Archive for category Conference

Automotive Website Awards (AWA) Book is a Must Have for Car Dealers

The Automotive Website Awards (AWA) reception and celebratory event was held in conjunction with the 2014 NADA Convention in New Orleans.

Regardless of what anyone’s opinion is about the merits of the companies selected by Brian Pasch to receive the awards presented at this event, there is no other reference document, book, guide, website, Top Ten List or any other compilation of information regarding the companies that supply car dealers with eCommerce websites and associated peripherals that comes close to this book… As a reference tool used to see “Who’s Who” as an automotive supplier, the AWA Research Report for Car Dealers is without any competition… Neither is there anything out there that could serve as a reasonable substitute.

b512d9a28a1011e3a3d112226e1e851a_8.jpg
view full image

So… With all that said, is this book worth the $50 cost to buy it from PCG Consulting? I have heard it said that actions speak louder than words. I purchased two of these books at the event in New Orleans and I paid full retail of $100. Every car dealer in America who considers Digital Marketing to be a core competency requirement for their business should order and retain this book… Every year.

If you are a Car Dealer then you need to invest the 50 bucks that this book sells for… The Automotive Website Awards #AWA2014 may not always pick the suppliers that I would have chosen, but the research done, which is published in this book, is the most comprehensive review of dealer website suppliers available from any source. Buy this book and review over 50 digital marketing suppliers who have their information listed, dealer customers cited and an assessment of their products and services shown. Learn more at http://ADMPC.com (photo taken at Automotive Media Partners, LLC)

, , , , , , , , , ,

Leave a comment

Competitive Advantage: Professional Networking for Car Dealers

Competitive Advantage: Professional Networking for Car Dealers

Professional Networking as a Competitive Advantage for Car Dealers

About a month ago I had the honor and privilege of speaking at the Automotive Leadership Roundtable in Miami Beach, Florida. As each of the previous ALR events have been, the venue was superb and the dealers who attended were among the nation’s most successful and each of them true leaders within our industry.  

One of my favorite General Managers, Mr.Richard Bustillo of Rick Case Honda was a featured speaker at this year’s Automotive Leadership Roundtable and tells me that one of the most productive uses of his time is the contacts and networking connections he makes at this premier industry event.

“April 11, 2013 — DAVIE, Florida – Richard Bustillo, General Manager of Rick Case Honda, the World’s Largest Full Line Honda Dealership, will be leading a panel discussion at the Automotive Leadership Roundtable (ALR) on Monday, April 15, 2013, at the Fontainebleau in Miami Beach, Florida. This is the second consecutive year Mr. Bustillo was selected to speak at ALR, an annual conference of leading automotive management executives.”

Another more recently acquired friend of mine who is a dealer, Neil Amaral had accepted my nomination to attend the ALR event as one of the top independent car dealers in America. His “Amaral Auto Sales” dealership in New Jersey puts many franchised points to shame in all measurements of dealership operating criteria, including units sold, customer satisfaction and retention.. During and shortly after the ALR event, Neil opened my eyes up to an opportunity for car dealers that translates into sales and profits which I am sure too many dealers fail to take advantage of… The power or networking in the Auto Industry.  

Although I am going to use an example specific to Amaral Motors, it is merely one of many examples I have witnessed or participated in over the years… Profiting from a network of professional contacts.  Previous to this year’s ALR event I had several conversations with Mike Timmons and Ken Potter at TrueCar regarding a Used Car Affinity Sales Program for TrueCar dealers.While at ALR I took the opportunity to Introduce Neil Amaral to both Mike and Ken from TrueCar. Before the end of the event, they had worked out a deal for Amaral Motors to be an exclusive TrueCar Used Vehicle Center for their area of New Jersey.  As Neil pointed out when he thanked me, had he not listened to my description of the ALR event and trusted me as part of his professional network, he would not have secured his deal for the TrueCar Used Car Program at Amaral Motors.

As difficult as it may seem at first glance to be able to predict such “six degrees of separation” type of connections, it is actually a lot simpler than most dealers realize. Let me explain, because of social and professional networks online, today’s automotive professional and his or her networks of business connections are more readily available and visible than ever before.  Take a look at my profile onLinkedIn.com/in/RPaglia and you will see that there are over 200 auto industry professionals who have written recommendations of some sort… It does not take a clairvoyant to predict the potential for referrals and introductions.

