Automotive Marketing Professional Community Blogs

• Got a Broken Car? How to Find an Auto Body Repair Shop You Can Trust
  If your car won't start, has a flat tire or is making a funny noise, you need to get it serviced immediately. However, you may not know if you can trust that mechanic around the corner not to rip you off. Let's look at a few different ways that you can find a car repair shop that you can trust. Look for Reviews Online Online reviews may give you an […]
  Hannah Whittenly
• 4 Tips for Navigating Car Insurance After an Accident
  When navigating through the car insurance process following an accident on the road, four easy steps must be followed. These strategies are very effective because they simplify the most challenging insurance claim phases. Process a Claim in the Proper Situation A claim should only be processed when the situation is ideal. According to insurance experts, the […]
  Eileen O'Shanassy
• Post-Crash Caution: 3 Things To Avoid After Any Vehicular Accident
  Vehicular accidents are unfortunately common, and many people will be involved in several minor fender benders over the course of their lives. You may also be involved in a few more significant accidents that could leave your car totaled and cause serious injury from time to time. If you have been involved in a vehicular accident, it is easy to feel confused […]
  Brooke Chaplan
• How to Shoot Professional Quality Videos with a Smartphone
  When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer is no. Just about everyone these days has a smartphone that can shoot HD video. When used properly, the quality of video produced can be exceptional. All it takes is practice.    Most deal […]
  Timmy D. James
• Accelerate approval times, increase productivity and CSI with mobile texting
  Mobile texting is a powerful technology. Integrating a texting solution within your automotive business may be the smartest decision you make this year for many a reason. In 2017, texting celebrates its 25th birthday and is a proud leader of the best communication options in the US. Besides being read and answered within moments, it is used across generation […]
  Thomas F. Jung
• Track The Trucks: 4 Safety Tips To Keep You Safe On The Road
  Image Source: Pexels Whether you are taking a road trip, traveling for business or just want to make it to work unharmed, there are several ways that you can stay safe on the road. For example, you may want to carry a charged cell phone with you to call for help if necessary. Road flares or a spare tire may also be helpful in case of emergency.Have Your Car […]
  Emma Sturgis
• State of Marketing Report Shows Growing Use of Various Channels - Consumer Shift To Positive Reviews!
  State of Marketing Report Shows Growing Use of Various Channels, Troubles With Message Personalization Salesforce Research has released its 4th annual “State of Marketing” report [download page], surveying the landscape of the evolving function. While the study covers several different areas, one particular takeaway underscores the rate of change, at least i […]
  Ralph Paglia
• Do You Know How Many Dealers Women Buyers Are Visiting?
  Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle. From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3 […]
  Anne Fleming
• Which Drivers Can Be Benefitted By Car Insurance?
  About 1.3 million people die in road accidents every year. There are many reasons behind these accidents but one thing is sure about these accidents that they lead to a great loss. Many deaths also happened by accidents and we have to take some safety measurements for this. We can also find that having car insurance can help a person to get protected in many […]
  Rahul Paul
• 3 Things That Make a Good Logo
  This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name? Watch this week's episode to find out! We’d love to hear what you have to say. Comment below and follow us on Facebook.Website: http://www.ppadv.comFacebook: http://www.facebook.com/Potr […]
  Paul Potratz
• Sub-Compact Car Values under Pressure
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report shows that small cars continue to feel heavy depreciation, but small crossovers are also feeling la […]
  Black Book
• Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month
  Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May. The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also shows that loyalty to midsize sedans is strong (49% of midsize sedan shoppers are exclu […]
  John Sternal
• Worst Social Media Advice Ever Given
  Worst Social Media Advice and Tips Ever Given A couple of years ago, Susanna Gebauer was a total social media fool. I mean, she registered on Facebook because her brother Jonathan and her founded an online based company – everybody was already there and talking, and she did not know how it all worked. She got a personal Twitter account to give their newly cr […]
  Ralph Paglia
• Reviver Expands Leadership Team: Names Fabrice Barbier COO
  GoPro veteran brings decades of senior level expertise in consumer products strategy, design, R&D and engineering to his role at Reviver, creators of the digital license plate San Francisco, CA - June 20, 2017 – Reviver, creator of the rPlate™, the world’s first digital license plate, today announced that Fabrice Barbier, who served as Senior Vice Presid […]
  Crystal Hartwell
• The End May Matter More Than The Beginning
  The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released that help streamline the buying process and further enhance the customer experience.    However, a customer can have an incredible experience in the beginning – perhaps  […]
  Mike Gorun
• CONSUMER INTEREST IN LUXURY SUVS DRIVES INCREASE IN CREDIT DECLINES IN THE SWAPALEASE.COM MARKETPLACE
  Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked by the company dating back to 2014 when the monthly approval ratings began.   Company officials pointed to a higher-than-normal influx of applicants looking to take over higher-end […]
  John Sternal
• The Hidden & Deadly Side of Airbag Recalls
  By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so. These anxious consumers simply want to know that the vehicle is safe to drive.     Many of these consumers visit informational websites such as MotorSafety.org and […]
  Chris Miller
• 5 Reasons Men Should Enhance Their Trucks
  There are two major methods of upgrading your truck. One method is to improve its appearance for a cleaner look and more unique design. The other method is to improve the vehicle’s power for a more reliable performance. Overall, you get the most out of everything that makes your truck special. Look over five reasons why it's important to enhance this ve […]
  Lizzie Weakley
• 4 Ways to Know if Your Car's Muffler Needs Replaced
  Your muffler is an important part of your car's exhaust system, but unfortunately, it won't last forever. If you aren't sure if your muffler is reaching the end of its life, here are four things to watch for that will tell you it's time for a replacement. 1. You Hear Loud Noises Your muffler's job is to keep your car from making too […]
  Dixie Somers
• Tracking Insight
  Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that" As always, I have some questions for everyone. Feel free to tell me what you think. Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what ev […]
  Kim Clouse