Posts Tagged Automotive Social
The dramatically tall Infographic that appears below showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow in 2013…
When the author (Ron Mays) who assembled and created the infographic that shows this ranking of the “Top 100 Automotive Blogs and Networks for 2013” first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced by CouponAudit and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected and ranked.
The infographic that Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below:
An infographic by the team at CouponAudit
In above infographic, you can view top 100 Auto Blogs to follow in 2013, which CouponAudit ranked according to quality of posts.
Visit and join the Automotive Digital Marketing Professional Community at www.automotivedigitalmarketing.com
- Automotive Digital Marketing – Spread the Word about this Professional Community (admprofessionalcommunity.com)
- Reputation Management: Car Salesmen Surpass Congress On Ethics and Honesty Ratings Among American Consumers – Automotive Digital Marketing Professional Community (ADM) (mazdadealersusa.org)
- Automotive Thought Leader Journal is out! Edition of 18 December 2012 (automotivesocial.me)
- Will Car Dealers Leverage Social Media Advertising for Competitive Advantage in 2013? (automotivesocial.me)
- Joe Webb’s “Validation and Fruition” on Automotive Digital Marketing Professional Community (ADM) (automotivemarketing.info)
- Is It Time For Car Dealers To Provide Customers With Online Review Resources? (automotivereputationmanagement.wordpress.com)
- Schedule an ELEAD1ONE Demo at NADA 2013 in Orlando – Proud Sponsor of the ADM Professional Community (automotivedigital.me)
- Automotive Thought Leader Journal is out! Edition of 22 December 2012 (automotivesocial.me)
- How To Spot A Shady Auto Mechanic (allstate.com)
- It’s One Thing to Create Auto Jobs, the Hard Part is Finding Them (prweb.com)
ADM Professional Community, Automotive, Automotive industry, Automotive Marketing, Automotive Social, Business, Car Dealer, Car Dealer Websites, Car Dealers, Car dealership, Car Dealership Marketing, Conference, CouponAudit, Dealership Management, Digital Dealer, Google, Marketing, Ralph Paglia, Social Media, Training, User-generated content
I’ve been using videos for our dealership since 2009 when I saw a seminar by Jim Ziegler at NADA. I was very impressed and went back to Chicago and bought a video camera. Since then, we’ve put up over 2,700 videos on YouTube.
The best practice of 3 to 5 minutes for a video is well known and has a firm foundation. But it’s not gospel. Let me explain.
In my mind, for dealers, there are basically four kinds of videos that you can make for your dealership and varying lengths that are acceptable for them.
- Branding videos – very short, maybe 1 minute max.
- Conversion videos – 2-5 minutes
- True Walkaround Videos – 3-8 minutes
- Instructional Videos – whatever is necessary
Branding Videos are basically advertising your store or product and services. Customers have a very low tolerance and acceptance for them because they are “push” marketing similar to TV commercials. Need I say more? These should be very polished and you probably want a professional involved.
Conversion videos are videos created and sent to customers by a salesperson on a specific vehicle because “a video is worth a thousand photos”. It allows the salesperson to introduce him or herself, plug the store, and ask for the appointment. The customer wants to see that car and is willing to watch a little longer.
True Walkaround Videos are not directed at a particular customer. They are intended to be useful to those researching a particular model. Consumers who are researching want to see as much as possible about a particular vehicle so they can compare it to competing models. They will watch the entire video if it provides what they are looking for.
Instructional Videos teach something and the complexity of doing so can cause varying lengths of time. Consumers understand that. Something simple can be taught very quickly but some things take longer just to get through the steps. The consumer will follow along based on their interest.
There are exceptions to every rule. The real key is whether you are providing the entertainment factor or are providing the information that is being sought by the consumer. A customer that is looking for detail will not appreciate it if you skip over those details to keep your video short.
Best practices are there to be a guideline, not a rule. Always practice being a consumer and that will tell you when to go beyond best pratices.
Visit with me at AutoCon2012 in September!
