Posts Tagged Search Engine Optimization

From the Trenches – When to Break the 3-Minute Rule with Videos

From the Trenches – When to Break the 3-Minute Rule with Videos

 

I’ve been using videos for our dealership since 2009 when I saw a seminar by Jim Ziegler at NADA. I was very impressed and went back to Chicago and bought a video camera. Since then, we’ve put up over 2,700 videos on YouTube.

The best practice of 3 to 5 minutes for a video is well known and has a firm foundation. But it’s not gospel. Let me explain.

In my mind, for dealers, there are basically four kinds of videos that you can make for your dealership and varying lengths that are acceptable for them.

  • Branding videos – very short, maybe 1 minute max.
  • Conversion videos – 2-5 minutes
  • True Walkaround Videos – 3-8 minutes
  • Instructional Videos – whatever is necessary

Branding Videos are basically advertising your store or product and services. Customers have a very low tolerance and acceptance for them because they are “push” marketing similar to TV commercials. Need I say more? These should be very polished and you probably want a professional involved.

Conversion videos are videos created and sent to customers by a salesperson on a specific vehicle because “a video is worth a thousand photos”. It allows the salesperson to introduce him or herself, plug the store, and ask for the appointment. The customer wants to see that car and is willing to watch a little longer.

True Walkaround Videos are not directed at a particular customer. They are intended to be useful to those researching a particular model. Consumers who are researching want to see as much as possible about a particular vehicle so they can compare it to competing models. They will watch the entire video if it provides what they are looking for.

Instructional Videos teach something and the complexity of doing so can cause varying lengths of time. Consumers understand that. Something simple can be taught very quickly but some things take longer just to get through the steps. The consumer will follow along based on their interest.

There are exceptions to every rule. The real key is whether you are providing the entertainment factor or are providing the information that is being sought by the consumer. A customer that is looking for detail will not appreciate it if you skip over those details to keep your video short.

 

Best practices are there to be a guideline, not a rule. Always practice being a consumer and that will tell you when to go beyond best pratices.

Visit with me at AutoCon2012 in September!

 

 

Written by
 Tom Gorham

Editor, From The Trenches

Automotive Digital Marketing

Professional Community

via Automotive Digital Marketing Professional Community.

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Top 15 New Year Resolutions for Marketers Serving Car Dealerships – Automotive Digital Marketing Professional Community

Top 15 New Year Resolutions for Marketers Serving Car Dealerships


The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013… These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:

16 Smart Resolutions for Better Marketing in 2013

It’s here — the turn of the new year. And you know what that means… This is your chance to reboot and decide what changes you’ll make in 2013.

Are there specific skills you haven’t quite mastered yet?

Do you have a particular goal in mind that you weren’t quite able to hit in 2012?

Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals, too?

Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company’s success?

What marketing resolutions do you want to make?

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. (Not too shabby!) It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. So consider chatting with us, and take some time to reflect on your challenges and goals by setting some strong marketing resolutions for 2013. Here are 16 great ideas to get you started, chock full of with links to more in-depth tips and resources to help you become a better marketer in 2013 …

“I want to become a stronger, more multifaceted content creator.”

1) I will blog at least twice a week. Did you know that, according to HubSpot’s 2012 Marketing Benchmarketing Report, companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month? Valuable content is the meat that attracts visitors and leads to your company. Making the commitment to an increased blogging frequency should significantly increase your lead flow. Considering adding this to your list of resolutions? Here are 10 ways to never run out of blog ideas again.

2) I will produce at least one video in Q1, and post it on YouTube. Video content can communicate a story or emotion better than almost any other form of content. A lot of marketers have a mental block that keeps them from creating video content due to a lack of technical savvy or resources. Kick those excuses to the curb and use this goal to tell one of your customers’ success stories — it could become the strongest selling tool in your sales reps’ tool belt.

3) I will become an active contributor to social media by posting articles to my company’s social channels. Maintaining an active, helpful social presence is a great tool for growing a reach that can be used to promote your best content. If this is a current weakness of yours, start by making a commitment to sharing others’ content so you can grow that valuable following. Need help planning your social media updates? Check out our free social media publishing schedule template.

