Top 5 Auto Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending June 30, 2012…
Unique Visitor Traffic
Ranking by traffic volume and the sites (including subdomains) submitted to Compete, Inc. for monitoring:
Total Visitor Traffic
Since these sites are actively trying to get people in the auto industry to come back to them on a regular basis, it is useful to also examine their total number of visits, which would include members returning for multiple visits throughout each month being tracked. Automotive Digital Marketing has a substantial lead in 1st place for most visitors, with DealerELITE and DrivingSales neck and neck for second most visited automotive professional network.
Ranking Results for these same five sites based on total visitors for June 2012 moves DealerElite from 4th (Unique Visitors) to a close 2nd, basically tied with DrivingSales:
EDITOR’S NOTE: For years I have compared Compete, Inc. data with Google Analytics measured traffic reports for dozens of websites I have access to, and can attest to the fact that Compete always shows LESS TRAFFIC than actual traffic to a website (in absolute raw numbers). However, the relative comparisons of multiple sites by Compete, Inc. is almost always relatively accurate, with the sites that get more traffic according to Compete, also getting more traffic as shown by Google Analytics. However, it is important to note that all data sources show variations and many industry pundits have criticized Compete, Inc. data collection methodologies, despite validation of these same techniques by Google and Google’s partnership with Compete on many research projects.