Posts Tagged Automotive SEO

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Gilbert, AZ – Lon Safko, one of the marketing world’s most successful entrepreneurs and best-selling author and social media strategist, will deliver a keynote address on September 6th at the AutoCon 2012 conference.  Lon will also host a panel workshop discussion on September 7th.  Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents. He also privately coaches Fortune 1,000 companies on harnessing innovative thinking and social media strategies to create higher productivity and profits.  His latest of seven best-selling books, “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, including Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency and is now in its second edition, which hit #1 on Amazon in both Business & Marketing categories.  Lon is a sought-after professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. His presentations are described as “informative and entertaining, packed with useful information.” And the U.S. Postal Service called Lon “inspiring and motivational.”  To see Lon Safko speak at the AutoCon 2012 Conference, please visit http://www.autocon2012.com

via Automotive Digital Marketing Professional Community.

, , , , , , , , , , , , ,

Leave a comment

AutoCon 2012 Provides Diversity and Women’s Issues Workshops – Automotive Digital Marketing Professional Community

AutoCon 2012 Provides Diversity and Women’s Issues Workshops

 

AutoCon 2012 Provides Diversity and Women’s Issues Workshops

The AutoCon 2012 Planning Committee is pleased to announce our partnership with Jody DeVere, CEO of AskPatty.com to create a powerful set of workshops that address diversity marketing and Women’s issues in the automotive industry.

 

Rarely do mainstream conferences invest the time and workshop space to cover what we consider as important topics for today’s auto dealership.

 

The workshops will include subject matter experts, women in leadership in the automotive industry, dealer principals, and diversity specialists.   Attendees that attend at least three of the Diversity Tract workshops will receive a Diversity Training certificate on the closing day of AutoCon 2012.

Diversity Workshop Offered at AutoCon 2012

Here are the current workshops offered in this tract:

  • Diversity Marketing to Latinos
  • Recruiting, Hiring, & Retaining Women in Automotive Industry
  • Case Studies of Dealerships Getting It Right With Women
  • Diversity Marketing to LGBT Community
  • A Candid Discussion With Women Leading Successful Dealerships

 

We encourage members of the automotive community that would like to see more discussion on Women’s issues, leadership opportunities for Women, and marketing strategies for our diverse customer base, to please share the information about AutoCon to their peers.

 

For more information and online event registration, please click the image below:

via Automotive Digital Marketing Professional Community.

, , , , , , , , , , , , ,

Leave a comment

Google Local: Thoughts 1 Month After Launch – Automotive Digital Marketing Professional Community

Google Local: Thoughts 1 Month After Launch

 

As we all know, Google made a HUGE shift on May 30th, when they moved all Google Places pages to Google+ Local.  We are 1 month since the announcement and shift, and I wanted to share some of my experiences and observations so far. 

 

Google is very important when it comes to online reputation and specifically online reviews for local businesses, including auto dealers and other categories.  Google’s move to launch Google+ Local shows a large commitment by Google to reviews and the local business space.  As with any new launch, it will evolve over time.  From what we have seen thus far there are some great things about Google+ Local and some challenges with how it is implemented currently.  The fact remains that it is here to stay, and the best thing we can do is educate ourselves and our customers on Google+ Local, and utilize it to the best of our ability, while being aware of its current limitations.

 

This blog post summarizes some of my own observations, so please comment if you have any additional insights to share.

1: User Experience

The overall look and feel of the new Google+ Local pages looks great.  It is easy to read, the larger images are compelling, and the way the review summary is highlighted is nice, etc.  However, there are two areas where Google+ is lagging, and these two areas will impact user adoption: sign up process, and lack of iPad / iPhone support for writing a review.

 

Currently, in order to sign up for Google+, a user is taken through a 4 step process where they are “guided” through a variety of new features that Google has to offer.  For new users, this may be over-whelming.  In addition, each time there is a new step, users will fall out of the conversion process.  Google needs to refine this sign-up process to make it easier for users to join Google+ and participate in reviews.

