Archive for July, 2018
Ralph Paglia shared an Instagram photo with you
Posted by Ralph Paglia in Automotive Digital Marketing on July 24, 2018
Ralph Paglia just shared an Instagram photo with you:
“#TravelLikeRalph driving a Ford Taurus SEL in Albuquerque… http://ADM.fm ”
(taken at Hertz Car Rental)
Thanks,
The Instagram Team
Russians Infiltrate American Democracy
Posted by Ralph Paglia in Automotive Digital Marketing on July 20, 2018
WASHINGTON — The Justice Department will crack down on agents who are working to advance foreign agendas in the United States, Rod J. Rosenstein, the deputy attorney general, said on Thursday as he warned of a growing Russian threat to the United States.
Written by Katie Benner
Influence operations undertaken by foreign governments “are a form of information warfare,” Mr. Rosenstein said in a speech at the Aspen Security Forum in Colorado. “The Russian effort to influence the 2016 presidential election is just one tree in a growing forest.”
Mr. Rosenstein, whose remarks came as he delivered a report from the Justice Department’s cyberdigital task force, said that the government would step up enforcement of laws governing foreign agents and inform victims when they had been targeted in influence schemes.
His speech followed a week in which Russian influence was once again shown to have a transformative impact on modern American political life.
(via Ralph’s iPhone 7+)
Ralph Paglia
www.RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia
3,000+ Car Dealer Mystery Shops Reveal Several Surprises
Posted by Ralph Paglia in Automotive Digital Marketing on July 19, 2018
It’s unusual for someone to show up at a dealership and say, ‘I don’t know what I want,’” O’Hagan notes.
CAR DEALERS
Auto Dealership Mystery Shopping Indicates Which Brands Rock
For the first time, Audi dealers top the Pied Piper Satisfaction Index. In the cellar is Tesla.
Written by Steven Finlay
A by-brand mystery-shopping study of how well auto dealerships deliver customer satisfaction indicates top scorers had something in common: They helped customers more.
“‘Helpful’ is one word that determines how dealerships did,” says Fran O’Hagan, president and CEO of Pied Piper Management, a consultancy that sent secret shoppers to 3,466 dealerships nationwide.
“And fact-finding is essential to being helpful,” he says, referring to a point in a sales process when the car salesperson asks questions about customers’ mobility needs to help them select the right vehicle.
O’Hagan contends such factfinding remains relevant today, even though many customers extensively shop and research online. Many of them know exactly what they want when they arrive at the dealership. Others aren’t so sure. That said, “It’s unusual for someone to show up at a dealership and say, ‘I don’t know what I want,’” O’Hagan notes.
“The customer may have done the research but came to the wrong conclusion,” he tells WardsAuto. “That’s especially true if they are moving into a new brand. For example, someone buying a BMW for the first time might not be entirely sure which one is right for them.”
That’s where it is helpful when the salesperson asks customers questions, such as how they primarily will use the vehicle and how many miles they typically drive in a year.
For the first time, Audi dealers top the Pied Piper Satisfaction Index, followed by Lexus, Toyota, Mercedes-Benz and Infiniti. In the cellar is Tesla, a brand that has never scored well on the Pied Piper test.
Mystery shoppers found some Tesla salespeople were outstandingly effective, but too many of them weren’t, basically because they just answered customer questions. O’Hagan likens them to museum curators.
(A graph showing how all major brands ranked is at the top of this story.)
Some people may disdain small talk, but the Pied Piper study says it helps when dealership salespeople first meet customers.
The 12th annual study indicates salespeople compared with past years do a better job of connecting early on with potential car buyers, yet that still occurs only half the time.
“Usually, it’s just, ‘May I help you?’ vs. small talk that builds rapport,” O’Hagan says, adding it is essential that dealerships create a selling process and get staffers to follow it.
“If left to their own devices, salespeople (especially veterans) tend to size up customers and go for the hottest prospects,” he says. “Dealerships that are most successful say, ‘These are the things you are going to do; it’s not up to you.’”
Here are some of his tips for effective car selling:
· “Ask if the customer visited the dealer’s website. The most effective salespeople determine what a customer already has learned about vehicles in the dealership’s inventory.”
· When given a choice, customers prefer to work with a single person at a dealership, rather than obvious back-and-forth negotiation with an unknown manager. “But the fact is, the salesperson doesn’t set the price,” O’Hagan says. “Introduce the manager early on, so if there is back and forth, at least the customer knows who the salesperson is going to.”
