Archive for December, 2012

Google Analytics for Car Dealers

Dealers who are looking to measure the ROI of their digital marketing investments need to master the basics of Google Analytics. Dealers need to know how to customize reports that will give them ACTIONABLE data to increase the profits at the dealership. Since a dealership website is the new “storefront”, does it make sense to ignore the


rich insights and reports that Google offers car dealers for free? Absolutely not!


Brian Pasch will lead dealers through three workshops on Google Analytics. Check out the full listing of workshops at DMSC this year. Each Google Analytics session will also feature a leading industry expert showing attendees how to practically apply Google Analytics for car dealership management. Taking a general Google Analytics workshop will not give the same impact of a customize series of classes designed for car dealership websites.

Three Part Workshop Series
The three workshops that will be lead by Brian Pasch on February 6th are:

“Part I – Segmenting Your Data For Better Marketing Analysis” 9:00 am
“Part II – How To Attribute Influence To Website Traffic Using Napkin Math” 1:30 pm
“Part III – Creating Custom Reports To Guide Your Business” 4:00 pm

Brian will introduce the power of measuring “In Market Shopper Activity” (IMSA), a concept first defined by Thomas Gage of Autotrader. Attending these workshops will allow you to measure the In Market Shopper Activity on your website.

Attendees will learn which advertising sources and strategies are INCREASING In Market Shopper Activity. As a special bonus, Thomas Gage will join Brian Pasch in Part II of the series to share his work with dealers and Google Analytics.

Learn how to diagnose your website for problems as well as comparing the impact of new advertising investments, merchandising choices, and website design changes. This is a must attend set of workshops for dealership staff responsible for website conversion, marketing budgets, and car sales.


Special Bonus
Dealers that attend all three Google Analytics workshops will receive $1,000 in merchandise credits from PCG Consulting that will automate Google Analytics reporting as well as reporting on all their marketing investments.

That’s right, attendees can gain access to a customized marketing dashboard to view the most critical elements of their website data for six months, free. The dashboard has dozens of widgets to show you things about your marketing strategy and website that you never knew!

This software bonus covers the cost of attending DMSC and will help dealers master their marketing budgets and website traffic in 2013.

Location:Orlando, FL

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Dealer Website Best Practice: “Talk To The Dealer” – Marketing Professionals

Dealer Website Best Practice: “Talk To The Dealer”

Does Your Dealership Have a “Talk to the Dealer” Website Page?

Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy.  One of the key differentiators that Darin had already implemented, which I became aware of during my visit was a feature installed on his website that is titled “Talk To The Dealer”. 

Here is a screenshot of what it looks like:

Here is where it gets interesting… As I was meeting with Darin and John Fachko, his GSM, I submitted the form from this page and asked Darin if he received it… Nope.  However, I did receive an automated response telling me that my inquiry had been assigned to a Power Ford salesperson…

Huh? I thought I was “Talking to the Dealer”?

We contacted the Power Ford website provider and rerouted the form submission to Darin’s personal email and his cell phone email. As they were instructed when the page was requested…

Every hear the acronym “QA”? It is an acronym for “Quality Assurance” testing, a process that technology providers are supposed to implement after a change is made to verify that it works as intended. 

This is a great example of a well designed and thought out tactic which could have easily been determined to be a failure had too many customers submitted the form and then received an automated response from Power Ford’s Contact Management system informing them of the salesperson who has been assigned to their “Talk to the Dealer” inquiry… This would have been perceived by most customers as being what a Twitter user would describe as an “#EpicFail”. The “Quality Assurance” process from the dealership’s website supplier SHOULD have uncovered this point of failure, but it is also incumbent on the dealership to verify the quality of the work being delivered by their suppliers… Which we did, within 15 days of the new website being launched.

Lesson Learned? Periodically validate each and every online lead form and customer inquiry tool. Ensure that you know each customer inquiry is being routed to the right place.  I recommend that dealers submit a test lead via each every Call to Action online form offered to website visitors each month and then evaluate any automated responses for optimum messaging and how appropriate they are relative to the nature of the customer’s inquiry, as indicated by the location and intended use of the online form.

BTW Bonus… Take a close look at the “Copy and Paste” from the Power Ford “Map & Location” page I posted below.  Then, use the comment form to tell me what you think is the most interesting element. If you look closely, you will see something that I believe every dealer website should provide, but which I have never before seen on a dealer’s website…

Be the first ADM Member to tell me what it is (using the comment form below) and I will pay for your registration to attend AutoCon 2013, an $895 value.

