Automotive Digital Me

Automotive Marketing Professional Community Blogs

• Don’t Buy CRM Software Without Asking These Questions
  You’ve decided to get a CRM or replace an existing one. Now what?   A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.   We get it - there are a lot of options on the market. And in a time when the bottom line […]
  Bill Wittenmyer
• Shopping for Used Cars? Here's What You Need to Know
  If you're interested in saving money on the purchase of a vehicle, used cars are the way to go. Part of this has to do with their lower cost when compared to new cars, but the other reason behind buying used is that a new vehicle's value depreciates considerably in the first year of ownership. While you likely aren't buying a car as an investm […]
  Derek Crowden
• 4 Useful Tips on How to Get Rid of the Unpleasant Smell in the Car
  Many car owners have faced a problem of an unpleasant odor in the car. A universal solution to this problem still doesn’t exist. It is necessary to determine the source of the odor and only after appropriate disinfection or treatment, it will be possible to completely solve the difficulties. In this article, we gathered four useful tips on how to get rid of […]
  Amelia Grant
• Supercharging Vehicle Sales During the Recovery Phase
  As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affi […]
  Doug Van Sach
• Walmart Is an Ecommerce Winner During Pandemic
  Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%. With this increase, Walmart will solidify its No. 2 spot on our top 10 ecommerce companies list, still far behind Amazon but pulling further ahead of eBay, which […]
  Ralph Paglia
• 3 Things About COVID Consumers in 60 Days
  Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived.  Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving forward, come mainly from watching things from a New Yor […]
  Jim Flint
• 5 Tips on How to Make Your Car Look More Expensive
  When you make a decision to sell your old car, you will have to take a critical look at it. You should understand that it can have defects that you don’t pay attention to during daily use. However, they can spoil the buyer’s impression and lover the car’s price. The importance of pre-sale preparation is quite clear even if you want to sell your junk car for […]
  Amelia Grant
• Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing Solution
  Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes   Irvine, Calif., May 27, 2020 – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing […]
  Crystal Hartwell
• Flick Fusion Adds 18 New VARs and 1,000+ Dealership Customers During COVID-19
  Auto dealers turn to video to stay in touch with customers & stay competitive in downturn   Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion […]
  Timmy D. James
• 8 Awesome Tips to Create an Effective Marketing Campaign With a Minimal Budget
  It is the goal of any marketer to create a successful marketing campaign. However, sometimes budget restrictions increase the complexity of your efforts. Having budget restrictions the marketer can make some mistakes that will spoil a marketing campaign.  But it is possible to do more with less and develop a powerful marketing campaign. You can make a great […]
  Amelia Grant
• SURESALE WINS GOLD STEVIE® AWARD IN 2020 AMERICAN BUSINESS AWARDS®
  SureSale’s automotive certification-as-a-service platform was named “Innovation of the Year”   Los Angeles, CA – May 26, 2020 – SureSale, the gold standard for quality used vehicles and purchase protection, won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18th Annual American Business Awards®.  The category recogn […]
  Crystal Hartwell
• Auto/Mate Introduces Remote Payments for Repair Orders and Parts Invoices
  New feature allows dealership customers to pay ROs & parts invoices remotely Albany, N.Y. – May 26, 2020 – Auto/Mate, a business unit of DealerSocket, has introduced Remote Payments, a new feature that allows customers to pay service repair orders (ROs) and parts invoices without having to step inside the dealership. Dealership personnel can now send ema […]
  Mike Esposito
• Your Grand Re-Opening Plan
  As we move forward with the grand re-opening of your city or state, customers will look for new evidence in the way of operational advertising for your store.  It's more than a brand promise. Viewed through the consumer lens--It's more or less--"What will you do for me?"   So defining the details of delivery terms and distances are crucia […]
  Jim Flint
• Moving Forward with SEO: Preparing for New Marketing Normals
  Car Dealers have tremendous potential right now to entertain, assist, educate, and inform automotive consumers. Here are six ways to leverage SEO in preparing for the new normal... The demand for SEO from many business leaders is trending to an all-time high, with more than 1.5 million searches in the month of April. Automotive Marketers are searching for th […]
  Ralph Paglia
• Baking the Cake of Virtual Retailing: How to Interact as We Transact
  It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance how we communicate. As such, Apple evolved from an early start in computers and connected the dots to personal communication.   Twenty-three years later—on June 29, 2007, the Apple iPhone […]
  Jim Flint
• How to Measure a Dealership's Content Marketing Success
  How to Measure Content Marketing Success for Your Dealership Using Google Data Studio Looking for a way to measure whether your content marketing is successful? Here’s how you can use Google Data Studio to calculate the ROI. Content marketing is more successful than traditional marketing when it comes to communicating a product or service online. In fact, ro […]
  Ralph Paglia
• Do you Need Insurance for a Car That Doesn’t Run?
  If you have a car that doesn’t run and it’s on a high-deductible policy, you may want to postpone repairs, especially if they are going to be costly. You may choose to leave your car in its present state and not use it for a while. Since it will be in your garage, you may be thinking about dropping your car insurance. Would it be a wise decision on your part […]
  Derek Crowden
• Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process
  As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?   What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional way.      Th […]
  Bill Wittenmyer
• PROTECTIVE ASSET PROTECTION MAKES ONLINE DEALER TRAINING INSTITUTE AVAILABLE DURING COVID-19 PANDEMIC
  Online Training Program Helps F&I Personnel Elevate Skills to Improve Profit and Customer Satisfaction Levels   CHESTERFIELD, MO (May 20, 2020) – Protective Asset Protection, a leading provider of F&I programs, services and dealer owned warranty company programs, has made available its library of professional development training courses to all deale […]
  John Sternal
• Boost Acquisition Partners with Recall Masters, Adds Critical Recall Data to its Offering
  Partnership drives much-needed dealership service revenue by facilitating  recall repairs at no cost to private-party vehicle sellers Laguna Hills, CA, May 19, 2020 — Recall Masters, Inc., the nation’s leading provider of automotive recall solutions, today announced a partnership with Boost Acquisition, a data and technology developer that connects in-market […]
  Dan Beres