Automotive Marketing Professional Community Blogs

• Human Resource Management: What Dealers and General Managers Need To Know
  3 Things Every Business Leader Should Know About Human Resource Management Of all the different working parts in automotive organizations, human resources (HR) is perhaps the most reviled and least understood. Viewed by many "car guys" as pencil-pushers at best and corporate mouthpieces at worst,  HR actually has one of the most important roles in […]
  Ralph Paglia
• Amplify Your Marketing With Video Ads
  Amplify your marketing with video ads. #videoads #youtube #dealers #dealerships #localsearchgroup #jimflint #marketing 
  Jim Flint
• Protective to Acquire Revolos, Adding Complementary Product Portfolio to Asset Protection Division
  Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), today announced it has reached an agreement to acquire the Revolos family of companies. “Protective’s Asset Protection Division is an important—and growing—part of our business,” said Rich Bielen, President & CEO, Protective. “As we contin […]
  John Sternal
• eMarketer Report: Automotive Digital Advertising Spend In 2020
  Pandemic Causes Significant Pullback, Making Automotive Hardest-Hit Industry After Travel The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts. About This Rep […]
  Ralph Paglia
• Top 10 Ecommerce Retailers Will Grow Their Market Share to 60.1% in 2020
  The retail divide among top performers and the rest of the eCommerce segment has been amplified by the corona virus pandemic. According to our most recent forecast, the top 10 US eCommerce players will collectively grow their share of the overall eCommerce market to 60.1% in 2020. That’s up from 58.2% last year, as consumers shift toward retailers of essenti […]
  Ralph Paglia
• Corona Pandemic Triggers New American Car Culture
  Coronavirus Pandemic Fuels Road Trips, Drive-In Movies, New Car Culture       Covid-19 fears have stoked a new car culture for Americans seeking a safe way to travel, shop and enjoy entertainment. (Nils Davey) This summer, road trips both short and long have been all the rage as people shy away from breathing each other's air — whether it be on an airli […]
  Ralph Paglia
• Live Video, The New Normal to Sell More Cars & Service
  Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most automotive s […]
  Timmy D. James
• What Is The Best Content For Your Consumers?
  Craft the best content for your consumers in your area. #jimflint #localsearchgroup #marketing #content #socialmedia #engagement #dealerships
  Jim Flint
• Ecofriendly: Top 101 Most Popular "Go Green" Slogans and Advertising Taglines
  Shown Below are the 101 Most Popular "Go Green" Slogans and Advertising Taglines List of 101 popular and attention getting "Go Green" type slogans. These advertising taglines focus on environmental preservation and changing lifestyle habits for individuals to minimize their environmental footprint. Always Demand Clean and Green! Always Ke […]
  Ralph Paglia
• 5 Tips for Selling in a Mobile-First World
  Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online. This constant connection and easy acce […]
  Bill Wittenmyer
• Mobile-First: - The Only Way to Talk to Your Customers
  I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere. Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49, 94% […]
  Ujj Nath
• SURVEY SHOWS WHERE AUTO DEALERS WILL LOOK TO INCREASE SPENDING ON DIGITAL ADVERTISING FOR REMAINDER OF 2020
  Dealers will be Buyers of Social Media, Direct Marketing, and SEO to Attract Customers   ATLANTA – (September 14, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today released results of as recent auto dealer survey that shows how dealers’ digital advertising strategies have shifted since COVID-19, […]
  John Sternal
• Auto Dealership Buy/Sell Market Transactions Rebound in Q2 2020, with Record Valuations
  High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020   Irvine, CA –Sept 14, 2020 – The auto dealership buy/sell market rebounded dramatically in the second quarter of 2020, driving t […]
  Crystal Hartwell
• How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
  Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April1. This was a significant drop from the 17.05 million level it was pacing just a few months earlier in January.   […]
  John Sternal
• How to Create a Concept for Your Store
  Before you hire designers to make an interior plan of your future store, it would be nice to think out the concept. Surely, you want your store to be the best one and to represent a part of your inner self. So, these small hints will help you express yourself in an efficient manner. Address to your target audience Find them and love them! Remember, that you […]
  Amelia Grant
• What Drives Foot Traffic In Your Dealership?
  Discover what's driving foot traffic in your dealership. #localsearchgroup #jimflint #marketing #dealerships #advertising #dealers
  Jim Flint
• Our Cars Get Older: Average Age of Vehicles on the Road Keeps Climbing – Why?
  New analysis from IHS Markit points to record-breaking vehicle ages on the road today. Over the past few years, vehicle age has been slowly trending upwards and is now at an all-time high of 11.9 years. In fact, 1 in 4 cars and trucks you see are at least 16 years old. But why? Here to discuss what the data says about this trend is Todd Campau, after-market […]
  Ralph Paglia
• Latest Car Dealer Auction Sales Drop In Volume and Vehicle Sale Prices
  Auction sales hit a pot hole in the final full week of August, due in part to the impact of Hurricane Laura... According to the latest Used Market Update from J.D. Power, there were 73,000 auction sales of vehicles up to 8 years in age for the week ending Sunday (Aug. 30).   That is down from 95,000 the week before (a 23% decline) and the lowest level of auc […]
  Ralph Paglia
• Video Assets | One Size Doesn't Fit All
  Consider different types of video assets to help reach more consumers. #jimflint #localsearchgroup #marketing #videos #creativevideos #dealers #dealerships
  Jim Flint
• Toll free number of Roadrunner email problems
  There is a high probability that most of the Roadrunner email users forgotten email password at least once and maximum users don't know how to recover it and when they try to recover it, they may have many failed attempts as a result your email account is temporarily blocked. Roadrunner email users when signup for a new Roadrunner mail account and creat […]
  Jack Jons