Automotive Marketing Professional Community Blogs

• 4 Tips for Keeping Your Car Secure
  When safeguarding your belongings, it’s imperative to consider the valuables you stash in your car as well. Much like home burglaries, motor vehicle thefts run rampant in today’s society, making it all the more important to put a premium on car security. Here are some ways you can thwart intruders. Steering Wheel Lock Much like their name suggests, steering […]
  Lizzie Weakley
• Auto/Mate Integrates DMS with Dealer360’s Analytics and CompTrackr Reporting Solutions
  Albany, N.Y. – July 22, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Dealer360’s Analytics and CompTrackr reporting solutions. Real-time integration between the two systems ensures that dealership data being viewed is always current, authentic and precise.   "R […]
  Mike Esposito
• Considering The Other Side Of Business For Startup Bike Rental Opportunities
  Given the present scenario, the bike rental start-ups are finding new opportunities of the other side of the business. This is primarily due to the logical thinking of the commuters to switch to renting commuter bikes for their daily commuting needs. Most of the bike rental start-ups, however, think that the greater opportunity lies on the intercity commute […]
  silvia Watosn
• Want More Service Revenue? Make Technician Videos!
  Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer. Why do technician videos wo […]
  Ujj Nath
• Geo Conquest
  In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses how to approach Geo Conquesting consistently with up-to-date strategies.
  Jim Flint
• 4 Rules of Thumb to Follow When it Comes to Replacing Your Tires
  Replacing the tires on your car is a costly proposition. You need to take certain steps to ensure that you’re getting the right tires for your individual needs. Here are some rules of thumb that you should follow when it comes time to replace your tires. Determine Your Needs The wear patterns on your tires makes a difference when it comes to the needs for yo […]
  Rachelle Wilber
• Affinitiv and AutoLoop Sign Definitive Agreement to Merge
  Combination creates a leading provider of marketing technology and software solutions exclusively serving automotive manufacturers and dealerships in the U.S. Chicago, IL and Clearwater, FL—July 18, 2019— Affinitiv, Inc. (“Affinitiv”) and Loop LLC (“AutoLoop”), leading providers of data-driven marketing automation and software solutions to the automotive mar […]
  Scot Eisenfelder
• Digital Retailing: Let’s Talk About F&I
  Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or th […]
  Michia Rohrssen
• Lease Credit Approval Rates Dip To 65% In June
  More Demand From Consumers Seeking Existing Lease Contracts at Price Points Negotiated When Dealer Incentives Were More Prevalent Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 65% approval rate entering July, a drop from the 72.4% mark registered in May. Although lease origination activity at dea […]
  John Sternal
• Do You Know Your Customers’ Service Share of Visits? Here’s Why You Should
  In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the revenue potential from every customer.   Unfortunately, today’s automotive ret […]
  Doug Van Sach
• Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?
  Emotional Intelligence for auto industry managers is hardly a "one-size-fits-all" situation. Here's how to make sure you and your management team stay well-rounded... Esther is the well-liked manager of a dealership's BDC team. Kind and respectful, she is sensitive to the needs of others. She is a problem solver; she tends to see setbacks […]
  Ralph Paglia
• Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce
  This is my second blog in a series about what to look for when choosing a Dealer Management System. In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of that topic. A DMS is like a marriage, and the heart and soul of your dealership. Choosing to switch your DMS should not be done l […]
  Veronica Dunford
• A Tidal Wave of Change May Be on Its Way to Dealerships
  Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to Automotive News.   If […]
  Dan Beres
• The Best Leads are in Your CRM
  New leads are important, and you always want to keep the pipeline full.   Yet, it can cost as much as five times more to attract a new customer than to retain an existing one.   Doesn’t it make more sense to spend time nurturing the leads you already have?   According to research firm Bain & Company, a five percent increase in customer retention can incr […]
  Bill Wittenmyer
• Inovatec Systems Corp. Partners with ZestFinance to Enhance Lending Procedures
  Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and ZestFinance, a leader in artificial intelligence (AI) software, today announced their strategic partnership to enhance lending procedures in the financial services industry. Inovatec will integrate Zest Automated Machine Learning softwar […]
  John Sternal
• A Change That Extends Your Dealership’s Reach on Facebook
  Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.   According to Social Media Today, Facebook has changed how it displays comments in posts. This new “weighting” system prioritizes certain comments over others. I am sure y […]
  Paul Moran
• Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension
  The future is now.  At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.”  So, let’s take a look behind the curtain of where Google’s going Right Now. With the mobile phone at the center of the marketing universe, a key goal of progressive automotive entities would be to integrate Five of Google’s “planets” that o […]
  Jim Flint
• 4 Things to Consider Before Sitting Behind the Wheel
  Driving is a safe activity, as long as it is taken seriously. Cautious drivers are far less likely to get into trouble. However, cautious drivers aren’t the only ones, and accidents can happen to them even if they are very experienced. This is why being cautious and fully focused is the key to avoiding trouble. There are some things you should think about be […]
  John Tailor
• SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville
  SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile warranty, and a 5-day exchange guarantee Los Angeles, CA – July 15, 2019 – SureSale Certified, the gold standard for qu […]
  Crystal Hartwell
• This Tool Converts Leads into Clients: Now Faster and More Affordably
  Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced al […]
  jon nigbor