Automotive Marketing Professional Community Blogs

• Personalization at Scale in 1st Party Databases
  Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say. During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question. ·   How do you communicate to millennials on their most important day of their year in their life cycle? If the ve […]
  Jim Flint
• You Do Not Have To Re-Make "Gone With The Wind" when it comes to Video
  "You don`t have to re-make "Gone With The Wind" when it comes to responding to a customer`s internet inquiry via Video. You do need to be sincere & genuine. It`s the humanistic touch that truly resonates with clients time and time again." "So quite frankly my Dear, I don`t give a damn what others say......... I do indeed know wha […]
  Ken Beam
• How to Increase Customer Repurchase Rates
  Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago. This trend is good news for dealers due to the lower cost of retaining vs. acquiring customers.   Unfortunately, this trend is expected to decline due to a lack of improvement in customer rep […]
  Doug Van Sach
• The Truth About Operational Advertising
  What makes you different from your competition? Do your customers know? #localsearchgroup #jimflint #operationaladvertising #dealerships
  Jim Flint
• The Automotive Advertising Podcast - Episode 15: Live Events
  The Ro' is back! We talk live events and how dealers can capitalize.  Listen to the full episode here: http://bit.ly/automotiveadvertisingpodcast Or watch on YouTube: http://bit.ly/watchepisode15 #automarketing #cardealer #dealerships #dealers #automotive #eventmarketing #liveevents #houstonautoshow
  Jim Flint
• New Lease Data Forecasts Which Red Vehicles Will Be Priced Best For Valentine’s Day
  Wantalease.com Data Shows Which Manufacturers could offer Attractive Lease Deals for February based on January Lease Data Trends Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of January, and forecasts which red vehicles will be best to lease for Valentine’s Day in the […]
  John Sternal
• What's Your Plan For Digital Retailing?
  Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.#localsearchgroup #jimflint #digitalretailing #dealerships 
  Jim Flint
• DealerBuilt Integrates DMS Accounting Module with cPayPlus
  Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This integration enables dealers to seamlessly initiate electronic payment to vendors directly within the accounting module’s interface, saving significa […]
  Michael Trasatti
• How SEO will Help your Car Dealership Improve Sales
  It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google. IT is becoming more and more difficult as competition grows, so competitors are coming up with new ideas and are trying harder every year. The automotive industry is no different. Some claim that the car dealership industry might just be the mos […]
  Steven Clarke
• Auto/Mate Dealership Systems Updates Parts Module
  Parts system re-designed to improve workflow and expedite processes in auto dealership parts departments Albany, N.Y. – January 20, 2020 – Auto/Mate Dealership Systems has re-designed its Parts Module to simplify the parts management and sales processes in auto dealerships. The new Parts Module is easy to use and requires fewer screens to get the job done th […]
  Mike Esposito
• Is this an Effective Way to Inform Recall Customers?
  Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.   Perhaps there is a new way to communicate with these customers, esp […]
  Dan Beres
• Chasing Your Tail or Serve, Serve, Serve the Customer
  As we chase customers, we are starting to chase our tails. Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal brethren we think we know what we would do if we catch one. However, it’s precisely the behavior that occurs when we land a lead that […]
  Jim Flint
• Why Your Clients And Culture Matter
  How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup #connecting #clientsandculture #automotiveretailing #dealerships
  Jim Flint
• Things To Know About for Auto Transportation
  Thanks to the exposure of the internet the auto transport industry has grown a lot over the years. These days you can buy a car from about anywhere in the world, and it’ll be shipped right to you. Car dealerships big and small, sell cars online, as it has proven to raise their profits quite a bit.   So, What is Car Transport? Car Transport is a process of sh […]
  Michael Dearing
• The Automotive Advertising Podcast: Episode 14 - Social Media
  What does your social media profile say about your dealership to customers? We answer this question and more on the Automotive Advertising Podcast. Join us --> http://bit.ly/automotiveadvertisingpodcast #socialmedia #facebook #instagram #marketing #dealers #dealership
  Jim Flint
• Auto Loan Originations Observations From Equifax
  Key Insights and Data: Auto Loan Originations Observations Originations through September 2019 reported as of November 2019 18.8 million auto loans, totaling $442.5 billion, have been originated year-to-date. This is a 0.5% increase in accounts and a 4.1% increase in balances over this time last year. Auto loans represent 86.4% of all auto account originatio […]
  John Sternal
• The Biggest Problem With Car Retailers Websites.
  What is your website saying to consumers? #localsearchgroup #website #digitalmarketing #automotiveretailing #garyveechallenge #dealerships
  Jim Flint
• How a Reverse Camera Installation Can Benefit Your Boat
  While sailing through pristine water or while tugging your boat on land, you can encounter any number of mishaps anytime. An unexpected wave or a bump to another vehicle can damage your boat and result in costly repairs. A reverse camera or backup camera is a simple, practical solution for preventing such incidents. You can choose to install a backup camera […]
  Pankaj Sharma
• Welcome Center vs Detention Center : Dealer Websites
  Here’s the challenge. Is your website a Welcome Center or a Detention Center? My reasoned hypothesis – unless you’ve done a recent, major overhaul is that it’s a detention center. A Detention Center is defined as — a jail or prison, a facility in which inmates are forcibly confined and denied a variety of freedoms. So shut down your laptop, turn off your 50” […]
  Jim Flint
• Is Your Website A Welcome Center Or A Detention Center?
  Is your website welcoming? Listen as I discuss the importance of having the right tools for your consumers to use on your website. #localsearchgroup #welcomeconsumers #automotiveretailing #garyveechallenge #dealerships #website
  Jim Flint