Power Ford
1101 Montano NE
Albuquerque, NM 87107
 505-766-6600 FREE  
Send Address to Mobile Device

Departments – Click to display

  • New Sales
     855-347-7202 
  • Used Sales
     855-347-7202 
  • Finance
     855-347-7202 
  • Service
     855-348-1314 
  • Parts
     855-348-1315 

via Automotive Digital Marketing Professional Community

Downtown Albuquerque, NM, just after sunset. F...

Downtown Albuquerque, NM, just after sunset. Features the Compass Bank building (purple), the Bank of America building, the Wells Fargo building, and the New Courthouse, plus a Carl’s Jr. restaurant. Cropped a little black sky off the top in Photoshop, but the colors are as the G9 took them. This is easily my #2 Most Viewed Pic. It reached 300 Views on Dec. 23, 2007. It is also my #3 Most Interesting Pic. Congratulations! On 4 Feb 2008, it reached 500 Views! On March 6, 600! (Photo credit: Wikipedia)

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Google Declares Web Metrics Obsolete: Strategic Change in Dealer Website Analytics – Automotive Digital Marketing

Google Declares Existing Dealer Website Metrics Obsolete: Announces Strategic Change in Site Tracking Analytics

Google Analytics Certified Partner Conference

Google Analytics Certified Partner Conference

The 2012 Google Analytics Summit theme was; “Next Generation Measurement” Considering the bombshell Google dropped on day one, the theme title couldn’t have been more appropriate. Google Analytics is set to make a seismic change to its very core, shifting from sessions to users.  “Sessions don’t spend money,” as Google Analytics Principal Engineer Sagnik Nandy put it, “users do.”  For too many years, dealer website reporting systems have looked at visits in a vacuum, focusing on single visitor sessions in a short-sighted attempt to understand customer behavior and falling out of touch with today’s automotive consumer who jumps from one web device to another, desktop to mobile, mobile to tablet, and reaches dozens of touch points before purchasing a vehicle or getting one serviced.

With the release of “Universal Analytics”, Google is set to redefine automotive marketing’s relationship with web data to accurately capture customer behavior across every device, every visit, and every action – even when new and used vehicle shoppers go offline. Gone are the days of looking at Internet sales leads and service appointment requests as the primary goal; showroom traffic and sales are what matters, and that’s exactly what this next generation of dealer website measurement targets.

Win Moments That Matter

Win Moments That Matter

With Google’s new Universal Analytics, visitors are given a clean and simple User ID that replaces the current mountainous number of tracking cookies packed with reams of confusing variables and micro formatted data. This unique User ID is like a customer number in your DMS, but it is stored on Google’s end, and is identifiable across any number of devices and locations. So if your customer first visits your dealership’s website on her home desktop after receiving a promotional email, then returns a week later on her iPhone, but waits a month before seeing a display ad from your store’s online advertising and finally converting by pulling turn-by-turn directions from work to the dealership on her work laptop, all of those interactions will be attributed to a single visitor. And that initial, month-old email will be given credit, along with the last-touch display ad, and any other touch points in the sales process.

Dealer Website Business Objectives

Dealer Website Business Objectives

For businesses with the right technology, User IDs will be sent directly to your CRM software. When customers walk in after visiting virtually, you will be able to log every visit and view them in Google Analytics. You now track all customer points of contact – online and offline – and finally get the complete picture of a customer’s journey from seeing an article your dealership published, researching your make and models, to purchasing on your showroom. A reporting trail that provides the insights and metrics for car dealers to learn which marketing channels actually bring you sales… While ignoring those that generate leads to nowhere!

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Marketing and Advertising Channel Attribution Gets More Accurate

Google’s Universal Analytics includes a new attribution modeling tool that uses a data-driven model to assign value to touch points in the sales process. Every interaction is now weighted according to its frequency and position in the purchase process, instead of always being given equal credit. And a more complete picture of every sale can now be more accurately configured with cost data that users upload directly into Google Analytics and update daily. Track the effectiveness of your dealership’s entire ad spend to realize the true profit on every sale – all without leaving Google Analytics and wrestling with dozens of media and advertising reports.

