Automotive Marketing Professional Community Blogs

• 3 Innovative Recall Tactics
  Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.   Your customers either aren't getting the message, or they set it aside and forget abou […]
  Scot Eisenfelder
• What are the Odds?
  On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.   In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary algorithms.   But like the we […]
  Jim Flint
• The auto industry makes efforts to keep the planet green
  For many years, the auto industry was one of the greatest enemies of the planet. Elon Musk and other leaders in the automotive industries have brought changes to the way it is perceived. They are dedicated to transforming the cars’ market into an eco-friendly one, and they influence the way manufacturers create cars, companies produce fuel, and local and nat […]
  Cynthia Madison
• 4 Unique Ways to Win at Brand Awareness
  Your brand is everything. It tells the world what they can expect from you, your product or service, and your overall company — that is, as long as people know your brand. Brand awareness means people are familiar with your brand, and some brands are killing it when it comes to recognition.  Think of brands that people use by name. You probably think nothing […]
  Jitender Sharma
• It’s All About Timing: Effective Service Customer Communication
  Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to consumers when they are due for scheduled maintenance is extremely diff […]
  Jeff Giere
• Swapalease.com Announces Its Top Vehicles for The Summer
  Users Voted on What They Believe are the Top Vehicles for the Summer Months Based on Location Swapalease.com, the nation’s largest car lease marketplace, today announced their selections on the “top vehicles for the summer season.” Swapalease collected data from users in top markets on which vehicles they prefer to lease for the summer months based on their […]
  John Sternal
• Why Tesla Missed the Boat
  If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than expected, missed essential tax credits and Elon Musk was forced to appear in front of the SEC as he was una […]
  Michia Rohrssen
• To Script or Not to Script? That Is the Question
  When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.   Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.   The person that is making the video, doing the talking and/or the s […]
  Timmy D. James
• How to Deal With a Car Theft
  As the old saying goes 'prevention is better than cure'. There are several things you can do to deter would be car thieves from making off with your beloved vehicle. Using common sense is definitely your first line of defense. Lock your doors and do not leave your keys in the ignition or in the vehicle. This will already deter opportunistic thieves […]
  Rahul Paul
• Experiencing a Cracked Windshield? What You Should Do
  Sometimes, you might be driving down the road, and a rock smacks your windshield resulting into a crack. The main culprits that occur in the breaking of the windscreen are flying rocks, metal debris and car accidents. If you find yourself in such conditions, what will you do? If you ignore your windshield crack, there will be seasonal changes resulting in th […]
  Rahul Paul
• Motorcycle vs. Car: 3 Things to Think about before Investing in a Vehicle
  Making the choice between a car and a motorcycle can be a difficult decision. This is because can’t change your mind that easily should you feel like you made the wrong choice. In order to make the right decision, it’s important that you know how each vehicle operates. Continue reading to learn about cars, motorcycles, and which one is right for you. Safety […]
  Anica Oaks
• Broad Strength in the Market Except for Luxury Vehicles
  Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Report shows how spring activity continues to roll on with four specific car segments and three truck segments. The r […]
  Black Book
• Can You Hear Me Now?
  One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily cost your dealership service revenue through declined recommendations.   A recent survey by J.D. Pow […]
  Dan Beres
• Change Again! When? Now!
  Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all?   Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:   Do you know your peak performance times? Are you prototyping for progress? Will you pilot the change?   Knowin […]
  Jim Flint
• How Car Detailing Is Different Than A Car Wash?
  If you love your car, read this article. Probably, your car wants more than just a car wash to feel completely restore.   Usually, people get confused between a car wash and car detailing. For instance, when you search online for the best car detailing in Sydney, you will get many car wash services suggestions in the Sydney area. However, car wash and car de […]
  Rahul Paul
• Why It’s Smart To Get Car Detailing Done Frequently?
  Car detailing service providers have become experts at extending the lifespan of the vehicle. They can spruce up the vehicle completely from the inside out while making the asset look good as new. While many owners conduct maintenance weekly, it’s good to opt for car detailing every few months. This is to ensure that the car is running smoothly and there are […]
  Deepika Singh
• Cracked Windshield? Here Is What You Need To Do
  Windshields are your view to the road and if there happens to be a chip, scratch, or if they happen to appear faded by any chance then repairing it is paramount. An impaired view of the road, while traveling, is a clear invitation for accidents, which is why windshield repairs are very important. Windshield replacement and repairs are a costly affair. The wi […]
  Deepika Singh
• Road Trip! How to Get Your Car Ready for Extra Driving Time
  Taking a road trip across the great country of Australia can be a fun experience for you and the family. However, you always want to do your proper preparations beforehand to ensure that you have a safe road trip. Here are a few tips that will ensure that your car is ready to hit the road and keep you safe along your journey, no matter how long. Take Time to […]
  Brooke Chaplan
• 5 Things to Look for When Buying a New Truck
  A truck is a versatile vessel which, in some instances, provides you with much more than a regular car. Sure, it may not be as well suited for urban commute, nonetheless, when it comes to towing, bed capacity and potential for camping, nothing can beat a reliable truck. The problem lies with choosing your first truck, seeing as how, as a layman, you may be c […]
  John Tailor
• VBOOST Expands Footprint in Midwest & East Coast, Signing More Auto Dealer Groups
  Newport Beach, CA –April 15, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced it has expanded its footprint in the Midwest and the East Coast by signing more dealer groups. While the company's primary focus has been on the West Coast, in the first quarter of 2019 Vboost signed the Feldman Auto Group in Michigan/ […]
  Paul Moran