The Automotive Digital Me

Automotive Marketing Professional Community Blogs

• Popular Dodge Caravan Promotions in Montreal
  There are different family cars out there that people use for family traveling. However, there is none that comes close to the purpose-built practicality of a minivan. Many people like a minivan because of the sliding doors, the entertainment options found in the robust rear-seat and the easy access third-row seat among others. There are plenty of vans out t […]
  Rahul Paul
• How to Know when Towing Charges are Fair and Right
  Towing firms help us when we’re in a vulnerable position.   Perhaps your car has broken down on the way to a crucial business meeting and you simply cannot get it started again. Perhaps your battery dies when you’re driving to collect your kids from school, or your tire blows while you’re in an unfamiliar neighborhood after dark.                     All of t […]
  Thomas Lee
• Safe Travels: 3 Preventable Car Problems that Ruin Vacations
  Part of the fun of vacations is getting to enjoy all the beautiful and unusual sights along the way. The key to all this sightseeing, though, is that your car operates flawlessly for the duration of your trip. If something major breaks, you could end up with a big headache instead of the incredible memories you were expecting. Fortunately, many of the car pr […]
  Brooke Chaplan
• Learnings from an Analysis of 10,000,000 Car Shopper Search Queries
  Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads. So, we sampled our network's Search Console data to review organic s […]
  Dane Saville
• Multi-Tasking is a Myth
  What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly. In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity, causes mistakes and dampens creative thought.   Yet, man […]
  Bill Wittenmyer
• 3 Myths About Loaner Programs
  From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the dealership or make alternati […]
  Scot Eisenfelder
• How to Proceed with a Radiator Repair?
  What are Radiators? Radiators are an integral part of an engine's cooling system. They are basically heated exchangers that help regulate the temperatures of internal combustion engines. Radiator malfunctions in automobiles are common and it is advisable to turn off the engine right away when the problem occurs, as it is extremely unsafe to drive despit […]
  Kate Westall
• Top Considerations Before You Drive a Used Vehicle off a Dealership Lot
  You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot. Any Hidden Damage Vehicle damage isn’t always so easy to spot. Quick fixes and cosmetic repairs […]
  Hannah Whittenly
• Why are roadside barriers so important now?
  Road traffic barriers increase road safety at all times, but now is the time to understand just how important they are   Motorists have a responsibility to be as safe, sensible and patient as possible at all times on the road, but winter can lead to hazardous conditions which are out of drivers’ control. Factors such reduced visibility, icy weather and longe […]
  Mike KO
• A Sale is Not a Sprint or a Marathon... it's a Relay Race!
  “When you get the customer in, you’ve got to slow them down.” This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road to a sale. That is bad advice. I do not remember a single time I’ve walked into a store […]
  Joe Webb
• Light Truck Depreciation Higher Than Cars
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report sheds further light on the strength certain car segments showed during the second quarter. Sporty Cars increas […]
  Black Book
• Information: A Key Component to Increasing Sales & CSI
  These days, the most competitive dealerships win the game by being transparent and finding ways to quickly provide customers with the information they request.   In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none. However, today’s consumers have access to a wealth of information which, at […]
  John Wingle
• How to monitor customer service
  Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert disaster. At car dealerships, customer service must be impeccable. A competitive b […]
  Thomas F. Jung
• Dealership texting platforms: options and recommendations
  Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else they will switch to your closest competitor. Data obtained from Shiftcom suggest th […]
  Thomas F. Jung
• JULY AUTO LEASE PRICES DROP ON SEVERAL TRUCKS AND SUV’S
  Several Brands Continue to Offer Discounts on New Truck and SUV Leases Following July 4th Holiday Weekend Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July.  Several automotive brands offered discounts on trucks and SUV’s entering into the month of July, […]
  John Sternal
• BLACK BOOK BECOMES VALUATION PARTNER FOR MYEV.COM
  Provides Vehicle Valuations for New Marketplace Catering to EV Vehicles Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the integration of its vehicle valuation data with Motorsport Network’s MYEV.com, the first-to-market car shopping platform dedicated exclusively […]
  Black Book
• Automotive Broadcasting Network Named to Jacksonville 2018 Fast 50
  Leading innovator in automotive retail digital signage has experienced 65% year-over-year revenue growth by helping auto retailers improve the in-dealership experience Jacksonville, FL – July 16, 2018 – Automotive Broadcasting Network (ABN), the leading innovator and provider of digital signage solutions for automotive dealerships, has been named to the Jack […]
  Crystal Hartwell
• Casino
  With more people opening up to the option of online casinos, it has become necessary to think about what it is that you stand to gain from these options. After all, you wouldn’t want to jump on the bandwagon simply because everyone is doing so. Unless you are more familiar with your options and knowwhat it is that you do stand to gain, you would want to stan […]
  Louis
• Open Rates by Weekday: The Best Days to Launch Campaigns
  Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.   In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch dates. In our research, we were able to pinpoint th […]
  Doug Van Sach
• Service BDC Agent Staffing, Do it Right
  Many a Service BDC has taken a wrong turn by just putting a warm body in a seat.  Don’t make this mistake, your BDC agents touch more customers than anyone in your business.  Here are a few pointers to keep in mind when recruiting and staffing your BDC: First off they should be mentally prepared, with their head totally in the game when the phone rings – eve […]
  Rob Canales