 

One of the big reasons that Google launched Google+ Local was to provide an increased focus on reviews and propagate their new Zagat-style review scale, the 30 point scale.  For that reason, having users write reviews seems to be an important outcome of the launch.  At this point in time, Google has not launched an iPad app for Google+ and their Google+ app for iPhone does not include the ability to search Google+ Local or write reviews for local businesses.  With the penetration for iPhones and iPads and users’ desire to do things while on the go, this will limit user adoption and users’ ability to write reviews.

2: Phasing Out Google Places

The launch of Google+ Local really only encompassed a partial launch of the service — the front end user interface.  The back end, which includes the management of a Google+ Local Business Page as well as integration with the Google search offerings is not fully implemented yet.

 

In order to manage or change information, local businesses still have to log into their Google Places dashboard.  This is where they would update images, any information/ hours, etc.  The business also has to log in here to respond to reviews from customers. 

 

Google+ Local is not yet fully integrated into the Google search results.  When you execute a search that includes local businesses in the search results, reviews are not included as a part of the Google organic or paid results.  Where you do see reviews/ Google+ Local information is in the Google Places part of the search results.  It is still entitled “Places for [xyz business] in [city]” and includes every listing for that business, the associated reviews, and a map to the businesses.  I am sure that we will see further integration down the line and a complete retirement of any references to Google Places.

In Closing…

Google+ Local is here to stay.  Google is pushing its review platform to be more relevant to local businesses and get users engaged.  I believe that over time, using Google+ will become easier to use from all devices, and Google+ Local will be fully integrated within Google Search results. 

 

Google is also establishing different standards (e.g., the 30 point scale, and 1-3 ratings) and requirements for reviews than other sites.  For example, Google has stated that reviews can be obtained directly within the business location.  Since a Google+ account is required to submit a review, Google must feel that the benefit of getting more customer participation by involving the business in encouraging customers to review outweighs the threat of abuse, since users have to have their own Google+ account to leave a review.

 

We cannot ignore Google+ Local and Google Reviews.  We need to educate ourselves and our customers on how Google+ Local can be leveraged as an asset to drive additional business into dealerships.

via Google Local: Thoughts 1 Month After Launch – Automotive Digital Marketing Professional Community.

, , , , , , , , , , ,

Leave a comment

Marketing Directors Choose AutoCon Over Other Fall Conferences

Marketing Directors Choose AutoCon Over Other Fall Conferences – Automotive Digital Marketing Professional Community

Why Marketing Directors Should Choose AutoCon 2012 Over Other Fall Conferences

We understand that Marketing Directors have many choices where to invest their time out of the dealership. We have made AutoCon the ideal choice for Marketing Directors for these reasons:

  • AutoCon is a new with fresh ideas and an innovative approach to the conferences structure.
  • Advanced Marketing and Advertising workshops are include in the educational offerings.
  • Breakfast, Plated Lunch, Breaks, and Evening Cocktail Receptions are included in the registration fee.
  • AutoCon provides over 60 workshops and hands on labs to maximize the learning experience.
  • Sponsored workshops are clearly labels to allow Marketing Directors to shop for new products or not.
  • Exhibit hall allows Marketing Directors to shop for new products and connect with new technology.
  • Conference format allows for peer networking and group discussions to improve your sales strategy.
  • WiFi is provided in all conference areas and hotel rooms so you can stay connected to work.
  • Marketing Directors receive vendor coupons worth over $5,000 in product discounts.
  • Attendees receive conference workbook, Dry-Fit Conference T-Shirt, and assorted logo brands gifts.

Suggested Conference Workshops


Only you can know what workshops best interest you today, but here are a few workshop examples that would be ideal for Marketing Directors:

  • Leveraging Google+ Local For Marketing and Online CSI Scores
  • Diversity Marketing: Latinos, LGBT, and Women
  • Dominate Your Local Market With Video Pre-Roll Marketing
  • Why Pinterest & LinkedIn Should Be Part of Your Social Strategy
  • I Know The Top 10 Profit Leaks At Your Dealership
  • Data Mining & Segmentation Strategies To Identify Buyers
  • The Power Of Landing Pages – 10+3 Tips To Drive Conversion
  • What Influences Customer Loyalty & How Do We Measure It?
  • Set Your Fixed Ops Video Strategy on Fire
  • Sell More Cars Using The Service Drive

Lock In Your Attendance – Limited Time Offer

We encourage Marketing Directors to confirm their participation for AutoCon today. Take advantage of the Early Bird pricing for you and your team, which adds further savings to your September conference budget.

