Automotive Marketing Professional Community Blogs

• Bentley 3 Litre 1922 - 27 ~ British To Its Backbone
  Almost the archetypal vintage sports car, for Brits at least - and with a badge which effectively guarantees everything that ever left the factory classic status - the first 3 Litre prototype appeared in 1920 although production at the Cricklewood, London factory was delayed for another two years. Barely two years after that, however, the model had won Le Ma […]
  Philip Michael
• Is Selling A Car More Important Than Preserving A Life?
  The Future of Used Car Recalls    A recent Automotive News report states that one in four vehicles for sale by CarMax has a safety recall that need to be fixed. A separate report by consumer advocate group the Center for Auto Safety places it at 27 percent. Whatever the exact amount, the scandal has proven to be a black eye to the automotive giant CarMax.    […]
  Chris Miller
• Future Is Business Texting: Are You Onboard
  Future Is Business Texting: Are You On-board Think of a day without texting. Does it sound impossible? Same is true for your customers too.  Based on a survey from Gallup, 68% of millennials accept that they text a lot.  Average text sent per individual per day for the US is around 32 messages. Your business might be losing valuable leads if you are not on t […]
  Vidushi Jain
• Where is Creative Advertising for Car Dealers in Today's Market?
  Creativity is the once and future foundation of effective dealership advertising...    But what effective creativity means in 21st-century dealership advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the place where it influences everything you do while leaving long las […]
  Ralph Paglia
• AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017
  THE DATA DOESN’T LIE:  SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTION Co-Authored by David Metter of AutoHook powered by Urban Science, & Steve White of Clarivoy An unprecedented occurrence has taken place as the automotive industry prepares for the upcoming DrivingSales Executive Summit, October 22nd - 24th, at the Bellagio in Las Vegas. Two vendors, tw […]
  David Metter
• Jumpstart Automotive Media Path to Purchase Report: Full-Size Luxury Sedans See Shopper Interest Increase; New Lexus LS & Nissan Frontier Drive Additional Interest
  Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers are showing more interest in vehicle segments such as Full-Size Luxury Sedans, and soon-to-be-released models are generating excitement among shoppers. During September, shopper in […]
  John Sternal
• BLACK BOOK DELIVERS PRECISE VALUATION DATA TO AUTOALERT SOFTWARE
  Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with AutoAlert, the industry’s top data-mining and communication solution. Under the agreement, Black Book will populate AutoAlert’s algorithms with the industry’s m […]
  Black Book
• PERQ Joins CDK Global Partner Program
  Specialists in online guided shopping and consumer engagement to participate in largest third-party partner program in the industry Indianapolis, IN – October 19, 2017 – PERQ, specialists in online guided shopping and consumer engagement, today announced that the company is a participant in the CDK Global Partner Program. As a member of the largest third-par […]
  Crystal Hartwell
• Are You Throwing Customers Away Due to Lack of Communication Channels?
  I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of their brilliant marketing.     When I was ready to pull the trigger, I Googled their business name and went to […]
  Timmy D. James
• How Can You Increase Your Sales to Women?
  One Size Fits All No Longer Applies According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car dealerships. With women buying 4.5 of every 10 cars, how can you increase your sales to women by 7% to 10%?    Ten years ago, the ad spend was all in traditional venues like newspape […]
  Anne Fleming
• Seven Critical Components Essential to Car Dealership Digital Marketing Strategy
  7 Protocols Digital Marketing Empowered Dealers Follow For Success Digital marketing is the present and future of the Auto Industry!   Car Dealers have begun to embrace digital marketing, and separating themselves and their budgets from the traditional marketing methods, simply because automotive digital marketing works better and more effectively. Dealers m […]
  Ralph Paglia
• 4 Tips To Get The Best Window Tint Film For Cars
  Be it the car windows or the home glasses, plain windows and doors are something you cannot keep the way it is. The tint films possess a plethora of benefits. The beautiful appearance, sunblock properties and whatnot advantages it holds. Especially when it is about the car windows the list of merits goes on and on. However, to avail the benefits of all its a […]
  Rahul Paul
• Antitrust Lawsuit Against Reynolds and CDK Picks Up Steam
  CDK, Reynolds lawsuit will proceed Court prevents auto industry giants from starving rival Authenticom out of business Authenticom's antitrust lawsuit against the two largest dealership management system (DMS) providers by market share, CDK Global Inc. and Reynolds and Reynolds Co. will be able continue, now that a preliminary injunction assures the dat […]
  Ralph Paglia
• 5 Things to Check or Do Before Fall Driving Weather
  The weather is changing, and your car needs some TLC. You already know that you need to check the oil and have it replaced regularly, but during the colder months, other maintenance issues need to be done. Check the Antifreeze One of the first things you need to check is your coolant or antifreeze levels. You should never open the cap on the radiator while t […]
  Dixie Somers
• Luxury Cars and SUVs Experience Higher Depreciation Rate
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market Insights report offers insight into last week's vehicle retention trends, where a handful of truck segments sh […]
  Black Book
• Clarivoy Launches Measurement NetworkTM for Marketing Vendors; Partners with Dealer Inspire
  80% of a Dealership’s Sales cannot be linked back to a Lead  New Tools for Marketing Vendors Solve this Problem     Columbus, OH, October 17, 2017-- Clarivoy, the auto industry’s most trusted source of truth for optimizing the performance of marketing campaigns, today announced the launch of its Measurement NetworkTM. Designed specifically for marketing vend […]
  Steve White
• Does your Dealership Have a Retention Problem?
  The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!    I’m sure that dealerships would rather not have this issue -- so why is it happening? Well, an artic […]
  Mike Gorun
• How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition
  How do you convince a customer searching through hundreds of vehicles on a third-party listing service that your vehicle is priced higher because it is a better value?    The answer: Great vehicle merchandising.    As an industry we understand the value of images when it comes to inventory merchandising. We’ve progressed from the days of no photos, to a coup […]
  Devin Daly
• Six Social Media Statistics From Digital Airstrike That Will Scare You!
  6 Spooky Social Media Statistics From Digital Airstrike That Will Scare Most Business Owners We live in a world of ratings and reviews. It is the virtual word of mouth, only much more powerful. In fact, 88% of consumers trust online reviews as much as personal recommendations.    Almost everything we do is preceded by checking a rating or review. We go to we […]
  Ralph Paglia
• Are Electric Trucks the Future of Transportation?
  Carbon emissions remain a key concern across the globe today. Motor vehicles are one major area of conflict, contributing to man’s carbon footprint on a daily basis. Electric cars are touted as a greener alternative to mainstream fuel-based models, but what about the trucks countless businesses depend upon to transport their goods?   A recent study by McKins […]
  Thomas Lee