Neil Amaral is a lot like several very successful dealers and General Managers I have known over the years, he sees the opportunity to leverage relationships for the benefit of his dealership’s marketing, sales and operational efficiencies, then focuses on developing those relationships.  In many cases, the dealers who are the most effective at getting more value than other dealers spending similar amounts of money on the same auto industry suppliers are the ones who focus on their relationships with key people working or running those supplier companies and business, while creating the desire within that supplier organization to deliver above and beyond what the dealership is actually paying for.

This begs the question… Do the dealers who focus on developing relationships with key marketing resources, thought leaders and suppliers get more for their dollar than the dealers who maintain arm’s length relationships and focus on negotiating price points? Do dealers who belong to online networks and professional communities such as the Automotive Digital Marketing Professional Community establish relationship networks on a more efficient basis than those dealers who do not become active members of such networks?


There are many professional managers who believe in the “Purchasing Department” approach of grinding for the lowest cost deal… But it appears that in recent years there are also a growing number of highly successful dealers who have become advanced “relationship management practitioners” from the marketing supply side perspective…  

…Are you one of those dealers?

 

via Automotive Digital Marketing Professional Community.

Enhanced by Zemanta

, , , , , , , , , , ,

Leave a comment

Schedule an ELEAD1ONE Demo at NADA 2013 in Orlando – Proud Sponsor of the ADM Professional Community

Schedule an ELEAD1ONE Demo at NADA 2013 in Orlando – Proud Sponsor of the ADM Professional Community

 

Going to NADA 2013? Schedule an ELEAD1ONE Demo Today!

NADA 2013 – Schedule a Demo to Learn More About ELEAD1ONE’s Exciting New Products and Enhancements!

ELEAD Virtual BDC 


NADA Virtual BDC photo NADA 2013 Schedule a Demo Today!

ELEAD1ONE 500-seat, automotive-only Virtual BDC offers dealers the exact outbound and inbound call package needed to increase profits. Our professional phone specialists are experts in appointment generation, follow up and maximizing customer relations. Visit our website for more information on Virtual BDC.

ELEAD CRM – Automotive CRM


NADA CRM photo NADA 2013 Schedule a Demo Today!

ELEAD CRM is the fastest and most stable automotive CRM solution proven to attract, manage and retain more customers. Performance-driven lead management and sales automation solution maximizes every sales and service opportunity. Visit our website for more information on ELEAD CRM.

 ELEAD Digital – Digital Marketing


 NADA Digital photo NADA 2013 Schedule a Demo Today!

ELEAD Digital provides dealers a more cost effective and results-driven approach to monitor web presence, marketing efforts and social media.  The ELEAD1ONE full function websites and digital strategies produce much higher lead and conversation rates.  Visit our website for more information on ELEAD Digital.

AutoPilot – Service Marketing


 NADA Service Marketing photo NADA 2013 Schedule a Demo Today!

Autopilot provides full execution and fulfillment of all email, direct mail, text and live call service marketing. Strategically automated service marketing campaigns designed to increase customer retention and generate maximum fixed operation profits. Visit our website for more information on AutoPilot.

 GoldDigger and Perfect Prospect – Data Mining


 NADA Data photo NADA 2013 Schedule a Demo Today!

ELEAD1ONE blends our state-of-the-art Virtual BDC with best-in-class data mining technology to deliver more ready-to-buy sales and service customers to car dealerships every day. Provides the greatest return on marketing investments. Visit our website for more information on GoldDigger and Perfect Prospect.


Learn Why ELEAD1ONE is the Best Solution Proven to Sell More Cars and Maximize Lifetime Customer Profitability!

  • 30 + Years Experience
  • Over 700 Employees Nationwide
  • World-class Client Services
  • Award-winner Software
  • GM Level Trainers and Consultants
  • 4,000 + Dealer Clients and 60,000 + Users

via Automotive Digital Marketing Professional Community

 

NADA Convention 2011 in San Francisco
NADA Convention 2011 in San Francisco (Photo credit: DigitalRalph)
Enhanced by Zemanta

, , , , , , , , , , , , , , , , , ,

Leave a comment

2013 Digital Marketing Strategies Conference (DMSC) Workshop Suggestions from ADM Members

 

 

I wanted to enlist the resources of the ADM community to suggest new workshop topics or keynote speaker topics to enhance the upcoming Digital Marketing Strategies Conference (DMSC).

This will be the third year that DMSC is scheduled just prior to the 2013 NADA Convention in Orlando, Florida from February 5-7th.

