The Automotive Digital Me

Automotive Marketing Professional Community Blogs

• DUI Dangers: Why Alcohol Intoxication is So Dangerous for Motorists
  After a night of drinking, it might seem like it is not a big deal to drive the fifteen minutes back home, especially if you have only had one or two drinks. But driving under the influence is dangerous not only to you, but also to others on the road. It can also have long term consequences in your life. Here is why you should never drive under the influence […]
  Anica Oaks
• PUBLISH YOUR STORY FOR DISTRIBUTION IN J.D. POWER'S AUTO MAGAZINE
  NEW OPPORTUNITY:  PUBLISH YOUR STORY FOR DISTRIBUTION IN J.D. POWER'S AUTO MAGAZINE      LAUNCH DATE AND PLACE: OCTOBER 24-25, 2017 BELLAGIO, LAS VEGAS    Don't miss this chance to share your insights in the first issue of J.D. Power's NEW emPower Collection magazine! This magazine highlights findings from companies both speaking and attending […]
  Ralph Paglia
• Text Messages: Google’s Wake-Up Call to Dealers
  Texting is by far the most popular form of communication for consumers – especially with younger generations. However, because of the many compliancy rules and laws that have to be followed, many dealers are hesitant to adopt text messaging -- they simply don’t want to risk it.     Consumers prefer to communicate via text because it’s short, to the point and […]
  Mike Gorun
• How Technology Advancement Helping Manufacturing Industries to Sell their Products
  Innovation is a broad idea that has come to allude to achievements in science that take into account a superior or robotized arrangement. While the clearest advantage to change in a private venture is expanded profitability - which converts into a lower cost structure- - some different benefits can help the main issue too. Enhanced speed, the simplicity of s […]
  Emma Miah
• How To Use Facebook To Sell Your Inventory
  Part 3 in a 4-part series  In part 1 and 2 of this series I discussed merchandising and web display best practices that improve conversions, turn vehicles faster and attract online shoppers to your inventory. In this blog, I’d like to share one of the newest and more engaging online marketplace trends your dealership should start preparing for to stay compet […]
  Devin Daly
• Should Manufacturers Be Able To Recall Recalls?
  According to an article posted on Ford Authority, Takata has taken a massive hit to the tune of a $1 billion settlement in the US, $25 million criminal fine, $125 million dollars to compensate victims and $850 million to compensate automakers. As a result, Takata has filed for bankruptcy and has to rely on an infusion of capital from another company to cover […]
  Chris Miller
• SEVEN of the Most Expensive Personalized Number Plates in the World
  We are more or less used to seeing rich and successful people spending a whole lot of money on luxury cars and yachts. But what about those number plates that represent the very same vehicles? Spending big bucks on personalized number plates is also a common practice among the rich who believe that a luxury car is incomplete without its matching number plate […]
  Kent Charlie
• Auto Tech: How Modern Technology is Impacting the Automobile Industry
  Today's automobile industry landscape is exciting... Car manufacturers are embedding connectivity and sensor solutions to deliver more in-vehicle services. Connected infotainment systems and advanced driver assistance systems are two technologies shaping the current car market. Connected Infotainment Systems Looking at a car maker's advertisement t […]
  Lizzie Weakley
• Service Advisors: End Your Day with the Beginning in Mind!
  When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role in the dealership, it may not matter that much. However, service advisors really don't have a choice. Your service department opens early and it's busy as soon as it opens. Ending your day with the begi […]
  Josh Blick
• Are Self-Driving Cars Safe?
  In our modern age, technology has become omnipresent. We rely on technology to help make our lives easier and to help us to solve problems that would otherwise take much longer without. Computers have a very big presence in society and we are seeing exponential growth not only in their complexity but their integration into many aspects of our lives. One of t […]
  Rachael Murphey
• SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY
  Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July. July’s credit approval rate is showing a decrease from the previous month (68.8%). A year ago the approvals rate was just slightly higher, reaching 57.7%. Overall, this year’s credit approval numbers have been somewh […]
  John Sternal
• Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
  With Increased Volumes of three-year-old vehicles coming back into the market at the end of their Lease Terms, Used Car Prices are Crashing to their Lowest Levels Since 2009. Article below was written by Tyler Durden   The U.S. auto market is at an interesting crossroads with used car prices crashing to new lows every month while new car prices continue to d […]
  Ralph Paglia
• Tesla – Latest Big News
  Tesla said in 2nd week of Aug 2017 that it expects to bring about $1.5 billion up in a bond offering as the U.S. automaker looks to increase generation of its most current electric car, the Model 3. Car Rental Abu Dhabi   The obligation offering comes as Tesla has conveyed the initial couple of Model 3s to clients, and it's producing the principal drivi […]
  Rahul Paul
• Auction Buzz
  The Hired Gun.....    Where the money is......   So.... Those of you who know me by now..... Know that I can tell a story..... Stories that can only happen to me..... Well.... About three days ago one of my students purchased a 2009 Honda Pilot at our local Manheim Auto Auction..... He wrote a check for $7590.00 .... (Including the auction fee..... ) He took […]
  Barry Neuman
• Emissions Cheat Devices to Be Included in Roadside Checks
  If you are a regular or a professional driver that loves listening to the news, you are probably aware that air pollution and emissions are a quite a popular topic currently. As the condition of the atmosphere worsens, humanity is looking for new and innovative ways to reduce pollution and become eco-friendlier. The fact that most of the pollution originates […]
  Rahul Paul
• A Successful Rewards Program Should Not Be All About Rewards
  Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal, but because they happen to already be at that business.    Too many companies use customer loyalty programs as […]
  Mike Gorun
• Simple Tips To Increase Newsletter Signups For A Car Dealership
  There are countless marketing strategies that automotive industry businesses can use but the truth is that some of the older ones are still among the most effective. This does include creating newsletters and driving promotion through them. Unfortunately, this does not mean that you just create a newsletter and people are going to sign up. You do have to put […]
  Derek Crowden
• 3 Ways To Prepare Teen Drivers For The Real Rules Of The Road
  Teaching your teen to drive is an interesting experience. While you're largely teaching them to follow certain rules, you also know that these aren't the real rules of the road. If you want them to know how to really drive, you'll need to avail yourself of some of the tips below.   Put Them on the Road Perhaps the best way to prepare a teen dr […]
  Brooke Chaplan
• Seller Integrity: How to Assess the Honesty of a Car Dealership
  Car salesmen are often characterized as slick con artists who seek to take unfair advantage of their customers. In truth, many businesses that specialize in selling pre-owned and new vehicles do not deserve this reputation and go out of their way to take care of people who come to them looking for quality cars and trucks. You can locate a reputable car lot f […]
  Anica Oaks
• Used Vehicle Depreciation Ticks Up
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows an increase in wholesale vehicle depreciation, especially in the car segments. Although cars […]
  Black Book