Archive for category Women Certified

AutoCon 2012 Provides Diversity and Women’s Issues Workshops – Automotive Digital Marketing Professional Community

AutoCon 2012 Provides Diversity and Women’s Issues Workshops

 

AutoCon 2012 Provides Diversity and Women’s Issues Workshops

The AutoCon 2012 Planning Committee is pleased to announce our partnership with Jody DeVere, CEO of AskPatty.com to create a powerful set of workshops that address diversity marketing and Women’s issues in the automotive industry.

 

Rarely do mainstream conferences invest the time and workshop space to cover what we consider as important topics for today’s auto dealership.

 

The workshops will include subject matter experts, women in leadership in the automotive industry, dealer principals, and diversity specialists.   Attendees that attend at least three of the Diversity Tract workshops will receive a Diversity Training certificate on the closing day of AutoCon 2012.

Diversity Workshop Offered at AutoCon 2012

Here are the current workshops offered in this tract:

  • Diversity Marketing to Latinos
  • Recruiting, Hiring, & Retaining Women in Automotive Industry
  • Case Studies of Dealerships Getting It Right With Women
  • Diversity Marketing to LGBT Community
  • A Candid Discussion With Women Leading Successful Dealerships

 

We encourage members of the automotive community that would like to see more discussion on Women’s issues, leadership opportunities for Women, and marketing strategies for our diverse customer base, to please share the information about AutoCon to their peers.

 

For more information and online event registration, please click the image below:

via Automotive Digital Marketing Professional Community.

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Marketing Directors Choose AutoCon Over Other Fall Conferences

Marketing Directors Choose AutoCon Over Other Fall Conferences – Automotive Digital Marketing Professional Community

Why Marketing Directors Should Choose AutoCon 2012 Over Other Fall Conferences

We understand that Marketing Directors have many choices where to invest their time out of the dealership. We have made AutoCon the ideal choice for Marketing Directors for these reasons:

  • AutoCon is a new with fresh ideas and an innovative approach to the conferences structure.
  • Advanced Marketing and Advertising workshops are include in the educational offerings.
  • Breakfast, Plated Lunch, Breaks, and Evening Cocktail Receptions are included in the registration fee.
  • AutoCon provides over 60 workshops and hands on labs to maximize the learning experience.
  • Sponsored workshops are clearly labels to allow Marketing Directors to shop for new products or not.
  • Exhibit hall allows Marketing Directors to shop for new products and connect with new technology.
  • Conference format allows for peer networking and group discussions to improve your sales strategy.
  • WiFi is provided in all conference areas and hotel rooms so you can stay connected to work.
  • Marketing Directors receive vendor coupons worth over $5,000 in product discounts.
  • Attendees receive conference workbook, Dry-Fit Conference T-Shirt, and assorted logo brands gifts.

Suggested Conference Workshops


Only you can know what workshops best interest you today, but here are a few workshop examples that would be ideal for Marketing Directors:

  • Leveraging Google+ Local For Marketing and Online CSI Scores
  • Diversity Marketing: Latinos, LGBT, and Women
  • Dominate Your Local Market With Video Pre-Roll Marketing
  • Why Pinterest & LinkedIn Should Be Part of Your Social Strategy
  • I Know The Top 10 Profit Leaks At Your Dealership
  • Data Mining & Segmentation Strategies To Identify Buyers
  • The Power Of Landing Pages – 10+3 Tips To Drive Conversion
  • What Influences Customer Loyalty & How Do We Measure It?
  • Set Your Fixed Ops Video Strategy on Fire
  • Sell More Cars Using The Service Drive

Lock In Your Attendance – Limited Time Offer

We encourage Marketing Directors to confirm their participation for AutoCon today. Take advantage of the Early Bird pricing for you and your team, which adds further savings to your September conference budget.

General Manager Registration For AutoCon

via Marketing Directors Choose AutoCon Over Other Fall Conferences – Automotive Digital Marketing Professional Community.

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Do Car Dealers Really Need To Be “Women Certified” ? – Automotive Digital Marketing Professional Community

Do Car Dealers Really Need To Be “Women Certified”?

Man Certified

Todd Vowell writes about an issue I have been thinking about ever since signing up for Ask Patty in 2005 and going through the training.  Almost all the training I received as part of the “Women Friendly” selling process was based on sales tactics that i am certain BOTH men and women would appreciate.  There is no doubt that a certain level of entrepreneurship is involved with the various Women Certified sales training programs, but the training I have seen to date is genuinely useful, especially what i saw from Ask patty, and applies to selling more cars to all customers, not exclusively women.  So, i suppose there-in lies the rub, if you learn how to be more effective at selling cars to women customers, I’m willing to bet money that you will sell more cars to men as well… There is no gender differentiation when it comes to simply doing a better job at selling!

via Automotive Digital Marketing Professional Community.

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