Automotive Marketing Professional Community Blogs

• CoronaVirus Drops Automotive Advertising To 30 Year Low
  The coronavirus pandemic has brought US auto sales to a 30-year low. As a result, the US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019. The coronavirus pandemic has upended auto sales and buying a car will never be the same... Key Points: The coronavirus crisis has upended auto retail, and many d […]
  Ralph Paglia
• Bondurant High Performance Driving School announces NHRA-approved “9 Second” driving program
   Drivers Can Now Earn Coveted NHRA Drag Racing 9 Second License From Bondurant High Performance Driving School CHANDLER, Ariz., – October 20, 2020 – Bondurant High Performance Driving School announced today the addition of an NHRA-approved “9 Second” driving program as part of its popular Dodge//SRT Drag Racing course. Visitors who enroll in the Dodge//SRT D […]
  Ralph Paglia
• PURECARS RELEASES OTT ADVERTISING FOR AUTOMOTIVE DEALER PARTNERS, AGENCY PARTNERS & TIER 2 AGENCIES
  Growing Medium Offers Low CPM, Dynamic Messaging, & Segmented Data for Personalization & Reach   ATLANTA – (October 21, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced the release of PureCarsTV, a programmatic OTT buying solution built exclusively for automotive advertisers.   […]
  John Sternal
• America's Ad Economy Expands For Second Consecutive Quarter
  U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains The U.S. ad economy grew 2.7% in September, marking its second consecutive month of expansion since the effects of the COVID-19 pandemic sent it into decline in March. While the rate of expansion fell by half from August's 5.9% growth, it nonetheless indicates sustained growth […]
  Ralph Paglia
• Get best email support services by Roadrunner email problems
  There is a high probability that most of the Roadrunner email users forgot their email password at least once and maximum users don't know how to recover it and when they try to recover it, they are unable to do so. Roadrunner email is a secure email which is now supported by spectrum. Roadrunner mail is used by many users worldwide. Roadrunner email re […]
  Jack Jons
• California Tesla Sales Drop For First Time
  Is Tesla Losing Momentum in California? Even as production hits record, registration in EV-friendly state slid during Q3. Tesla registrations in California declined 13% during the third quarter 2020. The sales disappointment was led by a drop-off in Model 3 sales. Wall Street has some lofty expectations for Tesla, which will report its third-quarter earnings […]
  Ralph Paglia
• 5 “Spooktacular” Lease Deals for Halloween
  Swapalease.com Compiled 5 Reasonably Priced Automobile Leases Around the Country Swapalease.com, the nation’s largest car lease marketplace, today announced five “Spooktacular” lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help […]
  John Sternal
• Inovatec Systems Corporation Rebrands Its Compass Lending Platform as JAVELIN
  JAVELIN includes all three facets of Inovatec’s Lending Technology Platform Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, announced today its Compass Lending Platform has been rebranded under the JAVELIN name. The former Inovatec software products have been renamed under the JAVELIN mon […]
  John Sternal
• Is Social Media Selling Cars?
  Is your social media selling cars? Let's talk. #branding #marketing #advertising #socialmedia #dealers #dealerships
  Jim Flint
• Three Tips for Great Live Video Conversations with Customers
  During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced   Video, in and of itself, has proven to be a necessity for successful marketing for dealers. In today’s wo […]
  Timmy D. James
• Season 2, Episode 3: "COVID & TikTok" - Automotive Advertising Podcast
  Chris Wohrer and Jim Flint navigate the waters of COVID through TikTok. #tiktok #videoads #automotive #marketing #dealerships #advertising
  Jim Flint
• Tap into Customer Emotions to Sell More Cars
  You may be familiar with the saying, “Never let your emotions overpower your intelligence.”  This advice is smart and logical, but how many people follow it?   When it comes to car buying, not very many. Emotions often take center stage.   Don’t get me wrong. There’s nothing inherently bad about putting emotions first. Consider a couple buying a new car beca […]
  Bill Wittenmyer
• Smart Bidding Isn't Always The Best...
  Smart Bidding isn't necessarily the best thing for Auto... here's why! #smartbidding #marketing #automotive #dealers #dealership #localsearchgroup #jimflint
  Jim Flint
• Lease Credit Approval Rates Rise Slightly To 67.6% In September
  Lease Approval Ratings Have Remained Steady Since April... Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 67.6% approval rate in September, a slight increase from the August rate of 67.1%. September experienced a slightly higher number of applicants with qualifications for taking over another pers […]
  John Sternal
• Your Workforce's View for 2020 in a Post CoVid-19 Pandemic World
  The Workforce View 2020: Post-COVID-19 (See Link for Full ADP Research Report) In the immediate wake of the COVID-19 outbreak in early 2020, traditional norms surrounding the way people work and the expectations they have for the future have been upended. Uncertainty abounds and there are many challenges to face, as well as opportunities to be explored.  At […]
  Ralph Paglia
• Season 2, Episode 2: "Concepts" - Automotive Advertising Podcast
  Chris Wohrer talks to Jim Flint about creative concepts and how to bring ideas to fruition. #creativeconcepts #creativity #marketing #advertising #dealerships
  Jim Flint
• Total Auto Originations Observations From Equifax
  Origination Estimates through September 13, 2020 reported as of September 15, 2020 Auto: Total *Origination data subject to revision due to reporting lags. All data presented here are estimates. 14,100 auto loans and leases, totaling $401.8 million, have been originated the week ending September 13th. 1,400 auto loans and leases have been originated the week […]
  John Sternal
• How AI & Humans Work Together
  Unveil the importance of human interaction behind Artificial Intelligence. #artificialintelligence #marketing #localsearchgroup #dealers #dealerships #jimflint
  Jim Flint
• Protective Life Announces Expanded Virtual Workforce
  Protective Focuses Location Footprint on Three Core Sites in Birmingham, Cincinnati and St. Louis Protective Life Reinforces Its Commitment to a Sustainable and Best-in-Class Culture     BIRMINGHAM, Ala. -Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750), announced today the expansion of its v […]
  John Sternal
• Episode 1: "Creativity" - Season 2 Automotive Advertising Podcast
  Welcome to Season 2, Episode 1 of Automotive Advertising Podcast! Our guest speaker, Chris Wohrer, speaks about where he pulls inspiration from for creative with Jim Flint. #creativity #inspiration #marketing #advertising #dealerships
  Jim Flint