Posts Tagged Social Media
The dramatically tall Infographic that appears below showcases an independently produced and ranked directory of the Top 100 Automotive Blogs selected for recommendation to visit, subscribe, join and follow in 2013…
When the author (Ron Mays) who assembled and created the infographic that shows this ranking of the “Top 100 Automotive Blogs and Networks for 2013” first contacted Ralph Paglia, we did not know what to expect. Ralph provided Ron Mays with the information he requested. When the list was announced by CouponAudit and the below Infographic published, all of us associated with the Automotive Digital Marketing Professional Community were pleasantly surprised to see that the ADM Professional Community came in at number 10 out of 100 sites that were selected and ranked.
The infographic that Ron Mays and the CouponAudit team created to display this ranking of auto industry and car business networking UGC sites is available below:
An infographic by the team at CouponAudit
In above infographic, you can view top 100 Auto Blogs to follow in 2013, which CouponAudit ranked according to quality of posts.
Visit and join the Automotive Digital Marketing Professional Community at www.automotivedigitalmarketing.com
- Automotive Digital Marketing – Spread the Word about this Professional Community (admprofessionalcommunity.com)
- Reputation Management: Car Salesmen Surpass Congress On Ethics and Honesty Ratings Among American Consumers – Automotive Digital Marketing Professional Community (ADM) (mazdadealersusa.org)
- Automotive Thought Leader Journal is out! Edition of 18 December 2012 (automotivesocial.me)
- Will Car Dealers Leverage Social Media Advertising for Competitive Advantage in 2013? (automotivesocial.me)
- Joe Webb’s “Validation and Fruition” on Automotive Digital Marketing Professional Community (ADM) (automotivemarketing.info)
- Is It Time For Car Dealers To Provide Customers With Online Review Resources? (automotivereputationmanagement.wordpress.com)
- Schedule an ELEAD1ONE Demo at NADA 2013 in Orlando – Proud Sponsor of the ADM Professional Community (automotivedigital.me)
- Automotive Thought Leader Journal is out! Edition of 22 December 2012 (automotivesocial.me)
- How To Spot A Shady Auto Mechanic (allstate.com)
- It’s One Thing to Create Auto Jobs, the Hard Part is Finding Them (prweb.com)
ADM Professional Community, Automotive, Automotive industry, Automotive Marketing, Automotive Social, Business, Car Dealer, Car Dealer Websites, Car Dealers, Car dealership, Car Dealership Marketing, Conference, CouponAudit, Dealership Management, Digital Dealer, Google, Marketing, Ralph Paglia, Social Media, Training, User-generated content
I’ve been using videos for our dealership since 2009 when I saw a seminar by Jim Ziegler at NADA. I was very impressed and went back to Chicago and bought a video camera. Since then, we’ve put up over 2,700 videos on YouTube.
The best practice of 3 to 5 minutes for a video is well known and has a firm foundation. But it’s not gospel. Let me explain.
In my mind, for dealers, there are basically four kinds of videos that you can make for your dealership and varying lengths that are acceptable for them.
- Branding videos – very short, maybe 1 minute max.
- Conversion videos – 2-5 minutes
- True Walkaround Videos – 3-8 minutes
- Instructional Videos – whatever is necessary
Branding Videos are basically advertising your store or product and services. Customers have a very low tolerance and acceptance for them because they are “push” marketing similar to TV commercials. Need I say more? These should be very polished and you probably want a professional involved.
Conversion videos are videos created and sent to customers by a salesperson on a specific vehicle because “a video is worth a thousand photos”. It allows the salesperson to introduce him or herself, plug the store, and ask for the appointment. The customer wants to see that car and is willing to watch a little longer.
True Walkaround Videos are not directed at a particular customer. They are intended to be useful to those researching a particular model. Consumers who are researching want to see as much as possible about a particular vehicle so they can compare it to competing models. They will watch the entire video if it provides what they are looking for.
Instructional Videos teach something and the complexity of doing so can cause varying lengths of time. Consumers understand that. Something simple can be taught very quickly but some things take longer just to get through the steps. The consumer will follow along based on their interest.