4) I will work to enhance my and/or my team’s design skills. This resolution is especially relevant for 2013. A recent HubSpot study found that photos on Facebook generate 53% more Likes than text, and the trend toward visual content is only growing in importance. In 2013, investing in design skill development will be crucial for creating effective content for social media and other marketing channels. Purchase Photoshop for your team, ask a designer to host a short design tutorial, spruce up your PowerPoint skills, and download our 35 free email design templates — or check out these awesome, free design tools — if you’re a marketer on a budget. There are a lot of ways to become a better designer. Take advantage of them!

“I want to better optimize my marketing to drive stronger results.”

5) I will take the time to conduct a website audit in 2013. When’s the last time your website got a checkup? If it’s been a while, there could be plenty of missed optimization opportunities you never even knew existed. Does your website rank for certain terms that you didn’t know about? Conduct an SEO audit. Are there certain pages on your site that aren’t optimized at all — for search and for conversion? A website audit is a great thing to do early in the year so you reap the benefits throughout 2013. Check out our 25 website must-haves for driving traffic, leads, and sales, so you can start the new year off right with an optimized website.

6) I will take the time to educate myself and my team about the basics of SEO. Speaking of search engine optimization, every inbound marketer should know the basics of SEO. Especially with recent Google algorithm changes, there are some ways you can improve your search engine optimization through improved social performance (that’s right — they’re connected), and more! Download our free on-page SEO template, brush up on link-building best practices, and make sure everyone who creates content on your team keeps SEO best practices in the backs of their minds.

7) I will conduct one landing page A/B test per month to optimize my landing pages. When it comes to lead generation and reconversion, the difference between a 15% landing page conversion rate and a 25% conversion rate can be HUGE. Imagine if you could automatically generate more leads without changing your promotion strategy or generating more traffic — but rather just by optimizing your landing pages themselves? By making a habit of testing your landing pages on a regular basis to get more bang for your buck, you may be able to significantly scale your lead generation without having to scale your team! Check out this guide to landing page A/B testing to learn more — or download our complete ebook on A/B testing.

8) I will get into the habit of doing email A/B tests prior to emailing my list. Similar to the point above, optimizing an email before hitting send could increase open or clickthrough rates immensely. Who knows — maybe the first CTA headline you think of won’t resonate with your email list. But how the heck would you know if you didn’t test it first? Make this a normal practice in your marketing, and check out these various types of email tests you can try with your next email…. And while we’re on the subject of email optimization, you’re segmenting your email list too … right?

“I want to become a more data-driven marketer.”

9) I promise to set specific, numerical goals for every project I do. Goal setting is an important habit for every marketer in order to both evaluate and communicate their successes. Starting a new video series? What number of views, shares, website visits, or leads do you need to attract to make this initiative worth it? Make this step number one for all your work moving forward, and check out this free template to help you determine your 2013 marketing goals.

10) I will start tracking my analytics every week — if not every day. This is just plain good housekeeping. By keeping a pulse on how your marketing is performing on a regular basis, you can keep yourself from falling behind. A great way to do this is to use a waterfall chart to track your progress toward an end goal. If you get behind early in the month, you’ll know that you need to go full-steam ahead to fix the problem fast so you can still finish strong. Here are some other reports you should set up with your marketing analytics to keep your marketing — and sales — teams accountable.

11) I will commit to tracking my leads to sales, so I truly know what marketing channels work best.Smarketing” is a beautiful thing. Very easily, we marketers get caught up in measuring success by marketing numbers exclusively, but what works for us might not be what’s best for the business. For example, a marketer at a software company could get 10,000 people to download a flip-book of cute kitty images (Hey, I’d download that!), but it doesn’t mean those 10,000 people are going to be good fits as customers. Using closed-loop marketing analytics and aligning your marketing goals with sales goals to understand if your content is attracting the right people will help you understand what’s best for the business.

12) I will encourage my team to independently measure their work, and report back to me. Measuring progress doesn’t need to live at the management level exclusively. In fact, it may work to your benefit to encourage data-driven habits at every level as a tool to keep your marketing team accountable. Empower your employees by cultivating a data-driven culture. Help your team understand how they can track their progress, and ask them for updates periodically so it’s always top of mind.

I want to become a better overall inbound marketer.”

13) I will pick an organization I love and learn from them. Is there a company out there that you admire because of a particular way they do marketing? For instance, maybe you love Oreo’s content in social media. Or maybe you aspire to be as creative as Disney. Dissect WHY you love that organization, and learn from their marketing choices. Even if that company is in a completely different industry, there will likely still be key, valuable takeaways that can help to inspire your own marketing promotions. Start by checking our list of 10 of the most memorable marketing campaigns in 2012.

14) I will further my own education as a marketer by attending conferences and reading smart content every day. Never be too busy to keep learning. Consider attending a couple of top-notch marketing conferences this year. Print marketing ebooks and read them before bed, or read through an RSS reader of your favorite blogs while you sip coffee in your slippers. (Are you subscribed to this one yet, by the way?) You can always make the time. Find ways to keep your brain active and learning, and do the same for your team. Help them find educational resources they enjoy and can read every day, and set a good example by being a lifelong learner yourself.

15) I will accept feedback from my boss, teammates, customers, and community. A closed mind is a stagnant mind. Always be open to feedback when it’s given to you, and request it regularly even when it’s not. Survey your customers and clients to gut check their happiness. You may learn simple ways to make their lives better that make all the difference, yet takes no additional time from you. And, you’ll be improving the impact of your marketing along the way!

16) I will make a commitment to creating marketing that people love. The true path to successful marketing is making sure all the content you make, information you provide, and emails you send make your target market love you. When you create lovable marketing, it will also get clicked on, shared, downloaded, linked to, and promoted more often by your audience. And if you can build rapport and trust in the marketing stages, you’ll be teeing up a relationship that could lead to a lifelong, happy customer. To learn more about creating marketing that people love, check out our step-by-step ebook on lovable marketing here.

via Automotive Digital Marketing Professional Community.

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Using Your Website As Your Content Hub

Using Your Website As Your Content Hub – Automotive Digital Marketing Professional Community

I have been a proponent of “Hub and Spoke” and “Content Marketing” components within automotive digital marketing strategy for many years and have written, published and created entire teams of people to deliver what is essential a hub and spoke social media marketing strategy.  HOWEVER, I may be in disagreement with several points in this article and the comments made beneath it… Or, at least having a different perspective.

 

Because most dealership websites are provided by Cobalt (an ADP Company), Dealer.com, Clickmotive, KPA/TK, Dominion, or any number of other established providers, in many cases the result of an OEM mandate or endorsement, I do not recommend and have not seen much noteworthy success with using one of these fairly “standardized” dealer website platforms as the dealer’s “Content Hub” of choice.  I believe that a different type of site platform should be put into service by car dealers as a content hub within their “Hub and Spoke” social media marketing strategy, at least the part that is focused on content marketing.

 

As all three of you and many others know, I once created over 600 dealership content hub sites for use in an extensive and for the most part grossly over-reaching “Hub and Spoke” strategy when my team launched the ADP Social Media managed services solution for ADP Dealer Services in 2008… By the end of 2010 we had 660 dealerships on the program, and there was a whole lot of learning during that 2 years development and launch program.

 

Please believe me when I say that even as far back as 2009 there were many people within the ADP Digital Marketing team that wanted and insisted that content for marketing purposes should all be published on the dealer websites supplied by various ADP dealer website solution teams.  Even before the latest changes to Google’s SERP generating algorithms and subsequent updates, we found that trying to take website platforms designed primarily for promoting dealership inventory and not built for frequent content postings, and sharing of that content by all visitors to the site, was simply not very effective.

 

What we found a couple years ago, and what I still find to this day, is that the compromises required by the OEM mandated dealer website providers for the 10,000 of 17,000 or so total number of franchised dealers who are even remotely willing to consider content publishing for marketing purposes, so reduces the effectiveness of a content marketing strategy as to neuter it.  Yet, when we use a website platform that is optimized and designed to be used as a “Content Hub” with application layers syndication to the major social media networks, easily and readily adapted to multiple content sharing and appending apps, such as “If you like this article, you may want to check out these related posts…” type of technologies, along with Google verified authorship compliance, category and tagging features and other more social media 2013 type technologies… THEN the hub and spoke concept simply rocks and drives so much traffic, engagement, marketing communications objectives and SEO benefits to both the hub and the dealer’s eCommerce random access website (RAW – Larry Bruce) when appropriate reference and citations are implemented specific to relevant content posted and distributed from the hub, that we have a WINNING CONTENT MARKETING STRATEGY.

 

So what types of platforms make good “Content Hubs”? Well, let’s start with the Ning Network platform that the ADM Professional Community, dealerELITE.net, AutomotiveSocial.comAutomotiveReputation.com and several other Content Hub purposed sites targeted to car business people have been built on by professionals such as myself, Brian Pasch, J.D. Rucker (@0boy), David Kain, Chris Saraceno and several others have done.  Not saying it is perfect, far from it, I have monthly meetings with the development team at Glam Media and they can be quite frustrating, but it does work, as shown by the success of the ADM Professional Community and over 30,000 monthly visitors from SEO alone.

 

Then there is WordPress and all the various “Theme” builds and templates designed to make it function as a great “Content Hub”.  Joomla, Drupal and many other platforms are all far better designed to serve as a content hub than any of the top 5 dealer website platforms that I am familiar with.

 

As for how to manage the schizo appearing strategy of having more than one website… That has been covered so many times I do not feel the need to repeat it in a comment.  But, once again let me state that due to the low costs involved and the increased effectiveness of purpose specific platform selection, along with the marketing reality of not wanting to take a “Buying Today” car shopper and send him/her right back up-funnel and into the research and info gathering mode by thrusting all sorts of content in front of their faces, which may distract them from their initial purchase intent that brought them to the website… ONE WEBSITE IS NOT ENOUGH FOR AN OPTIMIZED AUTOMOTIVE DIGITAL MARKETING STRATEGY at the dealership level. 

 

A Content Hub strategy requires a site platform optimized for its use as a centralized publishing point and a high frequency of such publishing in order to be as effective as possible.  And… Publishing a steady stream of content, much of which is relevant to customers focused on research and info gathering to a dealer’s eCommerce site may not be in the best interest of that site’s role as a lead, phone call and showroom traffic generator.

 

via Using Your Website As Your Content Hub.

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Google On The Verge Of Anit-Trust Lawsuit – Automotive Marketing Community

Written by Tim Martell of Wikimotive


The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google.  

Sources close to the FTC say that four FTC commissioners: “have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals.” A decision to file a law suit against Google could have major implications for the future ofSearch Engine Optimization SEO and the search industry in general.

In 1998 a similar lawsuit was filed against Microsoft alleging that they abused their monopoly position. If Microsoft had lost they may have been forced to split into two parts. They ended up settling for an extremely large sum of money and, although they did not get convicted, they still lost. Many believe the case forced Bill Gates to resign as CEO and the company has never been the same since.

According to sources close to the FTC, it appears likely that they will pursue a case against Google. They won’t have to work very hard either, to come up with a good reason. They’ve been inundated with complaints about how Google is conducting itself. A lot of complaints have to do with Google favoring their own properties in vertical search results, but surprisingly that may not be what the FTC chooses to go after. One source said the FTC commissioners have given weight to… “complaints that Google refuses to share data that would allow advertisers and developers to create software to compare the value they get on Google to advertising spending on Microsoft’s Bing or Yahoo.

In a related issue, the FTC is looking at Google’s handling of valuable patents, which are determined to be essential to smartphones. The agency is trying to determine if they are licensed fairly and whether patent infringement lawsuits are used to hamper innovation.”

If the FTC does decide to go after Google for anti-trust violations you can bet on one outcome with absolute confidence: Google will never be the same. And that will almost certainly mean a massive shake up in the world of SEO and digital marketing in general.

 

via Google On The Verge Of Anit-Trust Lawsuit – Automotive Marketing Community.

