Posts Tagged CRM

From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12 – Automotive Digital Marketing Professional Community

From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12 

Tom Gorham writes: “For those of us that have been on the Internet side of this business for what seems like a lifetime, Ralph’s presentation was validation and a wonderful reminder of how we got here and the vastness of the current digital landscape that is still growing at exponential rates.  But the class was listed as “Fundamental” for a reason.  For dealers and sales managers who always thought the Internet was simple, “Just getting leads, sending emails, and selling cars,” it was a brilliant demonstration of the length and breadth and depth of knowledge behind the current position of Internet Management and Digital Marketing.  I’m a hands-on Internet Sales & Marketing Manager who likes to do a lot of the nitty-gritty detail work myself.  And if I out-source something, I like to constantly collaborate with the company I hire.  I truly appreciate a vendor who understands and respects my need to be involved and not just hand over responsibility for the job at hand.”  Use the link provided to read the entire article…

via Automotive Digital Marketing Professional Community.

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The CarChat24 beta test is almost ready to go and we would like to invite you to participate!

The CarChat24 beta test is almost ready to go and we would like to invite you to participate!

What Are the Benefits of Joining the CarChat24 Beta Program? 1. Ability to experience our new powerful chat service for 30 days free. 2. Opportunity to help shape our future products and services with a greater level feedback. 3. Interaction with the beta team and other beta testers.
4. Dealers will have the choice after the beta test ends to upgrade to a paid premium version, or use the always free version. There is no obligation to purchase anything.
5. As a special thank you to all active beta participants, we will provide the following:
– Active beta participants will receive an addition 30 days use of our Premium Pro version (Total 60 days)
– Active Beta participants may also receive free 24/7 staffed back up support during a portion of the beta test period… Use the link provided to see the full explanation of this dealer opportunity and a link to the enrollment page.

via Automotive Digital Marketing Professional Community.

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Autobytel, Dealix, Edmunds, KBB – Automotive Digital Marketing Professional Community

Dear Autobytel, Dealix, Edmunds, KBB

Jerry Thibeau – Early Monday morning I start receiving e-mails from third party lead providers thanking me for submitting my information.  The e-mails were on the same vehicles I shopped on TrueCar.  Coincidence, I think not!  Now here is where it gets interesting, my data had been corrected to reflect my current e-mail, and my current phone number.  I also started receiving phone calls from dealers.  I am guessing my information could have been taken was from the DMS of the dealership where I last purchased my Infiniti. My questions to you, where did my lead originate from and how did you get my information?

via Automotive Digital Marketing Professional Community.

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The Probability of Accountability – Automotive CRM

The Probability of Accountability

Joe Webb “reveals” the hidden truth behind the BS that masquerades as a CRM installation in most USA based car dealerships… This article could have also been titled “The PROBLEM Of Accountability”.  I can attest to the fact that what Joe observed is something I have seen on far too many occasions in dealerships I was assigned to visit for CRM installation purposes back when I worked for The Reynolds and Reynolds Company, but is also a painful reality of what we see up to this day.  These sorts of false accountability systems were destructive 8 years ago, and remain destructive to this day.

The good news is that most BDC’s and slightly fewer Internet Sales Teams do not engage in such shenanigans because they do not have the luxury of putting their names on deals that they did not bring into the dealership (for the most part).

The bad news is that regardless of the systems you put in place, employees will usually figure out a way to game the system… For example, the nonsense I see of dealers blocking access to Facebook only results in the use of smartphones for this purpose and their employees bringing in their own laptops.  In other words, technology does not prevent or provide accountability as much as it gives owners and managers a false sense of security that policies are being followed.

Use the link provided in order to read the actual article written by Joe Webb…

via Automotive Digital Marketing Professional Community.

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