The Automotive Digital Me

Automotive Marketing Professional Community Blogs

• Auto Tech: How Modern Technology is Impacting the Automobile Industry
  Today's automobile industry landscape is exciting... Car manufacturers are embedding connectivity and sensor solutions to deliver more in-vehicle services. Connected infotainment systems and advanced driver assistance systems are two technologies shaping the current car market. Connected Infotainment Systems Looking at a car maker's advertisement t […]
  Lizzie Weakley
• Service Advisors: End Your Day with the Beginning in Mind!
  When you first come to work every morning, do you spend time planning your day, or do you dive right in and start working? Depending upon your role in the dealership, it may not matter that much. However, service advisors really don't have a choice. Your service department opens early and it's busy as soon as it opens. Ending your day with the begi […]
  Josh Blick
• Are Self-Driving Cars Safe?
  In our modern age, technology has become omnipresent. We rely on technology to help make our lives easier and to help us to solve problems that would otherwise take much longer without. Computers have a very big presence in society and we are seeing exponential growth not only in their complexity but their integration into many aspects of our lives. One of t […]
  Rachael Murphey
• SWAPALEASE.COM REPORTS DECLINE IN LEASE CREDIT APPROVALS FOR THE MONTH OF JULY
  Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 54.3% approval rate for July. July’s credit approval rate is showing a decrease from the previous month (68.8%). A year ago the approvals rate was just slightly higher, reaching 57.7%. Overall, this year’s credit approval numbers have been somewh […]
  John Sternal
• Car Accidents: Why You Need to Be Protected Against Uninsured Drivers
  Should you get involved in an automobile accident, the first question your lawyers asks is, "Does the at-the-fault party have insurance?" It can scare you to realize that the driver liable for your injuries has no insurance. The driver who causes the accident having an auto insurance auto insurance premium is crucial as the driver's insurer ca […]
  Lizzie Weakley
• Used Car Prices Crash To 2009 Levels Amid Glut Of Off-Lease Supply
  With Increased Volumes of three-year-old vehicles coming back into the market at the end of their Lease Terms, Used Car Prices are Crashing to their Lowest Levels Since 2009. Article below was written by Tyler Durden   The U.S. auto market is at an interesting crossroads with used car prices crashing to new lows every month while new car prices continue to d […]
  Ralph Paglia
• Tesla – Latest Big News
  Tesla said in 2nd week of Aug 2017 that it expects to bring about $1.5 billion up in a bond offering as the U.S. automaker looks to increase generation of its most current electric car, the Model 3. Car Rental Abu Dhabi   The obligation offering comes as Tesla has conveyed the initial couple of Model 3s to clients, and it's producing the principal drivi […]
  Rahul Paul
• Auction Buzz
  The Hired Gun.....    Where the money is......   So.... Those of you who know me by now..... Know that I can tell a story..... Stories that can only happen to me..... Well.... About three days ago one of my students purchased a 2009 Honda Pilot at our local Manheim Auto Auction..... He wrote a check for $7590.00 .... (Including the auction fee..... ) He took […]
  Barry Neuman
• Emissions Cheat Devices to Be Included in Roadside Checks
  If you are a regular or a professional driver that loves listening to the news, you are probably aware that air pollution and emissions are a quite a popular topic currently. As the condition of the atmosphere worsens, humanity is looking for new and innovative ways to reduce pollution and become eco-friendlier. The fact that most of the pollution originates […]
  Rahul Paul
• A Successful Rewards Program Should Not Be All About Rewards
  Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal, but because they happen to already be at that business.    Too many companies use customer loyalty programs as […]
  Mike Gorun
• Simple Tips To Increase Newsletter Signups For A Car Dealership
  There are countless marketing strategies that automotive industry businesses can use but the truth is that some of the older ones are still among the most effective. This does include creating newsletters and driving promotion through them. Unfortunately, this does not mean that you just create a newsletter and people are going to sign up. You do have to put […]
  Derek Crowden
• 3 Ways To Prepare Teen Drivers For The Real Rules Of The Road
  Teaching your teen to drive is an interesting experience. While you're largely teaching them to follow certain rules, you also know that these aren't the real rules of the road. If you want them to know how to really drive, you'll need to avail yourself of some of the tips below.   Put Them on the Road Perhaps the best way to prepare a teen dr […]
  Brooke Chaplan
• Seller Integrity: How to Assess the Honesty of a Car Dealership
  Car salesmen are often characterized as slick con artists who seek to take unfair advantage of their customers. In truth, many businesses that specialize in selling pre-owned and new vehicles do not deserve this reputation and go out of their way to take care of people who come to them looking for quality cars and trucks. You can locate a reputable car lot f […]
  Anica Oaks
• Used Vehicle Depreciation Ticks Up
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows an increase in wholesale vehicle depreciation, especially in the car segments. Although cars […]
  Black Book
• Using digital marketing platforms to accelerate growth: Guide for Car Dealers
  Car Dealers on the internet these days have a wide array of scopes to promote and grow their business if they only keep an open mind and know the hows and whats of the industry because digital marketing is a trend that is here to stay. This latest trend also requires that you build a strong business brand value online through various categories such as searc […]
  Sujain Thomas
• Phone calls not preferred research shows
  Are you a talker or a texter? Or do you prefer sending emails? February 2017 data show that US smartphone penetration surpassed 80 percent in 2016 (source: ComScore), making this growth the largest so far. However, the most basic function of a phone – the call – seems not to be so popular after all. As it turns out, the majority of Americans today prefer tex […]
  Thomas F. Jung
• J.D. Power Automotive Website Evaluation Study
  Automotive Website Evaluation Study Cross Device (AWESxD) - Mobile Website (2017) J.D. Power Finds that Delivering Great Content is Key No Matter What Device Consumers Use...  AWARD RECIPIENT:  Kelley Blue Book Cars.com Ranks Highest in Overall Desktop Website Satisfaction  Kelley Blue Book Ranks Highest in Overall Mobile Website Satisfaction      RATINGS FA […]
  Ralph Paglia
• Riding Solo: The 5 Best Car Models for Singles
  Whether you're a single looking for a ride that's sporty, has a high towing capacity, or simply gets great gas mileage, there is a vehicle out there that is right for you. As a single person, getting a new car might spice up your life a little bit while still serving your daily driving needs. So, what are some of the most reliable and fun vehicles […]
  Dixie Somers
• 5 Creative Ways to Manage Your Trucker Tan
  As a trucker, you may spend many long hours of the day with one of your arms exposed to harsh rays of sunlight while the other arm sits in the shade. This can damage your skin and can give your body tone an uneven appearance. If you are looking for great ways to manage this issue, consider these tips.  1. Tint Your Windows If you drive your truck during peak […]
  Rachael Murphey
• Working with Spark Plugs in a Car
  One of the important components of the most modern engines are the spark plugs. These components are subjected to a lot of stress and should be checked periodically and replaced when needed. These components can be easily replaced with little care and some tools, the method is quick and straightforward but also a methodical procedure.   Replacing them will d […]
  William Clark