Google Analytics no longer begins with a single online session only to end with a disconnected form submission that depends on an email address that blocks messages from your dealership as spam. It begins the moment a customer first engages with your dealership’s websites, blogs and online assets. And it never stops… Welcome to the new marketing reality of Universal Analytics from Google.

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About the Author: 

Matthew Kolodziej is the Director of Analytics at String Automotive Solutions, which is the only Google Analytics Certified Partner supplying dealership websites in the automotive space.

About String Automotive Solutions:

www.StringAutomotive.com  –  877-227-8525  –  Auburndale, MA  –  http://twitter.com/stringauto 

String Automotive provides North America’s most innovative auto dealers with highly effective and uniquely customer focused dealership websites. Based in Massachusetts and having been many car dealer’s “best kept secret” for automotive digital marketing over the past 7 years, String has developed a reputation for being focused on driving dealership sales and profits.

String Automotive creates custom websites designed for your dealership

We don’t do templates, and we don’t follow the industry. We look outside the automotive industry and take inspiration from empirical data, experiments and enterprises that are on the cutting edge of web design and technology.

Yet, your dealership is distinctive and your website should differentiate you at first glance.

Your dealership is focused on attracting and retaining customers. Your showroom is spotless. Your sales force is attentive and informative. And your customer care representatives are courteous and knowledgeable. In other words, you ensure that your customers have a great experience at your dealership and that they would recommend your dealership to others.

Before visiting your showroom, most of your customers visit your website and interact with your business – often without your knowledge. They form an opinion of you and get a first impression. Your website should be elegant and easy to use, yet rich with informative content. We study our designs carefully and constantly improve them by observing car shoppers using them in blind tests. We observe in study after study, year after year, what impresses visitors and what turns them off.

Most dealer website are busy, confusing and designed to compete with their competitors’ websites. Our clients don’t compete with or follow their competitors, and they don’t mimic the next door neighbor’s website that is designed to scream messages at visitors and keep them on the site as long as they can. Our clients play a different game. Click here and we’ll explain…

What is a Google Analytics Certified Partner?

A Google Analytics Certified Partner, or GACP, is an accredited web analysis and optimization expert. Google awards the partnership only after a rigorous application and interview process, and few companies make the grade. String Automotive is the only GACP web provider geared specifically to car dealers.

Why is Google Analytics Important?

Google Analytics provides unbiased, actionable insights into how users reach your site, how they engage with it, and who they are.

GA takes the guesswork out of search engine exposure, third-party lead provider effectiveness, and accurate lead attribution. With Analytics, you know exactly how much traffic comes from organic and paid search and your third-party referrers, as well as which traffic sources are actually generating leads.

Analytics also unlocks valuable information on where your customers live, the devices they use to navigate your site, and which pages receive the most visits. This just scratches the surface of the data that Google Analytics delivers. Let String Automotive be your guide on deep dives into the data to help grow and evolve your business.

Image representing Google Analytics as depicte...

Image via CrunchBase

What Google Analytics Services Does String Automotive Provide?

String Automotive provides best-in-class Google Analytics deployment with advanced technical implementation and easily digestible reports. GA tracking code is automatically inserted into every dynamically generated webpage, complete with custom variables to track more granular data, and event tracking to monitor conversions.

We provide management with direct access to GA site profiles, along with custom reports and advanced segments tailored to present you with exactly the KPIs you want to track most. And our Analytics experts are available to help you parse and examine data that requires a deeper dive.

Drawing upon our past partnership with Google as a Google Website Optimizer Authorized Consultant, String Automotive has also been awarded the Content Experiments Specialization.

In 2012, Analytics absorbed Google Website Optimizer, enhanced its features, and renamed it Google Analytics Content Experiments. Its core function of conversion rate optimization remains the same in Content Experiments, which means that String Automotive is also the only web provider for car dealers with a proven track record of Google-partnered conversion optimization. We test and improve our page designs constantly to maximize conversions and bring you more leads.

via Automotive Digital Marketing Professional Community 

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Dealer Management Systems: Dominion DMX News and Information – Automotive Digital Marketing Professional Community

Dominion DMX Dealer Management System News and Information:

With Dominion Dealer Solutions putting together a credible offering in the way of Dealer Management Systems (DMS) American Car Dealers now have more choices.  Although there have been numerous start-up attempts at penetrating the lucrative Automotive DMS business, many of which have failed, the new Dominion DMX suite of dealer management solutions may provide both a product and a company to back it up that dealers will feel more confident when considering alternatives during their next DMS contract renewal cycle.

