Archive for category Automotive Digital Marketing

Ralph Paglia shared an Instagram photo with you

Ralph Paglia just shared an Instagram photo with you:

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“Very interesting “Hertz Penske Mustang GT” spotted at Dulles Airport Hertz facility… Future collectible? #Ford #Mustang #Hertz”
(taken at Hertz Rental Car)

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The Instagram Team

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Ralph Paglia shared an Instagram photo with you

Ralph Paglia just shared an Instagram photo with you:

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“#TravelLikeRalph driving a Ford Taurus SEL in Albuquerque… http://ADM.fm
(taken at Hertz Car Rental)

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The Instagram Team

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Russians Infiltrate American Democracy

WASHINGTON — The Justice Department will crack down on agents who are working to advance foreign agendas in the United States, Rod J. Rosenstein, the deputy attorney general, said on Thursday as he warned of a growing Russian threat to the United States.

Written by Katie Benner

Influence operations undertaken by foreign governments “are a form of information warfare,” Mr. Rosenstein said in a speech at the Aspen Security Forum in Colorado. “The Russian effort to influence the 2016 presidential election is just one tree in a growing forest.”

Mr. Rosenstein, whose remarks came as he delivered a report from the Justice Department’s cyberdigital task force, said that the government would step up enforcement of laws governing foreign agents and inform victims when they had been targeted in influence schemes.

His speech followed a week in which Russian influence was once again shown to have a transformative impact on modern American political life.

(via Ralph’s iPhone 7+)
Ralph Paglia
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3,000+ Car Dealer Mystery Shops Reveal Several Surprises

It’s unusual for someone to show up at a dealership and say, ‘I don’t know what I want,’” O’Hagan notes.
CAR DEALERS

Auto Dealership Mystery Shopping Indicates Which Brands Rock

For the first time, Audi dealers top the Pied Piper Satisfaction Index. In the cellar is Tesla.

Written by Steven Finlay

A by-brand mystery-shopping study of how well auto dealerships deliver customer satisfaction indicates top scorers had something in common: They helped customers more.

“‘Helpful’ is one word that determines how dealerships did,” says Fran O’Hagan, president and CEO of Pied Piper Management, a consultancy that sent secret shoppers to 3,466 dealerships nationwide.

“And fact-finding is essential to being helpful,” he says, referring to a point in a sales process when the car salesperson asks questions about customers’ mobility needs to help them select the right vehicle.

O’Hagan contends such factfinding remains relevant today, even though many customers extensively shop and research online. Many of them know exactly what they want when they arrive at the dealership. Others aren’t so sure. That said, “It’s unusual for someone to show up at a dealership and say, ‘I don’t know what I want,’” O’Hagan notes.

“The customer may have done the research but came to the wrong conclusion,” he tells WardsAuto. “That’s especially true if they are moving into a new brand. For example, someone buying a BMW for the first time might not be entirely sure which one is right for them.”

That’s where it is helpful when the salesperson asks customers questions, such as how they primarily will use the vehicle and how many miles they typically drive in a year.

For the first time, Audi dealers top the Pied Piper Satisfaction Index, followed by Lexus, Toyota, Mercedes-Benz and Infiniti. In the cellar is Tesla, a brand that has never scored well on the Pied Piper test.

Mystery shoppers found some Tesla salespeople were outstandingly effective, but too many of them weren’t, basically because they just answered customer questions. O’Hagan likens them to museum curators.

(A graph showing how all major brands ranked is at the top of this story.)

Some people may disdain small talk, but the Pied Piper study says it helps when dealership salespeople first meet customers.

The 12th annual study indicates salespeople compared with past years do a better job of connecting early on with potential car buyers, yet that still occurs only half the time.

“Usually, it’s just, ‘May I help you?’ vs. small talk that builds rapport,” O’Hagan says, adding it is essential that dealerships create a selling process and get staffers to follow it.

“If left to their own devices, salespeople (especially veterans) tend to size up customers and go for the hottest prospects,” he says. “Dealerships that are most successful say, ‘These are the things you are going to do; it’s not up to you.’”

Here are some of his tips for effective car selling:

· “Ask if the customer visited the dealer’s website. The most effective salespeople determine what a customer already has learned about vehicles in the dealership’s inventory.”

· When given a choice, customers prefer to work with a single person at a dealership, rather than obvious back-and-forth negotiation with an unknown manager. “But the fact is, the salesperson doesn’t set the price,” O’Hagan says. “Introduce the manager early on, so if there is back and forth, at least the customer knows who the salesperson is going to.”

· Involve the customer with visual aids. A test drive is the ultimate way to engage a customer, but showing multimedia material or a product cutaway are good ways to demonstrate unique features and benefits.

· Give reasons to buy. A customer’s time is a valuable commodity, and smart manufacturers and dealers are using service convenience solutions (such as mobile “come-to-you” service or service pick-up and delivery) as a reason to purchase.

· Suggest going through the numbers or writing up a deal, rather than outright asking if the customer will buy the vehicle. “At some point, move from talking about the product to talking about buying the product,” O’Hagan says. “It can be the softest of closes, such as ‘Would you like to sit down at the desk?’ We consider that asking for the sale.”

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Ralph Paglia
www.RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia

@RalphPaglia

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How To Grow The Fuck Up…

How To Grow The Fuck Up!
In detail… each item is linked to the detailed instructions.