There are exceptions to every rule. The real key is whether you are providing the entertainment factor or are providing the information that is being sought by the consumer. A customer that is looking for detail will not appreciate it if you skip over those details to keep your video short.
Best practices are there to be a guideline, not a rule. Always practice being a consumer and that will tell you when to go beyond best pratices.
Visit with me at AutoCon2012 in September!
Written by Tom Gorham
Editor, From The Trenches
Top 5 Auto Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending June 30, 2012…
Unique Visitor Traffic
Ranking by traffic volume and the sites (including subdomains) submitted to Compete, Inc. for monitoring:
Total Visitor Traffic
Since these sites are actively trying to get people in the auto industry to come back to them on a regular basis, it is useful to also examine their total number of visits, which would include members returning for multiple visits throughout each month being tracked. Automotive Digital Marketing has a substantial lead in 1st place for most visitors, with DealerELITE and DrivingSales neck and neck for second most visited automotive professional network.
Ranking Results for these same five sites based on total visitors for June 2012 moves DealerElite from 4th (Unique Visitors) to a close 2nd, basically tied with DrivingSales:
EDITOR’S NOTE: For years I have compared Compete, Inc. data with Google Analytics measured traffic reports for dozens of websites I have access to, and can attest to the fact that Compete always shows LESS TRAFFIC than actual traffic to a website (in absolute raw numbers). However, the relative comparisons of multiple sites by Compete, Inc. is almost always relatively accurate, with the sites that get more traffic according to Compete, also getting more traffic as shown by Google Analytics. However, it is important to note that all data sources show variations and many industry pundits have criticized Compete, Inc. data collection methodologies, despite validation of these same techniques by Google and Google’s partnership with Compete on many research projects.
Facebook and Twitter Offer Dealers New Ad Targeting Capabilities – Automotive Digital Marketing Professional Community
For the dominant social networks, the pressure is on. Facebook’s IPO cast a harsh light on its advertising revenue business models, which are not growing as fast as Wall Street had hoped. Twitter, on the other hand, has to prove that it has a business model for driving revenue that scales large enough to keep their doors open.
One way to add value to what is offered to advertisers and thus gain more ad dollars is to ramp up ad targeting, which both companies have done over the past few months. But while Twitter is playing it safe, Facebook is pushing the envelope with new tools, including corporate data base “Match-Back” services that could deliver the exact automotive consumers your dealership is looking for… But, could also bring the web equivalent of junk mail to your Facebook page.
Most Americans are accustomed to the rules of engagement for direct mail, which is very much an offline practice. (Subscribe to a new magazine? Don’t be surprised to see a raft of offers for credit cards in your mailbox.) But Facebook is allowing its big advertisers, including car companies and dealer groups to match the email addresses and phone numbers they’ve collected with Facebook profiles matching that data.
The move raises a number of privacy questions. When a consumer gives an email address or number to a marketer, there’s the expectation he will get communication from the brand. But what about when it comes to Facebook? “I don’t think anyone who has given an email and phone number to Facebook expected it to be used by Tide to target ads at them,” said Alan Chapell, an attorney who consults with ad-tech companies on privacy policies.
Facebook says it’s giving users two opportunities to opt out. First, a marketer must ask permission from customers to reach them on Facebook. Second, users can opt out by clicking a box on the ads themselves.
Twitter’s gentler approach
Twitter, which described its new targeting option as the biggest change to its ad capabilities since they were first introduced, is taking a more cautious approach. Twitter’s interest targeting includes 350 prepackaged categories, from the broad “pets” or “films” to more niche subcategories like “documentaries” and “Bollywood.”
The categories are not created from the content of tweets themselves, but from user actions on Twitter such as retweets and favorites, and whom users follow. If you follow Anthony Bourdain, for example, that’s a clue that you’re a foodie.
Unlike Facebook, Twitter is intrinsically public and users have no expectation of privacy. Yet Twitter’s approach to targeting is likely to be perceived as less invasive than, say, Google’s mining of search data or Gmail. “We have always been thoughtful and deliberate in how we roll out our advertising products and features,” a spokeswoman said in a statement. “This certainly applies to targeting as well.”