 

Automotive News published an article on Sunday December 2, 2012 about the new Dominion DMX announcement as follows:

Dealers Get New Management System Option

Dominion-Microsoft product battles giants ADP, Reynolds

Automotive News December 2, 2012

Dominion Dealer Solutions, a major dealership software company, is launching a dealership management system to challenge heavyweights ADP Dealer Services and Reynolds and Reynolds.

 

The product, built on Microsoft’s newest business and accounting platform, is the first significant new DMS offering in more than a decade. The venture was unveiled Sunday.

But the partnership faces a daunting challenge making inroads against Reynolds and ADP, which have rolled out new products in recent months and hold dealerships tight with long-term contracts.

DMS is the main operating software for dealerships, helping to manage everything from payroll and accounting to inventory and desking, which itemizes the costs of vehicle deals.

Microsoft, which provided the underlying Dynamics AX Windows-based software for the new product, independently tried to enter the DMS business around 2006. That development never took off, though, said David Graff, Microsoft director, U.S. manufacturing industry. “We kind of got ahead of ourselves,” he said.

The new suite of software, called Dominion DMX, will host data off-site — in the cloud — which should save dealerships computer-maintenance money and hassle.

Dominion DMX will be priced similarly to products offered by ADP and Reynolds, said John Reed, vice president of Dominion DMS, a new Dominion unit.

ADP and Reynolds often charge more than $5,000 monthly per store in service fees.

Reed, 47, is a former Microsoft director of automotive retail who participated in the company’s canceled DMS program.

He said Dominion’s new DMS will have its own dedicated sales force. Microsoft, which will receive user licensing fees from the partnership, also intends to show it at industry events and through other marketing channels, Graff said.

Dominion, with annual sales of more than $100 million, has been a longtime vendor to dealers for Web sites, customer-retention software and digital marketing services. It sells to about 11,000 dealerships.

Dominion President Robert Berndt said, “We see this becoming one of our core products.”

But the new product faces a battle against ADP and Reynolds, Berndt acknowledges.

ADP and Reynolds each hold about a 40 percent DMS share of the nation’s nearly 18,000 new-vehicle dealers. Moreover, various small DMS vendors aggressively seek new customers, often with low prices, including DealerTrack, Auto/Mate Dealership Systems, AutoSoft Dealership Management System and Quorum Dealer Management Systems.

Switching DMS vendors disrupts operations as employees learn the new system, said Paul Gillrie, vice president of Paul Gillrie Institute, which helps dealers negotiate with software vendors.

“The learning curve is about nine months. That’s when employees stop complaining about the new system,” said Gillrie, who is based in Tampa, Fla.

Other barriers to entry include long dealer contracts of five years or more and the complexity required to integrate a vendor’s software with auto manufacturers’ computer systems, Gillrie said. That integration is needed for vehicle orders and for factories to track inventories, parts, incentives and other business dealings.

Gillrie added that DMS vendors are selling into a market that has shrunk from about 22,000 franchises to 18,000 today.

Dominion’s Berndt said the new partnership expects a deliberate launch.

Dominion is piloting the system at a dealership in January, he said. And it will make a major promotional push of the new product at the National Automobile Dealers Association annual convention in Orlando in February.

Berndt said 2013 will be a ramp-up year with many more installations expected in 2014. He declined to predict how many dealers would buy the product over the next two years.

Dominion started working on a DMS with Microsoft about 18 months ago, said Morgan Wheaton, Microsoft dynamics director, global partners. The platform used for the DMS, Microsoft Dynamics AX, is a comprehensive suite of accounting, inventory and customer-retention tools. Dominion then customized the software for dealerships and supplemented it with functions such as desking, finance and insurance, service management and parts inventory.

Because the new DMS is built on a Microsoft platform, it will fit easily with other Microsoft products used at dealerships, including e-mail and linking phones with data bases, known as telephony, Berndt said.

The new system also will be enabled for mobile use, allowing salespeople and managers to access data from outside the store.

Dominion prepared for the Microsoft venture with the August 2011 acquisition of a small DMS vendor in Alabama, Automotive Computer Services.