Written by Tom Gorham
Editor, From The Trenches
Top 15 New Year Resolutions for Marketers Serving Car Dealerships – Automotive Digital Marketing Professional Community
Posted by Ralph Paglia in Advertising, Automotive Digital Marketing, Automotive Marketing, Automotive Social Media, Automotive Suppliers, Best Practices, Calls to Action, Car Dealers, Data Analysis, Marketing Data, Marketing Metrics, Marketing Research, Social Marketing, Social Media Marketing on November 23, 2013
The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013… These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:
It’s here — the turn of the new year. And you know what that means… This is your chance to reboot and decide what changes you’ll make in 2013.
Are there specific skills you haven’t quite mastered yet?
Do you have a particular goal in mind that you weren’t quite able to hit in 2012?
Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals, too?
Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company’s success?
What marketing resolutions do you want to make?
If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. (Not too shabby!) It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. So consider chatting with us, and take some time to reflect on your challenges and goals by setting some strong marketing resolutions for 2013. Here are 16 great ideas to get you started, chock full of with links to more in-depth tips and resources to help you become a better marketer in 2013 …
“I want to become a stronger, more multifaceted content creator.”
1) I will blog at least twice a week. Did you know that, according to HubSpot’s 2012 Marketing Benchmarketing Report, companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month? Valuable content is the meat that attracts visitors and leads to your company. Making the commitment to an increased blogging frequency should significantly increase your lead flow. Considering adding this to your list of resolutions? Here are 10 ways to never run out of blog ideas again.
2) I will produce at least one video in Q1, and post it on YouTube. Video content can communicate a story or emotion better than almost any other form of content. A lot of marketers have a mental block that keeps them from creating video content due to a lack of technical savvy or resources. Kick those excuses to the curb and use this goal to tell one of your customers’ success stories — it could become the strongest selling tool in your sales reps’ tool belt.
3) I will become an active contributor to social media by posting articles to my company’s social channels. Maintaining an active, helpful social presence is a great tool for growing a reach that can be used to promote your best content. If this is a current weakness of yours, start by making a commitment to sharing others’ content so you can grow that valuable following. Need help planning your social media updates? Check out our free social media publishing schedule template.
4) I will work to enhance my and/or my team’s design skills. This resolution is especially relevant for 2013. A recent HubSpot study found that photos on Facebook generate 53% more Likes than text, and the trend toward visual content is only growing in importance. In 2013, investing in design skill development will be crucial for creating effective content for social media and other marketing channels. Purchase Photoshop for your team, ask a designer to host a short design tutorial, spruce up your PowerPoint skills, and download our 35 free email design templates — or check out these awesome, free design tools — if you’re a marketer on a budget. There are a lot of ways to become a better designer. Take advantage of them!
“I want to better optimize my marketing to drive stronger results.”
5) I will take the time to conduct a website audit in 2013. When’s the last time your website got a checkup? If it’s been a while, there could be plenty of missed optimization opportunities you never even knew existed. Does your website rank for certain terms that you didn’t know about? Conduct an SEO audit. Are there certain pages on your site that aren’t optimized at all — for search and for conversion? A website audit is a great thing to do early in the year so you reap the benefits throughout 2013. Check out our 25 website must-haves for driving traffic, leads, and sales, so you can start the new year off right with an optimized website.
6) I will take the time to educate myself and my team about the basics of SEO. Speaking of search engine optimization, every inbound marketer should know the basics of SEO. Especially with recent Google algorithm changes, there are some ways you can improve your search engine optimization through improved social performance (that’s right — they’re connected), and more! Download our free on-page SEO template, brush up on link-building best practices, and make sure everyone who creates content on your team keeps SEO best practices in the backs of their minds.
7) I will conduct one landing page A/B test per month to optimize my landing pages. When it comes to lead generation and reconversion, the difference between a 15% landing page conversion rate and a 25% conversion rate can be HUGE. Imagine if you could automatically generate more leads without changing your promotion strategy or generating more traffic — but rather just by optimizing your landing pages themselves? By making a habit of testing your landing pages on a regular basis to get more bang for your buck, you may be able to significantly scale your lead generation without having to scale your team! Check out this guide to landing page A/B testing to learn more — or download our complete ebook on A/B testing.