One could also argue that users have higher switching costs since many have spent years accumulating connections, photos and apps. That’s why we predict it will keep pushing the envelope until the scope of its business matches the ubiquity of its user base, and why the ad targeting has only just begun.
Facebook Infographic Source:
Twitter Infographic Source:
Guy Kawasaki and Infographic Showcase
Posted by Ralph Paglia in Auto Industry Professionals, Automotive Digital Marketing, Automotive Management, Automotive Marketing, Automotive Retail Management, Automotive Social Media, Automotive Suppliers, Best Practices, Car Dealers, Conference, Digital Marketing Strategies Conference, NADA, Social Marketing, Social Media Marketing, TrueCar - ZAG on May 13, 2013
Professional Networking as a Competitive Advantage for Car Dealers
About a month ago I had the honor and privilege of speaking at the Automotive Leadership Roundtable in Miami Beach, Florida. As each of the previous ALR events have been, the venue was superb and the dealers who attended were among the nation’s most successful and each of them true leaders within our industry.
One of my favorite General Managers, Mr.Richard Bustillo of Rick Case Honda was a featured speaker at this year’s Automotive Leadership Roundtable and tells me that one of the most productive uses of his time is the contacts and networking connections he makes at this premier industry event.
“April 11, 2013 — DAVIE, Florida – Richard Bustillo, General Manager of Rick Case Honda, the World’s Largest Full Line Honda Dealership, will be leading a panel discussion at the Automotive Leadership Roundtable (ALR) on Monday, April 15, 2013, at the Fontainebleau in Miami Beach, Florida. This is the second consecutive year Mr. Bustillo was selected to speak at ALR, an annual conference of leading automotive management executives.”
Another more recently acquired friend of mine who is a dealer, Neil Amaral had accepted my nomination to attend the ALR event as one of the top independent car dealers in America. His “Amaral Auto Sales” dealership in New Jersey puts many franchised points to shame in all measurements of dealership operating criteria, including units sold, customer satisfaction and retention.. During and shortly after the ALR event, Neil opened my eyes up to an opportunity for car dealers that translates into sales and profits which I am sure too many dealers fail to take advantage of… The power or networking in the Auto Industry.
Although I am going to use an example specific to Amaral Motors, it is merely one of many examples I have witnessed or participated in over the years… Profiting from a network of professional contacts. Previous to this year’s ALR event I had several conversations with Mike Timmons and Ken Potter at TrueCar regarding a Used Car Affinity Sales Program for TrueCar dealers.While at ALR I took the opportunity to Introduce Neil Amaral to both Mike and Ken from TrueCar. Before the end of the event, they had worked out a deal for Amaral Motors to be an exclusive TrueCar Used Vehicle Center for their area of New Jersey. As Neil pointed out when he thanked me, had he not listened to my description of the ALR event and trusted me as part of his professional network, he would not have secured his deal for the TrueCar Used Car Program at Amaral Motors.
As difficult as it may seem at first glance to be able to predict such “six degrees of separation” type of connections, it is actually a lot simpler than most dealers realize. Let me explain, because of social and professional networks online, today’s automotive professional and his or her networks of business connections are more readily available and visible than ever before. Take a look at my profile onLinkedIn.com/in/RPaglia and you will see that there are over 200 auto industry professionals who have written recommendations of some sort… It does not take a clairvoyant to predict the potential for referrals and introductions.
Neil Amaral is a lot like several very successful dealers and General Managers I have known over the years, he sees the opportunity to leverage relationships for the benefit of his dealership’s marketing, sales and operational efficiencies, then focuses on developing those relationships. In many cases, the dealers who are the most effective at getting more value than other dealers spending similar amounts of money on the same auto industry suppliers are the ones who focus on their relationships with key people working or running those supplier companies and business, while creating the desire within that supplier organization to deliver above and beyond what the dealership is actually paying for.
This begs the question… Do the dealers who focus on developing relationships with key marketing resources, thought leaders and suppliers get more for their dollar than the dealers who maintain arm’s length relationships and focus on negotiating price points? Do dealers who belong to online networks and professional communities such as the Automotive Digital Marketing Professional Community establish relationship networks on a more efficient basis than those dealers who do not become active members of such networks?
