The Automotive Digital Me

Automotive Marketing Professional Community Blogs

• I Do My Best Poof Reading After I Hit Send
  We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct.   Well, does it really matter? In a word, yes.   When dealing with your friends, you can get away wi […]
  sara callahan
• Small Pickups Continuing To See Gains
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows how small pickups and full-size cars both showed gains this past week, even though we’re getting deep in […]
  Black Book
• Is Lack of Transparency Killing Your Lead Volume?
  Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.   Does your website have 100 annoying pop-ups and 20 different ways to communicate with your dealershi […]
  Steve White
• Best fitted car covers
  If you are a person who is having a car then you must be very much possessive for your investment. Just keeping your car in open is not the right way of caring for your car. You must give your car a proper cover that will get properly fitted to the car because of the reason to protect your car from all the dust, dirt and the other environmental issues. Calif […]
  Rahul Paul
• Swapalease.com Announces The Top Vehicles for Football Tailgate Season
  Swapalease.com Analyzed The Most Comfortable and Practical Vehicles for Football Season Cincinnati, OH (August 13, ,2018) Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for tailgate season” based on an analysis of its automotive customer advisor team. Swapalease.com advisors analyzed a variet […]
  John Sternal
• Equifax Names Jennifer Reid Its U.S. Automotive Marketing & Strategy Lead
  Equifax has named Jennifer (Jenn) Reid its Vice President – Automotive Marketing & Strategy Lead – U.S. Information Solutions (USIS). In this role, Reid will be responsible for the development of Equifax’s automotive growth strategies, as well as overseeing specific marketing plans and initiatives. This includes understanding competitive automotive indus […]
  John Sternal
• ABCM Car Removal: The car removal agency that pays you cash back!
  The increasingly globalized nature of national economies has meant that people around the world have more discretionary income to buy durable goods with.  One of the durable goods that they feel they can’t live without is the car.  However, cars lose their value and usefulness as they age and need to be disposed of, and then recycled.  While many car removal […]
  Rahul Paul
• Router username and password
  You can find a list of username & password for routers on 192.168.0.1. Check it out!
  Tanya V
• What Does Chat Have to Do with 867-5309?
  Jenny.   Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.   For dealerships, customer information is only the beginning of the tools t […]
  Todd Smith
• The Ideal Way to Find Best Cars in Auction Sites
  “She doesn't believe in shooting stars. But she believes in shoes and cars.” - Kanye West Car auction websites are considered one of the best ways to buy a new vehicle. These sites showcase several hundred thousands vehicles of different makes and models at any time. What’s enticing is that the prices of these vehicles are generally below those availabl […]
  Denis Lilleus
• How To Go About Selling Your Used Luxury Car For The Right Price Deal
  When you plan to sell your Audi a4 Avant, you need to ensure that all your paperwork is in place. This means that you need to ensure your insurance is not expired, your car papers are up to date as well as your last servicing receipts are kept in proper files. This is because all of the servicing, the purchase as well as the insurance are proof of the car’s […]
  Audi North Park
• How Artificial intelligence can handle security of cars and motorbikes?
  Artificial intelligence, as we love to see in science fiction movies, is a very restricted way of looking at it. We use artificial intelligence in our daily lives without even paying much attention to it. For example, you must have noticed that the advertisements we see, while browsing the internet, are often of things we have searched online. This is a very […]
  Faraz Abbas
• How to Handle Inbound Sales Calls
  As an industry, we have pretty much perfected the process of following up on Internet leads, but we are far from perfect when it comes to handling inbound phone leads. According to CallSource and IHS/Polk research, 84 percent of consumers purchase vehicles from a different dealership than the one they originally called.   The good news is, there’s a huge opp […]
  Bill Wittenmyer
• Be a Solution Specialist Not a Salesperson
  Do you have sales personnel or solution specialists at your dealership? Is there truly a difference between the two terms? Can changing the language you use really increase your sales? When selling to women, language can make all the difference between a successful customer engagement and sending a prospect out the door. Why? Women rank trust as their #1 rea […]
  Anne Fleming
• Automotive Brands On The Rise in July
  Courtesy of Jumpstart Automotive Media's shopper insights team, below are some highlights of automotive brands that are capturing the attention of automotive shoppers this summer. "Everybody in America knows that trucks and utilities are hot currently, but the following brands and vehicles can help answer specifically what the American shopper want […]
  John Sternal
• Upside Down, Inside Out and Round and Round
  Any of you familiar with that classic song from Diana Ross, “Upside Down?” Well, sometimes it’s an apt description of what can be a complicated sales process for today’s car buyers.   There’s a focused shift in the automotive community to reduce friction and create a more seamless experience for consumers from online to on the lot. Sure, some consumers – alb […]
  John Wingle
• Consumer Behavior Study Upends Common Misconception that the Vast Majority of Online Shoppers are Ready-to-Buy
  Data from over a half million consumer interactions analyzed by PERQ illustrates the value of a personalized shopping journey for websites selling high-touch, big-ticket items; reveals that the more online tools and assessments consumers engage with, the more likely they are to purchase; offers key tips for improvement Indianapolis, IN – August 8, 2018- PERQ […]
  Crystal Hartwell
• Luxury SUVs Seeing Higher Depreciation
  Luxury SUVs Depreciated More Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows the strength that remains for many of today’s car segments, with a handful […]
  Black Book
• Welcome to the Circus...See Cars, Elephants and the Wolf Boy!
  When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.   However, people were very curious about this strange new phenomenon of transportation. So curious, in fact, th […]
  Ujj Nath
• Auto Credit Trends from Equifax Through April 2018
  Auto Loan Origination Observations through April 2018 reported as of June 2018: 7.96 million auto loans, totaling $179.7 billion, have been originated year-to-date. This is a 0.3% increase in accounts and a 2.7% increase in balances over this time last year. Auto loans represent 85.8% of all auto account originations and 89.4% of auto origination balances YT […]
  John Sternal