Archive for December, 2013

DigitalRalph.com shared an Instagram photo with you

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DigitalRalph.com just shared an Instagram photo with you:

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“Great sunset photo taken from the Internet Sales Dept. Office at Melloy Nissan In Albuquerque. Photo taken by @melloyboy1 at @melloynissan #nissan #automarketing #usedcars #nissandealer #cardealer ”
(taken at nissan lovers)

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The Instagram Team

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DigitalRalph.com shared an Instagram photo with you

Hello,

DigitalRalph.com just shared an Instagram photo with you:

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“Sign seen as you enter a Florida neighborhood… As sarcastic as this sign seems to be trying for, my question is this: Would it have any crime deterrent impact if it were posted prominently throughout YOUR neighborhood? #signs #crime #deterrent #watch #police #burglary #homeinvasion ”
(taken at The Ghetto)

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The Instagram Team

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DigitalRalph.com shared an Instagram photo with you

Hello,

DigitalRalph.com just shared an Instagram photo with you:

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“Have you been able to open your package of gifts? #gifted #talent #philosophy #leadership #potential #digitalralph #sunset #wordsofwisdom ”
(taken at Paradiso Di Entrata)

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The Instagram Team

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What Do You Think About Dealertrack Acquiring Dealer.com?

Dealertrack Acquires Dealer.com – What Do Automotive Professionals Think?

The biggest news of automotive M&A came at the end of the year as Dealertrack has agreed to acquire Dealer.com. Following their acquisition of ClickMotive earlier in the year, I’m wondering what the Car Peeps community thinks of the acquisition.
Here’s the release:

Dealertrack and Dealer.com Unite to Transform Automotive Retail

Dealertrack Technologies Announces Agreement to Acquire Dealer.com

Lake Success, N.Y. and Burlington, Vt., December 19, 2013 –  Dealertrack Technologies (Nasdaq: TRAK) and Dealer.com today announced a definitive agreement for Dealertrack to acquire Dealer.com, a leading provider of marketing and operations software and services for the automotive industry. Through the combination, the companies expect to realize their shared vision to transform automotive retail by delivering the most advanced solutions for dealers, OEMs, lenders and car shoppers.
Under the terms of the agreement, Dealertrack will acquire all the equity of Dealer.com for approximately 8.7 million shares of Dealertrack’s common stock and $620 million in cash, subject to customary post-closing adjustments. Dealertrack expects to finance the cash portion of the purchase price through cash on hand and with fully committed debt financing. The deal is expected to close in the first quarter of 2014, subject to regulatory approval, and the transaction is expected to be accretive to Dealertrack’s standalone multi-year organic growth profile to Dealertrack’s diluted adjusted net income per share.
Established in 1998, Dealer.com is a pioneer in bringing automotive dealerships online. The company has grown to 830 employees across its Burlington, Vermont, headquarters and Manhattan Beach, California, office, and serves approximately 7,000 U.S. dealers with its integrated suite of products. Dealer.com expects to generate annual  revenue in excess of $230 million for  2013, representing year-on-year growth in excess of 25 percent relative to 2012.
Dealertrack places a high value on the culture of creativity and innovation that has been the hallmark of Dealer.com, and plans to establish Dealer.com’s Burlington, Vermont, headquarters as a center of excellence for digital marketing solutions, along with Dealertrack’s Dallas, Texas, office. Based on the strength of Dealer.com’s brand, Dealertrack will retain the Dealer.com name in the marketplace to represent Dealertrack’s advanced and complementary set of digital marketing products and services.
“By joining forces with Dealer.com, we will be able to provide dealers, OEMs, and other industry partners with a deep and broad array of integrated solutions,” said Mark O’Neil, chairman and chief executive officer, Dealertrack. “Dealer.com and its team, whom we’ve long admired and respected, complement our solutions, catapulting our vision of delivering the market leading suite of integrated technologies capable of transforming automotive retailing even further.”
“This is a very exciting opportunity for Dealer.com,” said Rick Gibbs, chief executive officer, Dealer.com. “By combining our strengths with Dealertrack, we will be able to enhance our marketplace offering with an integrated, end-to-end solution that will help bring the automotive retailing industry to a new level of efficiency and performance.”
Gibbs further added, “Dealer.com is proud of the unique culture we, as a company, have nurtured over the years, making this a truly outstanding place to work. We will look to carry this same culture – along with our energy and spirit of innovation – forward as we unite with Dealertrack.”
Upon closing, Gibbs will become Executive Vice President and Group President of Dealertrack’s Digital Marketing solution team.
In connection with the transaction, Evercore acted as financial advisor and O’Melveny & Myers LLP provided legal advice to Dealertrack.  Goldman Sachs & Co. acted as financial advisor and Wilson Sonsini Goodrich & Rosati, Professional Corporation, provided legal advice to Dealer.com. J.P. Morgan, B of A Merrill Lynch, Barclays and Wells Fargo are providing Dealertrack’s committed debt financing for the transaction.
Dealertrack will host a conference call to discuss this announcement on December 19, 2013 at 6:00 p.m. Eastern Time. The conference call will be webcast live on the Internet at ir.dealertrack.com, where a supplementary presentation is also available. In addition, a live audio of the call will be accessible to the public by calling 877-303-6648 (domestic) or 970-315-0443 (international); no access code is necessary. Callers should dial in approximately 10 minutes before the call begins. A replay will be available on the Dealertrack website until March 19, 2014.
About Dealertrack Technologies (www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,400 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management, InventorySales and F&I,Interactive and Registration and Titling solutions.
About Dealer.com (www.dealer.com)
Dealer.com is the automotive industry’s leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company’s platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company’s unique commitment to culture, with a focus on health and wellness, makes it one of the most desirable places to work. 
Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of the Dealertrack, Dealer.com and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include the performance and acceptance of the Dealertrack, Dealer.com and their solutions, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2012 and our Quarterly Reports on Form 10-Q. These filings can be found on Dealertrack Technologies’ website at www.dealertrack.com and the SEC’s website atwww.sec.gov. Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