There are many professional managers who believe in the “Purchasing Department” approach of grinding for the lowest cost deal… But it appears that in recent years there are also a growing number of highly successful dealers who have become advanced “relationship management practitioners” from the marketing supply side perspective…
…Are you one of those dealers?
- Used Car Dealers: How Much are you Leaving on the Table?
- DealerRater Partners with vAuto Integrating Reviews with AutoVisor
- 4 Guidelines to help you find a Good Used Car Dealer
- Some Tips for New and Used Cars From Car Dealers
- How to Find a Reliable Used Car Dealer in NJ.
- In what ways to Find Reputable Car Dealers
- AutoUSA May Interview
- How To Keep Your VDPs In Sight, In Mind… All The Time – Automotive Digital Marketing Professional Community
- How To Keep Your VDPs In Sight, In Mind… All The Time – Automotive Digital Marketing Professional Community
- Carsforsale.com Announces New Website for Lansing, Michigan Dealer Paradise Motors
Automotive, Automotive industry, Automotive Leadership Roundtable, Automotive Marketing, Automotive Social, Car Dealer, Car Dealership Marketing, Conference, Digital marketing, Marketing, Social Media, Suppliers
Posted by Ralph Paglia in Advertising, Auto Industry Professionals, Automotive Digital Marketing, Automotive Marketing, Automotive Social Media, Best Practices, Calls to Action, Car Dealers, CRM, Dealer Training, Email Marketing, eNewsletter, Internet Sales Manager, Mobile Marketing, Social Marketing, Social Media Marketing on March 1, 2013
- Leads Are People Too – Automotive Internet Sales Managers (automotivemarketingmanager.com)
- Your Car as a Mobile Device (florence20.typepad.com)
- Intel accelerates mobile computing push (thenewstribe.com)
- The 411 on Mobile Marketing for Small Businesses (amsterdamprinting.com)
- The moveable goldrush (techcentral.ie)
- Appcelerator Japanese Mobile Community Comes Out in Force for tiTokyo (socialmediaportal.com)
- Salesforce ‘doubles down’ on mobile, launches Service Cloud Mobile (zdnet.com)
- 95% Of Mobile Devices Have No Security Software Installed – Juniper (misco.co.uk)
- Ericsson CEO: We’ve got 4G networks. Now what do we do with them? [GigaOM] (gigaom.com)
3GPP Long Term Evolution, Automotive, Automotive industry, Automotive Marketing, Automotive Sales, Automotive Social, AutoUSA, BDC, Car Dealer, Car Dealer Websites, Car Dealers, Car dealership, Car Dealership Marketing, CRM, Customer, Customer Relationship Management, Digital Dealer, Digital marketing, Email Marketing, eNewsletter, IPhone, Josh Vajda, Mobile Computing, Mobile device, Mobile Marketing, Smartphone, Social Media, Suppliers, Wireless Data
Posted by Ralph Paglia in Automotive Digital Marketing, Automotive Marketing, Automotive Social Media, Conference, Dealer Training, Digital Marketing Strategies Conference, Internet Sales Manager, Search Engine Marketing, Search Engine Optimization, SEO, Social Marketing, Social Media Marketing on November 12, 2012
I wanted to enlist the resources of the ADM community to suggest new workshop topics or keynote speaker topics to enhance the upcoming Digital Marketing Strategies Conference (DMSC).
This will be the third year that DMSC is scheduled just prior to the 2013 NADA Convention in Orlando, Florida from February 5-7th.
This gives dealers the ability to attend two great conferences with one trip out of the dealership.
DMSC is an intimate learning environment that focuses on winning strategies and the processes to create change for the upcoming business year. With dealership attendance limited to 250 people, the workshops will provide that one-on-one feeling that has made DMSC a top conference destination each year!
A number of top speakers have confirmed their participation at DMSC and with only a few speaking slots remaining, I would like the ADM community to share what is IMPORTANT for their dealership in 2013.
What are the strategies and/or processes you are considering implementing in the year ahead? How can DMSC help you make the right decisions for 2013?