This gives dealers the ability to attend two great conferences with one trip out of the dealership.

DMSC is an intimate learning environment that focuses on winning strategies and the processes to create change for the upcoming business year.  With dealership attendance limited to 250 people, the workshops will provide that one-on-one feeling that has made DMSC a top conference destination each year!

A number of top speakers have confirmed their participation at DMSC and with only a few speaking slots remaining, I would like the ADM community to share what is IMPORTANT for their dealership in 2013.

What are the strategies and/or processes you are considering implementing in the year ahead?  How can DMSC help you make the right decisions for 2013?

Confirmed Speakers – Alphabetical Order

First Class Educators (FCE) who hosts DMSC each year, has confirmed the following speakers for the Orlando conference:

  • AJ LeBlanc
  • Ali Amirrezvani
  • Brian Pasch
  • Carlton van Putten
  • Chris Reed
  • Craig Lockerd
  • Dave Page
  • David Kain
  • David Metter
  • Glenn Pasch
  • Jamie Oldershaw
  • Jared Rowe
  • Jerry Thibeau
  • Jim Flint
  • Joe Webb
  • Julio Gonzalez
  • Marc McGurren
  • Patrick Workman
  • Peter Leto
  • Ralph Paglia
  • Shuan Weissman
  • Stan Sher
  • Thomas Gage

So what do you want to know, learn, confirm?  This is your chance, as a member of the ADM community to make your voice heard and impact the direction of an upcoming conference.  Add your feedback in the comments below.

I hope to see many ADM members at DMSC, and you can register for the conference by visiting the official conference website at: http://www.DigitalMarketingStrategies.org.

Ralph Paglia, founder of the ADM community, will be doing a three part workshop series this year at DMSC, which you will not want to miss!

 

via 2013 Digital Marketing Strategies Conference (DMSC) Workshop Suggestions from ADM Members – Automotive Digital Marketing Professional Community.

Enhanced by Zemanta

, , , , , , , , ,

Leave a comment

AutoCon2012: Thank You TrueCar! – Automotive Digital Marketing Professional Community

AutoCon2012: Thank You TrueCar!

Ashley Lopez writes: “AutoCon was a wonderful event and I feel so blessed knowing that I was able to attend. �The agenda flowed well…The general sessions were inspirational! I couldn’t decide which workshops to attend because there were so many GREAT ones to choose from! The floor plan of the convention center worked so well with the exhibit hall, sessions, meals…and who didn’t love the dessert?!” Use the link provided to read Ashley’s article and check out her photos from the event. �Please be so kind as to leave Ashley a comment. http://AutoCon.US�

via Automotive Digital Marketing Professional Community.

, , , , , , ,

Leave a comment

AutoCon 2012 Review – AutoConnections Conference and Expositon

AutoCon 2012 Review – AutoConnections Conference and Exposition

 

This past week, myself and Dan Collingridge had the pleasure of attending Auto Connections Conference and Exposition at the beautiful Aria Resort and Casino in Las Vegas, Nevada.

The event for automotive dealers and allied industries was the first of many AutoCons to come, presented by Ralph Paglia’s Automotive Digital Marketing, Chris Saraceno’s Dealer Elite, and Brian Pasch’s First Class Educators (PCG Digital Marketing). These men and the groups of people associated with them pulled out all the stops to make an excellent event, filled with education that dealers can actually bring back to the dealership, take action on, and achieve greater success. 

 

AutoCon Speakers

All of the presenters at AutoCon including Ralph Paglia, Brian Pasch, Glen Pasch, Lon Safko, Grant Cardone, David Johnson, Stan Sher, Craig Lockerd, Richard Bustillo, David Anderson and more were second to none. The material they presented was deeply focused on helping dealers get results from their traditional and modern marketing efforts. 

Not one of them appeared unprepared. In fact, their messages were delivered so naturally that you could tell weeks if not months had gone into preparation. The information they provided can seriously be taken all the way to the bank. I know that because it’s clear that they practice what they preach. 

 

Push for Success

I believe that the first step in the pursuit of success (whatever your definition may be) is knowing who to listen to. For instance, you’d never get real estate advice from someone who has never owned a home. Rather, you’d learn from someone who owns 12 homes, 5 condos, and an office tower. That person’s information will get you where you need/want to go. 

At AutoCon, the opportunity to learn from men and women who have accomplished success by doing what they teach was the key differentiator between attending events like this and purchasing that .99 cent book about success from Amazon. Accept information from those that practice what they preach and you’ll become a champion. It’s a pattern. 

