Automotive Digital Me

Automotive Marketing Professional Community Blogs

• The Benefits Of Investing in Foreclosed Properties
  Real estate is a vast sector and when one is willing to step into the game they need to the intricacies of it as well. One can choose to invest in a new property or buy an old one, renovate it and sell it. One can also choose to rent or lease their properties and make arrangements for a recurring income. The most popular of them all is choosing to invest in […]
  Kavya Sharma
• 3 Keys to Sharing
  What is your market share telling you?
  Jim Flint
• SureSale Certified Expands Team to Help Auto Dealers Meet Growing Demand for CPO Vehicles
  New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI  Los Angeles, CA – January 28, 2020 –SureSale, the certification platform that has created the gold standard for quality used vehicles and purchase protection, today announced five additi […]
  Crystal Hartwell
• Car Dealers Beware of California Consumer Protection Act (CCPA)
  Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook.  How CCPA affects an auto dealer:  A majority of the time, leads being submitted to original equipment manufacturers (OEMs) are […]
  Ralph Paglia
• Be Smart And Lease A Jeep In 2020
  There are pros and cons to leasing a Jeep, and it can depend on your budget and your individual needs, credit score and personal ambitions of owning a vehicle. If you're looking for a lower payment and a newer, nicer Jeep for your journeys, leasing is the best option for you. We would love you to know the benefits of leasing a jeep so that you can decid […]
  Michael Dearing
• LEASE CREDIT APPROVAL RATES RISE TO 72% TO CLOSE OUT 2019
  Lease Approval Ratings in December Reached Their Highest Number Since September of 2019 Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in December, a rise from the November rate of 67.1%. December experienced a slightly higher number of applicants with qualifications for taking o […]
  John Sternal
• Auto Dealers are at Greater Risk for Cyber Attacks in 2020, Helion Warns
  Timonium, MD –­ January 27, 2020 –­ Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make attractive targets for cybercriminals. By 2021, cybercrime will cost the world $6 trillion annually, resulting in the […]
  Erik Nachbahr, CISSP
• Personalization at Scale in 1st Party Databases
  Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say. During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question. ·   How do you communicate to millennials on their most important day of their year in their life cycle? If the ve […]
  Jim Flint
• You Do Not Have To Re-Make "Gone With The Wind" when it comes to Video
  "You don`t have to re-make "Gone With The Wind" when it comes to responding to a customer`s internet inquiry via Video. You do need to be sincere & genuine. It`s the humanistic touch that truly resonates with clients time and time again." "So quite frankly my Dear, I don`t give a damn what others say......... I do indeed know wha […]
  Ken Beam
• How to Increase Customer Repurchase Rates
  Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago. This trend is good news for dealers due to the lower cost of retaining vs. acquiring customers.   Unfortunately, this trend is expected to decline due to a lack of improvement in customer rep […]
  Doug Van Sach
• The Truth About Operational Advertising
  What makes you different from your competition? Do your customers know? #localsearchgroup #jimflint #operationaladvertising #dealerships
  Jim Flint
• The Automotive Advertising Podcast - Episode 15: Live Events
  The Ro' is back! We talk live events and how dealers can capitalize.  Listen to the full episode here: http://bit.ly/automotiveadvertisingpodcast Or watch on YouTube: http://bit.ly/watchepisode15 #automarketing #cardealer #dealerships #dealers #automotive #eventmarketing #liveevents #houstonautoshow
  Jim Flint
• New Lease Data Forecasts Which Red Vehicles Will Be Priced Best For Valentine’s Day
  Wantalease.com Data Shows Which Manufacturers could offer Attractive Lease Deals for February based on January Lease Data Trends Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of January, and forecasts which red vehicles will be best to lease for Valentine’s Day in the […]
  John Sternal
• What's Your Plan For Digital Retailing?
  Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.#localsearchgroup #jimflint #digitalretailing #dealerships 
  Jim Flint
• DealerBuilt Integrates DMS Accounting Module with cPayPlus
  Grapevine, Texas, January 21, 2020 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile dealers nationwide, today announced that its accounting module is now integrated with cPayPlus. This integration enables dealers to seamlessly initiate electronic payment to vendors directly within the accounting module’s interface, saving significa […]
  Michael Trasatti
• How SEO will Help your Car Dealership Improve Sales
  It is a cutthroat market when it comes to competing for high rankings in today’s search engine giants like Google. IT is becoming more and more difficult as competition grows, so competitors are coming up with new ideas and are trying harder every year. The automotive industry is no different. Some claim that the car dealership industry might just be the mos […]
  Steven Clarke
• Auto/Mate Dealership Systems Updates Parts Module
  Parts system re-designed to improve workflow and expedite processes in auto dealership parts departments Albany, N.Y. – January 20, 2020 – Auto/Mate Dealership Systems has re-designed its Parts Module to simplify the parts management and sales processes in auto dealerships. The new Parts Module is easy to use and requires fewer screens to get the job done th […]
  Mike Esposito
• Is this an Effective Way to Inform Recall Customers?
  Consumers are notoriously difficult to reach when it comes to safety, needed repairs and attending to recalls. OEM and dealer methods include everything from phone calls, to text messages and direct mail. However, far too frequently, these notifications end up in the trash and are ignored.   Perhaps there is a new way to communicate with these customers, esp […]
  Dan Beres
• Chasing Your Tail or Serve, Serve, Serve the Customer
  As we chase customers, we are starting to chase our tails. Not smarter than the average pup or kitten that wants to catch up to a non-achievable experience. We want leads. We want form fills. And to be fair, unlike our animal brethren we think we know what we would do if we catch one. However, it’s precisely the behavior that occurs when we land a lead that […]
  Jim Flint
• Why Your Clients And Culture Matter
  How important is culture? Watch as I break down LSG's team dynamic, and how it plays a part in what we do for our clients #localsearchgroup #connecting #clientsandculture #automotiveretailing #dealerships
  Jim Flint