Archive for category CRM

Ralph Paglia Announces 2012 AutoConnections Conference and Exposition – Automotive Marketing

Ralph Paglia Announces 2012 AutoConnections Conference and Exposition

AutoConnections 2012 is the first in a series of annual events which will surely become the premier auto industry gathering of thought leaders and business practitioners for the benefit of the car dealers who attend. This event will connect participants with the knowledge, insights, experts and inspiration to drive competitive advantage in each dealer’s local marketplace… Use the link provided to watch a 6 minute video clip of Ralph Paglia making the first official announcement about the AutoConnections Conference and Exposition during the Automotive Boot Camp is Las Vegas on May 17, 2012.  The AutoCon 2012 Conference will be held at the Mirage Hotel and Conference Center in Las Vegas from September 11 to 14, 2012.  Registration and more information is available online at http://AutoCon2012.com 

via Automotive Digital Marketing Professional Community.

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Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager! – Automotive Digital Marketing Professional Community

Brickell Honda and Brickell Buick GMC Seeks a Great BDC Manager!

Brickell Honda and Brickell Buick GMC have a BDC that currently has a manager and 10 BDC agents. They handle approximately 800 internet leads plus 1300 phone calls. The Brickell Team has been doing a decent job but believes there is potential for much more. So, they are looking for someone that has experience in sales management and in running a large BDC.  Use the link provided to learn more about this opportunity and how to respond…

via Automotive Digital Marketing Professional Community.

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From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12 – Automotive Digital Marketing Professional Community

From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12 

Tom Gorham writes: “For those of us that have been on the Internet side of this business for what seems like a lifetime, Ralph’s presentation was validation and a wonderful reminder of how we got here and the vastness of the current digital landscape that is still growing at exponential rates.  But the class was listed as “Fundamental” for a reason.  For dealers and sales managers who always thought the Internet was simple, “Just getting leads, sending emails, and selling cars,” it was a brilliant demonstration of the length and breadth and depth of knowledge behind the current position of Internet Management and Digital Marketing.  I’m a hands-on Internet Sales & Marketing Manager who likes to do a lot of the nitty-gritty detail work myself.  And if I out-source something, I like to constantly collaborate with the company I hire.  I truly appreciate a vendor who understands and respects my need to be involved and not just hand over responsibility for the job at hand.”  Use the link provided to read the entire article…

via Automotive Digital Marketing Professional Community.

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Do Car Dealers Really Need To Be “Women Certified” ? – Automotive Digital Marketing Professional Community

Do Car Dealers Really Need To Be “Women Certified”?

Man Certified

Todd Vowell writes about an issue I have been thinking about ever since signing up for Ask Patty in 2005 and going through the training.  Almost all the training I received as part of the “Women Friendly” selling process was based on sales tactics that i am certain BOTH men and women would appreciate.  There is no doubt that a certain level of entrepreneurship is involved with the various Women Certified sales training programs, but the training I have seen to date is genuinely useful, especially what i saw from Ask patty, and applies to selling more cars to all customers, not exclusively women.  So, i suppose there-in lies the rub, if you learn how to be more effective at selling cars to women customers, I’m willing to bet money that you will sell more cars to men as well… There is no gender differentiation when it comes to simply doing a better job at selling!

via Automotive Digital Marketing Professional Community.

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The CarChat24 beta test is almost ready to go and we would like to invite you to participate!

The CarChat24 beta test is almost ready to go and we would like to invite you to participate!

What Are the Benefits of Joining the CarChat24 Beta Program? 1. Ability to experience our new powerful chat service for 30 days free. 2. Opportunity to help shape our future products and services with a greater level feedback. 3. Interaction with the beta team and other beta testers.
4. Dealers will have the choice after the beta test ends to upgrade to a paid premium version, or use the always free version. There is no obligation to purchase anything.
5. As a special thank you to all active beta participants, we will provide the following:
– Active beta participants will receive an addition 30 days use of our Premium Pro version (Total 60 days)
– Active Beta participants may also receive free 24/7 staffed back up support during a portion of the beta test period… Use the link provided to see the full explanation of this dealer opportunity and a link to the enrollment page.

via Automotive Digital Marketing Professional Community.

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How Dealers United works – Automotive Dealership Cost Control

When considering the Dealers United value proposition, there are at least two important points to identify and evaluate:

1. What is the problem being solved?

2. Who are the principals and can they be relied upon to deliver?

 

In the case of Dealers United, the problem the company seeks to solve is fairly easy to understand, it is simply one of economics and purchasing power… Large buying groups have the economic clout to drive lower costs, while individual businesses are relegated to serving the quest for higher gross margins by the supplier.  Dealers United will give the single point and smaller privately owned groups the ability to access mega-group buying power.

 

So, the real question is really one of do you trust and have confidence in the leadership of Dealers United?  I (for one) have dealt with Jesse Biter for several years and have found him to be smart, trustworthy and a man of good conscience with strong business ethics and a sense of morality that is based on simple “Right or Wrong” dynamics, rather than being guided by selfish reasons or greed.  Do I trust Jesse Biter? Yes, I do…

 

In my professional opinion, there is no reason why every independently owned dealership and smaller dealer group in America should NOT join Dealers United, and many valid reasons why they should.  Use the links provided to watch the Dealers United video…

via Automotive Digital Marketing Professional Community.

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Autobytel, Dealix, Edmunds, KBB – Automotive Digital Marketing Professional Community

Dear Autobytel, Dealix, Edmunds, KBB

Jerry Thibeau – Early Monday morning I start receiving e-mails from third party lead providers thanking me for submitting my information.  The e-mails were on the same vehicles I shopped on TrueCar.  Coincidence, I think not!  Now here is where it gets interesting, my data had been corrected to reflect my current e-mail, and my current phone number.  I also started receiving phone calls from dealers.  I am guessing my information could have been taken was from the DMS of the dealership where I last purchased my Infiniti. My questions to you, where did my lead originate from and how did you get my information?

via Automotive Digital Marketing Professional Community.

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The Probability of Accountability – Automotive CRM

The Probability of Accountability

Joe Webb “reveals” the hidden truth behind the BS that masquerades as a CRM installation in most USA based car dealerships… This article could have also been titled “The PROBLEM Of Accountability”.  I can attest to the fact that what Joe observed is something I have seen on far too many occasions in dealerships I was assigned to visit for CRM installation purposes back when I worked for The Reynolds and Reynolds Company, but is also a painful reality of what we see up to this day.  These sorts of false accountability systems were destructive 8 years ago, and remain destructive to this day.

The good news is that most BDC’s and slightly fewer Internet Sales Teams do not engage in such shenanigans because they do not have the luxury of putting their names on deals that they did not bring into the dealership (for the most part).

The bad news is that regardless of the systems you put in place, employees will usually figure out a way to game the system… For example, the nonsense I see of dealers blocking access to Facebook only results in the use of smartphones for this purpose and their employees bringing in their own laptops.  In other words, technology does not prevent or provide accountability as much as it gives owners and managers a false sense of security that policies are being followed.

Use the link provided in order to read the actual article written by Joe Webb…

via Automotive Digital Marketing Professional Community.

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