Automotive Digital Me

Automotive Marketing Professional Community Blogs

• Top 3 Holiday Campaigns to Ring in Revenue this Season
  It’s (almost) the most wonderful time of the year! The holidays are right around the corner. So are some of the busiest shopping and traveling days. According to statistics.com, holiday car shopping is expected to jump by 6 percent this year. AAA estimates that more than 100 million people will pack up their cars for a holiday road trip.   For dealers, this […]
  Melissa Maxey
• Inovatec Systems Corp. Partners with Inverite Verification in Strategic Partnership
  Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and Inverite Verification, the leading open-banking provider with coverage for over 275 Canadian Financial Institutions, today announced their strategic partnership to increase operational efficiencies for lenders.   Inovatec will integrate […]
  John Sternal
• FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers
  As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.   Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not accessible, FZA Digital, LLC, the digital marketing and technology […]
  Ed Barton
• Auto/Mate Integrates DMS with Servisell Sales and Service Conversion System
  Albany, N.Y. – October 21, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Servisell, a technology solution that helps auto dealers sell more new vehicles and take more trades out of their service drives. When fully integrated, sales managers that use Auto/Mate’s DMS t […]
  Mike Esposito
• Automotive Marketing Trends to Watch Out for in 2020
  Marketing trends change every year and depend enormously on the industry. keeping up with those can be tiring, so learning the hottest trends straight from the pros is important. The automotive industry has something borrowed, something new in store for you in 2020, so we are here to clear things up for you a little. Learn how you can engage with customers b […]
  Cynthia Madison
• Franchise Dealers Optimistic About Store Values for Next 12 Months
    86% of dealers expect dealership values to increase or remain the same over the next 12 months according to the first-ever Kerrigan Advisors Dealer Survey Irvine, CA, October 21, 2019 – Kerrigan Advisors, the leading sell-side advisor and thought partner to auto dealers in the U.S., today released results from its first annual dealer survey. The firm’s fir […]
  Crystal Hartwell
• 5 Misconception About Ceramic Coatings
  Any invention or discovery made is for all the sectors and though it began as a test keeping specific interests into account for increasing the efficiency of a particular industry. The name that buzzes in our ears is "Ceramic Coat". The scientific inventions amaze everybody how one product could serve several sectors which were not a part of the or […]
  Jaylin
• Importance of Career Development in automobile industry and Quality Car Care Products
  Career development is important for helping you manage your life and career. The process enables you to set goals and have a vision regarding what you want to accomplish within a specified amount of time. Goals guide you towards a better job, business and training decisions. Additional education and training place you in a better position to earn a better in […]
  Simon Morris
• 4 digital marketing trends that are fueling the automotive industry
  In today’s business landscape, digital marketing is indispensable for marketers. Today’s customers and market trends have experienced a significant transformation that forced all businesses to join the virtual world.  Today’s customers expect businesses to reach them in the online world. According to 2018 data from Search Engine Land, 82% of the tech-savvy c […]
  Cynthia Madison
• Dealer Websites Fail to Meet Customer Expectations
  A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.   Why the focus on website pe […]
  Doug Van Sach
• Facebook’s Get Ready, Get Set, Go Groups!
  On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about Facebook. For a company with a market cap of well over $500 billion, it’s not a huge number, but not insignificant either.  While intriguing financially, the real piece to consider is the strategy. […]
  Jim Flint
• 5 automotive marketing ideas to get your imagination going
  What is the best way to market a car dealership? Although most sales are made face-to-face, the Internet is the first place that people go to, especially when they begin their search. If you would like to connect with potential customers and, of course, sell cars, you have to be present online. Digital marketing is nowhere lacking. Advantages include but are […]
  Cynthia Madison
• Leverage Your Marketing to Gain More Service Business!
  Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered, when, in fact, nothing could be further from the truth. Sure, offering a great customer experience in service can head you in the right direction. However, it is not just free coffee, donuts, or wi-fi access that bring customers back. Cus […]
  Dan Beres
• 3 Marketing Tips to Increase Repeat Customers
  Loyal customers and opportunities for repeat business can often be of far greater importance than many business owners might realize. The core customer or client base that is willing to keep coming back, time and time again, is often essential for providing much-needed income during off seasons or less desirable market conditions. Adjusting your adjusting st […]
  Kara Masterson
• KISS to KICK -- A New Acronym for Today’s Workforce
  For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising we would have been discussing pixels and code on web pages.   However, with the advent […]
  Jim Flint
• 5 Reasons the Mazda3 Offers Incredible Value
  The Mazda3 family of cars has been a perennial bestseller in Perth since the introduction of the earliest models in the early 2000s.  The biggest reason for their enduring popularity has to be the phenomenal value they offer. Models of new Mazda 3 Perth dealers offer can range in price from about $25,000 to just under $40,000, depending on the type and the o […]
  Jaylin
• 5 “Spooktacular” Lease Deals for Halloween
  Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the Country Swapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help g […]
  John Sternal
• Uber and Instant Gratification
  Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that? If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team would rather drive cars or sell them. How many of the below elements exist in your dealership. […]
  Jim Flint
• Fuel Saving Tips You Should Never Ignore
  The way to get long-lasting and high performance by your vehicle required various things; By following some tips and making few changes in driving habits can produce great results. With ever-increasing fuel cost, it’s always a feasible solution to implement these tips in your driving habits so that you can reduce the fuel wastage. It will improve your vehicl […]
  Haris Saeed
• Kerrigan Advisors Represents Longmont Ford in Sale
    Longtime area dealer sells successful dealership to Maroone USA, Serra Automotive and Pat Grooms   Irvine, CA, October 2, 2019 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised owner Mike Peebles in his recent sale of Longmont Ford, one of the most successful Ford stores in the Metro Denver area. Th […]
  Crystal Hartwell