via Automotive Digital Marketing Professional Community.

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Use “Hummer Tax Loophole” To Sell More Vehicles In December

Are You Using \”Hummer Tax Loophole\” To Sell More Vehicles In December?

Car Dealer uses “Hummer Tax Loophole” to Educate Commercial Vehicle Buyers and Close More Deals In December

I received the following commercial vehicle buyer targeted explanation of the tax advantages businesses can gain by purchasing one or more new vehicles before December 31st. I received in my overcrowded Gmail inbox, where it caught my attention and I found it to be so compelling that it merited being shared with the ADM Community… The dealer group that sent it to me is the Resnick Automotive Group of Schaumburg, Illinois. I also added several sections with further detail directly from the IRS towards the bottom of this post:

One of the more popular uses of the Section 179 Deduction has been for vehicles. In fact, several years ago the Section 179 deduction was sometimes referred to as the “Hummer Tax Loophole,” because a the time it allowed businesses to buy large SUV’s and write them off. While this particular use (or abuse) of the tax code has been modified with the limits explained below, it is still true that Section 179 can be advantageous in buying vehicles for your business.


You still have an excellent opportunity through 12/31/2013 to minimize your tax liability by purchasing a qualifying Car, Truck  Van or SUV. Plus, under the Tax Relief / Job Creation Act of 2010, qualified small business owners who purchase a qualifying vehicle GVWR (Gross Vehicle Weight) of 6000 pounds or more, may even have greater benefits if the vehicle is entirely used for business purposes.

  • Under the IRS ruling, the following  new “trucks” qualify.
  • Consult your accountant/tax advisor for complete details and eligibility.
  • Qualifying Vehicles of 6000 lbs. GVWR

Mercedes-Benz

Lexus

Toyota

Sprinter Van
ML350
GL450/550
GL350 BTC
G550

GX460
LX570

Tundra
4Runner
Sequoia

Additional Savings:
 Special Finance Rates, Factory Incentives and Dealer Year-End Discounts

Additional Section 179 Details Published by the IRS:
Update / IRS Guidelines for Vehicles in 2013

The IRS has not yet released guidance concerning Section 179 and Bonus Depreciation as it relates to vehicles for the year 2013. The guidance will be published in the Internal Revenue Bulletin sometime after April 15th. So be patient, and check back here often for the release date.

There are a number of qualifications for vehicles, all with varying tax treatment. Please refer to page 6 of these Instructions for Form 2106 to read the exact IRS language.

What are the limits on Typical Passenger Vehicles?

For passenger vehicles, trucks, and vans (not meeting the guidelines below), that are used more than 50% in a qualified business use, the total deduction for depreciation including both the Section 179 expense deduction as well as Bonus Depreciation is limited to $11,060 for cars and $11,160 for trucks and vans.

