Automotive Marketing Professional Community Blogs

• 3 Marketing Tips to Increase Repeat Customers
  Loyal customers and opportunities for repeat business can often be of far greater importance than many business owners might realize. The core customer or client base that is willing to keep coming back, time and time again, is often essential for providing much-needed income during off seasons or less desirable market conditions. Adjusting your adjusting st […]
  Kara Masterson
• KISS to KICK -- A New Acronym for Today’s Workforce
  For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising we would have been discussing pixels and code on web pages.   However, with the advent […]
  Jim Flint
• 5 Ways to Modernize Your Owner Retention Program (ORP)
  Most dealers have been using an owner retention program (ORP) for years. Sometimes referred to as a service connection program or trigger-based communications, the goal is to stay in touch with sold customers, bring them back for service and continue servicing them until they’re ready to buy again.   These messages are a great way to communicate with custome […]
  Courtney Evans
• 5 Reasons the Mazda3 Offers Incredible Value
  The Mazda3 family of cars has been a perennial bestseller in Perth since the introduction of the earliest models in the early 2000s.  The biggest reason for their enduring popularity has to be the phenomenal value they offer. Models of new Mazda 3 Perth dealers offer can range in price from about $25,000 to just under $40,000, depending on the type and the o […]
  Jaylin
• 5 “Spooktacular” Lease Deals for Halloween
  Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the Country Swapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help g […]
  John Sternal
• Uber and Instant Gratification
  Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that? If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team would rather drive cars or sell them. How many of the below elements exist in your dealership. […]
  Jim Flint
• Fuel Saving Tips You Should Never Ignore
  The way to get long-lasting and high performance by your vehicle required various things; By following some tips and making few changes in driving habits can produce great results. With ever-increasing fuel cost, it’s always a feasible solution to implement these tips in your driving habits so that you can reduce the fuel wastage. It will improve your vehicl […]
  Haris Saeed
• Kerrigan Advisors Represents Longmont Ford in Sale
    Longtime area dealer sells successful dealership to Maroone USA, Serra Automotive and Pat Grooms   Irvine, CA, October 2, 2019 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised owner Mike Peebles in his recent sale of Longmont Ford, one of the most successful Ford stores in the Metro Denver area. Th […]
  Crystal Hartwell
• Are Fixed Price Car Services Worth It?
  Having your car professionally serviced is essential. After all, driving a well-maintained vehicle is safer, more reliable, and increases your fuel economy. However, getting your car regularly checked is time-consuming and expensive, especially when you’re using an older model.Thankfully, car manufacturers and independent auto service centres offer affordabl […]
  Jaylin
• Is It important in Online Businesses to Know The Customers Gender?
  No one denies that culture makes us what we are. Our behavior, our likes and our dislikes, are largely governed by where we come from and the society that surrounds us – that is what psychologists and experts say and we all probably know to be true. So, eCommerce sites should never underestimate the culture factor when entering into interaction with customer […]
  Rob
• First Autonomous Vehicles in Central Florida Now in Service in Lake Nona
  Central Florida’s first autonomous shuttles are on the road in Lake Nona, Orlando’s fastest-growing community. The fully electric, driverless shuttles will operate daily on an inaugural fixed route connecting the community’s entertainment district with residential communities. Together, with mobility solutions provider Beep and shuttle manufacturer NAVYA, La […]
  John Sternal
• A Glance at the Top 5 Fastest Cars of 2019
  The demand for supercars having high-speed in the past couple of years has gone up exponentially. Owing to this reason, almost all car companies are laying more emphasis both on the design and the production. The fastest supercars of the world exhibit the required elegance of the present-day travel. For all those who are highly passionate regarding the car, […]
  Simon Morris
• CARFAX Canada VIN Scan Integrates with Inovatec to Provide Unmatched Vehicle Insights
  Inovatec Systems Corp. has chosen CARFAX Canada VIN Scan to help power their industry-leading, cloud-based lending software solutions. The partnership enables Inovatec users to adjudicate lease and finance applications with greater efficiency and accuracy. CARFAX Canada has billions of data records from thousands of unique sources, including data that can […]
  John Sternal
• WANTALEASE.COM: CADILLAC ESCALADE INCREASES IN PRICE BY 39.19% IN SEPTEMBER
  Amid Ongoing General Motors Strike, the Cadillac Escalade Payment Increases by Nearly 40% Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of September.  While the majority of automotive brand prices remained steady into September, some GM models saw price incr […]
  John Sternal
• Why do you need a fleet management software for your business?
  A fleet owner needs to navigate through a myriad array of challenges. Right from fuel theft to tracking productivity in the face of increasingly cut-throat competition many problems come up on a daily basis for a fleet owner or manager.  With the use of technology, he can easily keep track of the fleet movement, and coordinate the assets and resources in ord […]
  Kavya Sharma
• Difference between Motorcycle Oils & which one is the best
  Engine oil is the lifeblood of a motorcycle. It is really important for a motorcycle and has a lot of functions. It acts as a lubricant and also helps dissipate heat from various parts of the engine. It also works as a housekeeper of the engine, collecting dirt and debris from various engine parts. It also offers protection from oxidation and helps neutraliz […]
  Kavya Sharma
• The Shibuya Crossing of Your Dealership
  The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling into and then out of a box happens over and over […]
  Jim Flint
• Dealers Urged to Review Vendor Data Security Measures
  BURLINGAME, CA, September 23, 2019 – Zonic Design, a certified vendor to CDK Global and Reynolds and Reynolds, is urging auto dealers to begin reviewing their vendors’ privacy and data security measures ahead of the January 1 deadline for compliance with California’s Consumer Protection Act (CCPA).   While CCPA is California-specific legislation, its require […]
  Jim Leman
• An Easy Guide to Win More Customers
  A deeper look at the benefits your customer receives from WinWin Videos You might already know about how WinWin Videos turbocharges your marketing. You might already know how it wins over new customers, and builds trust with your current customers through the benefits you provide them. But how well could you explain WinWin Videos to those current customers w […]
  jon nigbor
• Fast vs First to Market
  In a business where speed wins, first steps can lose.   Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s fragmented, isolated marketplace, it’s going to be tougher and tougher to do.   Look at the advantages that Netflix secured in being first to market. […]
  Jim Flint