Automotive Digital Me

Automotive Marketing Professional Community Blogs

• New Trends Require New Marketing Strategy
  What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their game. […]
  Courtney Evans
• Kerrigan Advisors Represents Fields Automotive Group in Sale of Florida Dealerships; Transaction Marks 13th Kerrigan-led Dealership Sale in the last 12 months
  Fields Volvo and Fields Volkswagen of Daytona Beach acquired by Gunther Motor Company   Irvine, CA, February 28, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Fields Automotive Group of Chicago, Illinois on the recent sale of Fields Volvo Cars and Fields Volkswagen of Daytona Beach to Gunther […]
  Crystal Hartwell
• 3 Video Marketing Applications for a More Profitable New Year
  Video has historically played a major role in car dealerships; from training with VHS tapes, to video messaging, text and Live Video Calling. As 2019 draws to a close and we approach 2020, it is clear that when it comes to consumer engagement and digital marketing, video is center stage. There are many video marketing statistics and trends floating around cu […]
  Timmy D. James
• Why You Don’t Really Need to Acquire New Leads
  We all know new leads are important and you always want to keep that pipeline full. But attracting new customers is expensive, and making more money while spending less is something that every business wants to do.   What if I told you that you could save both time and money by nurturing the relationships you already have in your CRM?   Research suggests you […]
  Bill Wittenmyer
• Helion Technologies Recognized on CRN’s 2020 Managed Service Provider 500 List
  Timonium, MD –­ February 25, 2020 –­ Helion Technologies announced today that CRN®, a brand of The Channel Company has named Helion to its 2020 Managed Service Provider (MSP) 500 list in the Security 100 category. This popular list identifies North American solution providers that deliver operational efficiencies, IT system improvements, and a higher rate of […]
  Erik Nachbahr, CISSP
• Volkswagen Up Vs Hyundai i10
  Volkswagen India is contemplating launching its Up hatchback model to compete in the country’s highly competitive compact hatchback segment. The upcoming Volkswagen Up is expected to be smallest as well as the most affordable hatchback model that will go against some of the very well established compact hatchback models in India such as the Maruti Suzuki Swi […]
  Sandeep
• Skoda Kodiaq: 7 Things must know for 7 seater car
  Skoda has premiered its upcoming SUV Kodiaq earlier this month at Berlin which is under development from quite some time. The company first introduced the full sized SUV at the 2016 Geneva Motor show as the Vision S concept. As per sources the SUV would be launched in Europe within the first quarter of 2017, then it would be launched in China, followed by In […]
  Sandeep
• Services vs. Products
  As an automotive retailer, you should know the answer to this question about your brand. Is your brand promise a Product or a Service? A decade ago, market research with Toyota showed that consumers couldn’t recall whether or not a just watched Toyota Camry spot was a Honda Camry. That’s right HONDA CAMRY. MIND BLOWN. Worse yet it was a multiple-choice recal […]
  Jim Flint
• Beep Announces Autonomous Shuttle Expansion In Peoria
  The Driverless Shuttle Will Begin Its First Routes in Arizona on the Weekend of February 22nd  Beep, a Florida-based autonomous mobility solutions company, announced today its first expansion out of the state of Florida into the city of Peoria, Ariz. The city will launch Robo Ride, a pilot program with Beep, that will begin routes on Saturday, February 22nd, […]
  John Sternal
• The Truth About Being Insta-Famous
  Here's why insta-famous shouldn't be your game plan for 2020. #localsearchgroup #jimflint #viralvideo #digitalmarketing #youtube #ott #dealers #dealerships
  Jim Flint
• Fake News: Spotting Propoganda and Becoming Responsible Online Publishers
  Kids today are not equipped to deal with the barrage of digital information coming at them every day. Add to that, the bulk of information that may be fake, misleading, or even malicious. So how do we help kids become more responsible for the content they share online? We do it one conversation at a time. When it comes to the mounting influence of fake news, […]
  Ralph Paglia
• Kerrigan Advisors Represents RPM Luxury Sales, Inc. in Sale of 2 Lexus Dealerships; Marks 6th & 7th Lexus Dealership Kerrigan Advisors has Sold since 2015
  Lexus of Sacramento and Lexus of Roseville, the only Lexus dealerships in the greater Sacramento metro area, acquired by Lithia Motors   Irvine, CA, February 19, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised the owner on the recent sale of Lexus of Sacramento and Lexus of Roseville (RPM Luxur […]
  Crystal Hartwell
• Values And Change
  What will the power of change provide for you in 2020? #localsearchgroup #jimflint #digitalmarketing #automotivemarketing #change #dealers #dealerships
  Jim Flint
• NAVYA Honed By Frost & Sullivan With 2019 Leadership Award In Global Autonomous Shuttle Industry
  NAVYA (FR0013018041- NAVYA), a leading company in autonomous driving systems, recently received the 2019 Global Autonomous Shuttle Product Leadership Award from Frost & Sullivan.   NAVYA’s proven track record, recently acknowledged by the RTA Dubai World Challenge as the designer and maker of the most reliable fully electric autonomous shuttle with the b […]
  John Sternal
• 2020 Vision Interviews
  Do you have 2020 vision? #localsearchgroup #2020vision #digitalretailing #jimflint #houstonautoshow #2020 #dealerships #dealers
  Jim Flint
• New Digital Retailing Survey: Increased Adoption, Sales, Profits, But Integration, People, Process Challenge Success
  eLEND Solutions Digital Retailing Report Card report reveals widespread adoption of Digital Retailing (74%) among dealers surveyed, as well as a positive impact on sales (92%) and profitability (68%) – but challenges with training, leadership and process integration remain.   LAS VEGAS, NV –February 13, 2020 – The Digital Retailing Report Card Report from eL […]
  Crystal Hartwell
• Kerrigan Advisors Represents Altoona Honda in Sale, Marks 11th Honda Dealership Kerrigan Advisors has Sold Since 2015
  A President’s Award-Winning Honda Dealership in Western Pennsylvania Changes Ownership    Irvine, CA, February 12, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised partners Bill Barnes and Paul Ritchie on their recent sale of Altoona Honda to Timbrook Automotive. The partners will continue to ow […]
  Crystal Hartwell
• Lease Credit Approval Rates Dip Slightly to 70% Entering the New Year
  Lease Approval Ratings Dip to 70% in January, a Slight Decrease from December Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70% approval rate in January, a decrease from the December rate of 72%. January experienced a slightly lower number of applicants with qualifications for taking over another […]
  John Sternal
• Flick Fusion Introduces AutoSpin 360 Artificial Intelligence for Auto Dealers
  Groundbreaking technology transforms the online vehicle shopping experience Urbandale, IA—February 11, 2020—Flick Fusion has launched AutoSpin 360, a ground-breaking Artificial Intelligence and Image Recognition technology designed to transform consumers’ online vehicle shopping experience. AutoSpin 360 makes it easy for dealerships to create 360° Exterior […]
  Timmy D. James
• Ford Vs. Ferrari - When A Challenge Presents Itself...
  Ford vs. Ferrari took home 2 Oscars last night! When a challenge presents itself, what brings you to the finish line?  #localsearchgroup #jimflint #oscars #fordvsferrari #2020 #dealers #dealerships #digitialmarketing
  Jim Flint