Home

Money

Health

Emergency

Job

Travel

Better You

(via Ralph’s iPhone 7+)
Ralph Paglia
505.301.6369
RPaglia
www.RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia

@RalphPaglia

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Godfather of Auto Digital Marketing

Ralph Paglia
505.301.6369
RPaglia
www.RalphPaglia.com
http://LinkedIn.com/in/RPaglia
http://twitter.com/RalphPaglia
http://Facebook.com/RPaglia

@RalphPaglia

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Ralph Paglia shared an Instagram photo with you

 Paglia just shared an Instagram photo with you:

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“Wild Fire Smoke, flames, heat and airborne debris approach Summerlin area of Las Vegas… The inferno seems to get closer every day!”
(taken at Paradiso Di Entrata)

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The Instagram Team

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Ralph Paglia shared an Instagram photo with you

Ralph Paglia just shared an Instagram photo with you:

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“Las Vegas City Center features the fantastic Aria Resort and Casino… Home of AutoCon 2013! Visit http://AutoCon2013.com for more info and use promo code ADM13 when registering for a big discount!”

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The Instagram Team

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Ralph Paglia shared an Instagram photo with you

Ralph Paglia just shared an Instagram photo with you:

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“I am VERY pressed by the torquey, tire burning performance of this engine in a 2013 Chevy Impala I rented this week from Hertz. This motor feels like a V8 and although it guzzles gas when you get on it, man oh man does this engine make the Impala shake its tail feathers! #Chevy #Hertz #BadAssMotor ”
(taken at Classic Car Spa)

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The Instagram Team

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Social Media Marketing Metrics That Matter

9 Social Marketing Metrics That Actually Matter

BY SCOTT GERBER3 days agoThumbs-up

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don’t correlate to how well your business connects with customers online, but 100 shares doesn’t necessarily mean 100 sales — and it certainly doesn’t measure the potential value of those 100 shares.

For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn’t know how to start answering those questions.

SEE ALSO: 25 Most-Followed Users on Instagram

To find out which social metrics are really worth monitoring, we asked a panel of successful young entrepreneurs to share which numbers they’re tracking right now on Facebook, Twitter and other social media sites. Here’s what they had to say.

1. Facebook Engagement

We came up with a metric that we call “Facebook Engagement Ratio,” which is the number of people talking about us, divided by the number of likes. We believe this is a more accurate measure of engagement than just counting likes. And we track it on a weekly basis, compared to our competitors.

Kit Hickey, Ministry of Supply

2. Not Just Vanity Metrics

Early on at Contently, we observed our content marketing clients struggle with not only how to measure results, but also knowing what they should track in the first place. So we built a social content analytics tool that tracks three scores: reach, engagement and influence. Each score is a mashup of various metrics. Reach comes from pageviews and social impressions, essentially asking, “Who was exposed to your content?” Engagement is total minutes spent with your content, generated by active time on page and pages per visit: “Who actually consumed your content?” Influence is “Who took an action because of your content?”; i.e., shares and subscribers. This way, we create a funnel for measuring both social and longform content, boiling it down to insights that actually map a brand’s goals.

Shane Snow, Contently

3. Metrics vs. Influencers

Metrics and thought leaders are two different ends of the spectrum. When you’re looking at metrics and data, you’re looking at the whole or segments of it. When you’re looking at influential thought leaders, you’re looking at building relationships with individuals. Keep the two ideas separate — woo your influencers by building real relationships. Then use metrics to see how you’re doing with the masses.

Laura Roeder, LKR Social Media

4. Virality vs. Likes

Measuring social metrics by “counting likes” on a single Facebook post doesn’t work. You must measure by“virality.”. A post that gets 17,000 likes (the number of unique people who see your post) may only get 0.1% virality (the percentage of people who create a story from your post, out of the number of unique people who see your post), while another that receives 10,000 likes, but gets 9.97% virality — this is a far better post. To go viral, you must connect with your fans’ passion and excite them. This is the toughest challenge of all.

– Nicolas Gremion, Free-eBooks.net

5. Repeat Engagment


For us, the real social media win is when someone becomes a fan and then stays one over time — someone who consistently shares, likes and tweets our content. What we measure is basically our number of super fans.

Derek Flanzraich, Greatist

6. The Stories That Metrics Don’t Show

We measure our social media marketing in stories. How many stories can we tell others as a result of what we did online? Did an influencer retweet one of our tweets this month, which resulted in X amount of sales/followers/traffic? Did our social media monitoring tool discover someone using our products who wasn’t even aware that it was our product? Is that same person now a fan of ours? Did he buy more stuff after he rediscovered our brand? Did our social media community teach us something that we didn’t know about our own brand this month? All of these questions can bring out a story that shows why social media metrics don’t always tell the full story of how you’re doing online.

Brett Farmiloe, Markitors

7. Conversions are all that matter

There is only one number that matters and that is how many conversions you are getting. Whether you have 100,000 fans or 100, what really matters is how many of those people you can make customers. Business is not a popularity contest, and in many cases having lots of attention and hype can detract from your brand and distract both your customers and team.

Matt Wilson, Under30Media

8. Content Distribution

Rather than measure whether we are reaching the “right” thought leaders, we focus on scaling our social media to reach both small and large influencers alike. Our goal is to build relationships, so we try to spread relevant content that we think will match us with a person’s specific interests. It truly is a one-to-one model, extremely time-intensive and difficult to build. When we do achieve that goal, that person is able to trust us as a source of interesting and insightful content, so ideally, he starts spreading the word and the cycle continues.

Patrick Curtis, WallStreetOasis.com

9. Unique Relationships With Followers

Relationships rule all when it comes to social influence. Social marketing strategies focused solely on increasing likes or follows don’t say much for a brand as a whole. Instead, brands should be focusing their attention on developing unique one-on-one relationships with every single follower — especially the thought leaders in their sectors.

Heather Huhman, Come Recommended

Image via iStockphoto, zakokor

Scott%2520gerber-572SCOTT GERBER

Scott Gerber is the founder ofYoung Entrepreneur Council,an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recenty launched …more

[Sent from Ralph Paglia’s iPhone]

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