Automotive Marketing Professional Community Blogs

• Seeing is Believing!
  Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the recommenda […]
  Timmy D. James
• Classic Vehicle Plates Can Be Used To Avoid Smog Certificate Requirements
  Why do so many cars in Nevada have 'classic vehicle' plates? Vehicles seen around Las Vegas with "Classic" license plates... Read the full story on KTNV.com. Thousands of Nevadans may be using a legal loophole to avoid a smog check and potentially save a lot of money.   Currently, if a car does not pass a smog check, it can turn into an e […]
  Ralph Paglia
• Get back more than what you pay by using ceramic car coating for the best car paint protection
  Most car owners are keen to preserve the good looks and the bright finish of their beloved cars for many years so that it seems as if just driven out from the showroom. They use some paint protection films and coatings right from the first day of vehicle ownership so that the paint and the gloss remain intact for a long time by withstanding the stress of con […]
  Karen Anthony
• The Importance of SEO for Car Dealers
  Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school. The SEO process includes new landing pages, updating meta titles and descriptions, modifying c […]
  Jim Flint
• Dealers See Bottom-Line Benefits from a Thorough F&I Product Portfolio Review
  The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report. While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every […]
  John Sternal
• Former BMW Executive Fisker Secures $50 Million in Venture Capital
  EV maker Fisker lands $50 million investment Henrik Fisker has said the design of the Ocean SUV was kept as simple and timeless as possible to ensure these vehicles still look fresh throughout their eight-year leasing cycle. Electric-vehicle maker Fisker Inc. has raised $50 million from hedge fund veteran Louis Bacon, with the money going toward engineering […]
  Ralph Paglia
• More of the 2021 Chevrolet Corvette Revealed
  Chevrolet Rolls Out Updates for 2021 Corvette New colors and racing stripes available for next year. 2021 Chevrolet Corvette Stingray Coupe and Convertible (far right in new Silver Flare Metallic) The first iteration of the eighth generation Corvette was, unsurprisingly, a big hit. The first ever mid-engine model made a huge splash with its introduction and […]
  Ralph Paglia
• Used vs. New Sales Trends Week of July 4
  Topic Expert: Jeremy Anspach, CEO of PureCars Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automoti […]
  John Sternal
• How Bad Have Car Sales Been Hit By The Corona Pandemic?
  How Auto Sales Fared in Q2 2020 Amid Pandemic Virtually nobody doubted that the coronavirus pandemic would hit the auto industry hard and lead to supply chain delays, parts shortages, and a sharp decline in sales, so it doesn’t really come as a surprise that sales numbers were rather bleak this past quarter. GoodCarBadCar has released its report on Q2 2020 s […]
  Ralph Paglia
• More Social Media Marketing Ideas for Car Dealers
  More Automotive Social Media Marketing Ideas With the recent corona outbreak, everything has come to a halt – except social media marketing.  The global economy has been thrown into recession, but fortunately, working from home through online channels is saving businesses from a complete shutdown and major losses.  This just proves what an important part of […]
  Ralph Paglia
• Digital Dealer Las Vegas Agenda
  LAS VEGAS AGENDA SUMMARY Pre-Show | Monday | Sept. 14, 2020 (all times PT) 12 pm | Early Badge Pickup & Registration (Closes at 5:30 pm) 6 – 9 pm | DD Exhibitor/Sponsor Welcome Reception           DAY 1 | Sept. 15 DAY 2 | Sept. 16 DAY 3 | Sept. 17                                     Spanning 2.5 days, dealership and OEM attendees discover new solutions, […]
  Ralph Paglia
• Don't Miss! Four Changes for Agencies & Dealers - Live Webinar
  This Fourth of July marks a turning point for the car industry. Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor. Dealers have embraced digital advertising tactics, raising the bar across the entire industry. To succeed in the post-COVID normal, there are four digital adverti […]
  Jim Flint
• 5 Tips to Train and Retain Salespeople
  How well do you retain sales staff?  The average annual turnover rate for salespeople in our business is 67 percent, according to Automotive News.   That’s an alarming statistic when you consider it can cost upwards of $10,000 to replace one salesperson. This figure accounts for recruiting fees, on-boarding costs and potential lost revenue from missed deals. […]
  Bill Wittenmyer
• PureCars' Automotive Marketing Platform Receives Digital Advertising Certification For The Honda Dealer Program
  Leading Digital Advertising Platform Helping Auto Dealers Drive Consumer Demand From COVID-19 ATLANTA, July 1, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as one of the official providers of digital advertising for the Honda HDCX Program. PureCars is now cert […]
  John Sternal
• Enjoy the Evolution: COVID-19's Change
  The way we purchase and service vehicles may never be the same due to COVID-19. However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution.  The staff is down. Inventory is tight. Shoppers are buyers. Contactless sales deliveries ARE up. But only marginally. Be thankful we aren’t in a revolution and […]
  Jim Flint
• Dodge Scores First Detroit Quality Score Win in 34 Years on J.D. Power Study
  Detroit automakers dominated J.D. Power’s marquee study of new-vehicle quality for the first time, with Fiat Chrysler Automobiles NV’s Dodge becoming the first domestic brand to lead the rankings in 34 years.         Dodge and Kia Motors Corp.’s namesake brand tied for first place with consumers reporting the fewest problems with their vehicles in J.D. Power […]
  Ralph Paglia
• Dealership Managers: 2 Ways To Limit Distraction And (Actually) Get Work Done
  2 Ways To Limit Distractions And Get Your High Priority Work Done... Opportunities to learn are all around you. From every misstep you take, to every negative encounter or hard day at work, lessons abound. Each moment of friction carries with it something to be gained. Take my life at this moment, for instance. I work from home. And, normally, it’s a pretty […]
  Ralph Paglia
• Used Cars: The Wild Ride that Could
  As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.   According to a recent article in Automotive News, here are four ways the scenario could play ou […]
  Dan Beres
• NBCUniversal And Sky Establish One Platform Global Advertising
  NBCUniversal And Sky Set Leadership For One Platform Global Advertising and Partnerships NBCUniversal and Sky have set the leadership team for their One Platform Global Advertising & Partnerships initiative, which was first announced last month. President and Managing Director of Global Advertising & Partnerships KC Sullivan will lead the unified gro […]
  Ralph Paglia
• 10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns
  Red Zone Foreign Countries--aka Negative them Out Eliminate Smart Bidding Move Settings for Display off of Recommended Turn off App Ads Use the same Google My Business login that you use for your My Client Center Establish In-Store Conversion Tracking for Service Purposes Ramp or reduce spending to $100 per car Upload Your Target Audiences--then choose to ex […]
  Jim Flint