General Manager Registration For AutoCon

via Marketing Directors Choose AutoCon Over Other Fall Conferences – Automotive Digital Marketing Professional Community.

, , , , , , , , , , , , , , , , ,

Leave a comment

Key Ingredients for the Ideal Dealer Centric Conference – Automotive Marketing

Key Ingredients for the Ideal Dealer Centric Conference

Exhibit Hall Supplier Coupons – Sponsors and vendors will be providing attendees with credit vouchers, compiled in a spiral bound book of coupons. The coupons will provide significant savings off products and services offered to dealers.  Attendees will need to visit the exhibitor’s booth to validate the coupons, and can use the credits after the conference to lock in savings. The coupon book will total over $10,000 in supplier credits. Of course dealers will not need all the services offered in the coupon book but we are confident that their registration and travel costs can easily be covered by the savings they receive from just a handful of vendors showcased at AutoCon 2012.

Audio & Video Recorded Sessions
A common request that I have received from previous FCE events is to provide attendees with the ability to purchase audio and video recordings of the workshops that they could not attend. We have decided to record each workshop session at AutoCon 2012 and detail on gaining access to the full conference educational sessions will be provided at the registration desk when you arrive.

First Class Educators Signature Ingredients
Several aspects contribute to the overall “signature” experience when attending an FCE event. I intend on keeping every single one those popular features (or basic ingredients) and adding new ones each year. FCE events are well known for their intimate learning sessions, networking during cocktail receptions, dynamic conversions over meals, and well-timed breaks. At the end of each day, we reward attendees with a comfortable reception and facilitate building new friendships in the industry.

via Automotive Digital Marketing Professional Community

, , , , , , , , , , , , , , , ,

Leave a comment

Google Places Out, Google Local Takes Over – Automotive Marketing

Google Places Out, Google Local Takes Over

Matt O’Such writes: “What’s a Car Dealer to do now that Google+ Local is taking over Google Places?  Go with the flow. Google is just asking you to do what it feels is best business practices. Claim your account, add a description, photos of the staff & showroom, pick the right default categories, fix your marker, ask for reviews in the service lane and at sales.  Start to focus on social indicators like Google and Bing are now doing. They want a personalized feeling for your customers, and increased engagement with social factors like +1, Shares, Tweets, Links and Likes.  Expect that the next change is just around the corner, and when Google flips the switch you’ll need to be on the cutting edge to keep up with automotive internet marketing.” Use the link provided to read Matt’s entire article, view his illustrations and leave him a comment…

 

Google Places Local


via Automotive Digital Marketing Professional Community.

, , , , , , , , , , ,

Leave a comment

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand – Aria Wins Bid – Automotive Marketing

AutoCon 2012 Upgraded Fall Conference Facilities To Meet Demand – Aria Wins Bid

The rooms at Aria where AutoCon 2012 attendees will be staying are AT LEAST twice as nice as those at the much older Mirage property… And thanks to Carrie’s negotiation skills, AutoCon attendees will be staying at the Aria for less than half the cost this property normally receives! A nicer hotel at a room rate less than most other conferences is yet another reason to attend AutoCon 2012 and gain the most significant strategic insights and competitive advantages in the auto industry.

via Automotive Digital Marketing Professional Community.

, , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

AutoConnections 2012 – Automotive Professionals

AutoConnections 2012 

The AutoConnections 2012 Conference and Expo series (AutoCon 2012) will bring together the best in automotive retail thought leadership along with the best speakers and solution providers in the industry.

AutoConnections 2012 will connect dealers with the strategies, tools, people and inspiration for the greatest competitive advantage in the automotive retail marketplace.

Dates: September 11 (PM), 12, 13 and 14 (AM), 2012

Location: The Mirage Hotel and Conference Center

Enroll Online: http://AutoCon2012

Network: http://AutoConnections2012.com

Registration

Please select and complete the registration form below to secure your admission to AutoCon2012. Since Dealer Principals receive complimentary admission, please register the Dealer Principal separately, if additional members of the dealership/group are attending.