· Involve the customer with visual aids. A test drive is the ultimate way to engage a customer, but showing multimedia material or a product cutaway are good ways to demonstrate unique features and benefits.
· Give reasons to buy. A customer’s time is a valuable commodity, and smart manufacturers and dealers are using service convenience solutions (such as mobile “come-to-you” service or service pick-up and delivery) as a reason to purchase.
· Suggest going through the numbers or writing up a deal, rather than outright asking if the customer will buy the vehicle. “At some point, move from talking about the product to talking about buying the product,” O’Hagan says. “It can be the softest of closes, such as ‘Would you like to sit down at the desk?’ We consider that asking for the sale.”
Ralph’s iPhone 7+)
Ralph Paglia
www.RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia
How To Grow The Fuck Up…
Posted by Ralph Paglia in Automotive Digital Marketing on July 18, 2018
How To Grow The Fuck Up!
In detail… each item is linked to the detailed instructions.
Home
- what the hell is a mortgage?
- first apartment essentials checklist
- how to care for cacti and succulents
- the care and keeping of plants
- Getting an apartment
Money
- earn $50-$100 by taking surveys
- how to coupon
- what to do when you can’t pay your bills
- see if you’re paying too much for your cell phone bill.
- how to save money
- How to Balance a Check Book
- How to do Your Own Taxes
Health
- how to take care of yourself when you’re sick
- things to bring to a doctor’s appointment
- how to get free therapy
- what to expect from your first gynecologist appointment
- how to make a doctor’s appointment
- how to pick a health insurance plan
- how to avoid a hangover
- a list of stress relievers
- how to remove a splinter
Emergency
- what to do if you get pulled over by a cop
- a list of hotlines in a crisis
- things to keep in your car in case of an emergency
- how to do the Heimlich maneuver
Job
- time management
- create a resume
- find the right career
- how to pick a major
- how to avoid a hangover
- how to interview for a job
- how to stop procrastinating
- How to write cover letters
Travel
- ULTIMATE PACKING LIST
- Traveling for Cheap
- Travel Accessories
- The Best Way to Pack a Suitcase
- How To Read A Map
- How to Apply For A Passport
- How to Make A Travel Budget
Better You
- read the news
- leave your childhood traumas behind
- how to quit smoking
- how to knit
- how to stop biting your nails
- how to stop procrastinating
- how to stop skipping breakfast
- how to stop micromanaging
- how to stop avoiding asking for help
- how to stop swearing constantly
- how to stop being a pushover
- learn another language
- how to improve your self-esteem
- how to sew
- learn how to embroider
- how to love yourself
- 100 tips for life
(via Ralph’s iPhone 7+)
Ralph Paglia
505.301.6369
RPaglia
www.RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia
Godfather of Auto Digital Marketing
Posted by Ralph Paglia in Automotive Digital Marketing on July 11, 2018
Ralph Paglia
505.301.6369
RPaglia
www.RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia
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You are currently browsing the archives for July, 2018
Automotive Marketing Professional Community Blogs- Cars and Light Truck Depreciation IncreasesWelcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report takes a look at the latest Black Book Retention Index chart, which shows how mid-size sedans have fallen out o […]Black Book
- Car Distribution First Timer? Know About Invoice Of LadingMany individuals the US use automatic shipping solutions to transport their vehicles, whether locally or internationally. There many documents that have to be exchanged between you and your automobile shipping support agency when you wish to deliver a automobile. One such papers is the Invoice Of Lading, which provides as a lawful contract between you and yo […]jeni
- Exciting Career Path in Field Engineer jobsFieldEngineer.com marketplace now has a market presence in 175 countries worldwide with over 40,000 active Engineers. Below is our heat map which shows how we have covered most part of the world with this great idea called as FieldEngineer.com. We have made it free and easy for businesses to get their work done seamlessly in 175 countries. In just a few step […]devinaresh
- Wear and Tear: How to Protect Your Car from the WeatherYour car is your lifeline. Protecting your car is vital to maintaining your lifestyle and your ability to support your family. While you do what you can to protect your car from theft and accidents, damages from the weather can be more difficult to combat. Luckily, there are simple ways you can protect your car from wear and tear due to harsh weather. Pay At […]Brooke Chaplan
- Black Book Depreciation Report: Segments Settling Into Normal Depreciation For Remainder of 2018LAWRENCEVILLE, GA (November 19, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 changed -1.9% during October, a noticeable drop compared to the previous month when values were unchanged. The -1.9% change was also the largest monthly price decline dating back to January. Cars changed -2.4% and trucks change […]Black Book
- Four Things You Need to Be Successful at SEOSearch engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands 93.76 percent o […]Brett Sutherlin
- Are You Discriminating Against Digital Customers?I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they weren’t a “today” buyer; or didn’t like how they looked; or, after a few probing […]Steve White
- Auto/Mate’s User Summit Draws Record Number of Customer Attendees and SponsorsAlbany, N.Y. – November 19, 2018 – Auto/Mate’s annual User Summit in San Antonio was its most successful to date. The three-day event offered 145 Auto/Mate customers a variety of workshops, presentations, and training sessions designed to help them better utilize their dealership management system (DMS) and increase productivity. Representatives from sevente […]Mike Esposito
- Nissan Introduces the 2013 Nissan LeafThe Nissan Leaf electric car has been among the much more popular in the last few years despite the problem with battery capability which got the headlines in the direction of the end of 2012.Nonetheless,Nissan has this week introduced plans for a updated version of the Nissan Fallen leave which will be offered in 2013.So what can get out of the Nissan Leaf […]rosemarry
- 2 Reasons Why Auto Wrecking is a Common Solution for Those Looking for Car PartsInstead, they are recycling the auto parts already existing to ensure that people can meet their need for new automotive parts and yet our planet does not have to bear the burden of the same. Since more and more Australians are aware of this phenomenon, they also contribute towards fostering a better, cleaner, and healthier environment around us by opting fo […]Erric Ravi
- What to Look for in a Vehicle Repair Service before PricingThe cost of vehicle repairs can be overwhelming in some cases, so it makes sense for drivers to compare prices when selecting an auto repair center. While service costs are critical to your overall repair experience, there are several other factors that should receive your attention as well before deciding which auto service center to use. As you search for […]Brooke Chaplan
- Secrets to a Successful Conquest CampaignAs dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS. Partnering with the right marketing vendor is the first step. First, your v […]Kevin Winter
- With what do we inflate our tires?We say it many times because it is vital to have it always present for our safety when driving: tires are the only element of our car in contact with the ground, and that is why it is so important that the tires are suitable for our car, for the use that we are going to give it and for the weather conditions, that they are in good condition and without damag […]Rahul Paul
- Lease Credit Approval Rates Improve Slightly to 70.9% in OctoberLease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%. The number of lease approvals is significantly higher than the same time last year, as j […]John Sternal
- Automotive Technicians: 5 Tools to Help You be Successful in Your JobBeing an automotive technician can be a rewarding career. However, there are also a lot of pitfalls that you want to avoid that come along with the territory. It is vital that you have the right tools as an automotive tech. Otherwise you could risk time, injury, and poor job performance. So here are five tools that will help you be more successful in your jo […]Anica Oaks
- Car Wreck? How to Heal and Recover from a Traumatic ExperienceBeing involved in a car accident can leave you physical injured as well as rattled about getting back in a car. You have to take steps that will allow you to heal and recover from the experience. Here are some of the techniques that you can use that will allow you to recover from your ordeal. Get Evaluated The first place to start is to be evaluated by a med […]Emma Sturgis
- AutoLoop Wins 2018 Tampa Bay Tech Award for Best Workplace CultureBesides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play CLEARWATER, FL – November 14, 2018 – AutoLoop LLC, the leading provider of auto industry marketing, sales, and service solutions, announced today that the company has received the 2018 “Workplace Culture […]Graham Annett
- Do you have “Only Person in the World” Disease?Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When another traveler told them to get in line, the pair acted shocked, as if they had never seen all of us standi […]Bill Wittenmyer
- Affinitiv Participating in the General Motors Dealer Digital Solution Digital Advertising ProgramChicago, IL- November 14, 2018- Affinitiv announced today it has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution. This allows dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services. Please refer to the iMR […]Scot Eisenfelder
- Maintaining Your MotorcycleRiding a motorcycle is a lot of fun, but owning a motorcycle comes with its share of responsibilities. If you're going to have the safest, most high-performing bike possible then you should familiarize yourself with your motorcycle maintenance responsibilities. You'll need to know how to get a reliable mechanic, and you'll need to know when to […]Rahul Paul
- Cars and Light Truck Depreciation Increases
