The Automotive Digital Me

Automotive Marketing Professional Community Blogs

• How To Ensure Your Email Marketing Gets Through
  As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short. Following email deliverability best practices is more than making sure your customers receive your emails—it’s making sure that your emails aren’t marked as spam.   To keep your domain or IP a […]
  Graham Annett
• Outsourcing Customer Communications - Should the Service Department Worry?
  There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity. That’s why there are so many outsourced BDC services that provide lead follow-up for dealers, ensuring customers receive a speedy, accurate response. And no […]
  Chris Miller
• Clinical Trials: Using Illness to Help Others
  To get a new medication approved by the FDA and to market in the United States takes a lot of bureaucratic red tape. Generally speaking, this is to protect the public from drug companies producing and releasing a drug before it is ready or as a treatment for something it does not cure. This is a part of the general public’s fear: snake oil salesman a century […]
  Muller Lukacs
• How to Maintain the Gearbox and Driveline in Your Family Car
  You may not give much thought to your car until it starts to have problems. Repairs can be costly and troublesome. Here are some of the ways that you can maintain the gearbox and driveline in your car. Practice Safe Driving Depending on the type of vehicle that you have, rapidly shifting between gears and erratic driving can be shortening its life expectancy […]
  Rachelle Wilber
• Are there too Many Chefs in Your Content Kitchen?
  One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.   Doing this consistently can lead to news stories, conference speaking spots […]
  sara callahan
• To Text or Not to Text?
  Texting Strategy for Women Buyers Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to communicate. Used improperly, it can cause annoyance and frustration. Read on to review the rules of proper texting etiquette, especially with your largest audience: […]
  Anne Fleming
• EdbMails EDB to PST Converter
  EdbMails EDB to PST recovery tool - EDB Recovery provides a complete solution to recover Exchange Database (EDB) files. It supports public and private folder recovery. Now a day’s Microsoft Exchange Server is a popular Email Exchange Server because It stores all organization email in a different database or a single database. Features of EDB to PST Converter […]
  Steve Albert
• The Old Bucket of Bolts: How You Can Earn Some Extra Money From Your Old Car
  Your old car may seem like nothing but an eyesore or a pain to drive. However, there are many different ways in which you can make money from it as opposed to selling or trading it in its current condition. Using these strategies could turn a piece of junk into some spending money or a down payment on your next vehicle.   Sell Parts from the Car Individually […]
  Lizzie Weakley
• Sporty Cars & Compact Vans Up
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report offers the latest evidence that the spring season has come to an end, with cars and trucks seeing s […]
  Black Book
• Classic Restorations: Top Considerations When Restoring Your First Hot Rod
  Restoring a hot rod can be a fun and rewarding project. To do it right, though, there are several things you’ll need to keep in mind. Here are four of the top things you should be considering when you set about your first hot rod restoration project. Finding a Source for Parts Depending on how old the car you’re restoring is, you may have a hard time finding […]
  Hannah Whittenly
• Military Lending Act: What Dealers & Lenders Must Know During Memorial Day
  With the Memorial Day weekend coming up, I wanted to make you aware of some information and insight from Equifax regarding the Military Lending Act (MLA), and a few key things auto lenders and dealers should know when working with service members.   According to Equifax:   Dealers and lenders are still trying to better understand what they need to know about […]
  John Sternal
• The 5 Absolute Best Ways to Avoid Car Accidents
  The thought of being involved in a collision is enough to make many drivers think twice about getting behind the wheel of a car. And some drivers are so scared about car crashes that they refuse to drive farther than a mile from their home. This is no good. Obviously, you need to know exactly what to do if you are in an accident, such as taking photos of dam […]
  Dixie Somers
• Auto/Mate Announces Dates for its National Customer User Summit in San Antonio, TX; Issues Call for Sponsorships
  ALBANY, N.Y. – May 14, 2018 – Auto/Mate Dealership Systems (http://www.automate.com) today announced dates for its national Customer User Summit, scheduled for Nov. 7-9, 2018 in San Antonio, TX. The User Summit spans three days and features breakout sessions offering in-depth training on how to get the most out of Auto/Mate's dealership management syste […]
  Mike Esposito
• BLACK BOOK APRIL DEPRECIATION REPORT SHOWS NINE TOTAL VEHICLE SEGMENTS WITH AN INCREASE IN VALUE; FIVE OF WHICH WERE CARS
  According to Black Book® data, the average price of a used vehicle for model years 2012-2016 increased in value by +0.3% during April, fueled by a strong spring selling season for cars, also up +1.3%; trucks saw a decrease of -0.4% on the month. All vehicles are averaging a 12-month change of -15.1%. A total of nine vehicle segments increased in overall valu […]
  Black Book
• When It Comes to Service the Sky Should NOT be the Limit
  For today’s consumers, time is the ultimate commodity.  No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often viewed as a large and inconvenient time sink.   […]
  Ujj Nath
• Van Rental Service in New Your City
  Are you are looking for comfortable, reliable or luxury transportation while in New York City or the Tri-State area? If so, you are in the right place. With great value van and truck rental from us, it's easy for you to get where you're going. You can hire a van for an hour, overnight or for a month – and you can add drivers, pick up and drop off a […]
  Michael Dearing
• Luxurious Limousine for your Wedding Day
  Are you seeking for a limousines for your business trips or for your wedding day? When traveling with a larger group of people, the cost of arranging more than one rental car is out of the question for most travelers. We understand that you're looking for the most easy and economical way to rent a van, so we have streamlined the process by offering a se […]
  Michael Dearing
• Van Rental for Your Business Trips
  We have been running our Van Rental business for over 15 years, we here to offer you the best Van and Limo and other reliable and luxury transportation to residents and visitors alike. From long trips to large hauls, van rental from us can get you there. And with flexible packages and clear, honest pricing, you can get the job done without the stress. Rentin […]
  Michael Dearing
• J.D. Power News, Industry Buzz, New Model Launches and Reviews
  As Gas Prices Rise, Detroit Jacks Up Discounts on Pickups |  Read More   10 Most Reliable Luxury Cars For 2018 | Read More>   7 Most Reliable Certified Pre-Owned SUVs  |  Read More>   Auto Around the World (Canada): Save the Date- TalkAUTO Canada- 11.07.18 | Read More> Are 20 Percent of Americans Really Planning on Buying an Electric Car? | Read Mor […]
  Ralph Paglia
• Highly Effective Social Media Management Tools That Save AutoMarketer's Time
  Highly Effective Social Media Management Tools That Get The Job Done While Saving an AutoMarketer's Time... and Sanity! Are you looking for an all-in-one solution to manage your social media presence? Perhaps you need a smarter way to manage multiple profiles and networks? Or maybe you need to improve team collaboration? Reposted and edited from article […]
  Ralph Paglia