Registration for AutoCon 2012 is $995 per person for dealership employees and $1,495 per person for Allied Industry.

Early bird registration for dealership employees is $795 per person if purchased by June 30, 2012.  There is no early bird discount for Allied Industry.

All Inclusive Registration

Your registration includes:

  • Access to all conference workshops, general sessions, and exhibit hall.
  • Breakfast and Lunch each day these meals are offered
  • Access to evening cocktail receptions
  • Conference book, shirt, and conference supplies
  • Internet Access in all rooms, exhibit hall, and workshops.
  • Access to Conference Presentations in Digital Format
  • Membership to the AutoCon2012 event website
  • Discounts to products and services valued over $3,000

Registration Links


AutoConnections is brought to you by Automotive Digital Marketing,DealerELITE and First Class Educators

via Automotive Digital Marketing Professional Community.

, , , , , , , , , , , , , , , , , , , , , , ,

Leave a comment

Ralph Paglia Announces 2012 AutoConnections Conference and Exposition – Automotive Marketing

Ralph Paglia Announces 2012 AutoConnections Conference and Exposition

AutoConnections 2012 is the first in a series of annual events which will surely become the premier auto industry gathering of thought leaders and business practitioners for the benefit of the car dealers who attend. This event will connect participants with the knowledge, insights, experts and inspiration to drive competitive advantage in each dealer’s local marketplace… Use the link provided to watch a 6 minute video clip of Ralph Paglia making the first official announcement about the AutoConnections Conference and Exposition during the Automotive Boot Camp is Las Vegas on May 17, 2012.  The AutoCon 2012 Conference will be held at the Mirage Hotel and Conference Center in Las Vegas from September 11 to 14, 2012.  Registration and more information is available online at http://AutoCon2012.com 

via Automotive Digital Marketing Professional Community.

, , , , , , , ,

Leave a comment

Social Media Content; Best Days and Times for Car Dealers to Post – Automotive Social Media Marketing

Social Media Content; Best Days and Times for Car Dealers to Post

Exploring how content propagates through social networks, and how the day and time of a post affect the attention received, the company finds that for Twitter, posting in the afternoon earlier in the week (1-3 PM Monday through Thursday)gives the best chance at achieving a high click count for car dealerships and automotive marketers. Similarly, on Facebook, links posted from 1-4 PM result in the highest average click throughs, with Wednesday at 3 PM proving to be the peak time of the week. By contrast, Friday evening, which is the slowest time on the other platforms, is the optimal time to for automotive marketing professionals to post on Tumblr, with posts after 7 PM on average receiving more clicks over 24 hours than content posted mid-day during the week.

Facebook Traffic Peaks Mid-Week

Looking at the traffic patterns by automotive consumers among the 3 biggest social networks, Bit.ly reveals that Facebook traffic peaks mid-week, from 1-3 PM. Traffic begins to increase around 9 AM, and fades after 4 PM. The peaks of Twitter activity by automotive consumers occur from 9 AM through 3 PM, Monday through Thursday. The post suggests that while posting on Twitter when there are many people (overall) clicking helps raise the average number of clicks, it does not guarantee the optimal amount of attention by automotive consumers, given the increased competition.


In contrast again to activity on Facebook and Twitter, Bit.ly traffic from Tumblr for automotive marketers and car dealerships peaks between 7 PM and 10 PM on Monday and Tuesday, with similar traffic on Sunday.

Majority of Google+ Activity Occurs During Work Hours

Meanwhile, according to a May 2012 study from Simply Measured, the vast majority of Google+ activity takes place during the work day, with car company brand posts and total automotive consumer engagement peaking at 9 AM.  It is noteworthy that 10 AM is also a significant hour for car company brand posts, while the evening hours and early morning hours see the least engagement from automotive consumers.


Looking at days of the week, the report finds that car company and OEM posts and total automotive consumer engagement peak on Wednesday, with Monday and Thursday following… Saturday and Sunday see the least amount of activity.

via Automotive Digital Marketing Professional Community.

, , , , , , , , , ,

Leave a comment

%d bloggers like this: