Automotive Marketing Professional Community Blogs

• Social Distancing in the World of Social Media
  Ah, broadcasts. Delivered to you across the nation. Meet microcasts in the changing new world order. Those short, punchy, quick-hit videos, ranging from twenty second bursts of dancing to 10-minute mini-podcasts. Well, they’re becoming even smaller and more precise as we move forward. With shortening attention spans in a society with suddenly much more time […]
  Jim Flint
• Knowing Your Customer vs. Looking for the Sale
  How well do you know your sales and service customers? Not just the customers who have purchased a car in the last month, or the ones who get their cars serviced on a regular basis, but all of your customers?   Considering your dealership has thousands of contacts in its DMS, it’s highly unlikely —and unrealistic—that you know your customers well. Yet as a b […]
  Courtney Evans
• Marketing Is Good For Society
  Good marketing helps people during times of need. #localsearchgroup #marketing #goodmarketing #positivity #goodforsociety
  Jim Flint
• Toyota Prices In Nigeria - Get Your Car From These Flooded Trucks
  Toyota has a factory in Nigeria but since there is a big flood, many vehicles are flooding in at the same time. It would be great if you could find your car from this flooded trucks.This is for you if you have already been to the NA and look for your car at that place. If you go to those flooded trucks, it's going to be hard to find your car especially […]
  Michael Dearing
• Protect Your Reputation with IT Best Practices
  59% of consumers choose which dealership to do business with based on reputation. Erik Nachbahr, CISSP explains how having strong IT best practices protects your dealership’s reputation.
  Erik Nachbahr, CISSP
• How The F&I Industry Can Help Dealers & Lenders During COVID-19
  F&I program provider, Protective Asset Protection, is making the following proactive measures to assist dealers and lenders currently during the COVID-19 outbreak and containment efforts.  Dealers and lenders continue to face great challenges as the nation continues to try to contain the COVID-19 outbreak. Here are several ways Protective is trying to he […]
  John Sternal
• Auto Lease Prices Drop On Several Mid-Size Cars And SUVs In March
  Automotive Manufacturers Offer Aggressive Lease Deals on Many Vehicles Amidst Sales Slump in Response to COVID-19 Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of March.  Several brands offered significant discounts on mid-size cars and SUVs, likely a result of fallin […]
  John Sternal
• 321 Ignition Announces Free Scripts & Templates to Help Dealers Cars Online During the Coronavirus
  As the Novel Coronavirus continues to spread and reports of hand sanitizer and toilet paper shortages increases, our team wanted to do something to help support car dealerships that have recently shut down their showrooms. After many discussions with clients & partners, the team created materials for dealerships that don't have the internal marketin […]
  John Sternal
• Get Over Detours
  As we work through the Corona-Virus together here are a few things to consider as you build-out Virtual Retailing.
  Jim Flint
• Optimize Your Dealer Website's Title Tags For Better SEO Results
  Title tags should be part of every SEO strategy, and in this post, we’re going to show you how to optimize yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?     What is a Title Tag on a website? Title tags are a type of meta tag (an HTML element). The other […]
  Ralph Paglia
• Lease Credit Approval Rates Rise To 72.3% Entering March
  Online Credit Applications Increase as Shoppers Seek Alternative Means of Vehicle Acquisition Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.3% approval rate in February, an increase from the January rate of 70%. The desire to have more flexibility in a lease has continued to be a primary drive […]
  John Sternal
• 9 Tips to Mitigate the Impact of COVID-19 in Your Service Department
  The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers. The following are a few simple suggestions that can help minimize workplace exposure to the Cor […]
  Dan Beres
• Book your Car Rental in Dubai
  Amexcarsuae.com self-drive Car Rental in Dubai provides you the autonomy and privacy you desire with the convenience of driving at your own pace. We provide classic services to our clients at discounted prices and the best offers made only for you!
  Amex Cars
• FaceBus, GoogleGo, Amabot, iDrive and UberBeeps... What's Next?
  Can you imagine if Amazon decided to sell cars? If Apple went automotive? Or if Google created a car? Just what would these vehicles look like?    ChooseMyCar have selected five of the world’s biggest tech companies and imagined what features and inventions could be included if they were to create cars. Could one of these be the car of tomorrow?: https://cho […]
  Ralph Paglia
• Car Dealers Should Use CoronaVirus Situation To Establish Community Leadership
  I’m sure you and your team realize that we’re living through an unprecedented situation right now... How can anyone be so distracted with Corona Virus matters and still be shopping for a new or used car? Let's face reality... You don’t need me to tell you to wash your hands, cover your mouth or stop touching your face! Of course, it is critical that we […]
  Ralph Paglia
• Car Maintenance Checklist for Road Trips
  As summer approaches, it's natural for many Americans to think about one thing: travel. Of course, every road trip requires planning, but the most important aspect of travel is the ability to travel safely and efficiently. Your vehicle plays a major role in the comfort and quality of your travel, and that's why, if you're planning a trip, plan […]
  Jessie Carolyn
• Is Your Delivery Process Sabotaging the Customer Experience?
  Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.   In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships, service retention rat […]
  Doug Van Sach
• 3 Reasons Why Direct Mail Still Matters
  In our digital world, it can be easy to discredit direct mail – but that’s a mistake.   According to the Direct Marketing Association, direct mail has a response rate of up to five percent versus just under one percent for digital.   That makes sense when you consider that it’s not unusual for the average person to receive 300 emails a day, half of which the […]
  Bill Wittenmyer
• Protective Asset Protection Produces Automotive Industry's First In-Depth Annual Report On F&I Product Trends and Outlook
  Annual Report Shows How Dealers Are Selling F&I; Challenges & Opportunities In 2020 Protective Asset Protection, a provider of F&I programs and services today announced the release of its first annual F&I Trends Report, an in-depth look at the trends shaping F&I products; how auto dealerships are using F&I products in 2019; and the ou […]
  John Sternal
• ‘AAA Inspected’ Expands Consumer and Dealership Access to Quality Used Vehicles through New AAA Club Alliance and SureSale Partnership
  March 9, 2020 - Auto dealers now have access to a program that enables them to brand used vehicle inventory as ‘AAA Inspected.’  The program is the result of a partnership between SureSale and AAA Club Alliance, the third largest AAA auto club in the national AAA federation.  The program is scheduled to launch initially in Kansas and Oklahoma. ‘AAA Inspected […]
  Crystal Hartwell