Confirmed Speakers – Alphabetical Order
First Class Educators (FCE) who hosts DMSC each year, has confirmed the following speakers for the Orlando conference:
- AJ LeBlanc
- Ali Amirrezvani
- Brian Pasch
- Carlton van Putten
- Chris Reed
- Craig Lockerd
- Dave Page
- David Kain
- David Metter
- Glenn Pasch
- Jamie Oldershaw
- Jared Rowe
- Jerry Thibeau
- Jim Flint
- Joe Webb
- Julio Gonzalez
- Marc McGurren
- Patrick Workman
- Peter Leto
- Ralph Paglia
- Shuan Weissman
- Stan Sher
- Thomas Gage
So what do you want to know, learn, confirm? This is your chance, as a member of the ADM community to make your voice heard and impact the direction of an upcoming conference. Add your feedback in the comments below.
I hope to see many ADM members at DMSC, and you can register for the conference by visiting the official conference website at: http://www.DigitalMarketingStrategies.org.
Ralph Paglia, founder of the ADM community, will be doing a three part workshop series this year at DMSC, which you will not want to miss!
- Facebook and Twitter Launch New Ad Targeting Tools for Car Dealers
- ADM Professionals Asked To Recommend DMSC Speakers and Topics
- ADM Professionals Asked To Recommend DMSC Speakers and Topics
- ADM Professionals Asked To Recommend DMSC Speakers and Topics
- Content Marketing Comprehensive Guidelines and Tactics for Car Dealers – Automotive Marketing
- Social Media Marketing Strategy: Defining the Functional Requirements for Car Dealers – Automotive Digital Marketing Professional Community
- ADM Professionals Asked To Recommend DMSC Speakers and Topics
- Latest Google Car Shopper Research Impacts Dealer Marketing Strategies – Automotive Digital Marketing Professional Community
- ADM Professional Network Visitor Metrics – Two Year Aggregate Summary – Automotive Marketing
- Facebook and Twitter Launch New Ad Targeting Tools for Car Dealers
I have been a proponent of “Hub and Spoke” and “Content Marketing” components within automotive digital marketing strategy for many years and have written, published and created entire teams of people to deliver what is essential a hub and spoke social media marketing strategy. HOWEVER, I may be in disagreement with several points in this article and the comments made beneath it… Or, at least having a different perspective.
Because most dealership websites are provided by Cobalt (an ADP Company), Dealer.com, Clickmotive, KPA/TK, Dominion, or any number of other established providers, in many cases the result of an OEM mandate or endorsement, I do not recommend and have not seen much noteworthy success with using one of these fairly “standardized” dealer website platforms as the dealer’s “Content Hub” of choice. I believe that a different type of site platform should be put into service by car dealers as a content hub within their “Hub and Spoke” social media marketing strategy, at least the part that is focused on content marketing.
As all three of you and many others know, I once created over 600 dealership content hub sites for use in an extensive and for the most part grossly over-reaching “Hub and Spoke” strategy when my team launched the ADP Social Media managed services solution for ADP Dealer Services in 2008… By the end of 2010 we had 660 dealerships on the program, and there was a whole lot of learning during that 2 years development and launch program.
Please believe me when I say that even as far back as 2009 there were many people within the ADP Digital Marketing team that wanted and insisted that content for marketing purposes should all be published on the dealer websites supplied by various ADP dealer website solution teams. Even before the latest changes to Google’s SERP generating algorithms and subsequent updates, we found that trying to take website platforms designed primarily for promoting dealership inventory and not built for frequent content postings, and sharing of that content by all visitors to the site, was simply not very effective.
What we found a couple years ago, and what I still find to this day, is that the compromises required by the OEM mandated dealer website providers for the 10,000 of 17,000 or so total number of franchised dealers who are even remotely willing to consider content publishing for marketing purposes, so reduces the effectiveness of a content marketing strategy as to neuter it. Yet, when we use a website platform that is optimized and designed to be used as a “Content Hub” with application layers syndication to the major social media networks, easily and readily adapted to multiple content sharing and appending apps, such as “If you like this article, you may want to check out these related posts…” type of technologies, along with Google verified authorship compliance, category and tagging features and other more social media 2013 type technologies… THEN the hub and spoke concept simply rocks and drives so much traffic, engagement, marketing communications objectives and SEO benefits to both the hub and the dealer’s eCommerce random access website (RAW – Larry Bruce) when appropriate reference and citations are implemented specific to relevant content posted and distributed from the hub, that we have a WINNING CONTENT MARKETING STRATEGY.
So what types of platforms make good “Content Hubs”? Well, let’s start with the Ning Network platform that the ADM Professional Community, dealerELITE.net, AutomotiveSocial.com, AutomotiveReputation.com and several other Content Hub purposed sites targeted to car business people have been built on by professionals such as myself, Brian Pasch, J.D. Rucker (@0boy), David Kain, Chris Saraceno and several others have done. Not saying it is perfect, far from it, I have monthly meetings with the development team at Glam Media and they can be quite frustrating, but it does work, as shown by the success of the ADM Professional Community and over 30,000 monthly visitors from SEO alone.
Then there is WordPress and all the various “Theme” builds and templates designed to make it function as a great “Content Hub”. Joomla, Drupal and many other platforms are all far better designed to serve as a content hub than any of the top 5 dealer website platforms that I am familiar with.
As for how to manage the schizo appearing strategy of having more than one website… That has been covered so many times I do not feel the need to repeat it in a comment. But, once again let me state that due to the low costs involved and the increased effectiveness of purpose specific platform selection, along with the marketing reality of not wanting to take a “Buying Today” car shopper and send him/her right back up-funnel and into the research and info gathering mode by thrusting all sorts of content in front of their faces, which may distract them from their initial purchase intent that brought them to the website… ONE WEBSITE IS NOT ENOUGH FOR AN OPTIMIZED AUTOMOTIVE DIGITAL MARKETING STRATEGY at the dealership level.
A Content Hub strategy requires a site platform optimized for its use as a centralized publishing point and a high frequency of such publishing in order to be as effective as possible. And… Publishing a steady stream of content, much of which is relevant to customers focused on research and info gathering to a dealer’s eCommerce site may not be in the best interest of that site’s role as a lead, phone call and showroom traffic generator.
Gilbert, AZ – Lon Safko, one of the marketing world’s most successful entrepreneurs and best-selling author and social media strategist, will deliver a keynote address on September 6th at the AutoCon 2012 conference. Lon will also host a panel workshop discussion on September 7th. Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents. He also privately coaches Fortune 1,000 companies on harnessing innovative thinking and social media strategies to create higher productivity and profits. His latest of seven best-selling books, “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, including Facebook, Twitter, and YouTube for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency and is now in its second edition, which hit #1 on Amazon in both Business & Marketing categories. Lon is a sought-after professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, creativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. His presentations are described as “informative and entertaining, packed with useful information.” And the U.S. Postal Service called Lon “inspiring and motivational.” To see Lon Safko speak at the AutoCon 2012 Conference, please visit http://www.autocon2012.com
AutoCon, AutoConnections, Automotive, Automotive Marketing, Automotive SEO, Automotive Social, Car Dealership Marketing, Conference, Marketing, Presentation, Search Engine Optimization, SEO, Social Media, Training
AutoCon 2012 Provides Diversity and Women’s Issues Workshops – Automotive Digital Marketing Professional Community
Posted by Ralph Paglia in AutoCon, AutoConnections, Automotive Digital Marketing, Automotive Management, Automotive Retail Management, Automotive Sales, Automotive Social Media, Car Dealers, Conference, Dealer Training, Google, Social Marketing, Social Media Marketing, Women Certified on June 29, 2012
AutoCon 2012 Provides Diversity and Women’s Issues Workshops
The AutoCon 2012 Planning Committee is pleased to announce our partnership with Jody DeVere, CEO of AskPatty.com to create a powerful set of workshops that address diversity marketing and Women’s issues in the automotive industry.
Rarely do mainstream conferences invest the time and workshop space to cover what we consider as important topics for today’s auto dealership.
The workshops will include subject matter experts, women in leadership in the automotive industry, dealer principals, and diversity specialists. Attendees that attend at least three of the Diversity Tract workshops will receive a Diversity Training certificate on the closing day of AutoCon 2012.