8) I will get into the habit of doing email A/B tests prior to emailing my list. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely. Who knows — maybe the first CTA headline you think of won’t resonate with your email list. But how the heck would you know if you didn’t test it first? Make this a normal practice in your marketing, and check out these various types of email tests you can try with your next email…. And while we’re on the subject of email optimization, you’re segmenting your email list too … right?
“I want to become a more data-driven marketer.”
9) I promise to set specific, numerical goals for every project I do. Goal setting is an important habit for every marketer in order to both evaluate and communicate their successes. Starting a new video series? What number of views, shares, website visits, or leads do you need to attract to make this initiative worth it? Make this step number one for all your work moving forward, and check out this free template to help you determine your 2013 marketing goals.
10) I will start tracking my analytics every week — if not every day. This is just plain good housekeeping. By keeping a pulse on how your marketing is performing on a regular basis, you can keep yourself from falling behind. A great way to do this is to use a waterfall chart to track your progress toward an end goal. If you get behind early in the month, you’ll know that you need to go full-steam ahead to fix the problem fast so you can still finish strong. Here are some other reports you should set up with your marketing analytics to keep your marketing — and sales — teams accountable.
11) I will commit to tracking my leads to sales, so I truly know what marketing channels work best. “Smarketing” is a beautiful thing. Very easily, we marketers get caught up in measuring success by marketing numbers exclusively, but what works for us might not be what’s best for the business. For example, a marketer at a software company could get 10,000 people to download a flip-book of cute kitty images (Hey, I’d download that!), but it doesn’t mean those 10,000 people are going to be good fits as customers. Using closed-loop marketing analytics and aligning your marketing goals with sales goals to understand if your content is attracting the right people will help you understand what’s best for the business.
12) I will encourage my team to independently measure their work, and report back to me. Measuring progress doesn’t need to live at the management level exclusively. In fact, it may work to your benefit to encourage data-driven habits at every level as a tool to keep your marketing team accountable. Empower your employees by cultivating a data-driven culture. Help your team understand how they can track their progress, and ask them for updates periodically so it’s always top of mind.
“I want to become a better overall inbound marketer.”
13) I will pick an organization I love and learn from them. Is there a company out there that you admire because of a particular way they do marketing? For instance, maybe you love Oreo’s content in social media. Or maybe you aspire to be as creative as Disney. Dissect WHY you love that organization, and learn from their marketing choices. Even if that company is in a completely different industry, there will likely still be key, valuable takeaways that can help to inspire your own marketing promotions. Start by checking our list of 10 of the most memorable marketing campaigns in 2012.
14) I will further my own education as a marketer by attending conferences and reading smart content every day. Never be too busy to keep learning. Consider attending a couple of top-notch marketing conferences this year. Print marketing ebooks and read them before bed, or read through an RSS reader of your favorite blogs while you sip coffee in your slippers. (Are you subscribed to this one yet, by the way?) You can always make the time. Find ways to keep your brain active and learning, and do the same for your team. Help them find educational resources they enjoy and can read every day, and set a good example by being a lifelong learner yourself.
15) I will accept feedback from my boss, teammates, customers, and community. A closed mind is a stagnant mind. Always be open to feedback when it’s given to you, and request it regularly even when it’s not. Survey your customers and clients to gut check their happiness. You may learn simple ways to make their lives better that make all the difference, yet takes no additional time from you. And, you’ll be improving the impact of your marketing along the way!
16) I will make a commitment to creating marketing that people love. The true path to successful marketing is making sure all the content you make, information you provide, and emails you send make your target market love you. When you create lovable marketing, it will also get clicked on, shared, downloaded, linked to, and promoted more often by your audience. And if you can build rapport and trust in the marketing stages, you’ll be teeing up a relationship that could lead to a lifelong, happy customer. To learn more about creating marketing that people love, check out our step-by-step ebook on lovable marketing here.