The company, which was absorbed by Dominion, has 400 dealerships as customers, including 100 General Motors dealerships.

Reed said Automotive Computer Services gave Dominion the expertise to work with Microsoft — it uses a Microsoft Windows format — and it has integrations with virtually all auto manufacturers operating in the United States and Canada, except Volkswagen.

Dominion plans to continue offering to dealers the software of Automotive Computer Services, known as Dominion Access, even when Dominion DMX rolls out, Reed said.

Dominion Access, with fewer capabilities than Dominion DMX, costs much less at about $1,500 to $2,000 monthly per store in service fees. Reed said it still has a market among smaller stores and dealers looking for a basic system. 

 

You can reach David Barkholz at dbarkholz@crain.com. — Follow David on Twitter and

Read more at the source: http://www.autonews.com/

Thousands of videos like this on Automotive Digital Marketing Professional Community

 

From the New York Herald Online:

Dominion Dealer Solutions and Microsoft Establish Strategic Relationship for Next-Generation Dealer Management System

New DMS based on Microsoft Dynamics AX to drive enhanced customer experience and operational efficiency for automotive dealers and manufacturers

 

NORFOLK, VA.— Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer Management System (DMS) based on Microsoft Dynamics AX. The two companies are combining the powerful foundation of Microsoft Dynamics AX with Dominion Dealer Solutions’ extensive automotive retail expertise and assets into an industry leading solution that will enable automotive dealers and manufacturers to enhance customer experience, increase revenue and profit and drive operational efficiencies. The solution will utilize Microsoft Dynamics AX, along with Microsoft server solutions and tools and the Windows Azure platform to take advantage of the efficiencies and flexibility offered by Microsoft’s public cloud offerings.

“Our strategy with Microsoft Dynamics AX is to provide a robust platform for game-changing solutions like the new Dealer Management System from Dominion,” said Christian Pedersen, General Manager of Microsoft Dynamics AX. “The power and flexibility of Microsoft Dynamics AX enables partners like Dominion to rapidly and cost-effectively develop line-of-business solutions that drive accelerated business value for their customers.”

 

“Combining Dominion’s experience crafted through relationships with over 11,000 rooftops and Microsoft’s technology will result in a tremendous, forward-looking Dealer Management System,” said Robert Berndt, President of Dominion Dealer Solutions. “The automotive DMS market has been dominated by large, legacy systems that severely limit the ability of dealers and manufacturers to meet customers’ expectations and differentiate themselves from their competition. Our relationship with Microsoft gives us the capability to meet the needs of the market, and more, on day one. Dealers who use our DMS will experience flexibility they never dreamed possible, and they will be positioned for the future of automotive retailing.”

The relationship between Microsoft and Dominion is part of Microsoft Business Solutions’ strategic Global Independent Solutions Vendor (ISV) program, resulting in collaboration in R&D, marketing and sales. Dominion selected Microsoft Dynamics AX as the platform for the DMS, which offers the combination of industry leading ERP capabilities required for a DMS, along with rich integration and custom development capabilities that are ideal for a meeting the dynamic needs of a rapidly evolving retail market.

“We are excited to welcome Dominion as a member of the Global ISV program,” stated Doug Kennedy, Vice President of Partners for Microsoft Dynamics. “Their long history of delivering value for their customers aligns directly with our goals for the initiative.”

The new dealer management system will be initially rolled out to new vehicle dealerships in the United States, starting in Q1 2013.

 

About Microsoft Dynamics

Microsoft Dynamics solutions empower your people to be more productive and your systems to last longer and scale as your organization grows, while enabling you to derive the insights necessary to respond quickly in an ever-changing world.

 

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

 

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions’ marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions’ technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook,Pinterest or YouTube, or follow us on Twitter.

 

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com

Media Contact:

Dominion Dealer Solutions

Peyton Hoffman

Media & Industry Relations

757-351-7271 (office)

757-748-4533 (cell)

Peyton.hoffman@drivedominion.com

 

From the Drive Dominion Blog:

Introducing Dominion DMS

Dealer Management System (DMS) solutions provide the core technology infrastructure for every dealership. As the retail landscape has evolved, DMS products and providers need to evolve as well.