Exceptions include the following vehicles:

  • Ambulance or hearse used specifically in your business;
  • Taxis, transport vans, and other vehicles used to specifically transport people or property for hire;
  • Qualified non-personal use vehicles specifically modified for business (i.e. van without seating behind driver, permanent shelving installed, and exterior painted with company’s name).

Limits for SUVs or Crossover Vehicles with GVWR above 6,000lbs
Certain vehicles (with a gross vehicle weight rating above 6,000 lbs but no more than 14,000 lbs) qualify for expensing up to $25,000 if the vehicle is financed and placed in service prior to December 31 and meet other conditions.

What Vehicles Qualify for the full Section 179 Deduction?

Many vehicles that by their nature are not likely to be used for personal purposes qualify for full Section 179 deduction including the following vehicles:

  1. Heavy “non-SUV” vehicles with a cargo area at least six feet in interior length (this area must not be easily accessible from the passenger area.) To give an example, many pickups with full-sized cargo beds will qualify (although some “extended cab” pickups may have beds that are too small to qualify).
  2. Vehicles that can seat nine-plus passengers behind the driver’s seat (i.e.: Hotel / Airport shuttle vans, etc.).
  3. Vehicles with: (1) a fully-enclosed driver’s compartment / cargo area, (2) no seating at all behind the driver’s seat, and (3) no body section protruding more than 30 inches ahead of the leading edge of the windshield. In other words, a classic cargo van.
Other Considerations
  • Vehicles can be new or used (“new to you” is the key).
  • The vehicle can be financed with certain leases and loans, or bought outright.
  • The vehicle in question must also be used for business at least 50% of the time – and these depreciation limits are reduced by the corresponding % of personal use if the vehicle is used for business less than 100% of the time.
  • Remember, you can only claim Section 179 in the tax year that the vehicle is “placed in service” – meaning when the vehicle is ready and available – even if you’re not using the vehicle. Further, a vehicle first used for personal purposes doesn’t qualify in a later year if its purpose changes to business.

via Automotive Digital Marketing Professional Community.

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When was the last time you REALLY looked at your website? 8 TIPS for a quick check to sell more cars – Automotive Digital Marketing Professional Community

When was the last time you REALLY looked at your website? 

When was the last time you REALLY looked at your website? 8 TIPS for a quick check to sell more cars

While we are big proponents of a Live Chat option on dealership websites to increase leads and sales, there are several key pieces you want to ensure are on your web pages. I met with a dealer recently as a vender pointed out that the SPECIALS page on their website didn’t have a contact form for either the list page or the individual models. Does yours? Here are eight tips that are vital for good automotive website design that guide shoppers into a sales funnel:

  • Be SEO-friendly without sounding silly
  • Ensure information about dealership, staff, and vehicle models is current
  • Use best practices for inventory lists and Vehicle Display Pages (VDPs)
  • Don’t demand more info than name, email and phone (maybe zip code) on your contact forms or live chat links
  • Take advantage of proactive Live Chat invitations
  • Include a quick contact form on all landing pages
  • Be sure the phone number is displayed prominently on EVERY page
  • Have an up-to-date SPECIALS PAGE with quick links on your menu and homepage

While I’m not a huge proponent of focus group management techniques, it is a good idea to have a few friends, staff members, and even other non-competitive dealers or managers take a critical look at your site to see what you may be missing. Often, vendors can be a good resource for this, as well. You probably walk your dealership looking for areas for improvement, you should do the same with your website and other virtual showrooms (microsites) you may have.

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Tom LaPointe CarChat24  Interactive Media Manager / Industry Analyst

www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Hosted or In-House Options – FREE web chat software 727-638-0195

Tom has an MBA in Marketing and is an automotive writer and author with more than 15 years experience in virtually every aspect of the retail auto industry. He began working with the internet building websites at Johns Hopkins University in the 90’s, and has been a performance leader in nearly every dealer role, from sales and service, to web development and viral marketing.

via When was the last time you REALLY looked at your website? 8 TIPS for a quick check to sell more cars – Automotive Digital Marketing Professional Community.

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Car Dealer Website Live Chat vs. Contact Form: What Is The Difference?

Live Chat vs. Contact Form: is there really a difference?

The difference between a contact form and live chat is that chat is, well, LIVE. Much more than a virtual answering service for your phones, a good chat operator can guide visitors through the website (including inventory), set appointments, provide Edmunds.com data about vehicles or CarFax reports up to twenty-four hours a day (with participating dealers and select live chat providers), and much more. The live chat operator becomes a car shopper’s ‘concierge in the cloud’.

Read the rest of the article at the source via Automotive Digital Marketing Professional Community.

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