- 3 Helpful Tips to Make Sure Your Online Reputation is Protected! – Automotive Professional Community (automotivereputationmanagement.wordpress.com)
- Automotive Thought Leader Journal is out! Edition of 02 January 2013 (autoindustryprofessionals.com)
- How do you hire Automotive Professionals? (autoindustryprofessionals.com)
- Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet! – Automotive Social Media Professionals (automotivesocial.me)
- Check out “Your Phones and Your Financial Statement” on Automotive Digital Marketing Professional Community (autoindustryprofessionals.com)
Top 5 Auto Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending June 30, 2012…
Unique Visitor Traffic
Ranking by traffic volume and the sites (including subdomains) submitted to Compete, Inc. for monitoring:
Total Visitor Traffic
Since these sites are actively trying to get people in the auto industry to come back to them on a regular basis, it is useful to also examine their total number of visits, which would include members returning for multiple visits throughout each month being tracked. Automotive Digital Marketing has a substantial lead in 1st place for most visitors, with DealerELITE and DrivingSales neck and neck for second most visited automotive professional network.
Ranking Results for these same five sites based on total visitors for June 2012 moves DealerElite from 4th (Unique Visitors) to a close 2nd, basically tied with DrivingSales:
EDITOR’S NOTE: For years I have compared Compete, Inc. data with Google Analytics measured traffic reports for dozens of websites I have access to, and can attest to the fact that Compete always shows LESS TRAFFIC than actual traffic to a website (in absolute raw numbers). However, the relative comparisons of multiple sites by Compete, Inc. is almost always relatively accurate, with the sites that get more traffic according to Compete, also getting more traffic as shown by Google Analytics. However, it is important to note that all data sources show variations and many industry pundits have criticized Compete, Inc. data collection methodologies, despite validation of these same techniques by Google and Google’s partnership with Compete on many research projects.
Facebook and Twitter Offer Dealers New Ad Targeting Capabilities – Automotive Digital Marketing Professional Community
For the dominant social networks, the pressure is on. Facebook’s IPO cast a harsh light on its advertising revenue business models, which are not growing as fast as Wall Street had hoped. Twitter, on the other hand, has to prove that it has a business model for driving revenue that scales large enough to keep their doors open.
One way to add value to what is offered to advertisers and thus gain more ad dollars is to ramp up ad targeting, which both companies have done over the past few months. But while Twitter is playing it safe, Facebook is pushing the envelope with new tools, including corporate data base “Match-Back” services that could deliver the exact automotive consumers your dealership is looking for… But, could also bring the web equivalent of junk mail to your Facebook page.
Most Americans are accustomed to the rules of engagement for direct mail, which is very much an offline practice. (Subscribe to a new magazine? Don’t be surprised to see a raft of offers for credit cards in your mailbox.) But Facebook is allowing its big advertisers, including car companies and dealer groups to match the email addresses and phone numbers they’ve collected with Facebook profiles matching that data.
The move raises a number of privacy questions. When a consumer gives an email address or number to a marketer, there’s the expectation he will get communication from the brand. But what about when it comes to Facebook? “I don’t think anyone who has given an email and phone number to Facebook expected it to be used by Tide to target ads at them,” said Alan Chapell, an attorney who consults with ad-tech companies on privacy policies.
Facebook says it’s giving users two opportunities to opt out. First, a marketer must ask permission from customers to reach them on Facebook. Second, users can opt out by clicking a box on the ads themselves.
Twitter’s gentler approach
Twitter, which described its new targeting option as the biggest change to its ad capabilities since they were first introduced, is taking a more cautious approach. Twitter’s interest targeting includes 350 prepackaged categories, from the broad “pets” or “films” to more niche subcategories like “documentaries” and “Bollywood.”
The categories are not created from the content of tweets themselves, but from user actions on Twitter such as retweets and favorites, and whom users follow. If you follow Anthony Bourdain, for example, that’s a clue that you’re a foodie.
Unlike Facebook, Twitter is intrinsically public and users have no expectation of privacy. Yet Twitter’s approach to targeting is likely to be perceived as less invasive than, say, Google’s mining of search data or Gmail. “We have always been thoughtful and deliberate in how we roll out our advertising products and features,” a spokeswoman said in a statement. “This certainly applies to targeting as well.”
One could also argue that users have higher switching costs since many have spent years accumulating connections, photos and apps. That’s why we predict it will keep pushing the envelope until the scope of its business matches the ubiquity of its user base, and why the ad targeting has only just begun.
Facebook Infographic Source:
Twitter Infographic Source:
Guy Kawasaki and Infographic Showcase
QR codes are all the rage, but do they work?
According to my Cobalt client, Lezley Pumphrey, BDC Manager of Motor City Buick GMC, the answer is yes. Her dealership started using QR codes in November 2011, directed at the Motor City Buick GMC Gateway page for GMC.
To date, they have seen a total of over 500 visitors from this new marketing method, a nice bump in traffic.
Pumphrey states, “At Motor City Buick GMC, we strongly believe in mobile traffic. Consumers no longer wait for an email response from dealerships. They grab their mobile device, research the dealership, and walk-in. The more mobile presence we can get, the better. We are always looking for ways to increase our QR code and Mobile website traffic.”
Lezley is not the only one seeing more traffic thanks to QR codes. In general, I would say dealers have gotten an average of 50-100 extra visitors per month through QR codes if they actively use them. These numbers aren’t huge, but the traffic is relevant and over time makes an impact. In addition these numbers are only expected to grow as the rise of QR codes continues.
In fact, a June 2012 Econsultancy Survey reports that 1 in 2 auto industry marketers are using QR codes to encourage customers to interact with their brand.
As with any emerging media, the big challenge is how to educate your clients and successfully incorporate QR codes into your in-store processes. Here are a few ideas:
- Incorporate QR code giveaways at dealership events
- Add a QR code to the last picture of vehicles details page
- Incorporate QR codes on newspaper ads, monthly newsletters, direct mailers, etc
- Add QR codes on vehicle stickers
- Incorporate a QR code on signage in your service department so that people can scan while they wait
- Place QR codes on the back of business cards for the sales staff – this way they can see a live view of inventory right away if they need it
Making QR codes a natural part of all your marketing can pay off in unprecedented ways when it comes to closing individual car sales, but you have to put in the time and effort to educate your sales staff and your clients.
Just think: a man may be interested in purchasing a car, but he needs to go home and talk to his wife first. The salesperson should have him scan the QR code for that vehicle in inventory so he can quickly and easily show his wife the car when he gets home. In essence, the dealership controls exactly what this man sees when he scans. This can have compelling aftereffects if the consumer is educated on its purpose. The key is to ensure the sales associate informs the consumer on how to later use the QR code.
Remember, innovation and education go hand in hand. In order to be successful, you need to educate both your staff and your shoppers about how to use these new codes. Start internally at the dealership. Train your staff on how to use QR codes and make sure they are comfortable using them. The same goes for your customers; since QR codes are new to many, it helps to incorporate clear instructions like “Scan this code on your phone to see 327 fresh-on-the-lot vehicles!” You may even want to have a link with a guide on how to scan a QR code. The clearer and easier you make it, the easier it will be to integrate.
Note: Motor City Buick GMC’s QR Codes come from their Cobalt Digital Advertising Packages. They get one QR code per month per package that integrates with their current incentives. They have used these QR codes on mailers, websites, and in the dealership. Learn more about our QR code offering today.
Do you have a great QR story? Share your story below.
By Jessica Terpstra
Cobalt Digital Advertising Analyst II
Original article can be found here.
Posted by Ralph Paglia in Auto Industry Professionals, Automotive Digital Marketing, Automotive Management, Automotive Marketing, Automotive Retail Management, Automotive Social Media, Automotive Suppliers, Best Practices, Car Dealers, Conference, Digital Marketing Strategies Conference, NADA, Social Marketing, Social Media Marketing, TrueCar - ZAG on May 13, 2013
Professional Networking as a Competitive Advantage for Car Dealers
About a month ago I had the honor and privilege of speaking at the Automotive Leadership Roundtable in Miami Beach, Florida. As each of the previous ALR events have been, the venue was superb and the dealers who attended were among the nation’s most successful and each of them true leaders within our industry.
One of my favorite General Managers, Mr.Richard Bustillo of Rick Case Honda was a featured speaker at this year’s Automotive Leadership Roundtable and tells me that one of the most productive uses of his time is the contacts and networking connections he makes at this premier industry event.
“April 11, 2013 — DAVIE, Florida – Richard Bustillo, General Manager of Rick Case Honda, the World’s Largest Full Line Honda Dealership, will be leading a panel discussion at the Automotive Leadership Roundtable (ALR) on Monday, April 15, 2013, at the Fontainebleau in Miami Beach, Florida. This is the second consecutive year Mr. Bustillo was selected to speak at ALR, an annual conference of leading automotive management executives.”
Another more recently acquired friend of mine who is a dealer, Neil Amaral had accepted my nomination to attend the ALR event as one of the top independent car dealers in America. His “Amaral Auto Sales” dealership in New Jersey puts many franchised points to shame in all measurements of dealership operating criteria, including units sold, customer satisfaction and retention.. During and shortly after the ALR event, Neil opened my eyes up to an opportunity for car dealers that translates into sales and profits which I am sure too many dealers fail to take advantage of… The power or networking in the Auto Industry.
Although I am going to use an example specific to Amaral Motors, it is merely one of many examples I have witnessed or participated in over the years… Profiting from a network of professional contacts. Previous to this year’s ALR event I had several conversations with Mike Timmons and Ken Potter at TrueCar regarding a Used Car Affinity Sales Program for TrueCar dealers.While at ALR I took the opportunity to Introduce Neil Amaral to both Mike and Ken from TrueCar. Before the end of the event, they had worked out a deal for Amaral Motors to be an exclusive TrueCar Used Vehicle Center for their area of New Jersey. As Neil pointed out when he thanked me, had he not listened to my description of the ALR event and trusted me as part of his professional network, he would not have secured his deal for the TrueCar Used Car Program at Amaral Motors.
As difficult as it may seem at first glance to be able to predict such “six degrees of separation” type of connections, it is actually a lot simpler than most dealers realize. Let me explain, because of social and professional networks online, today’s automotive professional and his or her networks of business connections are more readily available and visible than ever before. Take a look at my profile onLinkedIn.com/in/RPaglia and you will see that there are over 200 auto industry professionals who have written recommendations of some sort… It does not take a clairvoyant to predict the potential for referrals and introductions.
Neil Amaral is a lot like several very successful dealers and General Managers I have known over the years, he sees the opportunity to leverage relationships for the benefit of his dealership’s marketing, sales and operational efficiencies, then focuses on developing those relationships. In many cases, the dealers who are the most effective at getting more value than other dealers spending similar amounts of money on the same auto industry suppliers are the ones who focus on their relationships with key people working or running those supplier companies and business, while creating the desire within that supplier organization to deliver above and beyond what the dealership is actually paying for.
This begs the question… Do the dealers who focus on developing relationships with key marketing resources, thought leaders and suppliers get more for their dollar than the dealers who maintain arm’s length relationships and focus on negotiating price points? Do dealers who belong to online networks and professional communities such as the Automotive Digital Marketing Professional Community establish relationship networks on a more efficient basis than those dealers who do not become active members of such networks?
There are many professional managers who believe in the “Purchasing Department” approach of grinding for the lowest cost deal… But it appears that in recent years there are also a growing number of highly successful dealers who have become advanced “relationship management practitioners” from the marketing supply side perspective…
…Are you one of those dealers?
- Used Car Dealers: How Much are you Leaving on the Table?
- DealerRater Partners with vAuto Integrating Reviews with AutoVisor
- 4 Guidelines to help you find a Good Used Car Dealer
- Some Tips for New and Used Cars From Car Dealers
- How to Find a Reliable Used Car Dealer in NJ.
- In what ways to Find Reputable Car Dealers
- AutoUSA May Interview
- How To Keep Your VDPs In Sight, In Mind… All The Time – Automotive Digital Marketing Professional Community
- How To Keep Your VDPs In Sight, In Mind… All The Time – Automotive Digital Marketing Professional Community
- Carsforsale.com Announces New Website for Lansing, Michigan Dealer Paradise Motors
Automotive, Automotive industry, Automotive Leadership Roundtable, Automotive Marketing, Automotive Social, Car Dealer, Car Dealership Marketing, Conference, Digital marketing, Marketing, Social Media, Suppliers
June 2020 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Category CloudAdvertising AutoCon AutoConnections Auto Industry Professionals Automotive Digital Marketing Automotive Management Automotive Marketing Automotive Retail Management Automotive Sales Automotive Social Media Automotive Suppliers Automotive Websites Best Practices Car Dealers Conference CRM Data Analysis Dealer Training Email Marketing Google Internet Sales Manager Marketing Data Marketing Research Mobile Marketing SEO Social Marketing Social Media Marketing TrueCar - ZAG Uncategorized ZMOT
- Display Advertising for Car DealersDisplay advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles? Set the expectations correctly, though. Done right, display ads reconnect and engage with web visitors that have specifi […]Jim Flint
- Here’s What To Do To Avoid Truck AccidentsAccidents happen but the impact can be serious when an incident involves a large truck. In 2017, almost 5,000 Americans were killed in major truck accidents and tens of thousands more were wounded. Heavy trucks handle differently than regular vehicles due to their massive scale and tremendous weight. Big rigs and other big trucks typically need more time to […]Jessie Carolyn
- Bondurant High Performance Driving School Launches Extensive Track and Facility Expansion and Enhancement as Part of Its Summer Course Kick OffBondurant High-Performance Driving School Launches Extensive Track and Facility Expansion and Enhancement as Part of Its Summer Course Kick-Off CHANDLER, Ariz., – June 03, 2020 – Bondurant High-Performance Driving School reopens Sunday, June 14, to start its summer course schedule and showcase phase one of an extensive track and facility expansion and enhanc […]Ralph Paglia
- It Doesn’t Get Much Worse than This!All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, […]Dan Beres
- PureCars Auto Sales Data May 22 - 28; Used Vehicles Dominate Top SalesNew brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28. Breakdown of Brand % of Sales May 22 - May 28 Brand % of Sales 1: Ford 14% 2: Toyota 11% 3: Chevrolet 11% 4: Honda 8% 5: Jeep 6% 6: Nissan 4% 7: Subaru 4% 8: Hyundai 4% 9: GMC 5% 10: Kia 3% Break […]John Sternal
- Business Impacts of the Coronavirus PandemicCoronavirus is shaking up business and consumer behavior on a massive scale. Both the public and private sectors are scrambling to slow the spread of the illness and contain COVID-19 infections. While the full economic consequences of this black swan event are still unclear, we know that the effects that the virus—and the drastic measures being taken to cont […]Ralph Paglia
- Click-and-Collect Sales will Jump 60% As Demand for Frictionless Commerce AcceleratesWant more research? Sign up for the eMarketer Daily Newsletter. US click-and-collect sales are seeing a sharp rise amid the pandemic, and we expect them to total $58.52 billion this year. That's a roughly 60% increase, considerably higher than our previous estimate of 38.6%. Read More: Life After Lockdown: UK High Street Habits May Default to Digital […]Ralph Paglia
- Where Are All The Connected Cars In 2020?Intelligent Mobility Paves New Roads for Marketers Today’s new cars are much more than just simple modes of transportation. They are now full-fledged entertainment, communications and productivity hubs. With hundreds of sensors and systems that connect them to the internet, the cloud and their surroundings, connected cars also present new opportunities for […]Ralph Paglia
- Don’t Buy CRM Software Without Asking These QuestionsYou’ve decided to get a CRM or replace an existing one. Now what? A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships. We get it - there are a lot of options on the market. And in a time when the bottom line m […]Bill Wittenmyer
- Shopping for Used Cars? Here's What You Need to KnowIf you're interested in saving money on the purchase of a vehicle, used cars are the way to go. Part of this has to do with their lower cost when compared to new cars, but the other reason behind buying used is that a new vehicle's value depreciates considerably in the first year of ownership. While you likely aren't buying a car as an investm […]Derek Crowden
