Automotive Marketing Professional Community Blogs

• 5 Ways to Save Your Two Wheeler Insurance Rates
  A two wheeler insurance policy is a financial security plan that comes with a number of benefits. The insurance plan is obligatory for every owner of a two wheeler in India as per a law passed by the Government of India. Having a two wheeler insurance plan protects the insured both legally and financially. It also takes care of any inconvenience that is caus […]
  Vneean
• We Are The Best Research Essay Writers Online!
  What makes our website trusted by so many customers from all parts of the world? The answer is rather easy - we work with the best research essay writers online! Moreover, we have a team of writers working in several offices, which makes our services even more reliable to use! When you place an order at our website, you do not have to wait for many days or h […]
  Alen Delor
• Modern Trends: How to Find The Right Car For Your Family
  Buying a new car is a major decision. After all, it's not every day that you hand over thousands of dollars for a single purchase. Since a new car is such a major investment, it's important that you understand the factors that set apart specific vehicles for your family. As you search through the many options, here are some of the most important fa […]
  Rachelle Wilber
• When Digital Starts Winning, Fight Back
  In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing weapon of choice used to be retail signage or print advertising, but now it’s all about digital marketing. And, […]
  Chris Miller
• Internal Branding Tips for Automotive OEM Suppliers
  Employees must be living embodiments of the brand promise. A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t ask you […]
  Ernie Perich
• Obtain a SaaS Valuation with Subscription Revenue
  Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.   One major reason for this disparity is because SaaS business revenues are predo […]
  Scot Eisenfelder
• Digital Marketing Strategies for California Car Accident Lawyers
  The market of lawyer services is oversaturated, there's no question about that. In California alone, there are about 190,817 actively practicing lawyers according to the State Bar of California. That makes for an extremely competitive marketing landscape.   The undeniable fact is this: there's nowhere to go but digital. This isn't the age of b […]
  Justin Kane
• Show Car: How to Safely Transport Your Prized Vehicle
  It can be difficult to transport your vehicle if you don’t intend to drive it yourself. There are some basic steps that you should take to ensure that it arrives in pristine condition. Here are some of the things that you should consider to transport your prized vehicle to a car show. Clear out Items Clean out the miscellaneous items from the interior of you […]
  Rachelle Wilber
• Buy a Used Car without Having to Worry About Maintenance Issues
  Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight. Setting your priorities right will help you choose the car you need, even if it is not the car you want. Whether you require a car with space to keep the groceries, […]
  Autoego
• How Your BDC Can Minimize Leakage with Digital Customers
  Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships? Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to face’ suggestions. However, when the initial interaction is via email or social media, your response is no less important. Digital communications have th […]
  Anne Fleming
• How Much Are The Cars Worth on Jerry Seinfeld's Show?
  Jerry Seinfeld's "Comedians In Cars Getting Coffee" is one of the more popular shows on Netflix, and has been running for ten seasons. In the show, famous comedian Jerry Seinfeld has coffee and fun discussion with another famous funny person, such as Jay Leno, Dave Chappelle, or Ellen DeGeneres.   The car Jerry drives to pick up his guest, usu […]
  Black Book
• If I Out Call You, I’ll Out Connect You
  At its core, sales is a numbers game. It always has been and always will be. If you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their appointments.   Therefore, logic dictates the only way to increase sales is t […]
  Bill Wittenmyer
• SURVEY SHOWS MANY DEALER PRINCIPLES ARE UNAWARE HOW THE NEW TAX LAW MAY AFFECT PARTICIPATION PROGRAM SELECTION
  Dealers Must Make Decisions to Protect Participation Program Tax Losses   Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced today results of a recent survey it commissioned to gauge the pulse of owners of today’s largest automotive dealers on issues ranging from F&I product performance in […]
  John Sternal
• Lease Credit Approval Rates Drop Slightly To 69.8% in September
  Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months   CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 69.8% approval rate in September, a 3.9% drop from the August rate of 72.6%. Lease approvals experie […]
  John Sternal
• Automotive digital marketing trends you need to watch out for
  There are many things to be learned from the automotive industry. It is necessary to offer consumer convenience, campaign on various platforms, and completely embrace digital marketing. Companies and organizations involved in the design, development, manufacturing, and sale of motor vehicles have understood that it is of paramount importance to use electroni […]
  Cynthia Madison
• Is it time to sell your car or trade it for another? Here’s how you can tell
  Are you thinking of buying a car? Well, you aren’t the only one. The automotive industry is doing reasonably well even in today’s economic conditions. International car sales were 79.02 million in 2017. This figure is expected to rise to 81.5 million units by the end of 2018. Whenever you buy a new car, you are faced with a dilemma. You have to decide what y […]
  Rahul Paul
• When is the Best Time to Replace Your Windshield?
  Your windshield is a big part of your safety on the road. Driving with a windshield that has any kind of damage can negatively affect your visibility and in turn possibly endanger you and others on the road. It’s critical to take note of any and all signs that denote the need for windshield replacement. Blocked Views If your view is blocked in any way, then […]
  Rachelle Wilber
• Troubled Transmission? 4 Ways to Check for Major Problems
  Problems with your transmission can lead to costly repairs or even the early death of your vehicle. You need to be able to see the signs before it’s too late. Here are some of the things that you may notice or items to check for if you think that your car is having transmission problems. Troubling Getting into Gear The transmission controls the gear ratio in […]
  Rachelle Wilber
• How Do I Stack Up to My Competition? - Session at Digital Dealer
  This session presents an opportunity to learn how your dealership performs against industry averages in SEP, PPC, and social media, as well as how to use data to increase traffic and conversions. It does so by posing two important questions that most dealership owners, general managers, and marketers need to answer: What is the competition doing? How can dat […]
  Dane Saville
• Auto/Mate Integrates DMS with DocuBizz
  Invoice workflow solution streamlines accounts payable processes in auto dealerships Albany, NY – October 15, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with DocuBizz, experts in automated invoice workflow solutions. Auto/Mate customers can now streamline their accounts payable process with DocuBizz’s intellige […]
  Mike Esposito