovych
• Google Ads Two Changes for Display
  In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
  Jim Flint
• Top 3 Reasons to invest into Building Management Systems
  A Building Management System (BMS) which is also commonly known as a Building Automation System (BAS), it is a centralized control and monitoring system of the building via the computer. The main functionality of a BMS system that has been installed in the building is to control and monitor utility equipment like lighting, HVAC, Ventilation systems, Fire Ala […]
  Erric Ravi
• Protection Relays and Their Importance in Machine Control
  Institute of Electrical and Electronics Engineers (IEEE) defines protective relays “Relays whose primary function is to detect defective lines or apparatus or other power system conditions of an abnormal or dangerous nature and to initiate appropriate control circuit action”. What they do is- first, detect and then locate faults by measuring electrical quant […]
  Erric Ravi
• Lease Credit Approval Rates Rise to 69.1% in July
  Lease Approval Ratings Improve in July Following Slight Dip in June Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.1% approval rate in July, a rise from the June rate of 65%. July experienced a strong number of applicants with qualifications for taking over another person’s lease, and a slight […]
  John Sternal
• The Surprising Effect Charity Work Has on Your Bottom Line
  Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global said 55% of customers were willing to spend more at companies they shared social values with. And data from Forbes showed […]
  Stephen Coambes
• May Your DMS Be Forever in Your Favor
  This is my third and final blog in the series about what to look for when choosing a DMS.   In this final part of the series, I cover three more areas to consider when investigating what should be a long-term relationship. 1. Evaluate for the Future – When it comes to choosing a new DMS provider, many dealers evaluate for the very near term. It is wiser to l […]
  Veronica Dunford
• JTA, Beep, First Transit and NAVYA hold autonomous vehicle emergency training for local first responders
  Jacksonville-area first responders, fire fighters and law enforcement officials are more prepared for the future of public transportation after completing emergency training with autonomous vehicles. The JTA, along with Florida-based autonomous mobility solutions company Beep, First Transit and autonomous vehicle manufacturer NAVYA, hosted a day-long trainin […]
  John Sternal
• Latest Equifax Auto Credit Trends Illustrate Softening Loan Balances
  Here are the latest auto credit trends as reported by Equifax through March 2019:   Equifax is reporting data that show the increase in loan balances on both financed and leased vehicles may beginning to slow. Balances on loans in the period ending January 2019 showed an increase of 2.8% from the year earlier, this number shrunk to just 1.3% in the period en […]
  John Sternal
• Why fuel cards are haves trucking business and the like
  The profit margin of trucking business is just too thin, as little as about 5 cents for every dollar spent and the major cost going for fuel purchase, which is the lifeblood for the business. And this is where fleet operators and fleet managers face the most challenging task as their goal is to keep fuel expenses under control and as low as possible. They mu […]
  Simon Morris
• Beep Selects Bestmile To Plan, Manage, and Optimize Autonomous Vehicle Fleets
  Autonomous Mobility Solutions Company Partners with Leading Fleet Orchestration Platform to Deliver Intelligent, Consistent, Autonomous Mobility Services Beep, a Florida-based autonomous mobility solutions company, today announced a partnership with Bestmile, the leading fleet orchestration platform. Through this partnership, Beep will leverage the market le […]
  John Sternal
• Auto Industry Viral Marketing Innovator Vboost Achieves Milestone of 10 Million Video Views for Auto Dealer Clients
  Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers […]
  Paul Moran
• Getting Service Recommendations Is Child's Play
  Customer experience and standing out from the competition by excelling at customer satisfaction is still very much a good business practice today. Time is valuable for today's busy consumers, and many dislike the vehicle service experience at dealerships because of long wait times. Loaner cars and shuttles help, but they can end up making it more challe […]
  Dan Beres