Diversity Workshop Offered at AutoCon 2012
Here are the current workshops offered in this tract:
- Diversity Marketing to Latinos
- Recruiting, Hiring, & Retaining Women in Automotive Industry
- Case Studies of Dealerships Getting It Right With Women
- Diversity Marketing to LGBT Community
- A Candid Discussion With Women Leading Successful Dealerships
We encourage members of the automotive community that would like to see more discussion on Women’s issues, leadership opportunities for Women, and marketing strategies for our diverse customer base, to please share the information about AutoCon to their peers.
For more information and online event registration, please click the image below:
AutoCon, AutoConnections, Automotive, Automotive Marketing, Automotive Sales, Automotive SEO, Automotive Social, Car Dealer, Car Dealership Marketing, Conference, Dealership Management, Sales Management, Social Media, Training
December 2020 S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Category CloudAdvertising AutoCon AutoConnections Auto Industry Professionals Automotive Digital Marketing Automotive Management Automotive Marketing Automotive Retail Management Automotive Sales Automotive Social Media Automotive Suppliers Automotive Websites Best Practices Car Dealers Conference CRM Data Analysis Dealer Training Email Marketing Google Internet Sales Manager Marketing Data Marketing Research Mobile Marketing SEO Social Marketing Social Media Marketing TrueCar - ZAG Uncategorized ZMOT
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- The real competition to your dealerships service drive/quick laneI am in dealerships daily working with them on increasing efficiency and improving business in all departments, recently I have had a few experiences with service departments that have made me take a bit of a different view and I wanted to share my thoughts on what the real competition for your store's service drive is. https://youtu.be/6FdgEzLCLDQMike theCarGuy Correra
- Study Finds Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in SalesNew Outsell and RXA Annual Analytics Study Finds that Digital Retailing Plus Lifecycle Marketing Leads to 76 Percent Increase in Influenced Sales for First Time Dealership Buyers Study results were presented at annual Automotive Analytics and Attribution Conference, taking place Nov 16-18 Minneapolis, Minn. – Nov. 18, 2020 – Outsell, which offers the only […]Ralph Paglia
- Kirsten Garen: Chief Information Officer at CDK GlobalCDK Global Names Kirsten Garen Chief Information Officer HOFFMAN ESTATES, IL – CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, announced that Kirsten Garen has joined the company as chief information officer (CIO). She will also be a member of the executive leadership team. In her role, Garen will execute the IT strategy to dr […]Ralph Paglia
- Dealers Signal Optimism for Future Franchise Values and Buy/Sell ActivityNewly-released Kerrigan Dealer Survey shows that 33% expect an increase in their dealership valuation; 47% anticipate increase in buy/sell activity; Subaru and Toyota top valuation expectations Incline Village, Nevada, November 23, 2020 – Automobile dealers are more optimistic about the valuation of their dealerships this year than last year, according to […]Crystal Hartwell
- Kerrigan Advisors Represents Lyle Pearson Auto Group in Sale of Boise Luxury DealershipsSale of Mercedes-Benz, Sprinter, Porsche, Jaguar, Land Rover, Volvo and Acura dealerships highlights strong buyer demand in the mountain states; marks 111th Kerrigan-led dealership sale since 2015 Irvine, CA, November 19, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Lyle Pearson Auto Grou […]Crystal Hartwell
- Kerrigan Advisors Represents Sterling Motorcars in Sale to Lithia MotorsLithia Motors acquires Sterling Motorcars luxury brand dealerships, including BMW, MINI, Rolls-Royce Motor Cars, Lamborghini and McLaren in the Washington DC market; marks 5th multi-dealership sale for Kerrigan Advisors in 2020 Incline Village, NV. November 18, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represe […]Crystal Hartwell
- Equifax Appoints Lena Bourgeois as Automotive General ManagerEquifax (NYSE: EFX) has named Lena Bourgeois as automotive general manager, responsible for driving customer value and accelerating company growth in the automotive market. Bourgeois brings a strong background in data and information technology systems to the position, critical as automotive dealers and lenders embrace a digital automotive experience and nav […]John Sternal
