The Automotive Digital Me

Automotive Marketing Professional Community Blogs

• Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches
  Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and certain car segments during the month of March. All three segments of pickup trucks ( […]
  John Sternal
• The Top 5 Features of the Newly Redesigned Sedan: Kia Cadenza
  When most people think of high quality sedans, they immediately start to think of cars like Mercedes Benz, Toyota Corolla, Honda Accord (and usually in that order). In recent years, however, these luxury sedans have lost their edge in the market as other car makers have come out with quality sedans that rival some of the most well respected sedans in the mar […]
  Ben Jansen
• 4 Steps to Advertising that Converts
  Nowadays, the competition for consumer attention is fierce. Many dealers focus on attempting to do a better job than their competition when it comes to ads. But, the truth is, you aren’t only competing with other dealerships, but with every retail business which does digital marketing.   Think about it. Those consumers you send your messages to aren’t in an […]
  Steve White
• Plugging In: How Electric Vehicles Could Impact Your Service Department
  Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is now on its way to Mars -- the […]
  Chris Miller
• Auto/Mate Integrates DMS with Dealer Wizard’s Database Intelligence Solutions for Auto Dealerships
  Albany, NY – April 23, 2018​ – Auto/Mate Dealership Systems has integrated its dealership management system (DMS) with Dealer Wizard, a provider of database intelligence solutions for auto dealerships. Dealerships that use both Auto/Mate’s DMS and Dealer Wizard’s suite of equity mining, performance metrics and service drive solutions will benefit from the re […]
  Mike Esposito
• Most affordable SEO: Key points to focus on
  Search engine optimization (SEO) is essentially targeted to improve the search engine ranking of a site that will broaden its global reach, improve visibility, lead to higher conversion ratio of prospective visitors and enhance and sustain the return on invested capital. The internet abounds in agencies that offer SEO services and opting for most affordable […]
  Deena Lewis
• SEO: Building The Right Links, The Right Way Still Works!
  90 Link Building Strategies to Use in 2018 [Infographic] Contrary to what you may have been told, links to your dealershiop's various websites are still one of the most effective ways to drive traffic and get ranked higher on your most critical keyword Search Engine Results Pages (SERP)... Higher search engine rankings are based on the authority of webp […]
  Ralph Paglia
• Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?
  The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're still pessimistic. The discus […]
  Ralph Paglia
• Looking for a Used Car? 4 Tips to Steering Clear of the Lemons
  There are many benefits that can be reaped from buying a used car. Not only are used cars cheaper, but they also depreciate at a slower rate. However, you will have to take special care in order to avoid getting a lemon. Comparison Shopping It is not a good idea to buy the first vehicle that catches your eye. Your ultimate goal should be to purchase a vehicl […]
  Kara Masterson
• 5 Auto Warranty and Insurance Tips
  With new cars now costing an average of $25,499, it’s important for drivers to protect their investment with a warranty and insurance. But if you’re planning to a buy a car in the near future, you should follow some tips to save money on these protection services. Although warranties and insurance are usually a smart investment, they can often jack up the to […]
  Dixie Somers
• Get best Car loan services at a low-interest rate
  In these days, many people are faces the financial crises in their business. In this situation, they need the cash in an emergency to protect their condition. Then, they want to take a quick loan from the lenders and fulfill the financial crises. Most of the time, people take a loan for home, car, education loan and other personal purposes. In the market, th […]
  Rahul Paul
• BLACK BOOK AND AUCTIONACCESS ANNOUNCE AUCTIONACCESS MOBILE PROMOTION
  Dealers using the new AuctionACCESS Mobile App will be eligible for discounted Black Book Digital Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has partnered with AuctionACCESS, a leading dealer credentialing system in the North American wholesale auto auction […]
  Black Book
• Negative Reviews Can be Sales Gold!
  Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive way to acquire new customer […]
  sara callahan
• Some Smart Techniques to Use a Blog for Enhancing SEO Results
  Is your blog proving to be quite beneficial to your business and performing to its fullest potential? If you are a newcomer to the art of blogging, here are some effective strategies suggested by experts for using your blog and obtaining effective SEO gains. Every business or company believes in blogging for connecting and engaging with their target audience […]
  Sujain Thomas
• Is Facebook Marketing Still a Valuable Strategy? Absolutely.
  Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?   Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:   Facebook’s own data, which […]
  Scot Eisenfelder
• BLACK BOOK MARCH DEPRECIATION REPORT SHOWS A CONTINUATION OF STRONG RETENTION FOR SEVERAL SMALLER CAR SEGMENTS
  According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.4%, an improvement from February’s level of -1.1% due to a continued stronger-than-expected spring selling season. Cars increased in value by +0.6%, while trucks decreased -1.1%. All vehicles are averaging a 12-month change of -15.0%. For t […]
  Black Book
• 6 Contact Strategies that Pay Dividends with Women
  Men and women communicate in different ways and have different expectations when buying a car. Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.            1. Know the difference between talking and communicating. There’s a big difference between talking to and communicating with w […]
  Anne Fleming
• Hearst Autos Joins CDK Global Partner Program
  Dealerships can expect higher performing placements and faster turnaround times Hearst Autos, the most trusted platform for consumers to research and shop for cars, announced today that it has joined the CDK Global Partner Program, the largest, third-party partner program in the automotive industry. The partnership enables Hearst Autos’ Car and Driver shoppi […]
  John Sternal
• Lease Credit Approval Rates Rise to 67.3% In March
  Lease Approval Ratings Continue to Improve in March Following Steady Monthly Approval Increases in Q1   Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.3% approval rate in March, a rise from the February rate of 65.2%.   March experienced a higher number of applicants with qualifications that le […]
  John Sternal
• Another Big Disruptor is Joining the Automotive World
  As an industry, we’re witnessing the largest shift and money grab in history -- from the likes of Carvana, Blinker, and Fair, to the possible entrance of Amazon into car buying.   And now, another huge retail company has decided to jump in… but in a way that dealers may be overlooking.   Walmart recently launched a used-car buying service in partnership with […]
  Ujj Nath