Live Chat vs. Contact Form: is there really a difference?
The difference between a contact form and live chat is that chat is, well, LIVE. Much more than a virtual answering service for your phones, a good chat operator can guide visitors through the website (including inventory), set appointments, provide Edmunds.com data about vehicles or CarFax reports up to twenty-four hours a day (with participating dealers and select live chat providers), and much more. The live chat operator becomes a car shopper’s ‘concierge in the cloud’.
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