- Data Hub: Coronavirus and Automotive MarketingLet’s take an updated look at how marketers and consumers are dealing with this crisis. The above chart is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses changing daily, this data will continue to evolve over time. Stay safe out there readers, […]Ralph Paglia
- Kerrigan Advisors Represents Resnick Auto Group in Sale of Toyota DealershipSale of Midtown Toyota in Chicago marks the 22nd Kerrigan Advisors-led transaction in Chicago since 2018 Incline Village, Nevada, November 12, 2020 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Illinois-based Resnick Auto Group on its recent sale of Midtown Toyota in Chicago to Michigan-based Vi […]Crystal Hartwell
- 10 Things You Need to Check Before Hiring Car Shipping CompaniesDo you have a move in your near future? If so, an array of emotions, from stress and anxiety to excitement, will accompany the experience. If you're hiring a car transporter's services for the first time, you may feel nervous about this, too. You may have questions about finding the right company to work with. Fortunately, a little extra knowledge […]Daniel Clark
- How Much of Your Dealership Workforce is Working Remotely?Note Respondents were asked, "Approximately how much of your workforce operated remotely before the COVID-19 crisis? and, "Right now, approximately how much of your workforce is currently working remotely?" Methodology Data is from the August 2020 Workable report tiled "The New World of Work." 366 HR professionals, talent acquisition […]Ralph Paglia
- How Sustainable Are Your Dealership's Distributed Work Loads?The Sustainability of Distributed Work Models: How People and Processes Have Transformed to Accommodate Remote Work Teams Executive Summary Managing a remote workforce at scale is challenging. Many companies weren’t prepared for this abrupt and mandatory switch to distributed work. To sustain this working model, companies need to consider how their people an […]Ralph Paglia
- Savvy B2B Marketers Create Influencer ProgramsSome 4 in 10 (38%) B2B marketers expect their influencer marketing budgets to increase into 2021, with a further 42% expecting that these budgets will stay the same, according to TopRank Marketing’s first report [download page] on the state of B2B influencer marketing. The study explores how marketers are choosing the right influencers, the kind of marke […]Ralph Paglia
- Kerrigan Advisors Represents Keyes Automotive Group in Sale to Lithia MotorsLithia Motors acquires nine Keyes Automotive Group dealerships in one of the industry’s largest transactions; 7th 'Top 150' Dealership Group sale for Kerrigan Advisors Irvine, CA – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised Los Angeles-based Keyes Automotive Group on its recent sale o […]Crystal Hartwell
- What Automotive Marketers Can Expect From The New POTUS AdministrationThe general election last Tuesday pitted fundamentally different visions of the US against each other. It may seem trivial to look at how the election could affect the marketing world—but the impacts will be major. As of this writing, vote counts show that Biden has won the election, and that Democrats also have a chance of picking up the Senate via a spec […]Ralph Paglia
- Season 2, Episode 5: "Culture" - Automotive Advertising PodcastWhat's at the core of your creativity? Jim and Chris break down barriers in Episode 5 of Season 2. #creativity #culture #marketing #dealerships #automotive #advertisingJim Flint
- Dodge Launches 800+ Horsepower Line-up of Muscle That Includes DurangoDodge Drives Up the Numbers: Three Model Lines Nudge Up to and Surpass 800 HP Challenger, Charger and Durango all muscle up for the new model year... Dodge has “doubled down” on performance for the 2021 model year, suggests brand boss Ashton Munoz, all three of its model lines now offered with Hellcat powertrains that approach or top 800 horsepower. In recen […]Ralph Paglia
- Creating a Seamless, Personalized Experience That Boosts Loyalty and Drives RevenueThank you for attending the latest Reuters Events webinar: ‘Voice of the Customer: Creating a Seamless, Personalized Experience That Boosts Loyalty and Drives Revenue’. Reuters Events hopes that you found the session insightful – Please do let us know of any feedback as we have a lot of content planned for you in these closing months of the year! Listen to t […]Ralph Paglia
- PureCars and Facebook Conduct Joint Study on Impact Social Marketing Tools Have on Dealers Cutting Advertising Expenses
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