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AutoCon 2012 Review – AutoConnections Conference and Expositon

AutoCon 2012 Review – AutoConnections Conference and Exposition

 

This past week, myself and Dan Collingridge had the pleasure of attending Auto Connections Conference and Exposition at the beautiful Aria Resort and Casino in Las Vegas, Nevada.

The event for automotive dealers and allied industries was the first of many AutoCons to come, presented by Ralph Paglia’s Automotive Digital Marketing, Chris Saraceno’s Dealer Elite, and Brian Pasch’s First Class Educators (PCG Digital Marketing). These men and the groups of people associated with them pulled out all the stops to make an excellent event, filled with education that dealers can actually bring back to the dealership, take action on, and achieve greater success. 

 

AutoCon Speakers

All of the presenters at AutoCon including Ralph Paglia, Brian Pasch, Glen Pasch, Lon Safko, Grant Cardone, David Johnson, Stan Sher, Craig Lockerd, Richard Bustillo, David Anderson and more were second to none. The material they presented was deeply focused on helping dealers get results from their traditional and modern marketing efforts. 

Not one of them appeared unprepared. In fact, their messages were delivered so naturally that you could tell weeks if not months had gone into preparation. The information they provided can seriously be taken all the way to the bank. I know that because it’s clear that they practice what they preach. 

 

Push for Success

I believe that the first step in the pursuit of success (whatever your definition may be) is knowing who to listen to. For instance, you’d never get real estate advice from someone who has never owned a home. Rather, you’d learn from someone who owns 12 homes, 5 condos, and an office tower. That person’s information will get you where you need/want to go. 

At AutoCon, the opportunity to learn from men and women who have accomplished success by doing what they teach was the key differentiator between attending events like this and purchasing that .99 cent book about success from Amazon. Accept information from those that practice what they preach and you’ll become a champion. It’s a pattern. 

The push for success is what I love so much about the auto industry. Where else do you find men and women coming together in the pursuit of personal, family, and business success? The energy I felt at AutoCon was so positive and motivating making it the fall conference of choice to attend. 

 

Unity

The thing that I find interesting about conferences like AutoCon is that no matter what, the chances of you running into a competitor of yours is pretty high. I even attended workshops where arch-enemies were in attendance together. The interesting part is that at the end of the day, all of us (both dealer and vendor) were (and are) united in our pursuit for success. We understand that behind the dealership or company stand real people. Real people who have a husband or a wife and children. Real people who have dreams and aspirations. Real people, united in the pursuit of personal, family, and business success. I love that.

 

Don’t Wait. Dominate. 

If you know me, you’ll know that I say this a lot. “Don’t Wait. DOMINATE!”. I love the idea of striving to become better, working smarter/harder, and achieving greatness. AutoCon has armed many dealers to kick things into high gear and bring their dealerships to the next level to which I encourage: Get out of your own way and make things happen. Don’t Wait. Dominate!

 

Conclusion

I literally have nothing negative to say. Okay, maybe the chicken on Thursday was a little dry, but besides that, I’ve come back from AutoCon with a renewed desire, great friendships, and information that is more valuable to my business and personal success than expected. I encourage any dealers who didn’t attend this year to make the choice right now to attend next year. You will not be sorry, I guarantee it.

What did you think of AutoCon? Leave your comments below!

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via Automotive Digital Marketing Professional Community

Michael, thank you for attending the very first of many AutoConnections Conference and Exposition events… To follow up with this detailed review and report on your experience at AutoCon 2012 is very highly appreciated! Readers and ADM Members who want to learn more about this annual event can do so by visiting http://AutoCon.US and you can post a review on the event itself, individual speakers and the facilities based on your experience attending #AutoCon at http://ReviewAutoCon.com

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Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Gilbert, AZ – Lon Safko, one of the marketing world’s most successful entrepreneurs and best-selling author and social media strategist, will deliver a keynote address on September 6th at the AutoCon 2012 conference.  Lon will also host a panel workshop discussion on September 7th.  Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents. He also privately coaches Fortune 1,000 companies on harnessing innovative thinking and social media strategies to create higher productivity and profits.  His latest of seven best-selling books, “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, including Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency and is now in its second edition, which hit #1 on Amazon in both Business & Marketing categories.  Lon is a sought-after professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. His presentations are described as “informative and entertaining, packed with useful information.” And the U.S. Postal Service called Lon “inspiring and motivational.”  To see Lon Safko speak at the AutoCon 2012 Conference, please visit http://www.autocon2012.com

via Automotive Digital Marketing Professional Community.

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Google Local: Thoughts 1 Month After Launch – Automotive Digital Marketing Professional Community

Google Local: Thoughts 1 Month After Launch

 

As we all know, Google made a HUGE shift on May 30th, when they moved all Google Places pages to Google+ Local.  We are 1 month since the announcement and shift, and I wanted to share some of my experiences and observations so far. 

 

Google is very important when it comes to online reputation and specifically online reviews for local businesses, including auto dealers and other categories.  Google’s move to launch Google+ Local shows a large commitment by Google to reviews and the local business space.  As with any new launch, it will evolve over time.  From what we have seen thus far there are some great things about Google+ Local and some challenges with how it is implemented currently.  The fact remains that it is here to stay, and the best thing we can do is educate ourselves and our customers on Google+ Local, and utilize it to the best of our ability, while being aware of its current limitations.

 

This blog post summarizes some of my own observations, so please comment if you have any additional insights to share.

1: User Experience

The overall look and feel of the new Google+ Local pages looks great.  It is easy to read, the larger images are compelling, and the way the review summary is highlighted is nice, etc.  However, there are two areas where Google+ is lagging, and these two areas will impact user adoption: sign up process, and lack of iPad / iPhone support for writing a review.

 

Currently, in order to sign up for Google+, a user is taken through a 4 step process where they are “guided” through a variety of new features that Google has to offer.  For new users, this may be over-whelming.  In addition, each time there is a new step, users will fall out of the conversion process.  Google needs to refine this sign-up process to make it easier for users to join Google+ and participate in reviews.

 

One of the big reasons that Google launched Google+ Local was to provide an increased focus on reviews and propagate their new Zagat-style review scale, the 30 point scale.  For that reason, having users write reviews seems to be an important outcome of the launch.  At this point in time, Google has not launched an iPad app for Google+ and their Google+ app for iPhone does not include the ability to search Google+ Local or write reviews for local businesses.  With the penetration for iPhones and iPads and users’ desire to do things while on the go, this will limit user adoption and users’ ability to write reviews.

2: Phasing Out Google Places

The launch of Google+ Local really only encompassed a partial launch of the service — the front end user interface.  The back end, which includes the management of a Google+ Local Business Page as well as integration with the Google search offerings is not fully implemented yet.

 

In order to manage or change information, local businesses still have to log into their Google Places dashboard.  This is where they would update images, any information/ hours, etc.  The business also has to log in here to respond to reviews from customers. 

 

Google+ Local is not yet fully integrated into the Google search results.  When you execute a search that includes local businesses in the search results, reviews are not included as a part of the Google organic or paid results.  Where you do see reviews/ Google+ Local information is in the Google Places part of the search results.  It is still entitled “Places for [xyz business] in [city]” and includes every listing for that business, the associated reviews, and a map to the businesses.  I am sure that we will see further integration down the line and a complete retirement of any references to Google Places.

In Closing…

Google+ Local is here to stay.  Google is pushing its review platform to be more relevant to local businesses and get users engaged.  I believe that over time, using Google+ will become easier to use from all devices, and Google+ Local will be fully integrated within Google Search results. 

 

Google is also establishing different standards (e.g., the 30 point scale, and 1-3 ratings) and requirements for reviews than other sites.  For example, Google has stated that reviews can be obtained directly within the business location.  Since a Google+ account is required to submit a review, Google must feel that the benefit of getting more customer participation by involving the business in encouraging customers to review outweighs the threat of abuse, since users have to have their own Google+ account to leave a review.

 

We cannot ignore Google+ Local and Google Reviews.  We need to educate ourselves and our customers on how Google+ Local can be leveraged as an asset to drive additional business into dealerships.

via Google Local: Thoughts 1 Month After Launch – Automotive Digital Marketing Professional Community.

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