Automotive Marketing Professional Community Blogs

• Items You Must Have in Your Vehicle at All Times
  You depend on your vehicle to move from place to place without much trouble. However, do you have the right tools to bail you out of an emergency or unexpected situation?    You might think you have, but it never hurts to add a thing or two. In that light, here are some items you should consider adding to your vehicle inventory. If you do not currently have […]
  Jessie Carolyn
• NEW ZIPDEAL TOOL FOR AUTO DEALERS STREAMLINES & MONETIZES GAP BETWEEN CUSTOMER “YES” AND F&I OFFICE
  Creator Lindsay Automotive Realizes $800 Increase in PVR Profit and Up to 28% Increase in Protection Product Sales Using ZipDeal’s Personalized Customer-Driven Delivery Process   Columbus, OH – August 3, 2020 – ZipDeal, a streamlined, post-sale, pre-F&I vehicle delivery system for automotive dealers, launched today. Created by dealership owner Steve Lind […]
  Chip King
• Facebook Advertising -- The Map is Not the Journey
  Facebook advertising gives every business the ability to precisely target their advertising with exceptional knowledge of the consumer’s behavior. Knowing the consumer by age, behavior, interests, and location helps you optimize the metrics that matter most. Even though it’s an exceptional platform, Facebook can be intimidating as you work through nuances an […]
  Jim Flint
• What Digital Marketing Platform is Right for You?
  Digital marketing can be overwhelming and confusing to new and small businesses. You often don't know where to start or what marketing channel or channels to choose. In this article, I will walk you through the top three digital marketing channels used and explain how they can benefit your business. Search Engine Optimization SEO marketing is the proces […]
  Nikita
• New Car Dealers Versus Used Car Dealers
  Franchised and Independent Car Dealers See The Auto Industry's Future Differently “There’s a pronounced divergence” in how the two sets of auto retailers feel, says Jonathan Smoke, Cox Automotive’s chief economist. Car dealers are known as optimists even when the going gets tough, but franchised dealers who sell both new and used vehicles appear more po […]
  Ralph Paglia
• Video Ads for Facebook
  Video is arguably the hottest medium on the Internet... Based on the most recent statistics, the average adult spends nearly one hour watching videos online every day. These users spend a great deal of time watching video content. These statistics make video the ideal tool for advertising on Facebook, and its sister platform Instagram, and quickly developing […]
  Jim Flint
• How Much Do Owners Love Their Cars?
  User Experience (Ux) Survey Gauges How Much Owners Love Their Vehicles Porsche ranks highest overall; Dodge tops for mass-market brands in J.D. Power’s automotive user-experience survey. Dodge and Porsche are the big winners this year in J.D. Power’s annual survey of how much people love their newly purchased vehicles.  Yes... Fiat Chrysler Automobiles (FCA) […]
  Ralph Paglia
• Things To Take Care Of When Opting For Window Tinting In Woodbridge?
  When opting for auto tinting in Woodbridge, the process is exciting and makes the vehicle look cool. Additionally, vehicle window tints are useful for securing our skin and vehicle inside against the scorching sun heat. Vehicle tints are additionally helpful with regard to protection and security. Prior to tinting your vehicle, ensure that you have the corre […]
  Daniel Clark
• Want More Out of Current Leads? Lean on Your CRM.
  If your CRM helped you nurture customer relationships, could you transform more leads into loyal customers?   The short answer is “yes,” and here’s why: Today, a great customer experience drives loyalty, not product or price. Consumers expect personalized, relevant information to help them make the best purchasing decisions. Self-educated consumers want a co […]
  Bill Wittenmyer
• Don't Ask Me Too Many Questions When I Schedule An Appointment For Dealer Service
  Today's environment: Sometimes when I look at an auto dealer website I sit back, scratch my head, and wonder if they have ever scheduled an appointment for dealer service on their website? Not to mention all the bots that pop, and all the flashing offers! It is the farthest from the basic tenets of what makes anything usable today on the internet: conve […]
  Ujj Nath
• Throwback Thursday -- The 4 P's of Marketing
  The world of marketing can get pretty complicated. Managing your Search Engine Optimization strategy, optimizing your Conversion Rates for first click or last click, and then following through to tracking the metrics on your marketing dashboard can get overwhelming. Outcomes matter, and even interim outcomes matter. However, there are times when it's he […]
  Jim Flint
• Keep the Summer Sales Steady with Service
  As the weather heats up, sales traditionally tend to cool down in the dealership. We’ve all been there. This year, though pent-up demand has caused sales to soar for some, economic uncertainty still looms over many car buyers, and it will be prudent to focus on multiple revenue streams.   So, how can your dealership weather the uncertainty and keep profits s […]
  Bill Wittenmyer
• PureCars' Multi-Channel Digital Advertising Platform Selected By Toyota For Dealer Parts & Service Program
  Leading Digital Advertising Platform Helps Toyota Dealers Promote Fixed Ops Programs & Offers ATLANTA, July 15, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has expanded its strategic OEM partnership with Toyota and is now certified to offer digital advertising resources for […]
  John Sternal
• 3 Content Marketing Strategies for Right Now
  In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.   So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal opportunity t […]
  sara callahan
• Top 4 Reasons Why You Should Get Yourself Car Accessories
  Even though car accessories are not considered to be a necessity, they can be quite impactful in both the functionality and the lifespan of your car. Whether it be a simple service of a window tint in Woodbridge or a combination of aesthetics and entertainment services, car accessories can turn your car’s value upside down. If you’re looking to either enhanc […]
  Daniel Clark
• Seeing is Believing!
  Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the recommenda […]
  Timmy D. James
• Classic Vehicle Plates Can Be Used To Avoid Smog Certificate Requirements
  Why do so many cars in Nevada have 'classic vehicle' plates? Vehicles seen around Las Vegas with "Classic" license plates... Read the full story on KTNV.com. Thousands of Nevadans may be using a legal loophole to avoid a smog check and potentially save a lot of money.   Currently, if a car does not pass a smog check, it can turn into an e […]
  Ralph Paglia
• Get back more than what you pay by using ceramic car coating for the best car paint protection
  Most car owners are keen to preserve the good looks and the bright finish of their beloved cars for many years so that it seems as if just driven out from the showroom. They use some paint protection films and coatings right from the first day of vehicle ownership so that the paint and the gloss remain intact for a long time by withstanding the stress of con […]
  Karen Anthony
• The Importance of SEO for Car Dealers
  Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school. The SEO process includes new landing pages, updating meta titles and descriptions, modifying c […]
  Jim Flint
• Dealers See Bottom-Line Benefits from a Thorough F&I Product Portfolio Review
  The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report. While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every […]
  John Sternal