The push for success is what I love so much about the auto industry. Where else do you find men and women coming together in the pursuit of personal, family, and business success? The energy I felt at AutoCon was so positive and motivating making it the fall conference of choice to attend. 

 

Unity

The thing that I find interesting about conferences like AutoCon is that no matter what, the chances of you running into a competitor of yours is pretty high. I even attended workshops where arch-enemies were in attendance together. The interesting part is that at the end of the day, all of us (both dealer and vendor) were (and are) united in our pursuit for success. We understand that behind the dealership or company stand real people. Real people who have a husband or a wife and children. Real people who have dreams and aspirations. Real people, united in the pursuit of personal, family, and business success. I love that.

 

Don’t Wait. Dominate. 

If you know me, you’ll know that I say this a lot. “Don’t Wait. DOMINATE!”. I love the idea of striving to become better, working smarter/harder, and achieving greatness. AutoCon has armed many dealers to kick things into high gear and bring their dealerships to the next level to which I encourage: Get out of your own way and make things happen. Don’t Wait. Dominate!

 

Conclusion

I literally have nothing negative to say. Okay, maybe the chicken on Thursday was a little dry, but besides that, I’ve come back from AutoCon with a renewed desire, great friendships, and information that is more valuable to my business and personal success than expected. I encourage any dealers who didn’t attend this year to make the choice right now to attend next year. You will not be sorry, I guarantee it.

What did you think of AutoCon? Leave your comments below!

@

via Automotive Digital Marketing Professional Community

Michael, thank you for attending the very first of many AutoConnections Conference and Exposition events… To follow up with this detailed review and report on your experience at AutoCon 2012 is very highly appreciated! Readers and ADM Members who want to learn more about this annual event can do so by visiting http://AutoCon.US and you can post a review on the event itself, individual speakers and the facilities based on your experience attending #AutoCon at http://ReviewAutoCon.com

, , , , , , , , , , , , , ,

Leave a comment

Dealer Synergy and Cactus Sky Fund AutoCon Scholarship Program

Dealer Synergy and Cactus Sky Communications Create AutoCon Scholarship Program

Dealer Synergy and Cactus Sky Communications Create Scholarship Program For AutoCon 2012
 

Audubon, N.J. — Dealer Synergy and Cactus SkyCommunications have partnered with AutoCon to provide 50 Scholarships to dealership personnel so that they can attend the upcoming AutoConnections Conference and Exposition National Training Event at the Aria Resort in Las Vegas from September 5th to the 8th.

AutoCon’s goal is to provide dealerships with Digital Marketing Training, and they have assembled some of the industry’s top experts for this event.

Dealer Synergy and Cactus Sky will provide 50 Scholarships covering the Registration Fee for the event of $895 for a total of $44,750 in Scholarships. The goal of the Scholarship is to provide an opportunity for a dealership staff member that normally would not be able to attend the event to receive this valuable training.

With over 30% of vehicle sales coming from the Internet, Dealer Synergy and Cactus Sky recognize the need for ongoing training for all the members of the Internet Team, and these scholarships will allow more training and growth in the retail automotive industry.

Sean V. Bradley and Peter Martin decided that one of the best ways to demonstrate their commitment to the betterment of the industry was to commit the funds necessary to support independent dealer focused educational events such as AutoCon 2012.

Automotive Media Partners, LLC and First Class Educators are proud to announce the creation of this scholarship program sponsored by Dealer Synergy and Cactus Sky for the full AutoCon conference registration fee.  The AutoConnections Conference management team of Ralph Paglia, Carrie Hemphill, Chris Saraceno and Mike Myers will administer the program to ensure unbiased selection of scholarship award recipients.

 

Dealer Synergy and Cactus Sky’s sponsorship program will provide 50 fully funded AutoCon Registration Scholarships. Fifty automotive professionals will receive the educational, networking, inspiration and innovation benefits from attending the AutoConnections Conference and Exposition. The recipients only have to cover their out of pocket expenses for travel, meals.

Individuals interested in applying for a scholarship to the 2012 AutoConnections Conference and Exposition should go to www.autocon2012.com/CactusSky/ and fill out the short online application.

Links:
http://www.dealersynergy.com 
http://www.cactussky.com 
www.autocon2012.com

Source: AutoSuccess eNewsletter

via Automotive Digital Marketing Professional Community.

, , , , , , , , , ,

Leave a comment

%d bloggers like this: