Automotive Marketing Professional Community Blogs

• Study Finds Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Sales
  New Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers Study results were presented at annual Automotive Analytics and Attribution Conference, taking place Nov 16-18   Minneapolis, Minn. – Nov. 18, 2020 – Outsell, which offers the only […]
  Ralph Paglia
• Kirsten Garen: Chief Information Officer at CDK Global
  CDK Global Names Kirsten Garen Chief Information Officer HOFFMAN ESTATES, IL – CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, announced that Kirsten Garen has joined the company as chief information officer (CIO). She will also be a member of the executive leadership team. In her role, Garen will execute the IT strategy to dr […]
  Ralph Paglia
• Dealers Signal Optimism for Future Franchise Values and Buy/Sell Activity
  Newly-released Kerrigan Dealer Survey shows that 33% expect an increase in their dealership valuation; 47% anticipate increase in buy/sell activity; Subaru and Toyota top valuation expectations   Incline Village, Nevada, November 23, 2020 – Automobile dealers are more optimistic about the valuation of their dealerships this year than last year, according to […]
  Crystal Hartwell
• Kerrigan Advisors Represents Lyle Pearson Auto Group in Sale of Boise Luxury Dealerships
  Sale of Mercedes-Benz, Sprinter, Porsche, Jaguar, Land Rover, Volvo and Acura dealerships  highlights strong buyer demand in the mountain states; marks 111th Kerrigan-led dealership sale since 2015   Irvine, CA, November 19, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Lyle Pearson Auto Grou […]
  Crystal Hartwell
• Kerrigan Advisors Represents Sterling Motorcars in Sale to Lithia Motors
  Lithia Motors acquires Sterling Motorcars luxury brand dealerships, including BMW, MINI, Rolls-Royce Motor Cars, Lamborghini and McLaren in the Washington DC market; marks 5th multi-dealership sale for Kerrigan Advisors in 2020   Incline Village, NV. November 18, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represe […]
  Crystal Hartwell
• Equifax Appoints Lena Bourgeois as Automotive General Manager
  Equifax (NYSE: EFX) has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market. Bourgeois brings a strong background in data and information technology systems to the position, critical as automotive dealers and lenders embrace a digital automotive experience and nav […]
  John Sternal
• Data Hub: Coronavirus and Automotive Marketing
    Let’s take an updated look at how marketers and consumers are dealing with this crisis. The above chart is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to evolve over time. Stay safe out there readers, […]
  Ralph Paglia
• Kerrigan Advisors Represents Resnick Auto Group in Sale of Toyota Dealership
  Sale of Midtown Toyota in Chicago marks the 22nd Kerrigan Advisors-led transaction in Chicago since 2018   Incline Village, Nevada, November 12, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Illinois-based Resnick Auto Group on its recent sale of Midtown Toyota in Chicago to Michigan-based Vi […]
  Crystal Hartwell
• 10 Things You Need to Check Before Hiring Car Shipping Companies
  Do you have a move in your near future? If so, an array of emotions, from stress and anxiety to excitement, will accompany the experience.  If you're hiring a car transporter's services for the first time, you may feel nervous about this, too. You may have questions about finding the right company to work with. Fortunately, a little extra knowledge […]
  Daniel Clark
• How Much of Your Dealership Workforce is Working Remotely?
  Note Respondents were asked, "Approximately how much of your workforce operated remotely before the COVID-19 crisis? and, "Right now, approximately how much of your workforce is currently working remotely?" Methodology Data is from the August 2020 Workable report tiled "The New World of Work." 366 HR professionals, talent acquisition […]
  Ralph Paglia
• How Sustainable Are Your Dealership's Distributed Work Loads?
  The Sustainability of Distributed Work Models: How People and Processes Have Transformed to Accommodate Remote Work Teams Executive Summary Managing a remote workforce at scale is challenging. Many companies weren’t prepared for this abrupt and mandatory switch to distributed work. To sustain this working model, companies need to consider how their people an […]
  Ralph Paglia
• Savvy B2B Marketers Create Influencer Programs
  Some 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s first report [download page] on the state of B2B influencer marketing.     The study explores how marketers are choosing the right influencers, the kind of marke […]
  Ralph Paglia
• Kerrigan Advisors Represents Keyes Automotive Group in Sale to Lithia Motors
  Lithia Motors acquires nine Keyes Automotive Group dealerships in one of the industry’s largest transactions; 7th 'Top 150' Dealership Group sale for Kerrigan Advisors   Irvine, CA – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Los Angeles-based Keyes Automotive Group on its recent sale o […]
  Crystal Hartwell
• What Automotive Marketers Can Expect From The New POTUS Administration
  The general election last Tuesday pitted fundamentally different visions of the US against each other. It may seem trivial to look at how the election could affect the marketing world—but the impacts will be major.   As of this writing, vote counts show that Biden has won the election, and that Democrats also have a chance of picking up the Senate via a spec […]
  Ralph Paglia
• Season 2, Episode 5: "Culture" - Automotive Advertising Podcast
  What's at the core of your creativity? Jim and Chris break down barriers in Episode 5 of Season 2. #creativity #culture #marketing #dealerships #automotive #advertising
  Jim Flint
• Dodge Launches 800+ Horsepower Line-up of Muscle That Includes Durango
  Dodge Drives Up the Numbers: Three Model Lines Nudge Up to and Surpass 800 HP Challenger, Charger and Durango all muscle up for the new model year... Dodge has “doubled down” on performance for the 2021 model year, suggests brand boss Ashton Munoz, all three of its model lines now offered with Hellcat powertrains that approach or top 800 horsepower. In recen […]
  Ralph Paglia
• Creating a Seamless, Personalized Experience That Boosts Loyalty and Drives Revenue
  Thank you for attending the latest Reuters Events webinar: ‘Voice of the Customer: Creating a Seamless, Personalized Experience That Boosts Loyalty and Drives Revenue’. Reuters Events hopes that you found the session insightful – Please do let us know of any feedback as we have a lot of content planned for you in these closing months of the year! Listen to t […]
  Ralph Paglia
• The Next Rapid Recon Announces Vendor Advantage, a Free Feature Upgrade to Help Auto Dealers and their Vendors Achieve Faster Speed to Sale
  PALO ALTO, CA, November 3, 2020 — The Next Rapid Recon, the time-to-line efficiency standard in dealership reconditioning software, has announced a robust new feature upgrade: Vendor Advantage.   Vendor Advantage is a no-charge enhancement to Rapid Recon time-to-line (T2L®) reconditioning workflow software for current and new Rapid Recon users, as part of th […]
  Jim Leman
• Empathy, Creativity and Imagination are Critical Skillsets Needed in Advertising and Marketing
  Brian Solis keynoted “Creativity4Better” for the International Advertising Association. His topic focused on the importance of new creativity and how to reimagine the future of brands as a result of pandemic disruption. His session seemed to be well received. "On behalf of IAA, I would like to express our heartfelt thanks for your presence and involveme […]
  Ralph Paglia
• Season 2, Episode 4: "Compliance" - Automotive Advertising Podcast
  Find alignment in creativity and compliance with our guest, Kori Lott, in Episode 4 of Season 2!#compliance #creativity #gmb #marketing #autmotive #advertising #dealerships
  Jim Flint