To embrace this opportunity, we have acquired Automotive Computer Services (ACS), including their current ACCESS product and their deep DMS expertise, augmented our team, and partnered with Microsoft to develop, market and sell a next generation DMS, Dominion DMX. Together with the Dominion Dealer Solutions family of solutions and services, we now offer full, end-to-end solutions for your dealership.

Our new DMS business will be known as Dominion DMS. It has two DMS products: the existing ACCESS DMS product (now Dominion ACCESS) and DominionDMX, the new product based on Microsoft Dynamics AX.

With our entry into the DMS space, Dominion wanted to celebrate its addition with a new icon. If you notice, each of our icons represents our former business units: 

  • Blue for Customer Solutions – formerly Autobase, AutoRevenue and AVV
  • Orange for Website and Marketing Solutions – formerly Dealerskins & XIGroup
  • Red for Inventory Solutions – represented by Dealer Specialties & Cross-Sell. 
Our new icon is green and features a stylized ”x.” The green is a nod to the former ACS ACCESS brand, and the “x” symbolizes innovation. The “DMX” suffix of our new product, DominionDMX, represents a departure from existing DMS solutions. It signals that our new product not only supports today’s technology but also redefines ‘DMS’ as the basis for current and future innovation. In the months to come, you will learn more about our DMS product line. For now, you can visit drivedominion.com/dms for more information.

 

Source: http://www.drivedominion.com/introducingdominiondms.blog

 

From the PRweb Press Release:

Dominion Dealer Solutions and Microsoft Establish Strategic Relationship for Next- Generation Dealer Management System

New DMS based on Microsoft Dynamics AX to drive enhanced customer experience and operational efficiency for automotive dealers and manufacturers.

Norfolk, VA (PRWEB) December 03, 2012

Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer Management System (DMS) based on Microsoft Dynamics AX. The two companies are combining the powerful foundation of Microsoft Dynamics AX with Dominion Dealer Solutions’ extensive automotive retail expertise and assets into an industry leading solution that will enable automotive dealers and manufacturers to enhance customer experience, increase revenue and profit and drive operational efficiencies. The solution will utilize Microsoft Dynamics AX, along with Microsoft server solutions and tools and the Windows Azure platform to take advantage of the efficiencies and flexibility offered by Microsoft’s public cloud offerings.

 

“Our strategy with Microsoft Dynamics AX is to provide a robust platform for game-changing solutions like the new Dealer Management System from Dominion,” said Christian Pedersen, General Manager of Microsoft Dynamics AX. “The power and flexibility of Microsoft Dynamics AX enables partners like Dominion to rapidly and cost-effectively develop line-of-business solutions that drive accelerated business value for their customers.”

 

“Combining Dominion’s experience crafted through relationships with over 11,000 rooftops and Microsoft’s technology will result in a tremendous, forward-looking Dealer Management System,” said Robert Berndt, President of Dominion Dealer Solutions. “The automotive DMS market has been dominated by large, legacy systems that severely limit the ability of dealers and manufacturers to meet customers’ expectations and differentiate themselves from their competition. Our relationship with Microsoft gives us the capability to meet the needs of the market, and more, on day one. Dealers who use our DMS will experience flexibility they never dreamed possible, and they will be positioned for the future of automotive retailing.”

 

The relationship between Microsoft and Dominion is part of Microsoft Business Solutions’ strategic Global Independent Solutions Vendor (ISV) program, resulting in collaboration in R&D, marketing and sales. Dominion selected Microsoft Dynamics AX as the platform for the DMS, which offers the combination of industry leading ERP capabilities required for a DMS, along with rich integration and custom development capabilities that are ideal for a meeting the dynamic needs of a rapidly evolving retail market.

 

“We are excited to welcome Dominion as a member of the Global ISV program,” stated Doug Kennedy, Vice President of Partners for Microsoft Dynamics. “Their long history of delivering value for their customers aligns directly with our goals for the initiative.”

 

The new dealer management system will be initially rolled out to new vehicle dealerships in the United States, starting in Q1 2013.

 

About Microsoft Dynamics

Microsoft Dynamics solutions empower your people to be more productive and your systems to last longer and scale as your organization grows, while enabling you to derive the insights necessary to respond quickly in an ever-changing world.

 

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

 

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions’ marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions’ technologies to solve their marketing challenges. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

 

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com.

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via Dealer Management Systems: Dominion DMX News and Information – Automotive Digital Marketing Professional Community.

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