Automotive Marketing Professional Community Blogs

• Staying Connected During Social Distancing
  How to stay connected via microcasting during social distancing. #localsearchgroup #socialdistancing #socialmedia #microcasting #marketing
  Jim Flint
• JTA, Beep & NAVYA Autonomous Shuttles Help Transport COVID-19 Tests Collected at Mayo Clinic Drive-Thru Site in Jacksonville
  The Jacksonville Transportation Authority (JTA), Beep Inc. and NAVYA partner with Mayo Clinic to safely transport COVID-19 samples on their Jacksonville Campus For the first time in the United States, autonomous vehicles are being used to transport medical supplies and COVID-19 tests at Mayo Clinic in Florida. At a time when healthcare resources and personne […]
  John Sternal
• Las Vegas looks like a ghost town after Nevada orders closure of all casinos
  Las Vegas is stripped bare: Sin City joins the list of deserted US towns after the Nevada governor ordered ALL casinos and restaurants to close for the next 30 days to slow the coronavirus spread Las Vegas looks like a ghost town just 24 hours after Nevada's governor Steve Sisolak shut down all casinos Sisolak shut down all nonessential businesses due t […]
  Ralph Paglia
• 5 Tips to Keep Your Door Lock In Good Shape
  Most door locks are built to last years. However, they may break or wear due to lack of maintenance or poor installation. In addition, if you use too much force on your lock, it will not last long. You know how important door locks are to your family’s safety and security. Therefore, you should learn some tips that can help keep your door locks in good shape […]
  Mike KO
• 3 Digital Retailing Mistakes that Cost You Customers
  Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.   Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, custome […]
  Bill Wittenmyer
• The Kerrigan Index Drops to 2012 Levels as Auto Retailers Underperform in Wake of COVID-19
  Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release additional insights into automotive retail ramifications   Irvine, CA – March 26, 2020 – Kerrigan Advisors, in the wake of the global economic shock caused by the coronavirus disease (COVID-19), has released The Kerrigan Index™ as of March 31, 2020, which is comprised of […]
  Crystal Hartwell
• Using Non-Pharmaceutical Chloroquine Phosphate to Prevent and Treat Coronavirus Disease
  Severe Illness Associated with Using Non-Pharmaceutical Chloroquine Phosphate to Prevent and Treat Coronavirus Disease 2019 (COVID-19) Summary Chloroquine phosphate, when used without a prescription and supervision of a healthcare provider, can cause serious health consequences, including death. Clinicians and public health officials should discourage the pu […]
  Ralph Paglia
• Best Digital Marketing Strategies for Sales Businesses
  No matter the niche your business belongs to, the chances are that you cannot be properly successful unless you do the marketing correctly. Marketing, alongside the valuable product or service, is the key to any successful business. The thing is that, no matter how high the quality of your service or product is if people haven't heard of it, they'r […]
  Steven Clarke
• Social Distancing in the World of Social Media
  Ah, broadcasts. Delivered to you across the nation. Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as we move forward. With shortening attention spans in a society with suddenly much more time […]
  Jim Flint
• Knowing Your Customer vs. Looking for the Sale
  How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?   Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers well. Yet as a b […]
  Courtney Evans
• Marketing Is Good For Society
  Good marketing helps people during times of need. #localsearchgroup #marketing #goodmarketing #positivity #goodforsociety
  Jim Flint
• Toyota Prices In Nigeria - Get Your Car From These Flooded Trucks
  Toyota has a factory in Nigeria but since there is a big flood, many vehicles are flooding in at the same time. It would be great if you could find your car from this flooded trucks.This is for you if you have already been to the NA and look for your car at that place. If you go to those flooded trucks, it's going to be hard to find your car especially […]
  Michael Dearing
• Protect Your Reputation with IT Best Practices
  59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.
  Erik Nachbahr, CISSP
• How The F&I Industry Can Help Dealers & Lenders During COVID-19
  F&I program provider, Protective Asset Protection, is making the following proactive measures to assist dealers and lenders currently during the COVID-19 outbreak and containment efforts.  Dealers and lenders continue to face great challenges as the nation continues to try to contain the COVID-19 outbreak. Here are several ways Protective is trying to he […]
  John Sternal
• Auto Lease Prices Drop On Several Mid-Size Cars And SUVs In March
  Automotive Manufacturers Offer Aggressive Lease Deals on Many Vehicles Amidst Sales Slump in Response to COVID-19 Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March.  Several brands offered significant discounts on mid-size cars and SUVs, likely a result of fallin […]
  John Sternal
• 321 Ignition Announces Free Scripts & Templates to Help Dealers Cars Online During the Coronavirus
  As the Novel Coronavirus continues to spread and reports of hand sanitizer and toilet paper shortages increases, our team wanted to do something to help support car dealerships that have recently shut down their showrooms. After many discussions with clients & partners, the team created materials for dealerships that don't have the internal marketin […]
  John Sternal
• Get Over Detours
  As we work through the Corona-Virus together here are a few things to consider as you build-out Virtual Retailing.
  Jim Flint
• Optimize Your Dealer Website's Title Tags For Better SEO Results
  Title tags should be part of every SEO strategy, and in this post, we’re going to show you how to optimize yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?     What is a Title Tag on a website? Title tags are a type of meta tag (an HTML element). The other […]
  Ralph Paglia
• Lease Credit Approval Rates Rise To 72.3% Entering March
  Online Credit Applications Increase as Shoppers Seek Alternative Means of Vehicle Acquisition Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.3% approval rate in February, an increase from the January rate of 70%. The desire to have more flexibility in a lease has continued to be a primary drive […]
  John Sternal
• 9 Tips to Mitigate the Impact of COVID-19 in Your Service Department
  The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers. The following are a few simple suggestions that can help minimize workplace exposure to the Cor […]
  Dan Beres