- 4 Useful Tips on How to Get Rid of the Unpleasant Smell in the CarMany car owners have faced a problem of an unpleasant odor in the car. A universal solution to this problem still doesn’t exist. It is necessary to determine the source of the odor and only after appropriate disinfection or treatment, it will be possible to completely solve the difficulties. In this article, we gathered four useful tips on how to get rid of […]Amelia Grant
- Supercharging Vehicle Sales During the Recovery PhaseAs auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affi […]Doug Van Sach
- Walmart Emerges as an Ecommerce Winner During PandemicWalmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%. With this increase, Walmart will solidify its No. 2 spot on our top 10 ecommerce companies list, still far behind Amazon but pulling further ahead of eBay, which […]Ralph Paglia
- 3 Things About COVID Consumers in 60 DaysTwo months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived. Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving forward, come mainly from watching things from a New […]Jim Flint
- 5 Tips on How to Make Your Car Look More ExpensiveWhen you make a decision to sell your old car, you will have to take a critical look at it. You should understand that it can have defects that you don’t pay attention to during daily use. However, they can spoil the buyer’s impression and lover the car’s price. The importance of pre-sale preparation is quite clear even if you want to sell your junk car for […]Amelia Grant
- Flick Fusion Adds 18 New VARs and 1,000+ Dealership Customers During COVID-19Auto dealers turn to video to stay in touch with customers & stay competitive in downturn Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion […]Timmy D. James
- Digital Motors Integrates eLEND Solutions’ Digital Financing Into Automotive ‘Buy From Home’ Online Retailing SolutionCar buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes... Irvine, Calif., May 27, 2020 – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financin […]Crystal Hartwell
- 8 Awesome Tips to Create an Effective Marketing Campaign With a Minimal BudgetIt is the goal of any marketer to create a successful marketing campaign. However, sometimes budget restrictions increase the complexity of your efforts. Having budget restrictions the marketer can make some mistakes that will spoil a marketing campaign. But it is possible to do more with less and develop a powerful marketing campaign. You can make a great […]Amelia Grant
- SURESALE WINS GOLD STEVIE® AWARD IN 2020 AMERICAN BUSINESS AWARDS®SureSale’s automotive certification-as-a-service platform was named “Innovation of the Year” Los Angeles, CA – May 26, 2020 – SureSale, the gold standard for quality used vehicles and purchase protection, won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18th Annual American Business Awards®. The category recogn […]Crystal Hartwell
- Auto/Mate Introduces Remote Payments for Repair Orders and Parts InvoicesNew feature allows dealership customers to pay ROs & parts invoices remotely Albany, N.Y. – May 26, 2020 – Auto/Mate, a business unit of DealerSocket, has introduced Remote Payments, a new feature that allows customers to pay service repair orders (ROs) and parts invoices without having to step inside the dealership. Dealership personnel can now send ema […]Mike Esposito
- Display Advertising for Car Dealers
- March 2020
- November 2019
- March 2019
- January 2019
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- February 2018
- December 2017
- May 2017
- November 2016
- May 2016
- August 2015
- June 2015
- May 2015
- January 2015
- July 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- December 2011
- November 2011
- October 2011
- October 2010
- September 2010
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
- August 2008
- Auto Industry Professionals
- Automotive Digital Marketing
- Automotive Management
- Automotive Marketing
- Automotive Product
- Automotive Retail Management
- Automotive Sales
- Automotive Social Media
- Automotive Suppliers
- Automotive Websites
- Best Practices
- Calls to Action
- Car Dealers
- Commercial Vehicles
- Data Analysis
- Dealer Management System
- Dealer Training
- Dealer Website
- Dealers United
- Digital Marketing Strategies Conference
- Dominion Dealer Solutions
- Email Marketing
- Help Wanted
- Internet Sales Manager
- Inventory Photos
- Managed Chat
- Market Research
- Marketing Data
- Marketing Metrics
- Marketing Research
- Mergers and Acduisitions
- Mobile Marketing
- News and politics
- QR Code
- Search Engine Marketing
- Search Engine Optimization
- Social Marketing
- Social Media Marketing
- String Automotive
- Tax Incentives
- TrueCar – ZAG
- Vehicle Merchandising
- Website Lead Forms
- Women Certified