Posts Tagged Presentation

AutoCon 2012 Review – AutoConnections Conference and Expositon

AutoCon 2012 Review – AutoConnections Conference and Exposition

 

This past week, myself and Dan Collingridge had the pleasure of attending Auto Connections Conference and Exposition at the beautiful Aria Resort and Casino in Las Vegas, Nevada.

The event for automotive dealers and allied industries was the first of many AutoCons to come, presented by Ralph Paglia’s Automotive Digital Marketing, Chris Saraceno’s Dealer Elite, and Brian Pasch’s First Class Educators (PCG Digital Marketing). These men and the groups of people associated with them pulled out all the stops to make an excellent event, filled with education that dealers can actually bring back to the dealership, take action on, and achieve greater success. 

 

AutoCon Speakers

All of the presenters at AutoCon including Ralph Paglia, Brian Pasch, Glen Pasch, Lon Safko, Grant Cardone, David Johnson, Stan Sher, Craig Lockerd, Richard Bustillo, David Anderson and more were second to none. The material they presented was deeply focused on helping dealers get results from their traditional and modern marketing efforts. 

Not one of them appeared unprepared. In fact, their messages were delivered so naturally that you could tell weeks if not months had gone into preparation. The information they provided can seriously be taken all the way to the bank. I know that because it’s clear that they practice what they preach. 

 

Push for Success

I believe that the first step in the pursuit of success (whatever your definition may be) is knowing who to listen to. For instance, you’d never get real estate advice from someone who has never owned a home. Rather, you’d learn from someone who owns 12 homes, 5 condos, and an office tower. That person’s information will get you where you need/want to go. 

At AutoCon, the opportunity to learn from men and women who have accomplished success by doing what they teach was the key differentiator between attending events like this and purchasing that .99 cent book about success from Amazon. Accept information from those that practice what they preach and you’ll become a champion. It’s a pattern. 

The push for success is what I love so much about the auto industry. Where else do you find men and women coming together in the pursuit of personal, family, and business success? The energy I felt at AutoCon was so positive and motivating making it the fall conference of choice to attend. 

 

Unity

The thing that I find interesting about conferences like AutoCon is that no matter what, the chances of you running into a competitor of yours is pretty high. I even attended workshops where arch-enemies were in attendance together. The interesting part is that at the end of the day, all of us (both dealer and vendor) were (and are) united in our pursuit for success. We understand that behind the dealership or company stand real people. Real people who have a husband or a wife and children. Real people who have dreams and aspirations. Real people, united in the pursuit of personal, family, and business success. I love that.

 

Don’t Wait. Dominate. 

If you know me, you’ll know that I say this a lot. “Don’t Wait. DOMINATE!”. I love the idea of striving to become better, working smarter/harder, and achieving greatness. AutoCon has armed many dealers to kick things into high gear and bring their dealerships to the next level to which I encourage: Get out of your own way and make things happen. Don’t Wait. Dominate!

 

Conclusion

I literally have nothing negative to say. Okay, maybe the chicken on Thursday was a little dry, but besides that, I’ve come back from AutoCon with a renewed desire, great friendships, and information that is more valuable to my business and personal success than expected. I encourage any dealers who didn’t attend this year to make the choice right now to attend next year. You will not be sorry, I guarantee it.

What did you think of AutoCon? Leave your comments below!

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via Automotive Digital Marketing Professional Community

Michael, thank you for attending the very first of many AutoConnections Conference and Exposition events… To follow up with this detailed review and report on your experience at AutoCon 2012 is very highly appreciated! Readers and ADM Members who want to learn more about this annual event can do so by visiting http://AutoCon.US and you can post a review on the event itself, individual speakers and the facilities based on your experience attending #AutoCon at http://ReviewAutoCon.com

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Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Gilbert, AZ – Lon Safko, one of the marketing world’s most successful entrepreneurs and best-selling author and social media strategist, will deliver a keynote address on September 6th at the AutoCon 2012 conference.  Lon will also host a panel workshop discussion on September 7th.  Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents. He also privately coaches Fortune 1,000 companies on harnessing innovative thinking and social media strategies to create higher productivity and profits.  His latest of seven best-selling books, “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, including Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency and is now in its second edition, which hit #1 on Amazon in both Business & Marketing categories.  Lon is a sought-after professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. His presentations are described as “informative and entertaining, packed with useful information.” And the U.S. Postal Service called Lon “inspiring and motivational.”  To see Lon Safko speak at the AutoCon 2012 Conference, please visit http://www.autocon2012.com

via Automotive Digital Marketing Professional Community.

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From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12 – Automotive Digital Marketing Professional Community

From the Trenches – Ralph Paglia’s “Fundamental” Presentation at DD12 

Tom Gorham writes: “For those of us that have been on the Internet side of this business for what seems like a lifetime, Ralph’s presentation was validation and a wonderful reminder of how we got here and the vastness of the current digital landscape that is still growing at exponential rates.  But the class was listed as “Fundamental” for a reason.  For dealers and sales managers who always thought the Internet was simple, “Just getting leads, sending emails, and selling cars,” it was a brilliant demonstration of the length and breadth and depth of knowledge behind the current position of Internet Management and Digital Marketing.  I’m a hands-on Internet Sales & Marketing Manager who likes to do a lot of the nitty-gritty detail work myself.  And if I out-source something, I like to constantly collaborate with the company I hire.  I truly appreciate a vendor who understands and respects my need to be involved and not just hand over responsibility for the job at hand.”  Use the link provided to read the entire article…

via Automotive Digital Marketing Professional Community.

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