Automotive Marketing Professional Community Blogs

• Two Supply-Side Metrics for Agencies and Their Clients
  Two things to consider in today’s uncertain times. Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads: Impression Share – The amount of demand inside consumer intent and your ability to cover it within the established geography and budget  Market Share – Is your client getti […]
  Jim Flint
• The Wrong Way to Increase Service Revenue
  In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from both new/drive-up customers and customers with appointments.   How many times h […]
  Dan Beres
• Beep Appoints Clayton Tino as Chief Technology Officer
  Extensive Experience in Engineering, Platform Design and Software Developmentto Innovate and Scale Mobility Platform Beep, a Florida-based autonomous mobility solutions company, today announced it has appointed Clayton Tino, Ph.D., as Chief Technology Officer. In this role, Tino will focus his efforts on defining and managing Beep’s product strategy and deli […]
  John Sternal
• DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer
  Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced the appointment of Brian Marshall as Chief Financial Officer (CFO). Marshall brings over a decade of experience as a strategic finance leader with a proven track record of successfully leading corporate strategy […]
  Michael Trasatti
• Planning To Commute By Motorcycle: Read This First
  Not all the people are lucky enough to work from home. Most of us have to deal with daily commuting to work and back. Going to work by car or travelling by train every single day may become a bit expensive on the long run. That's the main reason why I have decided to have my motorbike as my primary mode of transport and here is what I have learned so fa […]
  Dalton Cruse
• Who’s Got Next?
  In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space. On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and Cars.com. Despite incredible 1st Party information, do Facebook and Google want […]
  Jim Flint
• Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]
  Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister stores Chicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and shrinking new vehicle margins, they are overlooking opportunities to service a significant perc […]
  Scot Eisenfelder
• Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers
  New platform offers cost-effective, fast solution for creating videos that promote auto manufacturers’ incentives Urbandale, IA—December 2, 2019—Flick Fusion introduces Dynamic Marketing Videos (DMVs) for auto dealerships, greatly reducing the time and expense associated with creating marketing videos that promote manufacturers’ incentives. The DMV platform […]
  Timmy D. James
• Auto/Mate Integrates Dealership Management System (DMS) with Storm Kiosks Inc.’s Express Service Kiosks
  Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Storm Kiosks Inc., the industry’s leading supplier of automotive express service kiosks for auto dealership service departments. Auto/Mate’s DMS customers can now seamlessly access and monitor k […]
  Mike Esposito
• Is Mobile Service the Answer to Higher Recall Completion Rates?
  Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.   A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers. Are dealers […]
  Dan Beres
• New Lease Data Forecasts Which Vehicles are Best Price to Lease in the Month of December
  Wantalease.com Data Shows that Cars and SUVs could offer Attractive Lease Deals for December Year-End Promotions based on November Lease Trends Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of November, and forecasts new leasing trends for the month of December.  Seve […]
  John Sternal
• Top 5 Marketing and Sales Tools to Help Your Car Dalership Reach Sales Objectives
  With proper marketing and sales tools, you can increase the profit margin of your business and also gain massive acceptance while adding value to your company. While traditional marketing tools are still in use, digit marketing tools are seen to be more effective and profitable. There are various tools that you can use, such as re-marketing or re-targeting, […]
  Subhodip Das
• Kerrigan Advisors Represents on the Sale of Bredemann Lexus - The 3rd Lexus Dealership Sold by Kerrigan Advisors in 2019
  Bredemann Lexus sold to Fields Automotive Group   Irvine, CA, November 25, 2019 – Kerrigan Advisors, one of the leading sell-side advisory firms to auto dealers in the US, represented and advised Bredemann Lexus, located in Glenview, Illinois in its sale on November 18, 2019.  The buyer is Glencoe, Illinois-based Fields Automotive Group, ranked number 27 in […]
  Crystal Hartwell
• Vital Automobile Racing Occasions
  Auto racing is just one of the most popular sports that has a great deal of sentimental worth attached to it. Whether you are directly involved with auto racing occasions, opportunities are that you know someone that has actually been. Nevertheless, dfives yearly there are very important auto racing events that take place at auto racing tracks all around the […]
  Walter Moore
• Strobe Light Marketing
  This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.   Except it doesn’t work because you’re on again and off again.   Strobe light marketing mistakes activity for achievement and asks the questions of whether or not we can save advertising monies by turning things off?   Strobe light marketing misses the mark of metric-mind […]
  Jim Flint
• How to Take Advantage of the Rising Popularity of Video Marketing, Right NOW!
  You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every platform. If you are a dealer, video is too important to overlook. While it is popular now with marketers and consumers, that popularity will be even larg […]
  Timmy D. James
• "Catching my groove" - Even received a few Reviews.
  "Catching my groove" - Even received a few Reviews. Check it out on my DealerRater page; https://lnkd.in/eqQ9neE
  Ken Beam
• Kerrigan Advisors Represents El Monte Honda in its Sale – The 10th Honda Dealership Kerrigan Advisors Has Represented for Sale since 2015
  El Monte Honda sold to Car Pros Automotive Group     Irvine, CA., Tuesday, November 20, 2019 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised on the sale of Los Angeles County-based El Monte Honda, owned by Steve Nelson and business partners, to Washington-based Car Pros Automotive Group. This is the […]
  Crystal Hartwell
• Where Oh Where Do We Find More Techs?
  With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.   Regardless of how much money your dealership may spend to expand your facilities to accommodate mor […]
  Dan Beres
• "Gettin` back up in the Saddle!" -- Let`s make some Walk-around Videos
   Getting back to my roots & creating my Walk-around Videos. Ultimately to enhance the potential Customer`s experience when they send in an inquiry on a certain vehicle. #highlyeffectivemarketing
  Ken Beam